EP01: An Urgent Dispatch From The Front Lines Of Direct Response Advertising: Please Listen Immediately.

Welcome to the most unique podcast in the entire business world. Three wildly different generations of copywriting and marketing legends – John Carlton (the geezer), Kevin Rogers (proud Gen Xer), and Daniel Throssell (the young buck)-- join forces to answer the burning questions now upsetting everyone out there trying to make a reasonable fortune. 

First, though, get up to speed in this episode with some deep insight on critical “get moving now” tools for any copywriter, entrepreneur, or biz owner... 

... including the whacky psychology behind making the sale... how to navigate your own half-zombied-out “creative flow state”... the weird and colorful stagecraft that fuels the best writers... the importance of mentorship (even if you never meet them)... and how integrity and ethics will guide you through the bullshit piling up higher and higher in markets today. 

Yes, it’s a lot, and yes, you’re gonna love every minute of this ‘cast. 

These guys are serious about helping you get your act together, blasting through all incoming obstacles, and thriving in your career. No matter what AI or the competition or your own freaked-out lizard brain throws at you. 

This episode lays down the gauntlet... and you’ll never find a better group to follow if you love making the Big Bucks in business. It’s nearly a freaking century of experience and wisdom, all packed into a tidy, magnificently entertaining podcast. 

And yes, they WILL address all incoming coherent and relevant questions from you.