In this episode of Raise Your Visibility Online, Louise Brogan discusses LinkedIn's latest change: the introduction of an AI-driven foundational model for personalized ranking and recommendations. Highlighting insights from AI expert Christopher Penn, the episode explains how LinkedIn now uses AI to read and understand posts and profiles like a human would. This shift means that older strategies, like focusing on keywords and specific posting times, are now obsolete. Instead, users should focus on being authentic, sharing genuine content, and engaging meaningfully with others. This update makes LinkedIn simpler and more effective for job seekers, business owners, and freelancers who showcase their genuine expertise and knowledge.
00:00 Introduction and Overview
01:23 LinkedIn's New Algorithm: A Game Changer
02:58 Understanding the AI's Role
04:54 Impact on Your LinkedIn Strategy
05:52 Practical Tips for LinkedIn Success
08:15 The Future of Social Media Algorithms
09:00 Conclusion and Final Thoughts
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