A little swagger, backed with the chops to back up all claims, will quickly set you apart from the crowd of big-mouthed wannabe's out there. But you still need to understand what makes your boasting competition tick... and why self-aggrandizement has a long and often very successful history in advertising... when done right. Done wrong, and all hell breaks loose.
You're in for a rollicking ride in this episode, as the horror stories of clutching failure from the jaws of victory -- alongside the ever-changing rules of winning over skeptical prospects -- pile up over the hour. It's absolutely shocking how much capitalism wants to devour you alive while you're just trying to deliver a good product or service.
You'll feel like you're elbow-to-elbow with the best in the biz here, listening to stories usually only shared amongst the elite. Enjoy, you lucky bastard.
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