334. STORYTELLING SERIES: Mistakes to Avoid and Engage Your Audience Every Time

Stories are 13x  more memorable than any fact or figure you could ever share with an audience.

If you want to get seen and heard by your ideal clients, this episode is your backstage pass. Learn why stories work, what mistakes to avoid, and how to use stories to effortlessly connect, overcome objections, and get referrals.

You don’t have to master complicated story formulas or cram your story into the hero’s journey. There are powerful, simple shifts that make your stories unforgettable, and Laurie-Ann Murabito lays them all out. Start building your story bank and watch your authority, credibility, and connection with your audience skyrocket.

Here’s what you’ll learn:

• How to avoid the two most common mistakes in storytelling, so your stories keep listeners glued to every word
• Using stories to handle client objections without having to argue or defend, so your audience convinces themselves
• Why humor and surprise make your story stick, even with tough or serious topics
• The three-step method to tie every story to your business goals, so you always inspire action and not just applause
• How to build your own story bank, so you always have fresh material and never feel stuck for what to say

Every time you stand up to tell a story, you build a bridge straight into your audience’s hearts and minds.

***Sign up for a 20 min Speaker Success Call at: https://SpeakAndStandOut.com/Speaker-Success *****