EP11: The Pain Points That Trigger Your Audience

Do you understand how the human body and mind work to either open doors of opportunity for you... or sabotage everything you've ever worked for? Can you influence a prospect by sucker-punching their most vulnerable spots, and then pounce with a solid pitch and close the deal?

No, seriously – is this part of your skill set?

Cuz that's how top writers sway and capture entire markets. While their sad-sack competition try to win sales by droning on and on about dumb facts and unbelievable claims that sound good, but do absolutely zero selling. 

You'll enjoy this episode if you like hearing about the painful blunders other writers – including these 3 hosts – have suffered learning the most basic lessons behind killer salesmanship. 

They tackle the uncomfortable truths about empathy most people are terrified to admit. Plus, the insights of near-death experiences the older writers have had, which have paid off since they day they got back from the hospital. Why people both adore and despise doctors, and why that lack of trust works so abundantly well in the hands of a good writer. 

Also, how your personal health is critical to a successful career. While learning your limits through actual pain. (Yes, writing can be painful, to your brain as well as your fingers, back, and feet.) 

And the stark difference in experiences between the folks who play it safe, and the adrenaline junkies who've lost all sense of risk assessment... and where to find your own sweet spot. So you're not too boring, and not too crazy. That's how some writers last a long, long time at the top of their game. 

An absolutely essential show for any writer who's in this game for the long haul…