December 31, 2025 • 38 mins
Think you don't have time for YouTube? Think again.
Jerry Potter, host of Done By Lunch Entrepreneurs, joins me to reveal how established business owners can build a thriving YouTube channel in just 90 minutes per week—and start getting clients within weeks, not years.
In this episode, Jerry shares:
✓ Why YouTube is a "high leverage asset" that works for you 24/7
✓ The Magnetic 8: How to train the algorithm in your first 8 videos
✓ Why Jerry got his first client after just 11 days and 17 subscribers
✓ The psychology of video that makes strangers trust you instantly
✓ How to stop perfectionism from killing your channel before it starts
✓ Why editing shouldn't take more than 15 minutes per video
✓ The entrepreneur path vs. creator path (and which one actually makes money faster)
Real Results:
- Jerry went from 1,100 views in 4 months to 100,000 in his first year
- Started a NEW channel this summer and got 65% of views from YouTube recommendations in just 3 weeks
- My own channel: Generated over £100,000 in client work with just 20,000 subscribers
Key Timestamps:
0:00 - Introduction
2:00 - What are High Leverage Assets?
4:00 - Jerry's YouTube journey (and why "it's too late" is a myth)
6:00 - Why the best teams have the most conflict
11:00 - The Magnetic 8 strategy explained
16:00 - Should you put your podcast on YouTube?
19:00 - The YT90 system: 90 minutes a week
23:00 - Creating a repeatable, unique premise
26:00 - Why editing shouldn't be your focus
31:00 - The entrepreneur path vs. creator path
34:00 - Who's actually watching YouTube (hint: everyone)
This is for you if:
- You're a consultant, coach, or service provider who wants more authority
- You're tired of scrambling for leads on other platforms
- You want a marketing channel that compounds over time
- You've been putting off YouTube because you "don't have time"
Get Jerry's Free YT90 Roadmap: YT90roadmap.com
Follow Jerry: Done By Lunch Entrepreneurs podcast and YouTube channel
Want help growing YOUR visibility on LinkedIn? Check out my free resources at https://www.louisebrogan.com/resources
💼 Work with me: www.louisebrogan.com/mastermind
#YouTube #YouTubeForBusiness #ContentMarketing #DigitalMarketing #Entrepreneurship #BusinessGrowth #LinkedInExpert #VideoMarketing #JerryPotter #DoneByLunch
Love the podcast? Subscribe and leave a review—it helps other business owners find these strategies!
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:01):
Welcome to Raise Your Visibility online.
Join Louise Brogan, a LinkedIn expert,CEO, and Dynamic Mom turned YouTuber
as she dives into the world of B2Bcompanies and entrepreneurial success.
Each episode brings conversations withbusiness owners and industry experts
who leverage LinkedIn and video toattract leads and scale their ventures.
(00:25):
Get ready for actionable insights,real world strategies and inspiring
stories that will elevate your onlinepresence and help you grow your business.
Hello and welcome to today's episodeof Raise Your Visibility Online.
(00:45):
Today I'm joined by Jerry Potter,who made me laugh so much.
During his talk social media marketingworld that I am forever going to be a fan.
Jerry is the host of done by lunchentrepreneurs, and helps established
entrepreneurs to grow on YouTube, whichis what we are going to talk about
today because I know you guys, that issomething you're very interested in.
(01:09):
Welcome to the podcast, Jerry.
Thank you after that intro.
Now I feel like I'm supposed to be funny.
You were, but genuinely yourtalk absolutely stood out
for me at that conference.
It was brilliant.
I loved it.
Okay.
My, my main goal is to bring value andwe'll see if there's any humor in it.
Okay.
Alright, so Jerry introduce yourselfplease to the audience for those of who
(01:33):
may not already know who you are, please.
Yeah my business is calledDone by Lunch Entrepreneurs.
I have a podcast by the same name in aYouTube channel, and it started because
I, for years was helping clients growtheir audiences in some way, whether it
was on YouTube or Facebook or Instagram,podcasting, different things like that.
And.
They would often ask, howdo you get so much done?
(01:54):
And I would often lie to them becauseI didn't know the answer at the time.
So I literally, they'd say,how do you get so much done?
And I would go into likemy time management hacks.
I'm in a little bit of an efficiencygeek, but I would be like, oh,
here's how I arrange my calendarand here's how I batch my content.
And, all this kind of these same.
Tips that are all over the world.
Yeah.
And I really started thinking about ita couple years ago, this idea of time
(02:17):
freedom and how do I get so much done?
How can I run my businessin 20 hours a week?
Or like in the summer whenmy family travels, sometimes
I work five hours a week.
Yeah.
And I realized it was notany time management hack.
Time management hacks willsave you an hour a week.
It's how you build your business.
It's building your business outof what I call high leverage
assets or HLAs for short.
(02:37):
Yeah.
And hLAs are things that are scalable.
They're less work.
The more you do them, they becomemore valuable the more you do them.
So if we think about thingslike checking email, it's pretty
much the same thing every day.
Yeah.
One-to-one client work doesnot become more valuable.
Sometimes you can get paid more the longeryou do it if you have more, testimonials
and case studies, but in general, it'sjust the same thing over and over again.
(02:59):
But a high leverage assetlike a YouTube channel.
In the beginning you start publishing, butthen a year or two years or five years in,
you know this 'cause you have a channel.
Yeah.
It is working, its butt off for you andyou're just still doing the same amount
of work that you did in the beginning.
So YouTube is an incrediblyhigh leverage asset.
Automated email sequences webinars,workshops, courses, memberships.
(03:20):
There's all these things that we cando that are high leverage because
they fit that mold of you buildat once or you start building it.
The workload doesn't go up, but thereturn on your effort or ROE as I like
to talk about, it just skyrockets.
Yes.
I went to, like when I starteddone by lunch, I was like, okay,
I'm gonna help everybody buildthese done by lunch businesses.
But what I found was nobody iswilling to quit work at lunchtime
(03:43):
or whatever it is if they're stillworried about leads for the next month.
Yes.
So we have to start there.
And that's where I just went all in.
I said, I'm gonna help entrepreneurs nomatter how busy they are, build a YouTube
channel in as little time as possible.
Okay, so let's talk to because I ambanging this drum along with you, Jerry,
(04:03):
that companies, businesses, entrepreneurs,should have a YouTube channel.
But from your point of view firstof all, how long have you had,
how long have you been on YouTube?
And are you seeing more.
Businesses, entrepreneurs looking atYouTube or like it, I feel like, in the UK
and Ireland especially, there's very fewwho are still even considering it 'cause
(04:27):
they haven't seen the opportunity it has.
Wow.
So I'd be interest, yeah,I'd be interested to see
culturally the difference there.
But how long have youbeen on YouTube yourself?
I started my channel in 2017.
And, at the time, everybodysaid it's too late for YouTube,
just like they're saying now.
Yeah.
And so I like to tell people that becausethey, oh, it's too late for YouTube.
(04:50):
It's too late for YouTube.
And I get it.
I understand why people believethat, but people are starting
and stopping all the time.
Yeah.
YouTube has a higher barrier of entrythan LinkedIn, than Instagram because
you can just start posting on thoseplatforms and if you've already got
connections or followers, you get.
You start to feel that andyou're like, okay, yeah, I'll
keep going with this thing.
Yeah.
Now they can also be very frustrating.
(05:11):
YouTube is a platform that I thinkpretty much everybody should be on.
I don't want to just.
Blanket everybody because it is this assetthat you're gonna build for years to come.
And so just to put thatinto perspective, yes.
My first year on YouTube,as I said, was 2017.
I started mid Augustright around my birthday.
So I was on YouTube for fourand a half months that year.
And I got about 1100 viewsby the end of the year.
(05:33):
But when we look at then the nexteight months and my first 12 months on
YouTube, I got a hundred thousand views.
Yes.
If you knew that a year from now you couldreach a hundred thousand people, would you
be willing to commit to one video a week?
And then for context, so 1100 views inthat first partial year, 300,000 the
second year, 900,000, the third year, 1.2
(05:54):
million.
The fourth year, and this is thething I think a lot of people
don't realize about YouTube is yournew videos get views and your old
videos also continue to get views.
Yes.
Yes.
Yeah.
So when you look at it that way, it'snot like Instagram or LinkedIn No.
Or anything else becauseyou're building this asset.
If any given time, I go in, I lookat my analytics in the last 28
(06:15):
days, 85% of the videos I've evermade since 2017 have gotten views.
That's unheard of on any other platform.
Yeah.
So I think that's the mindset shiftwe have to make is I'm not just
posting like I'm everywhere else.
I'm building this high leverage asset.
Yes.
This is what, this is why I haveyou on the show today, Jerry, to
back this up because, so a friend,I'll tell you a story about a lady
(06:39):
that I've worked with in the past.
So Fiona, and I've told herstory usually by LinkedIn.
But she has followed me onto YouTube.
So when her and I workedtogether, I persuaded her to
start creating video content.
On LinkedIn and she talksabout Microsoft PowerPoint.
And then we were, we worked togetherfor a period of three months and that
(07:00):
kind of got her up and running andthen she started doing it herself.
But we are friends, so we were messagingeach other and she was watching my
YouTube channel and the growth that I wasgetting and I said, you should do YouTube.
You should totally putyour videos on YouTube.
And she started, and this week sheposted on LinkedIn that she's had a
hundred thousand views of her content.
(07:21):
About PowerPoint on YouTube, and sheis over the moon, and I'm thinking
it's gonna, it doesn't go up ona, it doesn't go up on a slope.
It goes up like a hockey stick.
Yeah.
That's been my experience and Oh yeah.
As you like, you said the first fourmonths you had a 1100 views or something.
Do you think there's a point where,you know, 'cause I do talk to people
(07:43):
like, oh, you should do YouTube.
You should do YouTube.
You have to learn how to do it.
It is so different tomy mind, to the other.
Content we put out there in termsof getting found, and we can talk
a little bit about that, but it,you can, like on LinkedIn, my
followers grow nice and steadily.
Instagram's, all of those otherplatforms, they grow steadily.
My email list grows steadily,but with YouTube, as you say,
(08:07):
you put a video every week, it'slike compound interest, isn't it?
And it goes up in a sharp curveand it just suddenly takes off.
That was my experience.
Yeah.
What I like to tell people, it took me.
So when I started whenever I doanything in, in life, I either decide
it's important or I decide it's not.
If it's important, I giveit whatever it needs.
Yeah.
And if it's not important, I justdon't even waste any time on it.
(08:27):
I think it's so easy for us tojust be like, Ooh, shiny object.
Shiny object.
And it's fine to entertain those, butat some point it's do this or don't.
Yes.
So when I started my channel, I said, I'mgonna publish one video a week for a year.
We'll see what happens.
Okay.
Two minutes.
Had I not done that?
Yes, but had I not done that, I would'vequit multiple times because it took me, I
(08:48):
think it was after six months, I finallyhit 100 subscribers and I was like, whoa.
So hard.
Yeah.
There were so many days and weekswith no views, no new subscribers,
and it's so discouraging.
Some of my clients are going through thisright now, and I'm like, remember, you've
only been publishing for four weeks?
Yes.
We're building thelibrary and it takes time.
(09:09):
Yeah.
So six months to a hundred subscribers.
A month later I had 1,010.
Sorry.
And a year after that I had 10,000.
Yeah.
So as you said, it's a hockey stick, butyou've got to do that early stuff Yeah.
To establish it.
The good news is I think you cangrow faster now than you could
in 2017, just because YouTube isso much better at matching the
right videos to the right people.
Yeah, I have a, I have created ahobby channel on YouTube, which
(09:32):
has got nothing to do with my work.
And it's about.
It's about megalithic standing stones.
Jerry, we can talk about it another day.
Thanks, Stonehenge.
Oh, I've seen it, yeah.
Yeah, in Ireland.
It's got 79 subscribers.
We have 12,000 views andit's only been up five weeks.
I'm like, that's amazing.
That's amazing.
And it's not even like professionallydone because it's just for fun.
(09:57):
But Pete, if you get 12 views of random.
4,000 year old stones in themiddle of the countryside.
Imagine what you could do if you'reactually sharing something valuable.
Yeah.
And let me add this, since it soundslike our main job here today is
to show people like what to expectwith YouTube and how valuable it is.
Yes.
I started a new channel overthe summer as an experiment.
(10:18):
I wanted to show people that.
What I'm teaching them still works.
Yes.
This is not something thatwas a 2017 strategy that I'm
just hoping will work for you.
So I started this new channel.
The first thing we do is we publisheight specific videos that I call the
magnetic eight to train the algorithm.
Okay.
Because like I said, when YouTubeunderstands who your videos are for Yeah.
They will match them with those people.
(10:40):
Okay.
And so I started publishingthese and three weeks in.
65% of my views on this brand newchannel were coming from people
who were seen it either on thehomepage or in search or in the feed.
So the other 35% were coming fromsomebody who visited my channel page
or like I told people about them, yes,people I was theoretically sending
(11:01):
there, but imagine that three weeks intwo thirds of the views were coming from
YouTube telling other people about that.
And I think it was about 19%were coming up in search.
So people say, oh, Ican't come up and search.
That takes so long and yougotta do all this optimizing.
And literally, again, almost 20% ofmy views were coming from search on a
brand new channel after three weeks.
That's amazing.
So I love your story about 12,000views in, I know your first month
(11:25):
or whatever you said because, and.
And maybe that's not the norm.
Maybe somebody gets 2000views in the first month.
I can tell you that in my firstmonth I had about 19 subscribers
and, I don't know, maybe 112views or something like that.
I could go back and look, but Yeah.
But you stick with it.
You stick with it.
Exactly.
And you mentioned earlier that it,it's a resource and that is how I
(11:46):
started on YouTube was literally.
It was during the pandemic where I hadextra time in my hands and I thought, all
the people, you ask me questions becauseI ask questions all the time about how
to use LinkedIn, and I thought I'll justanswer the questions on video because
I'm getting asked the same questions.
So it was like, yeah if you don'twanna, if you don't have the
funds to work with me, no problem.
(12:07):
Here's, and I say this, I guessI did a talk this week, Jerry.
To a room full of young athletes,so kids who are aiming for the
Olympics from Northern Ireland,which, oh, what a phenomenal evening.
It was so inspiring.
That's cool.
And I, yeah, it was really cool.
And I said, Jerry, I've had amind, what was I talking about?
Why was I talking about the kids?
(12:27):
You were talking about?
I was, think about the kids again.
Oh my God.
We were talking about theearly days and what to Oh, no,
how you started your channel.
Oh, that's it.
Yeah.
And basically putting up videosof the stuff that, of the
questions people were asking.
Yeah.
So people were asking me questions andI created as a resource because, I was
getting the same questions over and overagain, and it became something else.
(12:50):
But whenever I, 'cause I charge, for.
My prices started about $1,500to work with me, one-to-one.
And that, and a lot of peoplethat's just outta reach.
So I was able to say, okay, look.
Literally on my intake form it, itsays, this is where our prices start at.
And it, there's, it doesn't say,if you can't afford this, it is
(13:10):
much more diplomatic than that.
I can't remember what it says.
Yeah.
But basically it says, wouldyou like free resources?
And if they click that button, theyget sent over to the YouTube channel.
So I feel better that I'm not justgoing, oh sorry, tough cookies.
Can't, can't help you.
But also you only have somany hours in the day as well.
It was like a library of thingsto send people to look those
(13:32):
questions are all over here.
And then when I talk at events, likethe event I did with the young athletes,
I'm able to say, guys, I have got over300 videos that will teach you how
to use LinkedIn because these kids,I was saying, they're all, they all
need sponsorship basically to get thetime to train, to get to the Olympics.
And it's not like in the US where I thinkthere's probably a lot more support.
(13:55):
From corporates, over hereit's not necessarily something
that everyone's caught onto.
So I was saying you go to YouTube andwatch some of my videos on how to set up
your profile and then start connectingwith these corporates on LinkedIn.
And, those kids are never gonna, they'renot gonna come to either training
apart from anything all the time.
They're not gonna come to a workshopthat I'm hosting, they're not
(14:16):
gonna, their parents aren't gonnahire me to write their LinkedIn
profiles, but I'm able to help them.
With this free resource.
And actually what happens is they willgo and watch those videos and they'll
share them out with their networks andyou get more visibility that way as well.
So it's actually everybody wins 'causeyou're getting more of an audience.
And also then you get known as well.
(14:37):
You get known as being an expertwhen you have that kind of
resource in your back pocket.
Yeah.
Yeah.
I think that's something forbusinesses to really think about and
entrepreneurs to really think about.
For people that are interested in growingtheir authority, what does authority mean?
It means more opportunities.
It means sometimes charging higher rates.
It means no longer having tohard sell anybody because they've
(14:58):
already decided they like youand they wanna work with you.
Yes.
And it's no longer how much, it's wheredo I send the check or how do I sign up?
Or whatever it is.
Yeah.
And youTube is so great for that.
I, as I said, I got very few views andsubscribers for the first six months.
But you, looking back at the numbersthat are not in your YouTube analytics,
I know during the first two months Igot my first client after 11 days on
(15:19):
YouTube and I got two paid speaking gigs.
In the first two months, I had 28subscribers at the end of month two.
But once people see you talking aboutyour thing, they go, oh, he, she
knows what they're talking about.
I want them to come and speakto my audience or speak at my
event, or whatever it might be.
Yes.
So you don't have to have10,000 subscribers for people
(15:40):
to think of you as an authority.
You just have to start getting out there.
Yeah.
And then if you're applyingto, that's the other thing.
If you're applying to speaksomewhere and they say have you
any footage of you speaking?
And maybe you don't yet, but you sayI have the, you can see how I talk
by looking at my YouTube channel.
Yeah.
There's so many ways you can use it.
Yeah.
What was that?
What, tell me about your first,getting your first client.
(16:02):
Does it like you had 17subscribers or something when
you got your first client, Jerry?
Is that what Yeah, and honestly, a lotof those were probably friends and family
and I didn't even have a business then.
I was working at an agency.
I, like you said, I kept gettingquestions from my business, owning
friends about growing their audience.
And I was like, yes, I'm not gonnawrite, so I'm not gonna start a blog.
I'll start a YouTube channel.
Like it was just for fun.
(16:22):
Yeah.
But somebody was like, do you consult?
And I was like.
Sure I do not.
I consult and they said, how much?
And I think I said, ahundred dollars an hour.
And they said, great.
When can we book it?
And that was it.
So that's fabulous.
Talking to someone who'slistening to us and goes, okay.
Okay guys, I think I'm,I think I'm interested.
(16:42):
What do people need to think aboutJerry in order to start doing,
creating content for YouTube?
And talk to me about your90 minutes a week plan.
As well.
But let's start with wheredo they need to start?
About what do they need to thinkabout for starting a YouTube channel?
I can already hear the skepticismin your voice with the 90 minutes.
I'm kidding.
No, I know you're Mr.
(17:03):
Officials.
I was taking notes.
Okay.
So I think the first thing.
As I mentioned earlier is you gottadecide it's important or decide it's not.
And if you can't commit topublishing one video a week for, I
would say a minimum of six months.
Okay?
If you think, if you're not gonnacommit to six months, don't even bother.
Okay?
I committed to a year, but I thinkwhen you do it the right way, with
the right strategy, which we'lltalk about here in a second, yes.
(17:25):
Then three months in, you'llstart to go, okay, I get it.
I get it.
And six months in, you'llgo, oh, why didn't I start?
Sooner earlier.
Yes.
Yeah.
And I'm not saying you're gonna havethousands of subscribers or 50,000
views or anything in your six monthsnecessarily, but you'll feel it.
You'll see the views going up, thesubscribers going up, but it's more
the people that are watching thevideos are going to want to hire you
(17:47):
or invite you to things or partnerwith you or different things like that.
And so I think that's honestlythe first thing you have to do,
prepare is just go mentally.
Yes.
I can publish one video aweek for at least six months.
Now let's talk about howto do that efficiently.
Yes, because YouTube now has, 90different features that you can use.
We've got long form videos and shorts.
(18:08):
We've got live streams, we've gotcommunity posts, we've got podcasts.
There's so much.
Yes.
And what I call it the 90 minutes aweek thing, I call the YT 90 system
and it's just about how can we do this?
Everything we do has to have thehighest ROE return on effort.
Then and we only focus on that.
So we, for example, only publish onelong form or widescreen video a week.
(18:29):
We don't even look at shorts.
If you've got 90 minutes a week,shorts aren't even worth looking at.
Yeah.
If you've got five hours a week, I'm stillnot sure shorts are worth looking at.
No, shorts are not my, definitelynot my thing for YouTube.
That's for sure.
Yeah.
So from that though, there's a few keyprinciples that make the 90 minutes a week
work in addition to the, the high ROE.
So number one, we wantYouTube to do the work for us.
So the first thing we're gonnado is we're going to train the
(18:51):
algorithm to understand our content.
So that.
They will recommend ourvideos to other people.
If you just go, yeah, I think I'll make avideo about this and a video about this.
And these are the mostcommon questions I get asked.
It's I actually just made a videoabout this where I was like, imagine
there's a store in a shopping plazaor in a mall, and they sell Teslas
and broccoli and lipstick and chucks.
(19:15):
And you're standing out infront of that store and you've
gotta get passers by to come in.
Like, how are you gonna market that store?
Yes.
Really hard.
And that's what it's like when YouTubedoesn't understand your channel.
They don't have to be that diverse.
But even if you were talking about,five different ways of marketing
your business, or if you were anaccountant and you were talking about
accounting and taxes and retirementand, all these different things.
(19:37):
Yeah.
So the mag, the magnetic eight, your firsteight videos, it's all about helping one
person solve the same general problem.
Okay.
So for me, my magnet data isall about growing on YouTube.
There's nothing in there about and how to.
Grow your email list and howto sell courses or memberships
or anything like that.
So that's where you wanna start.
And narrower is better in the beginning.
(19:58):
Okay.
Sorry Jay, I don't want to interruptyou, but I do no, go ahead.
I ask, I wanna ask questions.
Yeah.
You mean that, so you, so your, ifyour channel is about helping people
to grow on YouTube, are you sayingthat the first eight videos are
all on the same topic or on eightdifferent ways to grow on YouTube?
(20:19):
They're all about growing on YouTube.
Yeah.
Okay.
But it's the, it's helping the sameperson with the same problem or goal.
Okay.
That's the way to think about it.
Yes.
Yeah.
So for contrast, my channel when Ioriginally started was helping people
with grow their business on social media.
Yeah.
And so I had videos about Facebook andLinkedIn and Snapchat when we thought
(20:39):
that was a marketable, a viable marketing.
Yeah.
Plan for a small business.
And so somebody who watched oneweek for a Facebook tutorial Yeah.
And the next week I'm talking aboutLinkedIn, that same person may not
come back and wanna watch that again.
Yes.
So that's the point of differentiation.
We want to help the same person.
And the cool thing is you cando this on existing channels.
So my original channel, like Isaid, was helping people with
(21:00):
all the social media networks.
Yeah.
At some point I wanted to help whenpodcasting was growing on YouTube, I
said, I wanna just focus on podcasting.
So I made.
A magnetic aid aboutpodcasting within 60 days.
I was coming up at the top of Googleand YouTube for how to start a podcast.
That's true.
As you can imagine, that'sa competitive category.
Yeah.
So yeah.
Now I'm in the process of redoing thisaround YouTube because I've just decided
(21:22):
this is where I want to put everything.
Yes.
So that's the first thingyou train the algorithm.
I think the eighth video for mymagnetic eight might come out next week.
Oh, super.
Yeah.
So as of this recording.
So the next thing that you wantto do though, so we want YouTube
to recommend our videos, right?
Yes.
These are all things thatmake less work for us.
The second thing we wanna do is wewanna make, not make, that's the
(21:43):
wrong word for what I'm about to say.
We want our viewers toalso recommend our videos.
Okay?
We want them to share our videos,and you can say, share if you
found this valuable all you want,but it's only gonna do so much.
The thing that will help people shareyour videos more than anything is to
have an easily repeatable, unique premiseso they can tell other people about it.
(22:06):
Okay?
For example, my original channel, mychannel when it started was called Five
Minute Social Media, and it was allabout how to get more results without
spending more time on social media.
So that was easy for somebody to go,oh, are you overwhelmed by social media?
Yeah.
There's this channel you should check out.
It's called Five Minute Social Media.
Yes.
Now my channel is about how togrow a YouTube channel for your
(22:27):
business in 90 minutes a week.
Yeah.
When I bring it up to people.
Who are either already onYouTube or not interested on
YouTube, most of them still say.
Oh, where can I find out more about that?
Because I have two friends thatwant to grow on YouTube, but they
don't feel like they have the time.
Yeah.
So it's this repeatable thingthat somebody could tell a friend
(22:47):
about that is not already beingdone by a thousand channels.
The opposite, what people dosometimes with YouTube is, and I'm
sure you've seen this, where theysay, what's your channel about?
I help smart.
Women find themselves and growinto the beautiful flowers that
they're meant to be or whatever.
Something like that.
And there's two problems with that.
One, unless everybody else ishelping dumb women and calling
(23:10):
them that, then you're not unique.
And then the second thing is that.
What does that even mean?
What does it mean?
Yeah.
Are you gardening?
Are you what?
Yes.
It's beautiful.
It's really good language andAI has made this worse 'cause AI
gives people this flowery language.
Oh, okay.
So what I always say is.
It needs to be something.
(23:31):
It doesn't have to be somethingthat you say in the same way that
the person will say it, but someonewho's heard about your channel Yeah.
A week later should be able totell somebody else about it.
Yes.
In a way that the other persongoes, I know how to refer it.
Okay.
Exactly.
I, exactly.
Jerry, I'm listening to you and I'mthinking I maybe have screwed up a little
bit because I am putting my podcast.
(23:53):
On my channel and my podcast is not abouthow to use LinkedIn for business, which
is what my channel is about now, shouldI have my podcast on its own channel?
So I think this varies frombusiness owner to business owner.
Yeah.
I have in the way YouTube has evolvedover the last 18 months, I've shifted
(24:13):
back and my podcast is now audio only.
I just launched a second seasonand I'm not putting it on YouTube.
Yes.
Because I want my YouTube channelto only be helping people with
YouTube in 90 minutes a week.
Everything is gonna be related to that.
It's grow lead generating channel.
Yeah.
In your case, you alreadyhave an established channel.
Do you know how many of your viewscome from like new people every
(24:36):
month versus returning viewers?
Oh, no.
I should look at my analytics before wego on the podcast, but I know that the
podcast view count is not it's not large.
Whereas if I did, I think I'm damagingmy channel as I'm listening to you.
I think I'm damaging.
I don't know that's necessarilytrue because I would guess that
your channel is mostly search based.
(24:57):
People are looking for help.
With LinkedIn?
Yes.
And they're finding thevideos they need so much.
Yeah, they're mainly new.
They're mainly new to my channel.
A lot of my viewers, yeah.
Currently 95% of my views everymonth come from new people.
Yeah.
So that means almostnobody is coming back.
Okay.
But I'm in the process oftrying to change that right now.
(25:18):
Yeah.
Because I think the future, I think we'llalways have these search based channels,
but I do think for anyone who is startingnew or they're taking it seriously for
the first time, I think if you're makea channel that's for the same person
and they have an incentive to come backalmost every week or frequently, or
think of you as their authority in thattopic you're gonna do much, much better.
(25:39):
And YouTube is gonna be betterat recommending your videos.
Like I said, I'm in therebuilding phase of this.
Yeah.
Right now, but I, that's thenumber I'm watching every month.
I'm going, okay, do I havemore people coming back because
that's ultimately what I want.
Yeah.
No, it's, it makes so much sense.
Okay, so what's our 90 minutes plan?
(25:59):
So the first two things are we train thealgorithm and then we set up our channel.
So viewers will recommend it.
'cause again, we're lookingfor that highest ROE.
Yes.
And then another part of 90 minutes a weekis you've got to let go of perfectionism.
If, people think, oh, I'm gonna haveone of those channels that has a million
subscribers and it's only gonna take me90 minutes a week, it's possible, but.
(26:22):
It's not like we have to let go of thatand it's also, it's a good, healthy
thing for anyone who's starting anyway.
I heard somebody this week say something,or maybe it was in a book, but they said
every, the most popular YouTubers on theplanet cringe at the video they posted
six months ago because it's quote so bad.
Six months ago happens.
Yeah.
(26:42):
But the thing is, we're alwaysgetting better whether we try or not.
Yeah, we're going to get better.
And so we've gotta let go ofperfectionism in the very beginning.
That's the first thing.
Yes.
Another thing one, another one ofthe core principles for 90 minutes
a week is we have to realize thatediting videos is not the thing that
should take up most of our time.
So a lot of people get stuck onthat unless they love editing.
(27:04):
But even if they do love editing,they might spend, an hour and 10
minutes editing a video, whichdoesn't lead much in our 90 minutes.
Yeah.
YouTube did this big study.
They connected sensors to people'sbrains to figure out what led
to true viewer satisfaction.
Yeah.
So not what leads to somebodysaying they like a video, but
literally their brain's pleasuretriggers or whatever were going off.
(27:24):
Yeah.
And they found that nothingtrumps emotional resonance.
So when somebody watching feelssomething, that's what leads
to it being very satisfying.
Okay.
The only time they found that fancierediting made a difference is if it
added to the emotional resonance.
So if you took the time to score yourvideos musically, like a Star Wars film
(27:47):
or something like that, maybe it wouldhelp with the emotional resonance.
Yeah, but jump cuts and fancy graphicsand all these things we think we need
to have, we don't need to have those.
There are videos that Ishow when I speak Yeah.
That literally have hundreds of thousandsof views and it's literally someone just
like walking, talking to their phone.
No microphone even.
Yeah.
So it, what we put oureffort on in YT 90 is we.
What are you talking about in your video?
(28:09):
Yes.
AI can help you make that better nowand help with your retention, but
we've gotta let go of perfectionismand then we have to let go of
spending a lot of time on editing.
The last part about editing, I justwanna sha because I, this has changed
everything in my business is I.
A lot of people have heard of theidea that what we the, when we're
making a decision versus when we'retaking action on something, it uses
(28:30):
two different parts of our brain.
Okay?
So when you ask somebody to make adecision and take an action at the same
time, that's where they get stuck orthey get stalled or they slow way down.
So when it comes to editing,what I teach now is.
Before you start publishing oron your first video, you're gonna
decide what your editing is gonna be.
You're gonna write an SOPAstandard operating procedure.
(28:51):
Basically instructions to yourself,here's how you're gonna edit your video.
You're not gonna do anything else.
And then when you go in and edit, you.
Aren't making decisions anymore,you're just going, okay, I'm
gonna take out the mistakes.
You're following your steps.
Yeah.
I'm gonna take out the silence.
I'm gonna add this, one of thesethree music beds every time.
If I want music, I'm gonna add agraphic for my main point and a
(29:14):
graphic for the title at the beginning.
And that's it.
Yeah.
Or if you want fancier, you say,I'm gonna add one B-roll clip
every 30 seconds or whatever.
But the decisions have been madeand so you're no longer getting
stuck on what should I do here?
And that alone can speed up yourediting along with like great,
modern tools we have like crazy.
I think, yeah, I think just nicerepeatable processes are the way
(29:35):
forward to be consistent at doing this.
Absolutely.
What kind of companiesdo you work with, Jerry?
I'm intrigued.
Mostly what I found this worksbest for anybody who is what I call
an expertise based entrepreneur.
So if you earn your living based onyour expertise, then that could be
as a service provider, a consultant.
Coach, and anything in that world, ifyou're not earning your living that
(29:57):
way, then essentially you're moreof a entertainer or, the, I always
say there's two paths on YouTube.
There's the entrepreneur pathand there's the creator path.
Yeah.
Yeah.
The creator path is you aregonna make money by letting other
people access your audience and.
We see these big YouTube creatorsand we're like, wow, what a life.
They get to travel and they makemoney or whatever it might be.
(30:18):
No, it's true, but the truth is, itsucks because you're not gonna make
any money for a really long time.
Yeah.
The entrepreneur path is where you makemoney off of your own offers or primarily
off of your own offers, your own services.
Yes.
Yes.
And that's why I could make moneyoff my channel after 11 days.
That's why I can, have this thrivingbusiness, even if my views are
(30:39):
not as big as some other channels,because I am, selling my own
services, I'm building my authority.
And if you get to a certain point,like you're, I don't know if
you've done sponsorships or not.
Yeah, Louise, but your channel'sbig enough that you could
probably have sponsored videos.
Yeah, and that's great.
Like extra income, but 90% of whatI earn comes from my own offers, and
that's the entrepreneur path, andthat's who this works really well for.
(31:00):
Oh, Jerry, yeah.
Let's dig into this a littlebit because I think people who.
Are interested in YouTube, and thenthey think, oh, this is, I'm going to
create this channel and I'm gonna getpaid by brands for creating content.
But I think you and I, you're sayingas well, I what I, the money that I
get from YouTube is because peoplefind me on there and then reach out to
(31:25):
me and ask me for help with LinkedIn.
That's where the money comes from.
And I think that's where if I lookat the progression of my channel.
And if anyone wants help to set upa channel, talk to Jerry because
I'll help you on LinkedIn, talkto Jerry about your channel.
But what if I think about theprogressions, I started in 2020 and
(31:46):
I was really surprised, like withinsix months I was like, oh my God,
there's actually something in this.
People are, people want to watch these.
This is amazing.
It was like a side, it was like a sidebonus that I started to get views.
Yeah.
I spoke at Tube Fest in the UK in.
2023.
I'm trying to remember the numbers.
(32:07):
And I think that's Matthew Hughes event.
Yeah, so that first tube fest, I thinkI stood on stage in the May and I had
20,000 subscribers and I was taught,but I was brought to speak about how
I was getting paid client work from.
YouTube and at that stage, I probablyhad hit over a hundred thousand
(32:27):
pounds worth of client work inthe three years I'd been doing it.
So it became a place where people werefinding me and then reaching out for
help with training workshops and evensome retainer work because they found
me on YouTube by the second tube festthat I spoke at, which was a year
later, I had my silver play button.
And YouTube had become athing where people were like.
(32:51):
They knew me as much for being on YouTubeas they did for being on LinkedIn.
Yeah.
What I find really bonkers is that Iha I only have 16 and I say only, I
have a 16,000 followers on LinkedIn and110,000 on YouTube, so it's a bit mad.
It's like a bit of a, yeah.
It's but followers aren't always, equal.
(33:12):
No, they're not.
Yeah.
But as you said, all of that stuff about.
Getting like YouTube sharing ads,cents dollars with you having sponsored
videos, like those are great bonuses.
And so if there's a business ownerlistening yeah, maybe you'll get
that at some point in the future.
Yeah.
But right now it's just aboutgetting your clients or getting your
authority up and things like that.
And that's why I just thinkthere's no other platform like it.
(33:36):
Yes.
And every literally everybody is on.
YouTube, it is billions of people onYouTube, and so there is no oh, YouTube
is a young person's channel or an oldperson's channel or anything like that.
They're all there and I love what you dobecause I think the LinkedIn, YouTube, I'm
getting more active on LinkedIn right now.
Yeah.
The LinkedIn YouTube conversation is greatbecause people can find me on you, find
(33:58):
you on YouTube, and if you're sellinghigher ticket stuff or higher ticket
services then they might go look for youon LinkedIn and make sure you're legit.
Yeah, no, that's a hundredpercent what happens.
And what was interesting to me as well, acouple of years ago, I noticed a pattern
where people at very senior levelsin multinationals were finding me on
LinkedIn and connecting with me becausethey'd watched videos that I did on
(34:20):
YouTube and I didn't expect that either.
I don't know.
I expected to be found by thosekind, vice presidents of household
name companies that we know,but in accountancy and financial
services and technology companies.
And they would say, oh, yeah, Ifound you because I was looking
for how to remove the hiring framefrom around my face on LinkedIn.
(34:41):
I saw your video and I camehere to connect with you.
And I thought, I always thought thatwas fascinating because all again.
I had a misconception of YouTubeas being somewhere because I've got
teenage kids, everyone thinks, andJerry, I'm telling you, get over to
the UK and start speaking about thisover here because you would clean up.
'cause there's still a wide openmarket for so many businesses
(35:03):
who do not have YouTube channels.
And who need setting them upand get help setting them up.
But, a lot of people here just say, oh,is YouTube not where your kids are gaming.
And I'm like and then I say to them,but if you're looking for the answer
to something and you type it intosearch, and it could be AI search now.
And half the time the answer is in a videoand they're like, oh yeah, do you do that?
(35:25):
Yeah, that's right.
And that's the realization, yeah.
It's kind of money.
Yeah.
I get thousands of views fromchat GPT recommending my videos.
Yeah.
And that's what I tell people isthat people are going to YouTube.
For answers they can't get from ai.
Yes.
And sometimes for answers that they askai, they're still ending up on YouTube.
Yes.
And I wanna talk too aboutsomething you just said.
(35:46):
'cause this is, I'm a big psychologygeek, but I think this is something
that people who have been resistantto doing video have to know.
Yeah.
So you talked about how you get recognizedor reached out to, from vice presidents
of these corporations because they sawyour YouTube video and you're, and you
probably sometimes feel, I don't wanna putwords in your mouth, but for me, I'm like.
Little alone, me like, and so thepsychology of video is so powerful
(36:07):
where if you are, there's this, theydid this big study where you have this,
these sort of circles around you, andthose are your personal boundaries.
If somebody who is a stranger,you don't know who they are, walks
within 10 feet of you within a,this boundary, three meters or so.
Yeah.
Then they you go, okay,what does this person want?
Like your defense goes up and ifsomebody who is somebody that you
(36:29):
know, or an acquaintance or even likea casual friend or a colleague for
them, if they come within 10 feet,you don't necessarily think of it.
But if they come within three feet.
Your defense goes up.
Yeah.
But then a close friend or a spouseor kids or whatever, when they
come within three feet, you'relike, oh yeah, these are my people.
Yeah.
So video online.
Mimics that three feet orone meter radius for people.
(36:53):
So the way that you and Iare talking right now, yes.
And even if you're listening to the audioversion of the podcast, you can imagine
we're sitting here and it looks like we'resitting across the table from each other.
Yeah.
The trust level goes way upbecause they've already let you
into their three foot radius.
Yes.
Over one meter radius.
Yes.
Because of video.
I love that.
(37:14):
That's brilliant.
Yeah.
All right, Jerry, I think hopefullywe've convinced a lot of people, so if
they want to know more about how youcan help them get on YouTube and grow
in 90 minutes a week, where do they go?
Best place to start, we havesomething that we call the Y Team
90 Roadmap, and it's basically.
Here are your first steps ifyou want to start doing this.
And so it has some of the stuff we talkedabout today, but some other stuff as well.
(37:36):
You can just go to yt, theletters YT short for YouTube,
of course YT 90 roadmap.com.
It's really funny 'cause youwere talking about all the steps.
I was thinking Sure.
He's got this on the PDF.
Yes you do.
Yes.
Excellent.
Jerry, that's fabulous.
Thank you so much for joining me onthe podcast today and I think people
(37:56):
are gonna find this really valuable.
So thank you.
Absolutely.
My pleasure.
And if you sign up for that and you havefollow up questions like, reply, ask, I
love helping people get started with thisstuff because YouTube has changed my life
and I think that most business owners areworking harder than they need to trying
to scramble in all the other places.
Brilliant, brilliant.
Welcome to Raise Your Visibility online.
Join Louise Brogan, a LinkedIn expert,CEO, and Dynamic Mom turned YouTuber
as she dives into the world of B2Bcompanies and entrepreneurial success.
Each episode brings conversations withbusiness owners and industry experts
who leverage LinkedIn and video toattract leads and scale their ventures.
(00:25):
Get ready for actionable insights,real world strategies and inspiring
stories that will elevate your onlinepresence and help you grow your business.
Hello and welcome to today's episodeof Raise Your Visibility Online.
(00:45):
Today I'm joined by Jerry Potter,who made me laugh so much.
During his talk social media marketingworld that I am forever going to be a fan.
Jerry is the host of done by lunchentrepreneurs, and helps established
entrepreneurs to grow on YouTube, whichis what we are going to talk about
today because I know you guys, that issomething you're very interested in.
(01:09):
Welcome to the podcast, Jerry.
Thank you after that intro.
Now I feel like I'm supposed to be funny.
You were, but genuinely yourtalk absolutely stood out
for me at that conference.
It was brilliant.
I loved it.
Okay.
My, my main goal is to bring value andwe'll see if there's any humor in it.
Okay.
Alright, so Jerry introduce yourselfplease to the audience for those of who
(01:33):
may not already know who you are, please.
Yeah my business is calledDone by Lunch Entrepreneurs.
I have a podcast by the same name in aYouTube channel, and it started because
I, for years was helping clients growtheir audiences in some way, whether it
was on YouTube or Facebook or Instagram,podcasting, different things like that.
And.
They would often ask, howdo you get so much done?
(01:54):
And I would often lie to them becauseI didn't know the answer at the time.
So I literally, they'd say,how do you get so much done?
And I would go into likemy time management hacks.
I'm in a little bit of an efficiencygeek, but I would be like, oh,
here's how I arrange my calendarand here's how I batch my content.
And, all this kind of these same.
Tips that are all over the world.
Yeah.
And I really started thinking about ita couple years ago, this idea of time
(02:17):
freedom and how do I get so much done?
How can I run my businessin 20 hours a week?
Or like in the summer whenmy family travels, sometimes
I work five hours a week.
Yeah.
And I realized it was notany time management hack.
Time management hacks willsave you an hour a week.
It's how you build your business.
It's building your business outof what I call high leverage
assets or HLAs for short.
(02:37):
Yeah.
And hLAs are things that are scalable.
They're less work.
The more you do them, they becomemore valuable the more you do them.
So if we think about thingslike checking email, it's pretty
much the same thing every day.
Yeah.
One-to-one client work doesnot become more valuable.
Sometimes you can get paid more the longeryou do it if you have more, testimonials
and case studies, but in general, it'sjust the same thing over and over again.
(02:59):
But a high leverage assetlike a YouTube channel.
In the beginning you start publishing, butthen a year or two years or five years in,
you know this 'cause you have a channel.
Yeah.
It is working, its butt off for you andyou're just still doing the same amount
of work that you did in the beginning.
So YouTube is an incrediblyhigh leverage asset.
Automated email sequences webinars,workshops, courses, memberships.
(03:20):
There's all these things that we cando that are high leverage because
they fit that mold of you buildat once or you start building it.
The workload doesn't go up, but thereturn on your effort or ROE as I like
to talk about, it just skyrockets.
Yes.
I went to, like when I starteddone by lunch, I was like, okay,
I'm gonna help everybody buildthese done by lunch businesses.
But what I found was nobody iswilling to quit work at lunchtime
(03:43):
or whatever it is if they're stillworried about leads for the next month.
Yes.
So we have to start there.
And that's where I just went all in.
I said, I'm gonna help entrepreneurs nomatter how busy they are, build a YouTube
channel in as little time as possible.
Okay, so let's talk to because I ambanging this drum along with you, Jerry,
(04:03):
that companies, businesses, entrepreneurs,should have a YouTube channel.
But from your point of view firstof all, how long have you had,
how long have you been on YouTube?
And are you seeing more.
Businesses, entrepreneurs looking atYouTube or like it, I feel like, in the UK
and Ireland especially, there's very fewwho are still even considering it 'cause
(04:27):
they haven't seen the opportunity it has.
Wow.
So I'd be interest, yeah,I'd be interested to see
culturally the difference there.
But how long have youbeen on YouTube yourself?
I started my channel in 2017.
And, at the time, everybodysaid it's too late for YouTube,
just like they're saying now.
Yeah.
And so I like to tell people that becausethey, oh, it's too late for YouTube.
(04:50):
It's too late for YouTube.
And I get it.
I understand why people believethat, but people are starting
and stopping all the time.
Yeah.
YouTube has a higher barrier of entrythan LinkedIn, than Instagram because
you can just start posting on thoseplatforms and if you've already got
connections or followers, you get.
You start to feel that andyou're like, okay, yeah, I'll
keep going with this thing.
Yeah.
Now they can also be very frustrating.
(05:11):
YouTube is a platform that I thinkpretty much everybody should be on.
I don't want to just.
Blanket everybody because it is this assetthat you're gonna build for years to come.
And so just to put thatinto perspective, yes.
My first year on YouTube,as I said, was 2017.
I started mid Augustright around my birthday.
So I was on YouTube for fourand a half months that year.
And I got about 1100 viewsby the end of the year.
(05:33):
But when we look at then the nexteight months and my first 12 months on
YouTube, I got a hundred thousand views.
Yes.
If you knew that a year from now you couldreach a hundred thousand people, would you
be willing to commit to one video a week?
And then for context, so 1100 views inthat first partial year, 300,000 the
second year, 900,000, the third year, 1.2
(05:54):
million.
The fourth year, and this is thething I think a lot of people
don't realize about YouTube is yournew videos get views and your old
videos also continue to get views.
Yes.
Yes.
Yeah.
So when you look at it that way, it'snot like Instagram or LinkedIn No.
Or anything else becauseyou're building this asset.
If any given time, I go in, I lookat my analytics in the last 28
(06:15):
days, 85% of the videos I've evermade since 2017 have gotten views.
That's unheard of on any other platform.
Yeah.
So I think that's the mindset shiftwe have to make is I'm not just
posting like I'm everywhere else.
I'm building this high leverage asset.
Yes.
This is what, this is why I haveyou on the show today, Jerry, to
back this up because, so a friend,I'll tell you a story about a lady
(06:39):
that I've worked with in the past.
So Fiona, and I've told herstory usually by LinkedIn.
But she has followed me onto YouTube.
So when her and I workedtogether, I persuaded her to
start creating video content.
On LinkedIn and she talksabout Microsoft PowerPoint.
And then we were, we worked togetherfor a period of three months and that
(07:00):
kind of got her up and running andthen she started doing it herself.
But we are friends, so we were messagingeach other and she was watching my
YouTube channel and the growth that I wasgetting and I said, you should do YouTube.
You should totally putyour videos on YouTube.
And she started, and this week sheposted on LinkedIn that she's had a
hundred thousand views of her content.
(07:21):
About PowerPoint on YouTube, and sheis over the moon, and I'm thinking
it's gonna, it doesn't go up ona, it doesn't go up on a slope.
It goes up like a hockey stick.
Yeah.
That's been my experience and Oh yeah.
As you like, you said the first fourmonths you had a 1100 views or something.
Do you think there's a point where,you know, 'cause I do talk to people
(07:43):
like, oh, you should do YouTube.
You should do YouTube.
You have to learn how to do it.
It is so different tomy mind, to the other.
Content we put out there in termsof getting found, and we can talk
a little bit about that, but it,you can, like on LinkedIn, my
followers grow nice and steadily.
Instagram's, all of those otherplatforms, they grow steadily.
My email list grows steadily,but with YouTube, as you say,
(08:07):
you put a video every week, it'slike compound interest, isn't it?
And it goes up in a sharp curveand it just suddenly takes off.
That was my experience.
Yeah.
What I like to tell people, it took me.
So when I started whenever I doanything in, in life, I either decide
it's important or I decide it's not.
If it's important, I giveit whatever it needs.
Yeah.
And if it's not important, I justdon't even waste any time on it.
(08:27):
I think it's so easy for us tojust be like, Ooh, shiny object.
Shiny object.
And it's fine to entertain those, butat some point it's do this or don't.
Yes.
So when I started my channel, I said, I'mgonna publish one video a week for a year.
We'll see what happens.
Okay.
Two minutes.
Had I not done that?
Yes, but had I not done that, I would'vequit multiple times because it took me, I
(08:48):
think it was after six months, I finallyhit 100 subscribers and I was like, whoa.
So hard.
Yeah.
There were so many days and weekswith no views, no new subscribers,
and it's so discouraging.
Some of my clients are going through thisright now, and I'm like, remember, you've
only been publishing for four weeks?
Yes.
We're building thelibrary and it takes time.
(09:09):
Yeah.
So six months to a hundred subscribers.
A month later I had 1,010.
Sorry.
And a year after that I had 10,000.
Yeah.
So as you said, it's a hockey stick, butyou've got to do that early stuff Yeah.
To establish it.
The good news is I think you cangrow faster now than you could
in 2017, just because YouTube isso much better at matching the
right videos to the right people.
Yeah, I have a, I have created ahobby channel on YouTube, which
(09:32):
has got nothing to do with my work.
And it's about.
It's about megalithic standing stones.
Jerry, we can talk about it another day.
Thanks, Stonehenge.
Oh, I've seen it, yeah.
Yeah, in Ireland.
It's got 79 subscribers.
We have 12,000 views andit's only been up five weeks.
I'm like, that's amazing.
That's amazing.
And it's not even like professionallydone because it's just for fun.
(09:57):
But Pete, if you get 12 views of random.
4,000 year old stones in themiddle of the countryside.
Imagine what you could do if you'reactually sharing something valuable.
Yeah.
And let me add this, since it soundslike our main job here today is
to show people like what to expectwith YouTube and how valuable it is.
Yes.
I started a new channel overthe summer as an experiment.
(10:18):
I wanted to show people that.
What I'm teaching them still works.
Yes.
This is not something thatwas a 2017 strategy that I'm
just hoping will work for you.
So I started this new channel.
The first thing we do is we publisheight specific videos that I call the
magnetic eight to train the algorithm.
Okay.
Because like I said, when YouTubeunderstands who your videos are for Yeah.
They will match them with those people.
(10:40):
Okay.
And so I started publishingthese and three weeks in.
65% of my views on this brand newchannel were coming from people
who were seen it either on thehomepage or in search or in the feed.
So the other 35% were coming fromsomebody who visited my channel page
or like I told people about them, yes,people I was theoretically sending
(11:01):
there, but imagine that three weeks intwo thirds of the views were coming from
YouTube telling other people about that.
And I think it was about 19%were coming up in search.
So people say, oh, Ican't come up and search.
That takes so long and yougotta do all this optimizing.
And literally, again, almost 20% ofmy views were coming from search on a
brand new channel after three weeks.
That's amazing.
So I love your story about 12,000views in, I know your first month
(11:25):
or whatever you said because, and.
And maybe that's not the norm.
Maybe somebody gets 2000views in the first month.
I can tell you that in my firstmonth I had about 19 subscribers
and, I don't know, maybe 112views or something like that.
I could go back and look, but Yeah.
But you stick with it.
You stick with it.
Exactly.
And you mentioned earlier that it,it's a resource and that is how I
(11:46):
started on YouTube was literally.
It was during the pandemic where I hadextra time in my hands and I thought, all
the people, you ask me questions becauseI ask questions all the time about how
to use LinkedIn, and I thought I'll justanswer the questions on video because
I'm getting asked the same questions.
So it was like, yeah if you don'twanna, if you don't have the
funds to work with me, no problem.
(12:07):
Here's, and I say this, I guessI did a talk this week, Jerry.
To a room full of young athletes,so kids who are aiming for the
Olympics from Northern Ireland,which, oh, what a phenomenal evening.
It was so inspiring.
That's cool.
And I, yeah, it was really cool.
And I said, Jerry, I've had amind, what was I talking about?
Why was I talking about the kids?
(12:27):
You were talking about?
I was, think about the kids again.
Oh my God.
We were talking about theearly days and what to Oh, no,
how you started your channel.
Oh, that's it.
Yeah.
And basically putting up videosof the stuff that, of the
questions people were asking.
Yeah.
So people were asking me questions andI created as a resource because, I was
getting the same questions over and overagain, and it became something else.
(12:50):
But whenever I, 'cause I charge, for.
My prices started about $1,500to work with me, one-to-one.
And that, and a lot of peoplethat's just outta reach.
So I was able to say, okay, look.
Literally on my intake form it, itsays, this is where our prices start at.
And it, there's, it doesn't say,if you can't afford this, it is
(13:10):
much more diplomatic than that.
I can't remember what it says.
Yeah.
But basically it says, wouldyou like free resources?
And if they click that button, theyget sent over to the YouTube channel.
So I feel better that I'm not justgoing, oh sorry, tough cookies.
Can't, can't help you.
But also you only have somany hours in the day as well.
It was like a library of thingsto send people to look those
(13:32):
questions are all over here.
And then when I talk at events, likethe event I did with the young athletes,
I'm able to say, guys, I have got over300 videos that will teach you how
to use LinkedIn because these kids,I was saying, they're all, they all
need sponsorship basically to get thetime to train, to get to the Olympics.
And it's not like in the US where I thinkthere's probably a lot more support.
(13:55):
From corporates, over hereit's not necessarily something
that everyone's caught onto.
So I was saying you go to YouTube andwatch some of my videos on how to set up
your profile and then start connectingwith these corporates on LinkedIn.
And, those kids are never gonna, they'renot gonna come to either training
apart from anything all the time.
They're not gonna come to a workshopthat I'm hosting, they're not
(14:16):
gonna, their parents aren't gonnahire me to write their LinkedIn
profiles, but I'm able to help them.
With this free resource.
And actually what happens is they willgo and watch those videos and they'll
share them out with their networks andyou get more visibility that way as well.
So it's actually everybody wins 'causeyou're getting more of an audience.
And also then you get known as well.
(14:37):
You get known as being an expertwhen you have that kind of
resource in your back pocket.
Yeah.
Yeah.
I think that's something forbusinesses to really think about and
entrepreneurs to really think about.
For people that are interested in growingtheir authority, what does authority mean?
It means more opportunities.
It means sometimes charging higher rates.
It means no longer having tohard sell anybody because they've
(14:58):
already decided they like youand they wanna work with you.
Yes.
And it's no longer how much, it's wheredo I send the check or how do I sign up?
Or whatever it is.
Yeah.
And youTube is so great for that.
I, as I said, I got very few views andsubscribers for the first six months.
But you, looking back at the numbersthat are not in your YouTube analytics,
I know during the first two months Igot my first client after 11 days on
(15:19):
YouTube and I got two paid speaking gigs.
In the first two months, I had 28subscribers at the end of month two.
But once people see you talking aboutyour thing, they go, oh, he, she
knows what they're talking about.
I want them to come and speakto my audience or speak at my
event, or whatever it might be.
Yes.
So you don't have to have10,000 subscribers for people
(15:40):
to think of you as an authority.
You just have to start getting out there.
Yeah.
And then if you're applyingto, that's the other thing.
If you're applying to speaksomewhere and they say have you
any footage of you speaking?
And maybe you don't yet, but you sayI have the, you can see how I talk
by looking at my YouTube channel.
Yeah.
There's so many ways you can use it.
Yeah.
What was that?
What, tell me about your first,getting your first client.
(16:02):
Does it like you had 17subscribers or something when
you got your first client, Jerry?
Is that what Yeah, and honestly, a lotof those were probably friends and family
and I didn't even have a business then.
I was working at an agency.
I, like you said, I kept gettingquestions from my business, owning
friends about growing their audience.
And I was like, yes, I'm not gonnawrite, so I'm not gonna start a blog.
I'll start a YouTube channel.
Like it was just for fun.
(16:22):
Yeah.
But somebody was like, do you consult?
And I was like.
Sure I do not.
I consult and they said, how much?
And I think I said, ahundred dollars an hour.
And they said, great.
When can we book it?
And that was it.
So that's fabulous.
Talking to someone who'slistening to us and goes, okay.
Okay guys, I think I'm,I think I'm interested.
(16:42):
What do people need to think aboutJerry in order to start doing,
creating content for YouTube?
And talk to me about your90 minutes a week plan.
As well.
But let's start with wheredo they need to start?
About what do they need to thinkabout for starting a YouTube channel?
I can already hear the skepticismin your voice with the 90 minutes.
I'm kidding.
No, I know you're Mr.
(17:03):
Officials.
I was taking notes.
Okay.
So I think the first thing.
As I mentioned earlier is you gottadecide it's important or decide it's not.
And if you can't commit topublishing one video a week for, I
would say a minimum of six months.
Okay?
If you think, if you're not gonnacommit to six months, don't even bother.
Okay?
I committed to a year, but I thinkwhen you do it the right way, with
the right strategy, which we'lltalk about here in a second, yes.
(17:25):
Then three months in, you'llstart to go, okay, I get it.
I get it.
And six months in, you'llgo, oh, why didn't I start?
Sooner earlier.
Yes.
Yeah.
And I'm not saying you're gonna havethousands of subscribers or 50,000
views or anything in your six monthsnecessarily, but you'll feel it.
You'll see the views going up, thesubscribers going up, but it's more
the people that are watching thevideos are going to want to hire you
(17:47):
or invite you to things or partnerwith you or different things like that.
And so I think that's honestlythe first thing you have to do,
prepare is just go mentally.
Yes.
I can publish one video aweek for at least six months.
Now let's talk about howto do that efficiently.
Yes, because YouTube now has, 90different features that you can use.
We've got long form videos and shorts.
(18:08):
We've got live streams, we've gotcommunity posts, we've got podcasts.
There's so much.
Yes.
And what I call it the 90 minutes aweek thing, I call the YT 90 system
and it's just about how can we do this?
Everything we do has to have thehighest ROE return on effort.
Then and we only focus on that.
So we, for example, only publish onelong form or widescreen video a week.
(18:29):
We don't even look at shorts.
If you've got 90 minutes a week,shorts aren't even worth looking at.
Yeah.
If you've got five hours a week, I'm stillnot sure shorts are worth looking at.
No, shorts are not my, definitelynot my thing for YouTube.
That's for sure.
Yeah.
So from that though, there's a few keyprinciples that make the 90 minutes a week
work in addition to the, the high ROE.
So number one, we wantYouTube to do the work for us.
So the first thing we're gonnado is we're going to train the
(18:51):
algorithm to understand our content.
So that.
They will recommend ourvideos to other people.
If you just go, yeah, I think I'll make avideo about this and a video about this.
And these are the mostcommon questions I get asked.
It's I actually just made a videoabout this where I was like, imagine
there's a store in a shopping plazaor in a mall, and they sell Teslas
and broccoli and lipstick and chucks.
(19:15):
And you're standing out infront of that store and you've
gotta get passers by to come in.
Like, how are you gonna market that store?
Yes.
Really hard.
And that's what it's like when YouTubedoesn't understand your channel.
They don't have to be that diverse.
But even if you were talking about,five different ways of marketing
your business, or if you were anaccountant and you were talking about
accounting and taxes and retirementand, all these different things.
(19:37):
Yeah.
So the mag, the magnetic eight, your firsteight videos, it's all about helping one
person solve the same general problem.
Okay.
So for me, my magnet data isall about growing on YouTube.
There's nothing in there about and how to.
Grow your email list and howto sell courses or memberships
or anything like that.
So that's where you wanna start.
And narrower is better in the beginning.
(19:58):
Okay.
Sorry Jay, I don't want to interruptyou, but I do no, go ahead.
I ask, I wanna ask questions.
Yeah.
You mean that, so you, so your, ifyour channel is about helping people
to grow on YouTube, are you sayingthat the first eight videos are
all on the same topic or on eightdifferent ways to grow on YouTube?
(20:19):
They're all about growing on YouTube.
Yeah.
Okay.
But it's the, it's helping the sameperson with the same problem or goal.
Okay.
That's the way to think about it.
Yes.
Yeah.
So for contrast, my channel when Ioriginally started was helping people
with grow their business on social media.
Yeah.
And so I had videos about Facebook andLinkedIn and Snapchat when we thought
(20:39):
that was a marketable, a viable marketing.
Yeah.
Plan for a small business.
And so somebody who watched oneweek for a Facebook tutorial Yeah.
And the next week I'm talking aboutLinkedIn, that same person may not
come back and wanna watch that again.
Yes.
So that's the point of differentiation.
We want to help the same person.
And the cool thing is you cando this on existing channels.
So my original channel, like Isaid, was helping people with
(21:00):
all the social media networks.
Yeah.
At some point I wanted to help whenpodcasting was growing on YouTube, I
said, I wanna just focus on podcasting.
So I made.
A magnetic aid aboutpodcasting within 60 days.
I was coming up at the top of Googleand YouTube for how to start a podcast.
That's true.
As you can imagine, that'sa competitive category.
Yeah.
So yeah.
Now I'm in the process of redoing thisaround YouTube because I've just decided
(21:22):
this is where I want to put everything.
Yes.
So that's the first thingyou train the algorithm.
I think the eighth video for mymagnetic eight might come out next week.
Oh, super.
Yeah.
So as of this recording.
So the next thing that you wantto do though, so we want YouTube
to recommend our videos, right?
Yes.
These are all things thatmake less work for us.
The second thing we wanna do is wewanna make, not make, that's the
(21:43):
wrong word for what I'm about to say.
We want our viewers toalso recommend our videos.
Okay?
We want them to share our videos,and you can say, share if you
found this valuable all you want,but it's only gonna do so much.
The thing that will help people shareyour videos more than anything is to
have an easily repeatable, unique premiseso they can tell other people about it.
(22:06):
Okay?
For example, my original channel, mychannel when it started was called Five
Minute Social Media, and it was allabout how to get more results without
spending more time on social media.
So that was easy for somebody to go,oh, are you overwhelmed by social media?
Yeah.
There's this channel you should check out.
It's called Five Minute Social Media.
Yes.
Now my channel is about how togrow a YouTube channel for your
(22:27):
business in 90 minutes a week.
Yeah.
When I bring it up to people.
Who are either already onYouTube or not interested on
YouTube, most of them still say.
Oh, where can I find out more about that?
Because I have two friends thatwant to grow on YouTube, but they
don't feel like they have the time.
Yeah.
So it's this repeatable thingthat somebody could tell a friend
(22:47):
about that is not already beingdone by a thousand channels.
The opposite, what people dosometimes with YouTube is, and I'm
sure you've seen this, where theysay, what's your channel about?
I help smart.
Women find themselves and growinto the beautiful flowers that
they're meant to be or whatever.
Something like that.
And there's two problems with that.
One, unless everybody else ishelping dumb women and calling
(23:10):
them that, then you're not unique.
And then the second thing is that.
What does that even mean?
What does it mean?
Yeah.
Are you gardening?
Are you what?
Yes.
It's beautiful.
It's really good language andAI has made this worse 'cause AI
gives people this flowery language.
Oh, okay.
So what I always say is.
It needs to be something.
(23:31):
It doesn't have to be somethingthat you say in the same way that
the person will say it, but someonewho's heard about your channel Yeah.
A week later should be able totell somebody else about it.
Yes.
In a way that the other persongoes, I know how to refer it.
Okay.
Exactly.
I, exactly.
Jerry, I'm listening to you and I'mthinking I maybe have screwed up a little
bit because I am putting my podcast.
(23:53):
On my channel and my podcast is not abouthow to use LinkedIn for business, which
is what my channel is about now, shouldI have my podcast on its own channel?
So I think this varies frombusiness owner to business owner.
Yeah.
I have in the way YouTube has evolvedover the last 18 months, I've shifted
(24:13):
back and my podcast is now audio only.
I just launched a second seasonand I'm not putting it on YouTube.
Yes.
Because I want my YouTube channelto only be helping people with
YouTube in 90 minutes a week.
Everything is gonna be related to that.
It's grow lead generating channel.
Yeah.
In your case, you alreadyhave an established channel.
Do you know how many of your viewscome from like new people every
(24:36):
month versus returning viewers?
Oh, no.
I should look at my analytics before wego on the podcast, but I know that the
podcast view count is not it's not large.
Whereas if I did, I think I'm damagingmy channel as I'm listening to you.
I think I'm damaging.
I don't know that's necessarilytrue because I would guess that
your channel is mostly search based.
(24:57):
People are looking for help.
With LinkedIn?
Yes.
And they're finding thevideos they need so much.
Yeah, they're mainly new.
They're mainly new to my channel.
A lot of my viewers, yeah.
Currently 95% of my views everymonth come from new people.
Yeah.
So that means almostnobody is coming back.
Okay.
But I'm in the process oftrying to change that right now.
(25:18):
Yeah.
Because I think the future, I think we'llalways have these search based channels,
but I do think for anyone who is startingnew or they're taking it seriously for
the first time, I think if you're makea channel that's for the same person
and they have an incentive to come backalmost every week or frequently, or
think of you as their authority in thattopic you're gonna do much, much better.
(25:39):
And YouTube is gonna be betterat recommending your videos.
Like I said, I'm in therebuilding phase of this.
Yeah.
Right now, but I, that's thenumber I'm watching every month.
I'm going, okay, do I havemore people coming back because
that's ultimately what I want.
Yeah.
No, it's, it makes so much sense.
Okay, so what's our 90 minutes plan?
(25:59):
So the first two things are we train thealgorithm and then we set up our channel.
So viewers will recommend it.
'cause again, we're lookingfor that highest ROE.
Yes.
And then another part of 90 minutes a weekis you've got to let go of perfectionism.
If, people think, oh, I'm gonna haveone of those channels that has a million
subscribers and it's only gonna take me90 minutes a week, it's possible, but.
(26:22):
It's not like we have to let go of thatand it's also, it's a good, healthy
thing for anyone who's starting anyway.
I heard somebody this week say something,or maybe it was in a book, but they said
every, the most popular YouTubers on theplanet cringe at the video they posted
six months ago because it's quote so bad.
Six months ago happens.
Yeah.
(26:42):
But the thing is, we're alwaysgetting better whether we try or not.
Yeah, we're going to get better.
And so we've gotta let go ofperfectionism in the very beginning.
That's the first thing.
Yes.
Another thing one, another one ofthe core principles for 90 minutes
a week is we have to realize thatediting videos is not the thing that
should take up most of our time.
So a lot of people get stuck onthat unless they love editing.
(27:04):
But even if they do love editing,they might spend, an hour and 10
minutes editing a video, whichdoesn't lead much in our 90 minutes.
Yeah.
YouTube did this big study.
They connected sensors to people'sbrains to figure out what led
to true viewer satisfaction.
Yeah.
So not what leads to somebodysaying they like a video, but
literally their brain's pleasuretriggers or whatever were going off.
(27:24):
Yeah.
And they found that nothingtrumps emotional resonance.
So when somebody watching feelssomething, that's what leads
to it being very satisfying.
Okay.
The only time they found that fancierediting made a difference is if it
added to the emotional resonance.
So if you took the time to score yourvideos musically, like a Star Wars film
(27:47):
or something like that, maybe it wouldhelp with the emotional resonance.
Yeah, but jump cuts and fancy graphicsand all these things we think we need
to have, we don't need to have those.
There are videos that Ishow when I speak Yeah.
That literally have hundreds of thousandsof views and it's literally someone just
like walking, talking to their phone.
No microphone even.
Yeah.
So it, what we put oureffort on in YT 90 is we.
What are you talking about in your video?
(28:09):
Yes.
AI can help you make that better nowand help with your retention, but
we've gotta let go of perfectionismand then we have to let go of
spending a lot of time on editing.
The last part about editing, I justwanna sha because I, this has changed
everything in my business is I.
A lot of people have heard of theidea that what we the, when we're
making a decision versus when we'retaking action on something, it uses
(28:30):
two different parts of our brain.
Okay?
So when you ask somebody to make adecision and take an action at the same
time, that's where they get stuck orthey get stalled or they slow way down.
So when it comes to editing,what I teach now is.
Before you start publishing oron your first video, you're gonna
decide what your editing is gonna be.
You're gonna write an SOPAstandard operating procedure.
(28:51):
Basically instructions to yourself,here's how you're gonna edit your video.
You're not gonna do anything else.
And then when you go in and edit, you.
Aren't making decisions anymore,you're just going, okay, I'm
gonna take out the mistakes.
You're following your steps.
Yeah.
I'm gonna take out the silence.
I'm gonna add this, one of thesethree music beds every time.
If I want music, I'm gonna add agraphic for my main point and a
(29:14):
graphic for the title at the beginning.
And that's it.
Yeah.
Or if you want fancier, you say,I'm gonna add one B-roll clip
every 30 seconds or whatever.
But the decisions have been madeand so you're no longer getting
stuck on what should I do here?
And that alone can speed up yourediting along with like great,
modern tools we have like crazy.
I think, yeah, I think just nicerepeatable processes are the way
(29:35):
forward to be consistent at doing this.
Absolutely.
What kind of companiesdo you work with, Jerry?
I'm intrigued.
Mostly what I found this worksbest for anybody who is what I call
an expertise based entrepreneur.
So if you earn your living based onyour expertise, then that could be
as a service provider, a consultant.
Coach, and anything in that world, ifyou're not earning your living that
(29:57):
way, then essentially you're moreof a entertainer or, the, I always
say there's two paths on YouTube.
There's the entrepreneur pathand there's the creator path.
Yeah.
Yeah.
The creator path is you aregonna make money by letting other
people access your audience and.
We see these big YouTube creatorsand we're like, wow, what a life.
They get to travel and they makemoney or whatever it might be.
(30:18):
No, it's true, but the truth is, itsucks because you're not gonna make
any money for a really long time.
Yeah.
The entrepreneur path is where you makemoney off of your own offers or primarily
off of your own offers, your own services.
Yes.
Yes.
And that's why I could make moneyoff my channel after 11 days.
That's why I can, have this thrivingbusiness, even if my views are
(30:39):
not as big as some other channels,because I am, selling my own
services, I'm building my authority.
And if you get to a certain point,like you're, I don't know if
you've done sponsorships or not.
Yeah, Louise, but your channel'sbig enough that you could
probably have sponsored videos.
Yeah, and that's great.
Like extra income, but 90% of whatI earn comes from my own offers, and
that's the entrepreneur path, andthat's who this works really well for.
(31:00):
Oh, Jerry, yeah.
Let's dig into this a littlebit because I think people who.
Are interested in YouTube, and thenthey think, oh, this is, I'm going to
create this channel and I'm gonna getpaid by brands for creating content.
But I think you and I, you're sayingas well, I what I, the money that I
get from YouTube is because peoplefind me on there and then reach out to
(31:25):
me and ask me for help with LinkedIn.
That's where the money comes from.
And I think that's where if I lookat the progression of my channel.
And if anyone wants help to set upa channel, talk to Jerry because
I'll help you on LinkedIn, talkto Jerry about your channel.
But what if I think about theprogressions, I started in 2020 and
(31:46):
I was really surprised, like withinsix months I was like, oh my God,
there's actually something in this.
People are, people want to watch these.
This is amazing.
It was like a side, it was like a sidebonus that I started to get views.
Yeah.
I spoke at Tube Fest in the UK in.
2023.
I'm trying to remember the numbers.
(32:07):
And I think that's Matthew Hughes event.
Yeah, so that first tube fest, I thinkI stood on stage in the May and I had
20,000 subscribers and I was taught,but I was brought to speak about how
I was getting paid client work from.
YouTube and at that stage, I probablyhad hit over a hundred thousand
(32:27):
pounds worth of client work inthe three years I'd been doing it.
So it became a place where people werefinding me and then reaching out for
help with training workshops and evensome retainer work because they found
me on YouTube by the second tube festthat I spoke at, which was a year
later, I had my silver play button.
And YouTube had become athing where people were like.
(32:51):
They knew me as much for being on YouTubeas they did for being on LinkedIn.
Yeah.
What I find really bonkers is that Iha I only have 16 and I say only, I
have a 16,000 followers on LinkedIn and110,000 on YouTube, so it's a bit mad.
It's like a bit of a, yeah.
It's but followers aren't always, equal.
(33:12):
No, they're not.
Yeah.
But as you said, all of that stuff about.
Getting like YouTube sharing ads,cents dollars with you having sponsored
videos, like those are great bonuses.
And so if there's a business ownerlistening yeah, maybe you'll get
that at some point in the future.
Yeah.
But right now it's just aboutgetting your clients or getting your
authority up and things like that.
And that's why I just thinkthere's no other platform like it.
(33:36):
Yes.
And every literally everybody is on.
YouTube, it is billions of people onYouTube, and so there is no oh, YouTube
is a young person's channel or an oldperson's channel or anything like that.
They're all there and I love what you dobecause I think the LinkedIn, YouTube, I'm
getting more active on LinkedIn right now.
Yeah.
The LinkedIn YouTube conversation is greatbecause people can find me on you, find
(33:58):
you on YouTube, and if you're sellinghigher ticket stuff or higher ticket
services then they might go look for youon LinkedIn and make sure you're legit.
Yeah, no, that's a hundredpercent what happens.
And what was interesting to me as well, acouple of years ago, I noticed a pattern
where people at very senior levelsin multinationals were finding me on
LinkedIn and connecting with me becausethey'd watched videos that I did on
(34:20):
YouTube and I didn't expect that either.
I don't know.
I expected to be found by thosekind, vice presidents of household
name companies that we know,but in accountancy and financial
services and technology companies.
And they would say, oh, yeah, Ifound you because I was looking
for how to remove the hiring framefrom around my face on LinkedIn.
(34:41):
I saw your video and I camehere to connect with you.
And I thought, I always thought thatwas fascinating because all again.
I had a misconception of YouTubeas being somewhere because I've got
teenage kids, everyone thinks, andJerry, I'm telling you, get over to
the UK and start speaking about thisover here because you would clean up.
'cause there's still a wide openmarket for so many businesses
(35:03):
who do not have YouTube channels.
And who need setting them upand get help setting them up.
But, a lot of people here just say, oh,is YouTube not where your kids are gaming.
And I'm like and then I say to them,but if you're looking for the answer
to something and you type it intosearch, and it could be AI search now.
And half the time the answer is in a videoand they're like, oh yeah, do you do that?
(35:25):
Yeah, that's right.
And that's the realization, yeah.
It's kind of money.
Yeah.
I get thousands of views fromchat GPT recommending my videos.
Yeah.
And that's what I tell people isthat people are going to YouTube.
For answers they can't get from ai.
Yes.
And sometimes for answers that they askai, they're still ending up on YouTube.
Yes.
And I wanna talk too aboutsomething you just said.
(35:46):
'cause this is, I'm a big psychologygeek, but I think this is something
that people who have been resistantto doing video have to know.
Yeah.
So you talked about how you get recognizedor reached out to, from vice presidents
of these corporations because they sawyour YouTube video and you're, and you
probably sometimes feel, I don't wanna putwords in your mouth, but for me, I'm like.
Little alone, me like, and so thepsychology of video is so powerful
(36:07):
where if you are, there's this, theydid this big study where you have this,
these sort of circles around you, andthose are your personal boundaries.
If somebody who is a stranger,you don't know who they are, walks
within 10 feet of you within a,this boundary, three meters or so.
Yeah.
Then they you go, okay,what does this person want?
Like your defense goes up and ifsomebody who is somebody that you
(36:29):
know, or an acquaintance or even likea casual friend or a colleague for
them, if they come within 10 feet,you don't necessarily think of it.
But if they come within three feet.
Your defense goes up.
Yeah.
But then a close friend or a spouseor kids or whatever, when they
come within three feet, you'relike, oh yeah, these are my people.
Yeah.
So video online.
Mimics that three feet orone meter radius for people.
(36:53):
So the way that you and Iare talking right now, yes.
And even if you're listening to the audioversion of the podcast, you can imagine
we're sitting here and it looks like we'resitting across the table from each other.
Yeah.
The trust level goes way upbecause they've already let you
into their three foot radius.
Yes.
Over one meter radius.
Yes.
Because of video.
I love that.
(37:14):
That's brilliant.
Yeah.
All right, Jerry, I think hopefullywe've convinced a lot of people, so if
they want to know more about how youcan help them get on YouTube and grow
in 90 minutes a week, where do they go?
Best place to start, we havesomething that we call the Y Team
90 Roadmap, and it's basically.
Here are your first steps ifyou want to start doing this.
And so it has some of the stuff we talkedabout today, but some other stuff as well.
(37:36):
You can just go to yt, theletters YT short for YouTube,
of course YT 90 roadmap.com.
It's really funny 'cause youwere talking about all the steps.
I was thinking Sure.
He's got this on the PDF.
Yes you do.
Yes.
Excellent.
Jerry, that's fabulous.
Thank you so much for joining me onthe podcast today and I think people
(37:56):
are gonna find this really valuable.
So thank you.
Absolutely.
My pleasure.
And if you sign up for that and you havefollow up questions like, reply, ask, I
love helping people get started with thisstuff because YouTube has changed my life
and I think that most business owners areworking harder than they need to trying
to scramble in all the other places.
Brilliant, brilliant.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.