There is, in fact, a Big Idea for this very show: How hooks and big ideas actually work...
... and what the big secret is between merely grabbing attention... and turning your prospect into a cash-in-hand buyer, desperate for you to sell to them.
John's always been known as "The Hook King", and oh boy: He dives in deep on how to identify, power-up, and carpet bomb your market with the kind of hooks that transform skeptics into eager fans.
This includes the "origin story" for the most ripped-off ads in history... plus high-level insights to convincing clients to run with hooks that make them uncomfortable (the KEY to all the success enjoyed by the A-List copywriters).
Also: The critical use of tabloids as a training tool for finding hooks (while learning why humans respond to such weirdness)... a much-needed Reality Check for any writer and especially for most biz owners, on who, exactly, you're actually gonna sell on any list... plus some pro-level insight to dealing with lawyers (whose main job is to say "no" to any copy that might actually work).
And tons more.
This is like sitting next to the best copywriters in the biz, getting them wasted on truth-telling serum, and then grilling them for the REAL secrets to their long-lasting success and happiness...
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.