I am recording this episode the same week that we are running week three of Paper Camp, which is our marketing week.
Marketing week is where we talk to buyers about their buying preferences, how they like to be pitched, how much follow-up is too much, etc.
I often see a lot of our students, and even non-students, struggling with this concept of “I'm putting myself out there and I'm not hearing anything back.”
Today on the podcast, I wanted to tackle a pretty big misconception that I hear all the time in the wholesale world and one I'm hearing this week too in Paper Camp.
“I've been pitching to stores but they're not replying? Maybe my pitch just isn't good enough.”
Here's the truth.
Most of the time, your pitch isn't the problem.
The real issue is your wholesale foundations.
Things like:
-
Product readiness
-
Pricing
-
Terms and conditions
Those things might not be in alignment with what buyers are expecting to see.
Too often, I see brands jumping straight into pitching their products to stores before they've got the back end of their business properly set up for wholesale.
That is what is getting in the way of retailers saying yes.
In this episode, I want to walk you through some of the common red flags that I see when I'm reviewing product-based business owners catalogs and things like that.
I'll also share what makes pitches stand out in a crowded inbox. If you have been second-guessing your wholesale pitch, then this episode is definitely for you.
Let's dig into what is really holding you back and how to fix it.
Today’s episode is brought to you by our Proof to Product resource library. It’s where you can get your hands on our free resources to help you start, streamline and scale your business in your own way and at your own pace.
You can view full show notes and more at http://prooftoproduct.com/412
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