I am back from a whirlwind trip to New York City where over 40 of our Paper Camp alumni were exhibiting at Shoppe Object and NY Now. These were two independent wholesale trade shows that happened to be taking place in New York over the same days. I was able to navigate between both shows and meet with a lot of our different alumni. It was such a treat to visit with everyone and to see all their gorgeous new products on display.
Both shows were buzzing with buyers, press, and brands that were looking to collaborate. The energy was high, and buyers were there to write orders, which was refreshing.
At Paper Camp we talk about how selling wholesale is a marathon, not a sprint.
Exhibiting at wholesale trade shows is just one way to get your products in front of buyers. It's not the only way, but it is a very powerful way.
So today's episode is a compilation of short interviews that I conducted on the show floor at NY Now. On Thursday, we'll release a separate set of interviews that I did at Shoppe Object.
At NY Now, I interviewed:
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Lindsy Liu of Happy Little Paper Co
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Kyndra Bailey of Kyn You Believe It
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Kathleen Kurjanowicz of James Point Stationery
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Jaha Knight of Dakari Moon
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Andrea Hetzke of Librarian Candle Co.
If you are thinking about exhibiting at a trade show as part of your wholesale growth strategy, then you absolutely must join us for Paper Camp. We have a ton of experience exhibiting ourselves, and we have guided tens of thousands of brands through the process.
In fact, we have a lot of people that come to us after they've exhibited at a trade show on their own and it didn't go the way they wanted it to. They ended up with low sales, a lot of stress, and little confidence in how they were presenting their brand.
After Paper Camp, our alumni frequently report higher sales, higher average order values and stronger reorder rates than non-alumni.
Round 46 is currently open for enrollment at http://prooftoproduct.com/papercamp
We only run this program twice a year and we sell out every single, single time. This coaching program will take you through step-by-step of everything you need to know to build out a successful wholesale business.
You can view full show notes and more at http://prooftoproduct.com/408
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