Welcome to the launch of Psych Insights for Modern Marketers, a podcast dedicated to uncovering the psychological principles behind persuasion, influence, and effective marketing.
In this special episode, your hosts, legendary copywriter John Carlton, modern-day copy chief Kevin Rogers, and unconventional marketing experimenter Daniel Throssell—sit down for a candid, behind-the-scenes conversation about the vision for this podcast.
Together, they represent three generations of copywriters, each bringing a unique lens:
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John Carlton – A veteran known for his no-nonsense approach and battle-tested wisdom from decades in the trenches.
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Kevin Rogers – A performer-turned-copywriter who built a career teaching and mentoring the next wave of persuasive writers.
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Daniel Throssell – A rising force with a fresh, sometimes rebellious take on marketing psychology in the digital era.
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