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October 29, 2024 53 mins
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(00:06):
Welcome to the show. Author of the book Man up, how to Cut the BS
and Dominate in Business and in Life. He and his family are immigrants who
escaped communism and came to the United States to find freedom, opportunity and
a better way of life. Today, Bedros is a serial entrepreneur and
investor in over a dozen industry leading brands and businesses. He is
the founder of Fit Body Boot Camp, three times listed in Ink

(00:28):
magazine as well as Entrepreneur Magazine, 100 fastest growing
franchise brands in the world. Particularly my favorite. Bedros
runs several programs, one being Squire, an intensive military
style challenge for fathers and sons to help them become better men and leaders of
their own lives and in their communities. While he's not a military
veteran, he's the closest thing to an ally this military community

(00:50):
possibly can have. And he's got critical advice for not only our military
men and women, but for everyone who wants to get their lives together.
Bedros, as always, welcome to the Amy Show. Thank you so much for the
opportunity. Amy, of course. Great to see you again. Thank you. You as well.
We originally met at Operation Black Site. That's another program that
you're involved with. Tell me a little bit about that so the audience

(01:12):
knows what we got going on there. Yeah, yeah. So obviously you being a Army
veteran, it was fun having you at Operation Blacksite. Dan
Fleischman and I decided that we were going to create this
experience where what if we can bring. It always starts with what if? And one
day Dan texts me and he says, hey, I'm driving to your office
and I need to borrow the conference room where we have a giant marker

(01:34):
board. He goes, I need about two hours in there, then I'm going to call
you in. And he goes, what if we buy this ranch and what if on
this ranch we create all these experiential events and one of them
being Operation Blackside. I said, tell me more. So I walk into the conference
room after him spending two hours in there and he's like, all right,
so we take our Navy SEAL friends and we take our Green Beret
friends. So we've got Ray Cash Care, we got Will Brenham as

(01:58):
Navy SEALs, and then we've got Tim Kennedy, he's a Green
Beret. And then we also brought in Michael Chandler, UFC
fighter. Right. And a few other amazing
grapplers and shooters. And what if we can
run take entrepreneurs, male and female for three days through a hand to
hand combat experience, shooting experience, where they become their own bodyguard.

(02:20):
Right. I was like, dan, I think you're making a lot of sense. And then
I said, well, what if, like, during. During the lunches and the. And the. And
the dinners, we have speakers come in and speak about how to grow their
businesses. Since these are entrepreneurs, yes, they can all network
together. And it's really cool that they're going to learn to be like great Americans
and be able to learn from some of the best in the world who have
the experience, both grappling and offensive defensive

(02:42):
shooting. But what if we can also create this mastermind
experience for them as well and bring some of our friends who are top entrepreneurs?
And that's how Operation Black Site came to be. And then, of course, that continued
to stack on top of itself, because then we brought in
our friend Chris. And Chris is a sear
instructor, former Air Force.

(03:04):
And Chris goes, well, you know, these guys would need to learn. Guys
and gals would need to learn how to break out of handcuffs and zip cuffs
and duct tape. And what if they get abducted? And that's not too
far off, because here we are just, I think a year, year and a half
ago, there was a CEO of a pretty
big apparel company that got abducted after leaving a party.

(03:26):
The car that he was in was stopped under a red
light. Thankfully, he had a bodyguard with him, and the bodyguard was armed, and a
shootout ensued, and the bad guys were unable to abduct him. But
the reality is that we live in a time that the police are going
to come after the fact, and when they come, they're going
to just take a report. So Dan and I, being entrepreneurs, Dan and I,

(03:49):
being pro America and pro military, wanted
to really use military veterans to train
military veterans and UFC fighters to train some of the best entrepreneurs on the
planet. And that's how Operation Black Site came to be. Well, I had a great
time. And for me, you know, having military background, having been through, you
know, real serious training, having been over to Afghanistan myself, like, that was

(04:11):
really, like, realistic training that we went through. You know, we did get
to do the actual exercise of, you know, breaking the handcuffs and using shoelaces
to get out of zip ties and things like that. So it is very valuable
training. And you hit the nail on the head. I mean, here in Los Angeles,
which is where I'm based, you know, there's a really high crime rate.
I mean, people are getting. Just walking down the street to get coffee in the
morning, held at gunpoint, you know, having their watches stolen,

(04:34):
their homes being invaded. And unfortunately, the cops really aren't able to do very much,
or they get there way too late. So valuable training. But I just
wanted to give that some color because it is really amazing the types of programs
that you offer at Operation Sorry, at your ranch that you have and
the people that you have come and teach those. I mean, it's really, really cool.
And I know that's where we met each other, and I love the training.

(04:56):
So my show, as we were talking about just before we
got started, is it's a military undertone, and
I want to have guests on the show. And you could not
be a better fit to help military
veterans with their transition, going from military life to. To
civilian life. And if there's a guy who's figured out the secret recipe

(05:18):
on just being present, being
entrepreneurial, chasing what you want, and really
kicking the negative things that have come your way to the side and,
like, proceeding forward, that's you. You are the epitome of that. Being an
immigrant to the United States, you know, escaping communism, as
I mentioned during your intro, but, you know, going from literally zero and having

(05:41):
nothing to building this empire that you've built, the
following that you've built, the. That you've built. It's really impressive. And
so, you know, having you on the show, I think is so awesome. And again,
I'm so grateful to have you here because you have so much valuable insight to
share with our military men and women departing and starting from scratch.
Because that's essentially what it is in most of those cases. Not everybody

(06:02):
that's leaving the military has the opportunity to leave and walk
right into something. Another safety net. They're
leaving. They don't know what to wear anymore. They don't know what they're going to
do for income. They don't know where they're going to get health insurance
or when they're going to get seen. Because the waitlist at the VA is so
long. They don't know how to write a resume. They don't know how to get

(06:24):
their mind right. Right. Because when you have someone telling you, hey, it's time to
get up. This is your hit. Time to be at this training. This is where
your next meal is coming from to all of a sudden, you have nothing. There's
nobody telling you what to do anymore. The only person you can rely on now
is yourself. Right? And that's where the highest rate of suicide comes from. That's where
the failure rate comes in. That's where the depression and anxiety come in. So

(06:44):
I want to start off just by talking a little bit about your journey
and how you got started in your particular career.
And you walk me through, like, the mindset and what you had to
do to go from being, you know, for lack of a better way, putting it
zero to hero. Yeah, well, I mean, for me, you almost
have no choice, right? Because when you're an immigrant to this country, especially think

(07:07):
1980. So in 1980, June 16,
1980, I was six years old when we landed in LAX,
and my dad was a member of the Communist Party in Armenia, which was under
Soviet rule. And my brother, who's 14
years older than me, was about to go into the Soviet Army.
And my dad, his philosophy was, there's no way that

(07:30):
I'm going to allow my son to go into the Soviet army, a country
that came and occupied Armenia, our country,
and to go fight a battle for the. For the Russians in
Afghanistan. If you Remember, in the 80s, the Soviet Union was at
war in Afghanistan, and so many
soldiers were coming back with limbs missing. And my dad said,

(07:52):
I have no problem sending my son to war for our country, for our cause,
but not for the occupying country of Soviet Union.
So he knew he had one year left before my brother
was to go into the Soviet Army. And so in that year, he
amassed 23 or 24,000
rubles by. He was a suit. He was a tailor, and he worked

(08:14):
in a suit manufacturing plant. And he would steal material
and he would make suits for anyone who wanted
to buy it on the black market. And he did this for a whole
year, amassed about 23,000 rubles. And
he bribed some officials in the government to allow us to
escape into Italy. So it was the story

(08:36):
that we told the Soviet government, my dad told was that we're just going on
a family vacation. But some people within the Russian
Soviet government knew that we were actually going to escape. They had been
bribed by my dad. So we go into Italy. We're in Rome for 10
days. And here's the crazy thing. Last
week or maybe a week and a half ago, I was in Austin, Texas, speaking

(08:57):
at an event. And I'm sitting at the. At the hotel
restaurant, and a couple come up to me and they're like,
hey, our parents,
this gentleman's parents, he goes, they
owned one of the hotels that would take in Armenian refugees
in Rome, Italy, as you guys were transitioning to go into

(09:19):
the United States. And we had this, like, deep, meaningful talk and
conversation. He goes, I bet you've probably went through my mom
and dad's hotel. And I said, I totally remember what those
hotels were like. There was a certain amount of rooms that were sectioned off for
us immigrants, and they were Kind to us. And they would feed us three times
a day. Wow. Yeah. And so, like, here I am, like, whatever, 30 some

(09:41):
odd years later, meeting someone who. His parents
helped my family along, right as we were going through. What are the chances of
that? Bananas, Bananas. And he goes, you know, he
follows me on social media. We had exchanged some DMs, but I didn't put a
name to the face. And so, like, that's the beauty of social media, right? It
makes the world even smaller. And so anyway, we went to the.

(10:03):
To the American consult in Rome, and my dad's like, hey, I'm
a. I'm a Communist Party member. I want to
defect along with my family. And so we find ourselves in
Southern California. But you're growing up in Section 8 housing. You don't speak the
language, you don't understand the culture. You got funny clothes, you have food
stamps. You know, my whole family was working

(10:25):
under the table jobs like pumping gas and a waiter at a restaurant, a
busboy. And so it wasn't like we made a lot of
money, but my dad was just ecstatic that we were here in the United States.
And all he kept telling me, being the youngest, I was six years old, is
that this country will do, will give you anything you want in life as long
as you assimilate and serve the

(10:47):
people in this country. And so I think being the youngest,
I was brainwashed the most by my dad, who was just. He's an American through
and through. Like, how he ended up being born and growing up in a
Soviet country, I have no idea. But he wore Jordache jeans, Ray
Ban glasses, he listened to the Beach Boys in Armenia,
right? He would buy the stuff on the black market. And so, like, this guy

(11:09):
was American through and through. And so he was just born in the wrong place.
And so as he brainwashed me into, like, loving this country. And I'm so grateful
for that. I've. I always have. And I did exactly that. You know, as long
as I could serve people and be good to people and help them out,
I found that people would give me an opportunity and doors would
open up and chances would be created. And so I assimilated the best I could,

(11:31):
lost my accent, learned the language, became an American
citizen, took the oath to protect and defend the Constitution,
just like you did when you joined the Army. People like me who have to
become a naturalized citizen have to take the same oath. And
I wish my son and daughter would take that oath. You know, they were born
here, right? They just, they're born a Citizen.

(11:52):
And so it was rough growing up in government assisted housing, et
cetera. But as we made our way
and I got older, I realized that
I was a fat kid. I was a fat kid. And I realized that as
I'm going through high school, if I plan on making
it to prom, I need to ask this hot girl named

(12:16):
Nakaya to the prom. And if she's gonna say yes,
I need to lose weight. Like, you know, my parents didn't put me into any
sports, right? When you're in a foreigner, you're an immigrant. They're just all working. They're
trying to keep a roof over your head. So they don't put me into any
sports. We're not eating healthy. We don't even know what eating healthy means. Like, we
would literally find food in dumpsters behind grocery stores. Oh, my gosh. Yeah. Like,

(12:36):
bread that's expired, milk that's expired, cheese that's expired. My mom would pick off the
mold, and she'd grill up the bread with oil and
eggs and flour. For some reason, she wanted to put more carbs
on carbs. And then she would ask me why I'm so fat as a
kid. Like a true story, right? And I was like, I had no idea.
And so anyway, long story short, in high school, though, I'm like, okay,

(12:59):
girls are cool. Like, now I'm interested in. And it was the
year before. So what is it? Junior year,
before promoting. And in my science class was this
guy named Dave. And Dave was jacked. He was in great
shape. He's on the high school football team, and he's my science partner. So I'm
like, dude, how are you in great shape? Like, how can I be in great

(13:19):
shape? Because I need to ask Nakia to the prom, and if I know if
I'm in great shape, she'll say yes. Yeah. Shout out to Nakaya. We
all need one of those. Yeah, yeah, exactly. What a great inspiration. Long story
short, he takes me to the school gym. First workout
ever. I mean, nerves, right? These guys are
clanging and banging. They're squatting, they're deadlifting, they're benching. And it's not like the

(13:41):
weights that you would find at a gym that's all rubber coated. These are metal
plates. And I'm like, holy hell, this is intimidating. So I spent that
summer working out at a Bally's Total Fitness, eating as clean as I could. He's
like, hey, you got to eat more protein, less fat, less carbs. And I lost,
like, 34, 35 pounds. Oh, wow. Yeah, yeah. Like, I was a
different young man coming in my senior year of high school, and all of a

(14:02):
sudden, people are like, oh, my God, you look great. You look amazing. Holy cow.
It's like I'm the new kid in school. Like, for the last three years, no
one noticed me. And now, senior year, I'm the new kid in school. I never
had the confidence to ask. Nakaya, I was gonna say, like, please tell me the
end of this punchline here is that you guys got a. Date, never went on
a date, never went to the prom. And I don't know if she
hears me talking about this or not. I don't even know her last name. But

(14:25):
anyway, that doesn't matter. The point is, she inspired me. But I did miss the
prom, and I realized I want my path to be in fitness,
like, more than the physical change. As I left high school, I knew that
I wanted to help people have the mental change that I got, the
emotional resilience that I built as I began to get in shape
and be consistent in the gym and go during the days that I didn't feel

(14:47):
like working out and tweak my diet and see the
change in my body fat percentage. And all those things to me, were so
fascinating, and I started to just consume information on that. So my goal was to
be a personal trainer. Ultimately, one of my personal training clients
encouraged me to open up my own personal training studio. His name is Jim
Franco. He later ended up being my

(15:08):
mentor. And let's see, he was
62 when I met him. He's 81 today. We still keep in touch.
So this was like, 23 years ago. Wow, 23 years ago.
He was one of my first personal training clients. Rough and tumble, man,
but an entrepreneur millionaire. He would show up with different cars in the parking lot.
I'm like, jim, how many cars do you have? He goes, several. Like,

(15:31):
you got a classic car, you got a Mercedes. Now you're showing up in the
Cadillac Escalade. He's like, you can have multiple cars, too. I'm like, dude, I got
a 79 Toyota pickup, and it breaks down all the time. Like, no, I
can't. And he changed. And one day he goes, you know what your problem
is? You can't sell. And I said, well, I beg to differ,
Jim. I sold you on six months of personal training three times a year.

(15:52):
And the way it was is, yeah, I made the sale.
The gym gets the money. I would just get my $12 an hour
to train, right? Yeah. And so it's not like I got that $3,600 or
whatever it was that he paid. He goes, actually, I came in here looking
for personal training three times a week, and you just took my
order. You're an order taker. You're not a closer. And he would speak very

(16:16):
directly to me. He was always brutally honest. And so giving him a little pushback,
I said, well, Jim, why don't you help me become a better closer?
And so the next day, he shows up with books from
Brian Tracy, Tom Hopkins, Zig Ziglar, these old
school sales trainers, right? And I'm reading these books, and then I end up buying
audio cassettes, and I'm listening to their sales training, and all of a sudden I'm

(16:38):
closing everybody in the gym. Like, everyone's my personal training client. And I can
quit my two side jobs that I had. Wow. I had a side job at
Disneyland as a busboy, and I worked as a bouncer at a gay bar because
the gay bar paid more than the straight bar. Wow. I later found
out during my second week working
the gay bar, the reason was skinheads would come to the parking

(17:00):
lot and they would wait for the bar to give out so that they can
gay bash. And it was our job as bouncers to prevent that,
obviously, Right? So I was like, holy hell. I get why I get paid more.
Like, every weekend I'm getting in fights. And so it's good thing you were working
out. Yeah, yeah, that's for sure. I was working out. And I was an angry
young man, so that helped out. Nevertheless, you don't want to always get in
fights because you don't know that the odds are always a stack in your favor.

(17:22):
So Jim helps me make
money. He encourages me to open up my personal training
studio. That led to opening up four more and
ultimately ended up selling all five locations. That was my
first experience as an entrepreneur. Like building businesses and then selling it.
Right. And a few years later,

(17:44):
the economy crashes, the housing market crash. And when the housing
market crashes in 2008, I realized that personal training on a
one on one basis is something that most people can't afford anymore. They can't
pay 300, 500, $600 a month.
I was like, what if I can take this outdoor boot camp and bring it
indoors? Right? Group training, one coach,

(18:06):
30 to 40 clients. They're each paying, like, whatever, a
hundred bucks, 150amonth. People can still afford that. And
so to prove the concept, I brought that outdoor boot camp indoors. And I
didn't want to sign a lease anywhere. So I found a gymnastics center in Costa
Mesa, California. And they got the carpet bonded
foam floors. And so they're real soft and mushy floors. And I said, hey, if

(18:29):
I bring some dumbbells here and some kettlebells and some sandbags,
can I pay you guys rent to train clients here in a group in the
mornings? Because they were not open until school gave out.
Because all the kids. Yeah, kids, right. And they go, yeah, pay us money
to use it in the morning time. So every morning I would run three classes
and I would pay them something like $2,500 a month.

(18:50):
And then with those three classes that I would run every morning, I was
making about $17,000 a month. Wow. And I'm like, holy crap. Like, this
model can work. I could probably scale this across the country.
Personal trainers who had all these gyms were going out of business because no
one's buying one on one personal training. And I realized that I can get them
to sell all their big equipment, open up space to do group

(19:12):
training boot camps. Right. And so that's how Fit Body Boot Camp came to
be. So that was by 2009. By 2011, I
had sold 118 locations. Not franchise
debt. I was licensing them. I didn't even know what a franchise was. Right. Like
you asked me, franchise. I'd go like, oh, like Subway Sandwich. That's really a
bootstrap operation here. Yeah. I had no clue what I was doing.

(19:34):
And so 218 locations in the state of California comes and
goes, hey, we're going to fine you $2,500 per location.
And I'm like, what for? What did I do wrong? Right? They said, well, you're
given these licensees a protected territory, like a five, six mile
territory. I said, well, that's because CrossFit doesn't give a protected territory.
Like, they open up CrossFits right in the. Cross the street from each other.

(19:56):
And like two CrossFit owners are competing and arguing. And I don't want that for
my Fit body owners. They go, well, that's why they don't give a territory. So
there's a couple of checkboxes that if you check off any one of
these checkboxes, one of them being giving it protected territory, you
officially have crossed the line into franchising. And now the
Federal Trade Commission wants to whack

(20:17):
you in the pp. And I realize that's one
location I don't want to be whacked. Right, exactly. And I realize I
got the money to pay them $2,500 fine per
location 118 times, right? And so I go, look, all
these licensees are counting on me right now. Like, I support them, I help them
with their marketing ideas. This isn't like a one off sale. And

(20:39):
so if you're trying to find me, I'm gonna have to go bankrupt and then
go live on my mom's couch. And if I go bankrupt, there's no one that's
going to support them, and I ain't got the money to pay you. So
to the credit of the state of California, they said, all right,
don't sell any more new locations. Become a franchise. Be an official
franchise, and then you're good to go. And we won't. We won't take

(21:00):
that fine. So they waived the fine. Took me 11 months to
become a franchise. So late 2012, we became a franchise. And
by 2015, we had grown to several hundred locations. And that's when we hit the
Inc. 5000 list. Entrepreneur magazine's top 100
fastest growing franchises. And we just hockey stick from there.
And I found that, you know, people were asking me to come

(21:23):
speak at events, right? So I'm speaking at events, and they're like, man, can you
coach me and mentor me? Sure. So that's create a coaching program
and teaching them how to become better entrepreneurs and scale their businesses. And along the
way, I ended up meeting military
men and women that were coming out of the military and who wanted to be
entrepreneurs. One of them was a seal.

(21:44):
Jason Redman wrote an amazing book, New York Times
bestseller. And he was shot up in 2007. He was shot
once in the face, once in the arms, seven times across the body. But thankfully,
that particular night on that mission in 2007, he wore his body
armor. But, you know, he talks about
how as Navy seals, they're the predators.

(22:06):
And in that moment, he became the prey. And
so thankfully, they were able to save his life. 37 surgeries later.
I mean, that's a miracle, truly. I mean, just to get shot one time and
to survive, I mean, seven times is insane. Yeah. Like,
your listeners should just look up Jason Redmond, get his book and read it. The
story is phenomenal. Up until recently,

(22:30):
he was the guy that held the record. And this is a record no one
wants to hold. Where they. What's that big giant
airplane in the air that is overlooking a mission, and they'll
drop bombs when needed? Well, there's blimps that they have
up in the air over bases, and then there's not all over all, but
AC. Something AC170 or something. So, anyway,

(22:52):
people will leave in the comments section the correct thing. Yeah, let me know. Giant
plane up there that's kind of speaking down to Jason Redman and his fellow
SEALs as they're trying to get to this. Get to this house
that's 400 yards away. And he gets on their way there,
they're like, hey, there's some dudes hiding in the bushes. We can see their heat
signature, etc. And they think they're just hiding. Little did they know they're behind machine

(23:13):
guns. Oh, no. Right. And since there was no. The machine gun's not hot yet.
It hasn't been fired. They can't tell. They're just seeing four dudes laying in the
grass. So anyway, as Jason and his team gets closer,
they light him up, Jason gets shot up, they rescue him. But to rescue
him, his team had to call in an airstrike. And the airstrike
was 14 yards away from Jason. And

(23:35):
the plane up there is like, look, we're afraid we're going to kill him.
And the guy, his buddy said, look, if you don't make this airstrike and try
and hit the target directly, not only Jason's going to die, but we're all
going to die. Yeah. And so he actually caught some shrapnel from that
airstrike, but the bad guys died. They rescued him. 37 surgeries later pieced
them together, but he was one of my first coaching clients. He's now a friend

(23:59):
and business partner. But since then, I've coached and mentored
several Navy SEALs, Marine Raiders,
Green Berets, Army Rangers, a host
of military men and women who want to become entrepreneurs.
And what I hear from every single one of them when they come out is,
especially those in the special operations community, is

(24:22):
I lost my sense of mission, purpose, team.
And I'm tired of having a job where I just clock in and clock out.
There is no meaning behind it. I need something meaningful, purpose
driven. I need to, you know, chase something. Like
a mission. Right. You guys come out of the military and you're just wired to
be on missions. Like, you've gone on a ton of missions, I'm sure. And

(24:44):
so when you are all of a sudden absent of your purpose, mission and
a team that you can rely on, you feel all alone. And
from what I understand, and correct me if I'm wrong, like, one day you're in
service, next day you're not. It's not like there's a, hey, go here. For the
next six months, we're going to train you to be an entrepreneur and make it
in the civilian world. Yeah, no, I mean they really try.

(25:05):
I say they as in, you know, there are some VA programs, there's some yellow
ribbon programs, there's, there's some things that they do, but unfortunately it's just,
it's coming to them at a time where they're so like dear in the headlight
that it's it for a lot of people. Especially for me, it didn't sink in
at the time and it wasn't the right type of program. So. You're a very
valid point. I just interviewed with Dean Stott, who's a British Army SBS

(25:26):
good friend of mine. Yeah. The other day, and him and his
wife Alana, who I also had on the show separately, they both kind of said
the same thing, like you train these people to become killers. That is basic training
is to train that person to use a weapon and M4, M16, depending
on what area you went to basic training. And you're teaching them how to call
for fire, you're teaching them life saving skills, etc. And then you spend,

(25:48):
they spend years in the military, you know, doing just those things and then they
kick them out, you know, and it's just like, okay, you're out on your own.
And it's like, okay, well what am I supposed to do now? Go get a
9 to 5 job and like a clock in, clock out and what, I'm
filling packages at Amazon or something like that. It just, that's, that's basically what
happens. They're just kind of left without purpose, without mission, without direction,

(26:08):
without community often. So you're hitting the nail on the
head and that's, you know, the purpose of this conversation is, you know, I'd love
to be able to help those folks that are going through that
because it's a very, very hard place to be kind of reorient themselves.
And you know something that you stood out to me when you were talking about
your friend that was unfortunately shot, there was a

(26:30):
moment where the plane and the troops on the ground were saying that he's
14ft away. And I just have to have to mention like that is why attention
to detail is just drilled into us in the military. You know, like you have
to get your points right, you have to get your
distance and your measurements correct for your land navigation. And that translates
to exactly what we're talking about now is just maybe take a beat

(26:53):
and where are you at? Orient yourself. Where's your next
target? Where's your Next mission, where's the next spot? Use that detail
to laser focus on that so you can get it right. And so
I'd love to hear your advice. You mentioned you've been coaching all of these
people that are in transition that have left the service, and
you're working with them now. What would you tell someone to

(27:16):
do as they're getting out? Yeah, well, what's interesting to me, too,
is these guys and gals come to me because they
got out of the military, thought that a civilian job would work for
them. Most realized, nope, this ain't gonna cut it, especially if they come
from special operations. Right. But I imagine if you come from any background in
military, you probably expect more of yourself. You just have higher

(27:37):
standards. And so you go, okay, this having a job is not
enough. I'm gonna try and do my own thing. And so they'll find me for
business coaching. And I've got this rule where, you know, like I said, I'm a
civilian. I've never been in the military. And my dad said, you know, serve
this country. So one way I could serve this country is to serve the military
men and women. And so I coached them all for free. And so

(27:58):
as long as they're willing to take action, I'll coach them all for free. Now,
if you stop taking action, then that's a different story, right? Then
I can't invest my time. And so. But in
the process of helping them through the business, you know, you can't help
but meet the individual where they're at.
And so all the conversations, coaching calls, coaching sessions are not just about

(28:19):
business and entrepreneurship. It's, hey, how's your personal life? How are things going? Oh, I'm
having a dark day. Why are you having a dark day? Well, you know, in
the process of building my business. This is a pretty lonely journey,
huh? And you hear that over and over again. Well, what do you mean?
Well, you know, when I was in teams or when I was on a Ranger,
you know, we had a team, man. We had a mission all the time, and
we had commanders, and we had chain of command. And now I don't know where

(28:43):
I fall, and I don't know what to do next. And no one's telling me
this thing, and I don't know what my mission is. And so I would hear
that over and over again, and I would always see it tied back into purpose.
And they felt like they were part of such a significant movement
purpose. And so some who had,
you know, dark thoughts and for whatever reason, would

(29:03):
just open up to me about it. I'm like, listen, we're not going to make
a bad decision on temporary feelings. Like, we're not going to make a permanent decision
on temporary feelings. Do I have your commitment? Yes. Facts. Yeah. And
so thankfully, and I don't know why it is that they
trust me. Maybe it's like, well, he's my business coach, so if I'm going to
trust him with my money, I'll kind of trust what he's saying. But

(29:24):
if you're drinking alcohol, which sounds like you were when you were having these dark
thoughts, kind of have your commitment, maybe just giving it up for 30 days, not
for life, just 30 days. And I would have them take these little micro steps,
right? And because I found that, you know, my process of losing
weight. So I'm going all the way back to high school. Dave was just.
Dave that a high school football athlete.

(29:45):
He said, just work out for the first month. Just work out. I was
like, no, no, no. What should I eat? What should I eliminate? He goes, just
work out. Like, you can't just go from, like, not working out and eating right
to working right and trying to hit your macros. And so he
helped me institute one change at a time. And throughout that
whole summer break, I ended up losing a lot of weight.

(30:07):
And so I go, well, that works for all of us. Like, in
business, if I want to create five different companies, I have to create one
first and have singularity of focus, work on the
task at hand, and then make enough money to use some of that money to
create the second company and then third company, et cetera. So I was very familiar
with micro tasking. And I realized, okay, first of all,

(30:28):
these guys trust me. So we're not going to make a permanent decision on temporary
feelings. You with me? Yes. Great. You got my numbers. Just text me every day,
let me know how you're feeling, et cetera. So then I installed accountability.
Right. And then after that, what is the thing that kind of led you to
this? Like, what happens usually, typically, an argument takes place at
home. And then to take

(30:49):
the edge off the argument, I'm going to have some whiskey, I'm going to have
some vodka. I'm going to have tequila. A shot of tequila. That leads to some
dark thoughts, especially if you come from a world of ptsd. And
so, all right, well, you can't stop the arguments because you probably can't control the
other person in the house, but you can control the alcohol, which takes you down
the rabbit hole. So what if we stop that for 30 days. Okay, cool. So

(31:09):
now we're doing micro tasks. We've committed to not making a
permanent decision on temporary feelings. We are being held accountable
to someone else. Right. And by the way, that's what AA is. I forget the
founder's name. Bill something. The guy that founded Alcoholics Anonymous.
What a wonderful story. This how AA came to be.
He kept trying to stop drinking alcohol because it would just

(31:33):
get a hold of him. He'd get piss drunk and then start making bad decisions
and lose his job. And he kept promising his wife that he's going to quit
alcohol. And he'd quit for three, four weeks and then get right back to
it. And one day he's just like, I guess I'm just meant to be a
drunk. My whole life, I've tried and tried and tried. I can't quit alcohol. I'm
meant to be a drunk. And so he decides that he's gonna try and

(31:55):
just help other people. So I'm gonna help these bums who are drinking wine and
stuff. I'm gonna see if I can help them quit drinking. And
so he ends up helping a lot of people in his community
who are down and out or homeless and drinking by just
holding them accountable. Right. Every day, talking to them.
And so. And he's still drinking at this point. He's still drinking at this point.

(32:16):
Right. The founder. This was before AA came to be. Bill something.
William. He's still drinking at this point. Well, 16 weeks go
by. His wife's like, hey, dummy, do you realize you haven't had a sip of
alcohol for 16 weeks? This is the longest you've gone without drinking? No
way. Yeah. Yeah. Wow. And when you think about aa, what, do they
have sponsors? They do, right? Yeah. He was the first

(32:38):
sponsor. And so when you go into
AA and you get a sponsor,
it's not so much that the sponsor is there to hold you accountable. Yes, they
are. But you're also there to hold the sponsor accountable because no one wants to
be a hypocrite. And this guy stopped drinking because instead of
focusing so hard on himself, he started focusing on others. Service to others.

(32:59):
That is the cloth that you're cut from, Amy. Like, you've been in the military
for so long, it's literally, they call it the service. You're in the
service. The service to others. So I realized these guys need to quit alcohol. They
need accountability. They need to be in service to others. And so I just had
them do those micro little movements while building their business because I knew
their business would ultimately Become the mission and the purpose. And

(33:21):
every single one of them have some kind of charity. And they're hiring former veterans
or former military guys as veterans to work with them and for them. And so
now they have a new set of purpose, mission and team. But
to help them overcome the demons,
we had to create little micro steps of a commitment to
not make a permanent decision on temporary feelings, to be held accountable

(33:43):
to someone. In this case, it was to me, because I was their business coach.
To be able to stop the vice for at least 30 days. And then as
we stop it for 30 days, hey, is life a little better with no alcohol?
Yeah. Could you imagine what 60 days might feel like? How about 90 days? Wow.
And before you know it. Oh, as it turns out, that thing is just. It's
flammable. If you have a little pilot light, you put fuel on it, it's going

(34:04):
to catch fire. So let's not, you know, we all have the pilot light. We
all have some level of stress in our life. Let's not throw accelerant on it
in the form of alcohol. And before you know it, they started creating
new mission, purpose, team. And here's why that's
great for me as a business coach, as I saw this in these military
guys, I had a coaching client. He's a

(34:26):
former super bowl champion. He retired from the
NFL. Super bowl champion. I'll just leave his name
out for the sake of the story. But he came
to me and he's like, man, I'm depressed. Like, when I met him, we met
his friends, right? A mutual friend introduced us, and we're talking or whatever,
and he's like, yeah, I'm in a bit of a funk. And he's such a
cool guy. Like, didn't have a Super bowl ring on, but had it with

(34:49):
him. And I don't know anything about sports because I never
played sports as a kid. Sports ball. Yeah, sports ball. Exactly. You know, you play
sports ball. Yeah. Take the puck and you throw it in the thing. And
so well, I'm like, wow, man, you're a Super bowl champion. I heard from. From
Lewis House. Lewis House introduced us. He goes, yeah, huh? And he pulls
out his super bowl ring. And he's like, put your hand out.

(35:11):
He puts it on my finger and he goes, now make a fist. I do.
And he takes his camera and he stands in front of me and he snaps
a picture right from the ring to my face, right? That's one of my favorite
pictures to date. Like, I've never played any kind of, like, competitive Sports like
that. And then he just takes the ring off, puts it back in his pocket.
Very humble, modest guy, but this awesome dude. And we get to talking and
he's like, in a bit of a funk. I'm like, how come? He's

(35:34):
like, dude, I got a Super bowl ring. I've played with the best of them.
Like, I'm like the top, top, top of all athletes. And now I'm
retired and I don't know what to do and, you know, whatever. So I'm like,
dude, mission, purpose, team. And he goes, what? I go,
yeah, you had a mission. The games. The games were your mission purpose. Like you
guys, your team versus that team. That was your purpose. You guys had to win.

(35:56):
And then team, you had your, your coaches, your athletes, your fellow athletes.
He's like, yes, yes, yes. I go, that's what you need to get back to.
All of a sudden, he starts creating a business and that business takes
off and he becomes the leader. Voila. Mission, purpose, team
created. Wow. And so I realized it doesn't matter if you're a military veteran
or if you're an athlete or. I have a client who's

(36:17):
a also become a dear friend of mine. He sold a real estate
company for $300 million. Holy moly. And then.
Yeah, right, $300 million. And then shoes. That's a lot
of. That's a lot of shoes. It's a lot of leather for those
feet. And he spends a few months, you know,
whatever, enjoying the wealth, right? But then he realizes

(36:39):
he's kind of falling into a funk. A mutual friend
introduces us. Because now I've become like the man whisperer. A mutual friend
introduces us, and this was pretty interesting. He knew the mutual
friend. He tells the mutual friend, hey, I know Bedros is speaking at Joe Polish's
event, and I know he's probably going to fly from either Ontario Airport or John
Wayne. Instead of taking a first class flight, he can fly in a

(37:02):
private jet with me if I could have those 48 minutes of time with him.
Wow. On the flight. So I'm like. The mutual friend reaches out to me. I'm
like, sure, great. I'll fly in your private jet. I could use a little
PJ flight. Yeah, no problem. Right, Got you. Right. So we fly out of
Orange county to Scottsdale. In that time,
meet him. Awesome human being. We're literally sitting like, like this, knee to knee, right?

(37:24):
I'm like, dude, thank you so much for this flight. I really appreciate it. How
could I help you? Like, I feel like I owe you money for this, like
what do I owe for the flight? He's like, don't worry about it. He goes,
but here's my my struggles. And again I'm like, mission purpose team. He goes,
yes, again you're building a real estate company. The mission is to
sell it. The purpose is, you know, the team and making sure

(37:44):
that all these agents make money and then that team and you like go to
battle against other real estate companies. Like that is awesome.
And then all of a sudden this entrepreneur loses all that by selling his
company, never thinking about the transition. So both
the the military veteran, the multimillionaire
entrepreneur and NFL super bowl winning champion all

(38:06):
needed one thing which was what's next? And especially
for men. But this applies to all humans. But we men
especially, we need to keep building, we need to keep striving, we need
to keep doing. If we don't, we feel useless.
Useless. I believe that most women have factory
installed purpose. For most women, their biological clock

(38:28):
is ticking. They want to have a child. When they have a child, I got
to take this little baby that came out of my body and look after it
and care for it and nurture it and raise it and give it to
humanity. Like that's a pretty awesome built in
purpose, right? We men don't have that.
And so if we go into sports or entrepreneurship or in

(38:50):
the military and we have mission, purpose team and then we move out
and in that transition we better come up with what's next
because otherwise we end up doing something very self destructive,
which is alcohol, weed,
anything to an excess. Video games, television, food, pornography, you name

(39:10):
anything to in excess just takes us down the rabbit hole. And then we start
having really bad thoughts about permanently checking out. Wow. Well, I'll tell you, there's a
concept in the military that I often see
to be the case where when people leave, they forget about that concept.
When you enter basic training, one of the very first things they do the first
week that you're there is they assign you a battle buddy. And it's called a

(39:31):
battle buddy because it's just like in the AA concept that you
shared with us. It's a person to hold you accountable. You know where
they are. You buddy check each other, you're checking their uniform.
Do they have all their equipment? Is their supply list done? Like all of that?
Right. You're checking their bunk beds. Is it tucked in before the drill sergeants walk
in? That's concept. It's day zero concept. And you

(39:53):
have that concept all throughout your military career. Who's Your battle buddy. Beautiful. And so
when we leave the military, we often forget we need a battle
buddy. And Kelsey Sharon, she's a
military veteran from the Canadian Army. I just had her on the show
recently as well. She's got a buddy check bracelet that she
sells in her store where it comes in a two pack. And the whole concept

(40:14):
is give it to your battle buddy. And she gave me one, which I thought
was really sweet because, I mean, I'm single, I don't have a battle buddy, you
know, and so that I very openly.
That's part of my show. The reason why my show is called the Amy Is
show is because I'm filling in the blank of what I am, and I'm going
through my own battle of finding my way after the military life. Right. And

(40:35):
so for her and I, we had this great conversation where we were talking about,
we need a battle buddy. You've got to have, you know, the other person that
you're looking to and, you know, even though we're far away, she lives in Canada.
You know, she. She calls me, she texts me, and I'm doing the same to
her. Right. And so find a battle buddy. You know, I would just,
I gain from that, is that, you know, your mission, purpose, team.

(40:55):
To those of you that are listening, you know, if these are anything, any concepts
that you're struggling with, if you're having a hard time, I think Beatrice got some
really killer advice here. You know, find your mission, find your purpose, and find your
team. So one, Kelsey is an amazing human being.
I just love her and her energy. And number two, that whole concept of the
battle buddy is. I hadn't heard it put that

(41:16):
way before. Most of my coaching clients from the military
have been seals. It's funny, you coach one seal, and then I guess all
the communities are tight with seal, Rangers, whatever. And
so all of a sudden, I have a lot of SEAL clients and
they have swim buddies. Right, because, well, they're from the. Yeah. And so a
battle buddy, that makes absolutely sense. And in life, we need battle buddies. Like,

(41:38):
it is a pretty lonely journey going through life, being a part of
8 billion people, and you're trying to make your way.
And it sometimes helps just going, you know what? This kind of sucks. Like,
looking at someone and going, hey, this kind of sucks. You're like, you know what?
I feel your pain. I feel your pain. And they may not have the answer,
but just venting, just listening. 90% of the time, my

(42:00):
coaching clients who were going through those dark phases, I just had my earbuds on.
And I'm walking at the park. I do all my coaching calls. Most of my
coaching calls when I'm walking at the park, just getting some miles in and I'm
just listening. Like, I don't fucking know. The thing
that gave you ptsd, like, I'm not from the military. I could imagine what it's
like having doors blow up one after another each time they're making entry.

(42:21):
I can imagine what it's like losing friends in battle. I
could imagine what it's like, years later, going, was this war
really worth it? Right. Yeah. Well, especially for those of us. I mean, I'll tell
you, I got out of the military in not a great way. 2022 is when
I left the military. And that was when they pulled out of Afghanistan. Right.
Abruptly, abruptly. And there were people that lost their

(42:42):
lives. Translators we worked with. When I was over in Afghanistan, their families got
killed. There was an effort to pull our translator's family
out. And I think there's a woman that I served with, Major shreaves. I think
she was successful in doing that, but it was so traumatic. And for me, it
was like, wait a second, I'm definitely getting out. Like, this is crazy that all
this time, energy, effort, money, resources went into this. And then we're just leaving

(43:04):
it all for what? For what? So,
sorry, I didn't mean to derail, but, like, basically that was the catalyst for me,
and I think that's the story for so many other veterans of oef. And so
think about that. And as you've lost friends and translators,
and you might at some point, if you're having a bad day, and
we're all allowed to have bad days. Yeah. No human is,

(43:25):
you know, free of that. Like, that's just the human journey. We're allowed to have
bad days, but a bad day could snowball very quickly for someone who
has seen things that the rest of us civilians haven't seen, who has
experienced things that the rest of us civilians haven't experienced. Like an
instant loss of your friend in a very gruesome way. Right.
And so when you hear about that and you go, well, what was this war

(43:46):
for? Right. And whatever. And I'm not trying to make this thing political, and this
is just what I'm hearing from my friends, I could
see why it's easy to go down that rabbit hole and to have a battle
buddy, to have a mission purpose team, to be working towards something and be
held accountable, to have some structure in your life again.
And, gosh, doesn't Matter the branch of the military you're from.

(44:08):
Structure is like, the army is the best.
I'm not going to get into it. Because I love you all. See you with
the Army v Navy game. There we go. But, but it's,
it's important to have structure. And you guys, like, grew up on structure in the
military and to come out of life and, like, not have that structure. I could
see how that could just take you right down the rabbit hole. Yeah, it does.

(44:29):
Well, you know, this, this has been really helpful. I think for a lot
of people to find mission, purpose and team is something
to look, look to if they're struggling. One of the questions.
There's two questions I always ask my, my guests on the show. The first being
if someone's in crisis. Like, when I say crisis, I mean, like immediate. Like, today
is a tough day. They don't know if they're going to see tomorrow crisis. What

(44:51):
is something that you would share with them right now in the moment to try
to help them snap right out of it? I would share two things. One, go
out in nature immediately. And two, take your phone with you and call a friend.
Call a friend and don't feel like you're going to interrupt them, that you're going
to bother them, that they're too busy for you. Go out in nature, just start
walking. Start walking outdoors. I don't care if it's on the streets of a busy
city like here. When we're stuck in four walls, we're not getting

(45:14):
any sun, we're not getting any movement. Movement is powerful. There's something called
bilateral stimulation, and it was created by this
psychologist who one day figured out that, like, man, all
my patients who are swimmers are athletes who
run. They seem to heal faster. They solve their life problems. Right? The
psychologist figured it out and as he did research,

(45:36):
created emdr, Eye movement Rapid
desensitization. EMDR is
all about, you know, tick, tick, tick, tick, tick, anything
repetitive. And so there's actually EMDR machines now where you might just be looking at
a light and your eyes just going left and right, left and right, left and
right. Or anytime you're working out repetitively, biking, running,

(45:57):
jogging, what ends up happening is you create bilateral
stimulation. You're using both sides of the brain to start solving your problems.
So how many of us have experienced, like, man, I was working out and I
had this great idea, I was working out and I solved this life problem that
I have. That's because you're doing something repetitive and it puts you in a
hypnotic trance. And you're releasing dopamines

(46:18):
and then boom, your brain goes, hey, there's all these unresolved issues. Now
would be a good time for us to start working on it. So bilateral stimulation
is a real thing. And so just going out there, releasing dopamines,
getting sun and getting movement, creating bilateral stimulation. And then get
on the phone and call someone and maybe 911 is
the last resort because they're just going to send a cop and hopefully the cop

(46:40):
will come talk to you. But call a friend. You got to have you got
a friend, a sibling, a mom? Call someone without feeling like you're a bother to
them and just make this commitment to yourself that if I feel this way
tomorrow, like, maybe I'll do something about it then.
And I know this sounds harsh, but this, this is just how I think. If
I feel this way tomorrow, I'll do something about it then. But today I'm not

(47:01):
going to make any permanent decisions on this temporary feeling that I'm having.
And odds are, if you do those things, you go outside and walk, you talk
to a friend, and the friend doesn't need to have the solutions. You just need
to vomit just your heart out to them,
odds are you're not going to feel that way tomorrow. That's right. And I know
this from my own personal life because I come from a pretty fucked up childhood.
Like, I was molested as a kid by two older boys. I was beat up

(47:23):
by gang member members when I came here to America. When you're broke and you're
a foreigner, like, my trauma was very different than what you guys as
veterans have experienced, but it's no different than the same part of the brain
that lights up. The fight or flight part of the brain that lights up in
a CAT scan is the same. And I've
been in that position where I don't think I want to see tomorrow. And I've

(47:46):
learned that this might be a permanent
feeling, but I'm trying to come up with the. Or a temporary feeling, but I'm
trying to come up with a permanent solution and let me go do this because
I found that activity helped me before when I was sad.
So let me go outside, let me get some movement, let me
call a friend. As I've gotten older, like, I realize

(48:08):
there's no shame in this. There's a stigma that, like, oh, you
must be broken, you must be weak. Well, that's why I love having guys like
you on the show. Because some of the toughest guys on the face of the
planet with the craziest trainings that have been through the coolest things that you would
see on like a TV show. They all tell me the same thing.
We all have our moments like this. And guess what the punchline is? They all

(48:29):
pass through it. You do get through it 100%. You will see
tomorrow, this too shall pass. So amazing, amazing
idea. Thank you. The second thing I
always ask my guests is I have a very charitable element to my show. There's
a lot of great resources out there for veterans. What are some charities that
you're a favorite fan of or things that they can do,

(48:51):
etc. To get plugged into charities. Are there any charities you want to shout out?
Yeah, yeah. There's three charities that I've been giving to you for the last decade,
actually. The first one is Shriners Children's Hospital. They do,
they provide medical, their hospitals. When I started giving to them, they had
11 hospitals. Now they've got 22 hospitals. So I've been. They're the
longest charity that I've been donating to for over 12 years. I think I

(49:12):
heard you speak actually one time, and you said that one of your life's
goals is to have. You want to be the number one donor to
Shriners, Is that right? Yes, ma'am. And currently Justin Timberlake, that asshole is.
Damn it. Justin Timberlake is the number one donator. And good for
him. I'm really happy that he is. But my goal is to dethrone him
and anyone else. And so I've given millions to Shriners Children's Hospital and will

(49:34):
continue to because they help kids whose families can't afford the medical
procedures and surgeries they need. And a dear friend of mine was helped
by Shriners. Second one is Toys for Tots, which is run by the
Marine Corps that I donate to. Three weeks before
Christmas. We lock down the target bright and early in the morning in
Chino Hills, where my corporate office is, and the entire team goes and spends

(49:56):
50 to $100,000 of my money filling up shopping carts with
toys for the Marine Corps to give out. Wow. Thank you. Yeah, of course.
It's my pleasure. And then Compassion international, I've
got 97 kids adopted through Compassion International helping
these kids who just don't have clean water, school clothes, et
cetera in third world countries. And people go, well, that's interesting. These are

(50:19):
all kid based charities. You think, and what am I doing? It's the most
selfish thing I do. I'm healing the inner kid inside. I
found that and I didn't Even connect those dots until one day someone brought it
up to me. They're like, wow, all three of the charities you donate to are
all child based charities. Huh? And then, of course, I was not smart enough to
figure it out on my own. So I go to my therapist, Kevin Downing, and

(50:39):
I'm like, hey, Kevin, is it weird that I'm donating to kid based charities? He
goes, not at all. You're just healing the inner child. So true. So it's like
the most selfish thing you can do is to give to charities, get
involved. And so my speaking fee, like whenever I'm asked to speak on
stage, right. On my website, it says my speaking fee is non negotiable. It's $50,000.
That's that. Because 100% of my speaking fee goes to Shriners

(51:00):
Children's Hospital. And that's how I'm going to become the top donator to Shriner. Do
you have that little hat? No, I'm not a Shriner. I don't want to be
a Shriner. They keep reaching out to me, asking me if I could be a
Shriner. I've got lots of trophies from Shriners Children's Hospital. Of all
the different milestones that I. Hit, I wish I brought one of the hats. The
little monkey hats. Yeah, 100%. What are you going to do with it? I want
you to put it on. Never. Just for two seconds. Why? I'll get you one

(51:22):
day. I'll get you one day. I do have a lot of Shriner blankets. So
when you're a Shriner's child at a hospital, they give you a blanket while you're
going through the. Whether it's cleft palate or burn victim or whatever, they give you
a blanket and when you come out, you have a blanket. And now it's become
a thing. I'm getting goosebumps talking about it where I'll be speaking at an event
and somebody will kind of stand up and walk to me with their. They knew
I was speaking there. They came to hear me speak and they'll. They'll hand me

(51:45):
their blanket. And so I've got four Shriners blankets
from people who were once kids, got the medical help from
Shriners and, you know, they hand me their blankets. That's. Oh, my gosh. I'm like,
that's actually the most valuable trophies. I don't want to ruin my makeup.
No water works. No waterworks. I know. Because nothing will get me like that.
I will hyperlink all of those charities underneath this episode here.

(52:07):
So we can help push them, push all of our listeners and viewers over to
go check out and support those charities. In addition, I also just want to say,
wow, way to be a man of not just your word, but like, walk the
walk the walk of mission, purpose, and team. Yeah. Way to put all of
those things together and bring us full circle. Where can people find you? Best
place to find me is on Instagram at Bedros Coolian or just

(52:29):
my website, bedrose coolian.com. Amazing. Thank you so much for taking the
time to talk to me and to come on the show. Thank you. This is
so cool. I cannot wait to do this again with you in the future. And
I'm definitely coming back to Operation Black site. I want to get next time into
Jiu Jitsu because you got a cool story about Jiu Jitsu too, and I love
Jiu Jitsu. Yes. Well, I can't wait. It'll be fun to. To roll with you.
I'm starting to get somewhat decent. I mean, if you want to lose. You'Re probably

(52:51):
good at it. I am good at it. Okay. I'm not. So I'm like white,
white. I'm lying. I'm not that good at it. But. But you're. You're probably
pretty good because you've been training hard. I've been training hard. I've had some good
black belts trained me. So I. I've been in a very lucky position. Yeah.
Well, thanks again. Thanks for coming on the Amy Is show. And for those of
you still watching and listening, hit, like, hit, subscribe, leave a comment and go

(53:12):
follow this man bados to get your life together.
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