November 25, 2025 • 12 mins
The central theme of this podcast episode revolves around the intricate parallels between learning to navigate LinkedIn effectively and mastering the art of driving. I, Louise Brogan, elucidate how individuals often approach LinkedIn with minimal preparation, akin to a novice attempting to drive without proper instruction. Throughout our discourse, I emphasize the significance of establishing a robust profile as the foundational step, akin to getting one's vehicle in optimal condition before embarking on a journey. Furthermore, I advocate for consistent practice and learning, drawing an analogy to the necessity of regular driving lessons to gain confidence and skill. Ultimately, my intention is to equip listeners with actionable insights that will empower them to leverage LinkedIn as a vital tool for professional growth and increased visibility.
Ever wondered why LinkedIn feels so overwhelming? In this episode, Louise breaks down why mastering LinkedIn is exactly like learning to drive—and why that's actually good news. From getting your profile road-ready to taking your first nervous "posts" on the highway, discover why weekly practice beats sporadic attempts every time.
What You'll Learn:
- Why your LinkedIn profile is like getting in the car before you start the engine
- The weekly practice principle that transforms LinkedIn beginners into confident users
- How small engagement on the right road beats viral posts on the wrong one
- Why people who've been "following you for months" are more valuable than commenters
- What makes the RAISE Accelerator different from DIY LinkedIn learning
Key Takeaways:
✔ Your profile is your vehicle—get it road-ready before you start posting
✔ Consistency beats perfection: weekly lessons trump sporadic practice
✔ Small engagement with the right people > viral posts with the wrong audience
✔ Lurkers often convert better than active commenters
✔ 12 weeks of structured learning = your LinkedIn "driving license"
Mentioned in This Episode:
- Visibility VIP Package (Profile optimization in two 1-hour sessions)
- RAISE Accelerator Group Programme (12 weeks, starts January 2026, $1,500)
- Louise's book: "Raise Your Visibility on LinkedIn"
Resources:
- Join RAISE Accelerator: louisebrogan.com/mastermind
- Connect with Louise on LinkedIn
- Website: louisebrogan.com
Happy Thanksgiving to US listeners! 🦃
Takeaways:
- This episode emphasizes the necessity of establishing a complete LinkedIn profile prior to engaging actively on the platform.
- Louise Brogan draws an analogy between learning to drive and mastering LinkedIn, highlighting the importance of foundational skills.
- Listeners are encouraged to experiment with their LinkedIn posts and adjust their strategies based on engagement metrics.
- The podcast underscores that different users have varied objectives for using LinkedIn, which should dictate their approach to the platform.
- Brogan explains that consistently creating content and interacting is crucial to visibility and connection on LinkedIn.
- The episode concludes with an invitation to join the Raise Accelerator Group Program, which offers structured guidance for mastering LinkedIn.
Links referenced in this episode:
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:01):
Welcome to Raise youeVisibility Online.
Join Louise Brogan, a LinkedInexpert, CEO and dynamic mum turned
YouTuber, as she dives intothe world of B2B companies and entrepreneurial
success.
Each episode bringsconversations with business owners
and industry experts wholeverage LinkedIn and video to attract
(00:23):
leads and scale their ventures.
Get ready for actionableinsights, real world strategies,
and inspiring stories thatwill elevate your online presence
and help you grow your business.
Hello and welcome to today'sepisode of Raise your Visibility
(00:43):
Online with me, Louise Brogan.
And I want to start with somecelebratory news.
This week in our house, wehave had someone pass their driving
test.
And I of course, then wasthinking about how is learning how
to use LinkedIn like learninghow to drive?
(01:05):
First of all, you get yourparents to teach you.
Not sure that's a good idea.
We ended up.
I'll tell you a little story.
When I learned to drive, mydad took me down to the local car
park at the local, what wasthen the Poly Polytechnic and is
(01:26):
now the university, and Ilearned to drive in the car park.
Then, because he owned his owncar hire firm, he actually sent me
off on a week's drivinginstructor course and I learned to
drive in a minibus.
So if you're in the us, Ithink that's like a Ford Transit,
the van, it's a literally amini bus, like smaller than a yellow
(01:50):
school bus but bigger than a car.
And I passed.
Amazingly, although thedriving instructor did say to my
dad, I think that Louiseshould do the test in a car because
the three point turns are alittle bit challenging in the minibus.
No surprise there.
I did then go on in mygeography field trip at university.
(02:11):
I did get to become the busdriver for our school field trip
in Spain.
The lecturer needed somebodyelse to drive a bus.
Too many bus drivers.
And he drove one and I drovethe other.
So I even drove my universitycolleagues around Spain in a minibus.
Anyway, that's got nothing todo with LinkedIn.
(02:31):
So what has this got to dowith LinkedIn?
Louise, I hear you say, allright, so learning LinkedIn is just
like learning to drive.
Are you ready for the analogy?
So learning to drive in a carpark or getting in a car, turning,
I always thought kids thinkthey can drive.
It's so easy, jump in the car,turn the key, and then the car doesn't
(02:52):
go anywhere because theyhaven't actually learned how to drive.
So people who are treatingLinkedIn as if they are trying to
drive a car without actuallyever taking lessons, they're getting
in, they're pressing a fewbuttons, they're taking turning the
key and nothing's actually working.
So let's look at how you canlearn to drive your LinkedIn.
(03:17):
Okay, part one, get into your car.
Let's pretend your car is your profile.
So before you even turn theignition in the car or these days
press a button, you don't evenneed to turn a key in half the cars
we have nowadays.
But before you even move, youneed to have your basics in place.
Your headline, your aboutsection, the experience section,
(03:40):
your featured section, fillingout the whole profile, which if you've
been listening for a while,that's something I do with people
one to one.
That's called the visibilityVIP package.
That is over on our website ifyou want to have a look at that.
In fact, I've actually changedthat package recently.
So Instead of doing two 90minute sessions, I have changed to
do two one hour sessionswhich, which means that the price
(04:03):
has come down a little bit.
So do check that out if youwant to have a look.
If you're ready to get help toget your LinkedIn profile in shape.
So until your profile is setup, you're not actually ready to
drive.
You're not really ready to go anywhere.
Number two is then you decideto get some lessons.
So do you know how?
(04:27):
I don't know if you've evertaught a teenager how to drive.
They think it's really, it'sgoing to be really easy and then
they get in the car.
Especially if you have aclutch car, what do you call them?
Not an automatic, the normalcar that we have in the UK and Ireland.
And you turn the key and youhave to, you need to have the clutch
in in order to change gear,all that stuff.
And it's so confusing.
(04:48):
There's too many things to remember.
So posting on LinkedIn is kindof the same.
It's like how many things do Ihave to remember?
Overthinking all my sentences?
I get, you can make itcompletely frozen not to get to move
anywhere, you completely stallyour car.
But you're learning, you'repracticing and you've got to go easy
on yourself if you are tryingto learn to drive.
(05:09):
That's the other thing.
You need to have weeklylessons before you actually get anywhere.
And it's the same with LinkedIn.
Everybody has got to startsomewhere, start by posting something
and tweak it and change it asyou go.
I don't mean change the postyou've just done, I mean do a post,
see what Engagementinteraction you get from your network.
(05:30):
If you're not gettinganywhere, then maybe change it up
slightly, maybe talk aboutsomething a bit different.
Are you connected to the right people?
Have you got the right driving instructor?
If you're really bored of mydriving analogy already, then apologies,
but we're sticking with it for today.
So then you get in your carand you're off and you're away and
(05:52):
there's lots of roads, there'scountry roads, there are big highways,
and sometimes you'll get poststhat, that get small engagement but
get you to where you want to be.
Small engagement is not bad.
If the right person is readingyour post, you're on the right road
and they reach out to workwith you.
Isn't that all we want, justto get from A to B?
(06:13):
That's what we want LinkedInto be.
For us.
It's, you know, we don't wantit to be challenging and difficult.
We just want it to deliverwhat we need from it, which is really
a good network.
And for you, it might bespeaking opportunities.
For you, it might be gettinghired, you know, for you it might
be finding the right partners.
Maybe it's just for having somewhere.
I spoke to somebody this weekon LinkedIn, Rachel, and she said
(06:36):
that she just uses LinkedInfor where she posts her writing.
So everybody uses it fordifferent things and it's understanding
what you're using it for andapproaching it then in that way.
You know, in our groupprogram, which is on week four, five,
as you're listening to this,we are doing, we've just done the
(06:58):
content planning for the nextthree months.
So we've done the profiles, wehave done the types of content, we're
doing the content planning next.
And I have to say, I'm reallyenjoying it.
The next group starts in January.
If you want to join it, go tolouisebrogan.com forward/mastermind.
It's fifteen hundred dollarsfor twelve weeks.
(07:20):
And it's like paying a driving instructor.
You know, get in, learn,commit for 12 weeks and leave on
the other side with yourdriving license in hand and off you
go.
Independence is yours.
So once you've got your testand you're off and the road is yours,
you've got the opportunities,you've got the connections, you've
(07:40):
got the confidence to use LinkedIn.
What you'll find is that onceyou're active on LinkedIn and you're
showing up and you're talkingabout your thought leadership, and
I know some people don't likethat term, but until you can come
up with something differentfor me, guys, that's what we're going
to use.
But it's like talking aboutyour area of expertise in a way that
people see you as someone whostarts conversation.
(08:02):
That does not mean you are aFormula One driver.
It means that you have gotyour license and you're starting
to get traction.
And you'll find that somebodywill reach out to you and say, I've
been following you for months,Louise, and we really need somebody
to come in and train our teamon how to use LinkedIn and can we
have a conversation?
That's literally what'shappened today.
Someone has reached out to meand said, you know, that exact thing.
(08:25):
In fact, the last week, twopeople have come to me and said,
one said, I was on a webinaryou did back in February, and I would
really like your help onfiguring out how to use LinkedIn.
That was an individual.
And the second person camealong, said, in the same day, I've
been following you for awhile, really like your stuff.
This person's never commentedon anything I've ever done and says,
(08:45):
could we have a conversationabout booking you in for training
for our team?
That is the reality of LinkedIn.
Not getting posts that goviral or, you know, getting a LinkedIn
Top Voice badge, whichobviously would be a very nice little
icing on the cake, butactually using it so that people
see you, connect with you, andthen reach out to work with you.
(09:07):
That is literally what I'mdoing with the GRIP program, which
has got a name now.
I don't know if you've been listening.
I didn't know what to call it.
I was calling it theAccelerator, but I'm actually calling
it Raise, which, you know,makes sense because the name of my
book is Raise your visibilityon LinkedIn.
So it's getting called theRAISE membership.
It's 12 weeks long and it isfor you.
(09:30):
If you want someone to teachyou how to do this, you want 12 weeks
committed, turn up every week.
If you can't make a week,that's fine.
Everything's recorded.
With the help of our oldfriend AI, I am creating so many
fabulous products from the week.
So we've got the video, whichonly members can see, and then I'm
(09:51):
using AI to take thetranscript of the workshop and I
am creating a whole guide toit with actions for the following
week.
So that's a nice little touchfrom AI.
Weekly calls on that.
Me like your driving lesson,accountability, making sure you actually
show up and that you're goingin the right direction.
You've just got to be willingto get in the car.
(10:13):
You know, if you want to learnhow to use LinkedIn and get from
A to B, come and join the membership.
I would love to see you in there.
All right, you ready for some cheesiness?
Now?
You already know how to runyour business.
LinkedIn is just the vehiclethat gets you in front of the right
people.
(10:34):
Once you learn how to drive,it will change for the better.
Do you know how, if you'vebeen driving for years, when you
just get in the car and youdrive, it is really, really, really
hard to teach somebody elsehow to drive.
I literally had to ask my sonto get out of the car and I would
get into the front seat toremember what moves I would do in
(10:55):
order to actually do something.
Which sounds ridiculous, butdon't judge me until you try and
teach someone else to drive.
You know, it is bonkers.
How do you.
How do you actually do thatthing that you do automatically for
30 years?
But the good news is I'm a farbetter teacher at LinkedIn than I
am at teaching someone how to drive.
Maybe because I'm doing it allthe time.
(11:15):
If I was a driving instructor,I'm sure it'd be super.
Anyway, I would love to seeyou inside our group starting in
January.
You will be listening to thisat the end of November.
If you are in the UnitedStates, then Happy Thanksgiving.
I had a mini Thanksgivingdinner in Boston last week.
Gotta say, shout out to Boston.
(11:36):
What fabulous city.
Definitely going back there.
But I had sweet potato.
I'm a vegetarian, so I didn'thave any turkey.
I had sweet potato.
I had lime and chili, Brusselssprouts, which was flipping delicious.
And I had very nice stuffingand gravy, of course.
Like, I'm not a strict vegetarian.
I do eat meat on occasion, soI love a nice bit of gravy on my
(11:58):
mashed potatoes.
And then I had a wee minipumpkin pie, which was delicious.
So anyway, have a lovelyThanksgiving and come if you want
to know more about theMastermind or the Raise.
It's called Raise, the RaiseAccelerator Group Program.
Just send me a message onLinkedIn and I can talk to you about
it properly.
(12:18):
One to one on a call, it'sLouise Brogan over on LinkedIn or
hop over to forward slashMastermind and you can read all about
it and there's links on thereas well to click through to join.
Thank you so much for joiningme today and I will talk to you next
week.
Welcome to Raise youeVisibility Online.
Join Louise Brogan, a LinkedInexpert, CEO and dynamic mum turned
YouTuber, as she dives intothe world of B2B companies and entrepreneurial
success.
Each episode bringsconversations with business owners
and industry experts wholeverage LinkedIn and video to attract
(00:23):
leads and scale their ventures.
Get ready for actionableinsights, real world strategies,
and inspiring stories thatwill elevate your online presence
and help you grow your business.
Hello and welcome to today'sepisode of Raise your Visibility
(00:43):
Online with me, Louise Brogan.
And I want to start with somecelebratory news.
This week in our house, wehave had someone pass their driving
test.
And I of course, then wasthinking about how is learning how
to use LinkedIn like learninghow to drive?
(01:05):
First of all, you get yourparents to teach you.
Not sure that's a good idea.
We ended up.
I'll tell you a little story.
When I learned to drive, mydad took me down to the local car
park at the local, what wasthen the Poly Polytechnic and is
(01:26):
now the university, and Ilearned to drive in the car park.
Then, because he owned his owncar hire firm, he actually sent me
off on a week's drivinginstructor course and I learned to
drive in a minibus.
So if you're in the us, Ithink that's like a Ford Transit,
the van, it's a literally amini bus, like smaller than a yellow
(01:50):
school bus but bigger than a car.
And I passed.
Amazingly, although thedriving instructor did say to my
dad, I think that Louiseshould do the test in a car because
the three point turns are alittle bit challenging in the minibus.
No surprise there.
I did then go on in mygeography field trip at university.
(02:11):
I did get to become the busdriver for our school field trip
in Spain.
The lecturer needed somebodyelse to drive a bus.
Too many bus drivers.
And he drove one and I drovethe other.
So I even drove my universitycolleagues around Spain in a minibus.
Anyway, that's got nothing todo with LinkedIn.
(02:31):
So what has this got to dowith LinkedIn?
Louise, I hear you say, allright, so learning LinkedIn is just
like learning to drive.
Are you ready for the analogy?
So learning to drive in a carpark or getting in a car, turning,
I always thought kids thinkthey can drive.
It's so easy, jump in the car,turn the key, and then the car doesn't
(02:52):
go anywhere because theyhaven't actually learned how to drive.
So people who are treatingLinkedIn as if they are trying to
drive a car without actuallyever taking lessons, they're getting
in, they're pressing a fewbuttons, they're taking turning the
key and nothing's actually working.
So let's look at how you canlearn to drive your LinkedIn.
(03:17):
Okay, part one, get into your car.
Let's pretend your car is your profile.
So before you even turn theignition in the car or these days
press a button, you don't evenneed to turn a key in half the cars
we have nowadays.
But before you even move, youneed to have your basics in place.
Your headline, your aboutsection, the experience section,
(03:40):
your featured section, fillingout the whole profile, which if you've
been listening for a while,that's something I do with people
one to one.
That's called the visibilityVIP package.
That is over on our website ifyou want to have a look at that.
In fact, I've actually changedthat package recently.
So Instead of doing two 90minute sessions, I have changed to
do two one hour sessionswhich, which means that the price
(04:03):
has come down a little bit.
So do check that out if youwant to have a look.
If you're ready to get help toget your LinkedIn profile in shape.
So until your profile is setup, you're not actually ready to
drive.
You're not really ready to go anywhere.
Number two is then you decideto get some lessons.
So do you know how?
(04:27):
I don't know if you've evertaught a teenager how to drive.
They think it's really, it'sgoing to be really easy and then
they get in the car.
Especially if you have aclutch car, what do you call them?
Not an automatic, the normalcar that we have in the UK and Ireland.
And you turn the key and youhave to, you need to have the clutch
in in order to change gear,all that stuff.
And it's so confusing.
(04:48):
There's too many things to remember.
So posting on LinkedIn is kindof the same.
It's like how many things do Ihave to remember?
Overthinking all my sentences?
I get, you can make itcompletely frozen not to get to move
anywhere, you completely stallyour car.
But you're learning, you'repracticing and you've got to go easy
on yourself if you are tryingto learn to drive.
(05:09):
That's the other thing.
You need to have weeklylessons before you actually get anywhere.
And it's the same with LinkedIn.
Everybody has got to startsomewhere, start by posting something
and tweak it and change it asyou go.
I don't mean change the postyou've just done, I mean do a post,
see what Engagementinteraction you get from your network.
(05:30):
If you're not gettinganywhere, then maybe change it up
slightly, maybe talk aboutsomething a bit different.
Are you connected to the right people?
Have you got the right driving instructor?
If you're really bored of mydriving analogy already, then apologies,
but we're sticking with it for today.
So then you get in your carand you're off and you're away and
(05:52):
there's lots of roads, there'scountry roads, there are big highways,
and sometimes you'll get poststhat, that get small engagement but
get you to where you want to be.
Small engagement is not bad.
If the right person is readingyour post, you're on the right road
and they reach out to workwith you.
Isn't that all we want, justto get from A to B?
(06:13):
That's what we want LinkedInto be.
For us.
It's, you know, we don't wantit to be challenging and difficult.
We just want it to deliverwhat we need from it, which is really
a good network.
And for you, it might bespeaking opportunities.
For you, it might be gettinghired, you know, for you it might
be finding the right partners.
Maybe it's just for having somewhere.
I spoke to somebody this weekon LinkedIn, Rachel, and she said
(06:36):
that she just uses LinkedInfor where she posts her writing.
So everybody uses it fordifferent things and it's understanding
what you're using it for andapproaching it then in that way.
You know, in our groupprogram, which is on week four, five,
as you're listening to this,we are doing, we've just done the
(06:58):
content planning for the nextthree months.
So we've done the profiles, wehave done the types of content, we're
doing the content planning next.
And I have to say, I'm reallyenjoying it.
The next group starts in January.
If you want to join it, go tolouisebrogan.com forward/mastermind.
It's fifteen hundred dollarsfor twelve weeks.
(07:20):
And it's like paying a driving instructor.
You know, get in, learn,commit for 12 weeks and leave on
the other side with yourdriving license in hand and off you
go.
Independence is yours.
So once you've got your testand you're off and the road is yours,
you've got the opportunities,you've got the connections, you've
(07:40):
got the confidence to use LinkedIn.
What you'll find is that onceyou're active on LinkedIn and you're
showing up and you're talkingabout your thought leadership, and
I know some people don't likethat term, but until you can come
up with something differentfor me, guys, that's what we're going
to use.
But it's like talking aboutyour area of expertise in a way that
people see you as someone whostarts conversation.
(08:02):
That does not mean you are aFormula One driver.
It means that you have gotyour license and you're starting
to get traction.
And you'll find that somebodywill reach out to you and say, I've
been following you for months,Louise, and we really need somebody
to come in and train our teamon how to use LinkedIn and can we
have a conversation?
That's literally what'shappened today.
Someone has reached out to meand said, you know, that exact thing.
(08:25):
In fact, the last week, twopeople have come to me and said,
one said, I was on a webinaryou did back in February, and I would
really like your help onfiguring out how to use LinkedIn.
That was an individual.
And the second person camealong, said, in the same day, I've
been following you for awhile, really like your stuff.
This person's never commentedon anything I've ever done and says,
(08:45):
could we have a conversationabout booking you in for training
for our team?
That is the reality of LinkedIn.
Not getting posts that goviral or, you know, getting a LinkedIn
Top Voice badge, whichobviously would be a very nice little
icing on the cake, butactually using it so that people
see you, connect with you, andthen reach out to work with you.
(09:07):
That is literally what I'mdoing with the GRIP program, which
has got a name now.
I don't know if you've been listening.
I didn't know what to call it.
I was calling it theAccelerator, but I'm actually calling
it Raise, which, you know,makes sense because the name of my
book is Raise your visibilityon LinkedIn.
So it's getting called theRAISE membership.
It's 12 weeks long and it isfor you.
(09:30):
If you want someone to teachyou how to do this, you want 12 weeks
committed, turn up every week.
If you can't make a week,that's fine.
Everything's recorded.
With the help of our oldfriend AI, I am creating so many
fabulous products from the week.
So we've got the video, whichonly members can see, and then I'm
(09:51):
using AI to take thetranscript of the workshop and I
am creating a whole guide toit with actions for the following
week.
So that's a nice little touchfrom AI.
Weekly calls on that.
Me like your driving lesson,accountability, making sure you actually
show up and that you're goingin the right direction.
You've just got to be willingto get in the car.
(10:13):
You know, if you want to learnhow to use LinkedIn and get from
A to B, come and join the membership.
I would love to see you in there.
All right, you ready for some cheesiness?
Now?
You already know how to runyour business.
LinkedIn is just the vehiclethat gets you in front of the right
people.
(10:34):
Once you learn how to drive,it will change for the better.
Do you know how, if you'vebeen driving for years, when you
just get in the car and youdrive, it is really, really, really
hard to teach somebody elsehow to drive.
I literally had to ask my sonto get out of the car and I would
get into the front seat toremember what moves I would do in
(10:55):
order to actually do something.
Which sounds ridiculous, butdon't judge me until you try and
teach someone else to drive.
You know, it is bonkers.
How do you.
How do you actually do thatthing that you do automatically for
30 years?
But the good news is I'm a farbetter teacher at LinkedIn than I
am at teaching someone how to drive.
Maybe because I'm doing it allthe time.
(11:15):
If I was a driving instructor,I'm sure it'd be super.
Anyway, I would love to seeyou inside our group starting in
January.
You will be listening to thisat the end of November.
If you are in the UnitedStates, then Happy Thanksgiving.
I had a mini Thanksgivingdinner in Boston last week.
Gotta say, shout out to Boston.
(11:36):
What fabulous city.
Definitely going back there.
But I had sweet potato.
I'm a vegetarian, so I didn'thave any turkey.
I had sweet potato.
I had lime and chili, Brusselssprouts, which was flipping delicious.
And I had very nice stuffingand gravy, of course.
Like, I'm not a strict vegetarian.
I do eat meat on occasion, soI love a nice bit of gravy on my
(11:58):
mashed potatoes.
And then I had a wee minipumpkin pie, which was delicious.
So anyway, have a lovelyThanksgiving and come if you want
to know more about theMastermind or the Raise.
It's called Raise, the RaiseAccelerator Group Program.
Just send me a message onLinkedIn and I can talk to you about
it properly.
(12:18):
One to one on a call, it'sLouise Brogan over on LinkedIn or
hop over to forward slashMastermind and you can read all about
it and there's links on thereas well to click through to join.
Thank you so much for joiningme today and I will talk to you next
week.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
Two Guys, Five Rings: Matt, Bowen & The Olympics
Two Guys (Bowen Yang and Matt Rogers). Five Rings (you know, from the Olympics logo). One essential podcast for the 2026 Milan-Cortina Winter Olympics. Bowen Yang (SNL, Wicked) and Matt Rogers (Palm Royale, No Good Deed) of Las Culturistas are back for a second season of Two Guys, Five Rings, a collaboration with NBC Sports and iHeartRadio. In this 15-episode event, Bowen and Matt discuss the top storylines, obsess over Italian culture, and find out what really goes on in the Olympic Village.