October 22, 2025 • 32 mins
This podcast episode delves into the critical topic of transforming one's content strategy on LinkedIn from a state of inactivity, often referred to as "crickets," to engaging conversations that foster inquiries and ultimately drive sales. In our discussion, I, Louise Brogan, a LinkedIn expert, share insights gleaned from my recent masterclass, emphasizing the importance of producing content that resonates with the target audience. I provide actionable strategies to create impactful content that not only initiates conversations but also sustains them, thereby enhancing business visibility and growth. Furthermore, I outline the forthcoming Group program, designed to equip participants with the necessary tools to effectively utilize LinkedIn for business advancement over a comprehensive twelve-week curriculum. Our goal is to empower listeners with the knowledge to optimize their online presence and generate meaningful connections that lead to tangible business outcomes.
This week, I share the audio from our free masterclass - From Crickets to Conversations on LinkedIn
You can watch the full webinar by joining our membership on YouTube - go to https://www.youtube.com/@RaiseYourVisibilityOnline/join and hit the middle tier
I also talk about my upcoming group programme - a 12 week programme I am excited to launch to help you get consistent content, leads and connections on LinkedIn
Find out more info here - www.louisebrogan.com/mastermind
Raise Your Visibility Online delves into the intricacies of harnessing LinkedIn and video content to facilitate engagement and business growth. The episode introduces Louise Brogan, an expert in leveraging LinkedIn for B2B success, who shares insights from her recent masterclass, 'Crickets to Conversations.' Throughout the discussion, Louise emphasizes the importance of creating meaningful content that transcends mere visibility, encouraging listeners to foster genuine conversations that lead to inquiries and sales. She articulates strategies for crafting compelling content that resonates with target audiences, advocating for a structured approach to content creation that minimizes time spent without sacrificing quality or effectiveness.
As Louise elaborates on the key components of her upcoming Group program, she highlights pivotal aspects such as optimizing LinkedIn profiles, developing engaging content, building valuable networks, and converting interactions into tangible business opportunities. The program aims to empower participants through weekly live training sessions, accountability measures, and resource sharing, ensuring that they not only learn the mechanics of content creation but also apply these strategies effectively to achieve their business objectives. Louise’s passionate advocacy for creating high-quality, engaging content reflects her commitment to transforming the way entrepreneurs utilize LinkedIn, ultimately guiding them towards a path of sustained growth and visibility in their respective industries.
Takeaways:
- This podcast episode emphasizes the importance of creating engaging content on LinkedIn that fosters meaningful conversations with potential clients.
- Listeners are encouraged to utilize a systematic approach to content creation, which involves repurposing a single piece of content into multiple formats for various platforms.
- The episode highlights the necessity of understanding one's target audience to tailor content that resonates and prompts inquiries about business offerings.
- A detailed discussion on the significance of having a well-structured LinkedIn profile capable of attracting the right audience and converting views into actual business opportunities is presented.
Links referenced in this episode:
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:01):
Welcome to Raise youeVisibility Online.
Join Louise Brogan, a LinkedInexpert, CEO and dynamic mum turned
YouTuber as she dives into theworld of B2B companies and entrepreneurial
success.
Each episode bringsconversations with business owners
and industry experts wholeverage LinkedIn and video to attract
(00:23):
leads and scale their ventures.
Get ready for actionableinsights, real world strategies and
inspiring stories that willelevate your online presence and
help you grow your business.
This week on the podcast I amgoing to repurpose the webinar masterclass
(00:45):
that I did this week calledCrickets to Conversations.
And it's all about the kind ofcontent you can share on LinkedIn
that turns all of youractivity on LinkedIn free from getting
no response or just reallygetting nowhere to helping you create
conversations that lead toinquiries, business and sales.
(01:07):
At the end of the masterclassI will share about my upcoming Group
program which is anaccelerator program.
It's 12 weeks.
It is this iteration of it.
The first one is only 1500 USdollars and if you want to get in
with the first one then sendme a message on LinkedIn or go to
(01:31):
calendly.com louisebrogan andlet's book a call and see if it's
the right fit for you.
It's about the program isaimed at helping people who want
to use LinkedIn for business.
So covering the four keypillars that I work on so your profile,
your content, building anetwork of value and taking all of
(01:54):
this action and turning into business.
It is a weekly live training accountability.
There will be templates, therewill be support.
We will be looking at thebasics right through to how to publish
your newsletter, how to createone piece of content and repurpose
it so you're not spending allyour time creating content, all this
(02:15):
good stuff and really excitedto get going with it.
So if you want to have a chatwith me about it, then go to calendly.com
louisebrogan or as I sayconnect with me on LinkedIn, send
me a message and let's startthe conversation so on with the recording
from this week's masterclassand thanks so much for tuning into
(02:36):
the podcast guys.
Really means a lot to me.
And please share this withsomebody else who you think may find
it useful or helpful.
Okay, on with the show.
Tonight's webinar is aboutcreating content for LinkedIn that
takes us from crickets tohaving conversation.
(02:58):
Now a lot of the time Iliterally I had a lovely chat with
somebody who's on last week'swebinar earlier this evening and
she was saying that they putcontent out, but they're not getting
anything from it.
And it's hard to create content.
And what I don't want peopleto do is create what is now commonly
known as AI slop.
(03:19):
Nobody wants to create slop.
So that's what we're going totalk about tonight is trying to come
up with a way of creatingcontent that is going to be easy,
consistent, I habit forming,but having a process.
So that it actually generatesinquiries for you and, and helps
(03:43):
you to get business.
What I want you to do is to beable to focus on actually building
your business.
The lady I was speaking toearlier said, Louise, someone else
said, I need to spend fourhours a day on LinkedIn.
And I thought, no way on thisplanet do any of you need to be spending
that length of time on this platform.
There's just no need.
If you can create the rightkind of content that starts conversations,
(04:06):
that gets people to startmaking inquiries about your products
and services, that is our goal.
Okay.
And at the end of tonight, I'mgoing to tell you about the program
that I'm starting next week.
Two people are in it already.
There's room for 10 and it is,I promise.
Let's do our masterclass first.
What if you could have onepiece of content that you create
(04:30):
once and then turn intomultiple pieces of content?
And I call this how to copewith content.
But brands are still onLinkedIn, brands and companies and
people are still really havingconversations, which is what I mean.
That's what LinkedIn's about.
It's about buildingrelationships, building a network
(04:52):
of people who are interestedin what you have to say.
You're having interestingconversations with them.
That's why it's calledCrickets to conversations.
And those conversations leadto inquiries and hopefully to sales.
So.
So how to create once andpublish everywhere is my antidote
to the whole constantlyshoving stuff out online and not
(05:16):
getting anywhere exceptgetting yourself in a tizzy.
Because you're thinking, Ineed to create more content and when
am I actually going to workwith my clients and when am I going
to do sales?
And all of the things.
We don't want you to be on theroad to nowhere.
Where do we start?
We need to start with.
And tonight's all about content.
This week's about content.
So when you are thinking ofyour content for LinkedIn, you need
(05:40):
to think about who is it for?
Who are you trying to reach?
What is it you're trying to say?
Where are you going to post it?
Because LinkedIn might not bewhere your target audience is, but
I think for us it is.
And when is it going to go out?
How often do you have to do it?
Do I have to post every day, Louise?
Do I have to come up withsomething new every day?
(06:01):
The beauty of doing the createonce, publish everywhere is you create
one key pillar piece ofcontent and then you chop it up.
Chop, chop, chop.
So take one piece of contentand say, for example, it's a video.
So with our clients we recorda video session.
And today I did one with myclient in Washington D.C. and it
(06:24):
took us, we recorded for.
Because we've been doing itfor a while, doing it for six months,
14 minutes of video and thenhe was away 20 minutes took because
we were chatting about stuffand therefore he went and we take
that 20 minutes or that 14minutes of video and we turn that
into a monthly article hecould put up as a blog on his website.
(06:45):
Chooses not to do that.
We create four short videoclips for LinkedIn and then we create
written content to go withthose video clips.
And then we create anotherpiece of written content from the
transcript of that 14 minute recording.
And then we pull out keyphrases and we turn those into graphics
and you put them intocarousels and you take short clips
(07:08):
of those videos.
So that's how we work with clients.
That's what I'm going to beteaching in my 12 week program is
how to do that.
Once we get the profiles allship shape, it's then how do we actually
do this?
And then it's going to be howdo you actually turn all of this
into business?
All right, so optional is tostart with AI and I will teach this
(07:32):
in our program if people want it.
Tool side note, I am beingasked to come and deliver training
on AI now.
So my background is insoftware engineering and I love tech.
I love all things techie andfiguring things out and I'm actually
quite good at it.
So if you've got a questionabout AI, like content creation,
(07:55):
ask away because I know loadsof stuff to do with that.
So that's a total side note.
So start with AI and where weuse AI with clients is coming up
with the ideas.
So I will talk to a client andthey will say, here's who we want
to work with, Louise, here'swhat we want to say, here's our products
(08:15):
and services.
And then I'll go and then theyfill in a whole questionnaire and
then I go off and.
And I use AI to extract outkey things that I think we can create
Content on.
Then I go back to the clientand I say, look, here's 12 concepts
or 12 ideas.
What do you think?
And then they'll say, yes,those first eight we love for not
so bothered about.
(08:36):
And then we do the content creation.
AI is brilliant for doing that with.
I think it's a sounding board.
And there's lots of differentAI tools you can use.
What do you ask the AI?
You use it as an agent, sothat means you tell it who your target
(08:57):
audience is, all the things Ijust said to you about all your strategy
and who you're trying to reach.
I was listening to a podcast today.
It was fascinating about alady who was launching a program
and she said, I went toChatGPT and I said to it, here's
all the things I'm doing.
What other things should I be doing?
And they spat out all theseideas at her and she said, oh, that's
interesting.
And she took three of them and.
(09:18):
And they worked.
So use it as a sounding board,but it needs context.
It needs to know who you are,who you're trying to reach, all of
that stuff.
You can't just say, write me10 LinkedIn posts, because you'll
just get slop.
AI slop, which we don't want.
Also create content.
This is really key for LinkedIn.
Build the audience who areinterested in what you have to say.
(09:44):
Connect with people who careabout what you're talking about,
people who will be interestedin your content, and then create
content for them.
And what do I mean by that?
Ask people.
Put in the chat if you haveused LinkedIn polls.
P o l l s. Have you usedLinkedIn polls?
(10:04):
Because I think that's abrilliant tool for finding out what
your audience actually wantsto know about and also gauging their
level of knowledge in what itis that you do.
So for me, for example, Icould do a poll and say, how many
of you are using video or wantto use video on LinkedIn?
And if 3% click that, then I'dbe like, okay, then there's no point
(10:27):
in me talking about thatbecause they all want to know how
to write newsletters.
So find out what your audiencewants to know about and create content
that answers those questions.
Content is content.
Take your video.
So let's pretend our piece isa video, okay?
Could be a written article,could be a video.
Create clips from the video.
I use a tool called descriptto do this.
(10:50):
We have now brought in aninternal video editor into the business.
Best decision ever.
Feedback from the clients isbrilliant because I was doing it
before on using AI ondescript, and now we've got an actual
proper, qualified video editor.
And it is awesome.
But if you don't have I videoeditor in your team, then you can
(11:12):
create clips using somethinglike descript or Opus Clip or lots
of.
There's lots and lots ofdifferent softwares.
This is really key.
If it's a video or a podcast,extract the whole transcript.
One of our clients is a largemultinational and they did a online
(11:33):
forum.
They sent me a three and ahalf hour long video which I uploaded
into the script.
And the very first thing I didwas I extracted the entire transcript.
I think it's 143 pages.
We could probably turn it intoa book, but that's not normal normally.
So if we think about theclient I work with Today, we recorded
(11:54):
14 minutes of video and if Iextract the transcript from that
video, it's all in my client'sown words.
So that's brilliant.
So sometimes all you need todo is pick up your phone and start
speaking into it andexplaining something as if you're
talking to a room, like a workshop.
And then take that transcriptand that can be all of your content.
(12:15):
And then the next step is Iwould turn it into a newsletter on
LinkedIn.
And the people I've talked toabout our program we're starting
next week, I am absolutelygoing to focus an entire week on
newsletters because they areso powerful.
I think I've got 6,700subscribers to my LinkedIn newsletter
(12:36):
now and people just keepjoining because people share it.
And interestingly, a lot ofthose people are not actually connected
to me on LinkedIn.
So you're reaching much wider audience.
So very powerful piece ofcontent on LinkedIn.
You can do newsletter on yourcompany page and you do a newsletter
on your personal profile.
Also, this is what I do.
(12:56):
If you go to my website, youwill see, if you click on blog, you
will see that I create blogsfrom all of this as well.
So I'll create a podcastepisode and I'll take out the transcript.
I'll create short clips to putonto LinkedIn.
I will take the transcript andI'll turn it into a blog post.
I will embed videos into thatblog post.
(13:19):
If the podcast has gone ontoYouTube, I take the YouTube video
and embed that onto the website.
And that is how you gettraffic to your website.
Because who owns YouTube?
Google.
And when you connect the twotogether, you get a lot more traffic
to your website.
People go to your website andyou have it Set up correctly, people
sign up for your email listand it just, it's a lovely ecosystem.
(13:44):
Okay, then take all of thislonger form content and create short
posts for LinkedIn.
These are your conversationstarting posts.
So how do you start aconversation on LinkedIn?
You tell people what you'regoing to talk about, share useful
information about that thingand then ask them a question.
(14:08):
The question is not do youwant to buy this from me, by the
way, because you will not getanybody answering.
The question is going to behave you tried this?
Or when you did this, what wasyour experience?
Because people like to talkabout themselves.
So starting conversations onLinkedIn very much.
And there's conversations inthe DMs, in the private messages,
(14:30):
but there's also conversationsthat happen out on the main newsfeed
and once you get one or twopeople commenting on there, then
it just takes off.
This post that I'm on at theminute and it's got, just looking
on my phone for my LinkedIn content.
You sent me a message so youcould see the slides.
That was very kind.
(14:51):
What was my post that blew up recently?
Well, the one from todayactually has 316 impressions, which
is not a lot, but that'sbecause I'm literally saying on LinkedIn,
go and sign up for my webinar.
So they don't like that.
Yes, my stones adventures,which are when I talk about standing
(15:13):
stones on LinkedIn, get lotsand lots of engagement.
But there it is.
Can someone tell me where myrecommendations have gone?
So this was a, this wasliterally a conversation starting
post that I posted on theweekend, I think.
Can someone tell me where myrecommendations have gone?
There are 153 of them.
I quite like them and I'd liketo keep them.
And then I tagged three peoplewho I think would know the answer
(15:34):
to this if there was a blip.
And then I said hopefullythey're just missing an action rather
than gone.
63 comments, 4,223 impressions.
So that's a pretty good post.
2,703.
3,2703 members reached and 17people looked at my profile off the
(15:58):
back of that post.
Now why is that important?
Everything starts on LinkedInwith your profile.
If you have a rock solidprofile that explains to people how
you can support them, not yourpotted history of your career, how
you can support them.
You want your content to drivepeople to your profile.
(16:19):
So you need a very clickable headline.
That means a headline thatspeaks to me that goes, oh, I'm interested
in that person.
What do they do?
I click on your name and yourprofile opens up and I read your
about section and I think, oh,I think I need a video editor.
Oh, I need someone who canhelp me run my event in Belfast next
(16:39):
year.
That's the secret.
So make sure that your profilespeaks to the person you want to
work with.
Impressions are the number ofpeople your posts are shown to.
The engagement is thepercentage of those people who interacted
(16:59):
with that post.
It is not the percentage ofyour network who see the post.
It is the percentage thepeople who are shown the post who
engage with it.
That's why that top one says50 impressions, 10% engagement.
So the people who saw thatloved it.
10% is really high engagementrate for LinkedIn.
(17:21):
The average is about 2 to 3%.
The one at the bottom saysengagement rate 0%.
How funny.
So you know, you gotta beconsistent, show up and deliver stuff
that people actually care about.
Okay then, as we continue inour content creation, we've got our
blog, we've got ourtranscript, we've got our clips we
(17:43):
may be putting on YouTube, wemay not take the key content from
that and create a carousel post.
If you don't know what acarousel post is, it's Those slideshows
on LinkedIn, the most engagingcontent sometimes for our clients.
Along with the multi imageposts, I will teach you exactly how
(18:03):
to do all of these on the program.
But create a carousel orgraphic still from this one key piece
of content you've created.
And that's, that's just astarter for 10.
So if you think of all thatcontent, that's like at least a month's
worth of posts from one thing.
And that's what we want to do.
Okay, a tip is if you're goingto do video, set up your recording,
(18:24):
how you're going to record it,you might just record it literally.
If I'm doing this webinar,I've got the laptop, I'm looking
into the lens on the laptop.
Sometimes I do it where I havethe camera set up.
I have all my fancy lights on.
In fact, I'm going to turnthis light on now, it's getting a
little bit dark.
If you're going to set it allup that way, then batch it.
Batching means doing like abatch of cookies.
(18:45):
Batch is not really a wordthat I used in my life until I started
doing this work.
But batch four videos in oneday and then you've got those four
videos and then so muchcontent from four videos and then
publish everywhere, everywhereyou Think people are going to be
interested in your content.
So YouTube, LinkedIn, othersocial media platforms, your email
(19:09):
newsletter, publish the lifeout of it.
Take the video that youpublished three months ago and publish
it again because a whole bunchof new people won't have seen it
or people will have seen itand they'll watch it again and this
time they'll comment.
So multiply out.
Put all this effort intocreating content.
You want to multiply out theimpact from it.
Set up your social media posts.
(19:31):
You can schedule them all inadvance from one video, like we do
a three minute video, three tofive posts.
You want to get people in witha hook.
So tell people what it isyou're going to talk about, share
some tips, share some behindthe scenes, share Q and A and then
ask your question at the end.
Some AI tools you can use tospeed up the process.
(19:53):
Chat, GPT.
There's a brilliant one calledCast Magic.
I think there's a limit.
You can do some of it for free.
Descript.
You can also have some for free.
I pay for Descript.
These things are not cheap, soyou can't be buying lots and lots
of softwares.
But once you get one you like,then you stick with it.
Interestingly, the softwarewe're on right now, right, Riverside,
(20:17):
also creates lots of clips.
When I finish this webinar,it's going to create lots and lots
of clips for me, which is brilliant.
Canva magic, right?
So don't just create more andmore content.
If you're, if You've beenusing LinkedIn for a while and you've
got content now, maybe not.
Maybe you don't have content,maybe you don't know what to post
on LinkedIn.
(20:37):
So maybe you need someone likeme to help you create a bank of content.
But once you have it, don'tjust post it and forget about it.
Post it and then extract asmuch as you possibly can out of it.
And then you could even do 12months content.
And then next January, startagain with Repurpose the stuff from
last January.
Leverage what you already have.
(20:58):
All right, so what makes allof this work?
From a very brightly colored Tshirt having systems in place.
So maybe you say, okay, I lovethis idea, Louise, I'm going to set
up my system.
When are you going to write?
When are you going to use theAI to help you generate the plan?
When are you going to createthe video content?
(21:21):
You've got to plan it out.
Or what happens is what I usedto do, you create a video and then
you get distracted by Something.
Or you sign up for a webinarlike this and the video sitting there.
Or you, this is a bit embarrassing.
You forget that you did it inthe first place.
So many of my podcast episodesI've recorded and then never done
(21:41):
anything with, which is mortifying.
I promised myself I wouldtreat my podcast better this year
and I have done so.
I'm much more organized withit, having a system, whether it's
going to be starting withvideo, starting with the writing,
starting with a podcast.
How are you going to createcontent like that?
What software are you going to use?
What is your goals?
You might say, I have apodcast coming out, Louise, every
(22:02):
week and my goal is to havethree posts from each episode and
then it's just a littlechecklist, check, check, check.
Getting support, absolutely vital.
I think I want to be theperson giving you the support, but
you might have somebody elsein mind, that's absolutely fine.
But you need someone to keepyou accountable and keep you on track
(22:24):
and keep you moving forward.
I think that's the biggestthing I get from people is that they
start using LinkedIn, they getbusiness from it and then they just
stop.
And then the work finishes andthe project ends and they're like,
oh, sugar, I need to start allover again.
Whereas if you do it the way Ido it, you keep yourself consistently.
Let's get to work.
(22:44):
I'm going to tell you aboutthe program and I'm coming back off
the slides into the room toanswer your questions.
Hopefully you're all still there.
So the visibility on LinkedInContent Accelerator.
This is the program I'mstarting on Tuesday.
It is 12 weeks, which is three months.
So we've got 12 calls.
(23:05):
They will be for 90 minutes each.
There are only 10 peoplecoming in this first cohort.
If you sign up to be in thefirst cohort, you will also get a
30 minute kickoff call with me.
It is 1500 US dollars for the12 weeks and there will be recordings
I'm going to do.
(23:26):
Now that I've spoken to peopleabout this program and I've said
I've been very honest with thepeople I've spoken to so far.
If there's something missingin the program, I will create it
because I want this to reallywork and people to love it.
I'm going to add in templates.
So here's the structure ofwhat a newsletter looks like.
Here's the structure of what agood post looks like.
(23:46):
So I'm going to providetemplates as well for people.
12 weeks.
So we do profile Contentconnecting and network, building
your network and building yourrelationships and then turning all
of it into actual paying clients.
So I'm asking people to book acall with me rather than just signing
up to it because I want toexplain a bit more about it, but
(24:08):
I also want to have the rightpeople in the group.
I'm sure you're all the rightpeople obviously, but I think that's
really important.
Time for questions.
How am I going to get out of here?
Let's come back to you all.
Joanna, how do you recommend Ibalance posting on personal versus
business?
Joanna, I strongly suggest youfocus on personal, so absolutely
(24:35):
use the company page as well.
So for you, Joanna, absolutelyhave a presence on the company page
and post once a week.
And for you I have lots oflovely images and visuals from your
property.
But but then use your personalprofile to create conversations and
drive interest in your business.
That's what I would suggest.
(24:55):
Roy, where do you get yourcontent ideas from?
Honestly, Roy, I get them frompeople asking me questions.
I have been doing this for along time.
I've been doing LinkedIn onlysince 2019.
I focused on LinkedIn only.
But also interestingly, once Iwrote the book I thought I'd never
run out of content ideas againand I never do.
(25:17):
My big problem is I getdistracted and talk about stuff that's
not really necessarilybusiness focused.
That's my issue because I likejust having conversations with people.
But really, once I wrote thebook, everything I needed to do is
in there.
Anna Marie so this is interesting.
I can give you.
In fact I'm going to save myI've got two months free LinkedIn.
(25:39):
I usually give those away inwebinars, but actually I'm thinking
I should give those to peoplewho join the group.
If you are getting I used tosay if you're getting leads already
from LinkedIn then pay for it.
But actually interestinglythey are changing a lot of LinkedIn.
Having the paid profile isreally beneficial.
My key thing is seeing who'slooked at my profile and following
(26:02):
up with those peopleconnecting with people who've looked
at my profile who aren'tactually connected to me yet because
I feel like those people arethinking I'm interested in this person
but they haven't connectedwith me.
So I'll connect with them,send a message.
Hi Emma, Yes, I do have aschedule for the it's going to be
Tuesdays.
It's basically going to be nowbecause I figure the people who are
coming to the webinars areprobably the people who are Most
(26:24):
interested in working with me.
So it's going to be aroundnow, so Tuesday, early evening, UK
time, or whatever time zoneyou are in, and it's going to be
90 minutes a week and it'sgonna be lots and lots of interaction
because that's what I like best.
I think that's how peoplelearn most.
(26:45):
Okay, Lara, the engagementlikes on your posts have decreased.
Yeah, that's happening to lotsof people.
LinkedIn is definitelyrestricting us.
They are restricting us andit's annoying.
But just look at that one thatI did about the recommendations that
blew up.
So if you can find the rightcontent for your audience.
(27:07):
So this is like the.
How long is a piece of string conversation?
Because I'm gonna put my.
Go put my link in as a question.
That is, that's the link tobook a call with me to talk about
the program.
So where was I going there, Lara?
I forgot what I was saying.
Yeah, they had.
Engagement has dropped.
But it's a whole ecosystem, soyou need to connect with the right
(27:30):
people.
If your network's full ofpeople who don't care what you do,
they're not gonna ever engagewith you.
So connect with the right people.
Engage with their content as well.
I don't mean spend hours doing that.
Just pick like three people tocomment on.
A friend of mine actuallysays, Pick 20 people in any given
month and just engage in their content.
If you want to work with thosepeople, that is, of course, engage
(27:54):
with their content.
So 20 is a lot to me.
I don't do that.
I, I get lots of engagement onmy posts.
I tend to spend my timeresponding to those people.
And then my newsfeed isbrilliant because I just see stuff
that I'm interested in becauseI'm constantly saying to LinkedIn,
not interested in that, notinterested in that.
Okay.
A lot of spammy sales peopleat the minute and I'm blocking them
(28:15):
because I don't want it.
Okay.
Do you understand LinkedIn algorithm?
Does it matter?
I have a good understanding ofthe LinkedIn algorithm.
It's not one algorithm, it's multiple.
I think someone says there'sfour or five algorithms, or I call
it the brain behind LinkedInrather than an algorithm.
(28:36):
And a massive thing that'schanged recently is that it's AI
driven.
I don't mean it's AI in thesense of how the computer is operating.
The operating system is AI, bywhich I mean everything you do on
LinkedIn is.
It is instantly updating youand your network to each other.
(28:59):
That makes sense.
That's why when you.
If you comment on one of myposts, it's going to show you every
time you go onto LinkedIn forthe next few days, I'll show you
more of my older posts, whichis why a lot of people are getting
comments on content from threemonths ago and I got a comment on
content from a year ago.
So that's what that is.
That's that AI operatingsystem in the back end.
(29:20):
A Lorcan how do you stopyourself from going down rabbit holes
or spending too long on LinkedIn?
Your second question.
Is LinkedIn Premium worth it?
I think so.
It is for me, but I'm onlypaying 35 pounds a month at the minute
for it.
Everybody's on different price points.
I was paying 70 for LinkedInsales navigator.
I went to quit it and theyoffered me £35amonth.
(29:43):
If you have premium and you goto quit, they basically slash the
price in half.
How do you stop yourself andgo down rabbit holes?
Well, you've just got tothink, what am I doing today?
What is my actual goal for mywork today?
Am I doing that?
Roy, how do you respond to AIcomments on your content?
Oh, it's so annoying, isn't it?
Try to ignore them.
Try really hard to ignore them.
(30:03):
Or just like them.
Click.
I don't think we should beboosting our paying for our posts,
Lara, at this stage.
I have a friend who doesLinkedIn advertising for thought
leadership.
I think like with Facebookads, when they first came out and
everyone clicked boost onbuttons, I think it is knowing how
it works and having a systemfor it.
(30:25):
So you're not just wasting money.
That's what I would suggest.
So it is quarter six.
What other questions do youhave, guys?
Anybody got questions aboutthe program that I can help with?
Are you in chat?
Isn't that funny?
So the questions come out.
Just checking everything else.
If you want to connect witheach other, guys as well do connect
(30:47):
with each other.
Is the program recorded forthe replay?
Of course.
Joanna.
Oh, sorry.
That's the other thing withthe program.
There's going to be acommunity aspect to it.
It's probably going to be aLinkedIn group that only the 10 people
will be in.
So you can talk to each otherin there and ask questions in there.
I'll be answering thequestions on the live call.
(31:08):
But you could when you have a question.
Joanna, you know me answerpeople's questions all the time.
I'm not promising to answerquestions in the group, but I know
I probably will end up doing that.
But yes, of course it'll be recorded.
I will have it either as aprivate link on my YouTube channel
or.
I think that's probably theeasiest thing for me right now that
only you guys would get the recordings.
(31:30):
Thank you for staying on.
I think some of you aredripping out now.
All right, thank you, everybody.
Yes, we will definitely betalking about a video, Joanna.
Absolutely.
What makes a good video, howto record a video and how to make
a good video for LinkedIn.
How long a LinkedIn videoshould be very important.
Thank you.
(31:50):
Annamarie.
I think you messaged me fromyour car, so hopefully you got home
safe.
Alright, guys, thanks forcoming tonight or today.
Texas.
Have a lovely afternoon.
I'm sure it's sunny where you are.
It's dark here now.
Gonna go off and have my dinner.
Thank you so much for joining me.
And if you want to know aboutthe YouTube membership, it's just
(32:12):
raise your visibility online.
And it's £2.99amonth to haveaccess to all the previous replays.
All right, see you all soon.
Thank you so much.
Bye.
Welcome to Raise youeVisibility Online.
Join Louise Brogan, a LinkedInexpert, CEO and dynamic mum turned
YouTuber as she dives into theworld of B2B companies and entrepreneurial
success.
Each episode bringsconversations with business owners
and industry experts wholeverage LinkedIn and video to attract
(00:23):
leads and scale their ventures.
Get ready for actionableinsights, real world strategies and
inspiring stories that willelevate your online presence and
help you grow your business.
This week on the podcast I amgoing to repurpose the webinar masterclass
(00:45):
that I did this week calledCrickets to Conversations.
And it's all about the kind ofcontent you can share on LinkedIn
that turns all of youractivity on LinkedIn free from getting
no response or just reallygetting nowhere to helping you create
conversations that lead toinquiries, business and sales.
(01:07):
At the end of the masterclassI will share about my upcoming Group
program which is anaccelerator program.
It's 12 weeks.
It is this iteration of it.
The first one is only 1500 USdollars and if you want to get in
with the first one then sendme a message on LinkedIn or go to
(01:31):
calendly.com louisebrogan andlet's book a call and see if it's
the right fit for you.
It's about the program isaimed at helping people who want
to use LinkedIn for business.
So covering the four keypillars that I work on so your profile,
your content, building anetwork of value and taking all of
(01:54):
this action and turning into business.
It is a weekly live training accountability.
There will be templates, therewill be support.
We will be looking at thebasics right through to how to publish
your newsletter, how to createone piece of content and repurpose
it so you're not spending allyour time creating content, all this
(02:15):
good stuff and really excitedto get going with it.
So if you want to have a chatwith me about it, then go to calendly.com
louisebrogan or as I sayconnect with me on LinkedIn, send
me a message and let's startthe conversation so on with the recording
from this week's masterclassand thanks so much for tuning into
(02:36):
the podcast guys.
Really means a lot to me.
And please share this withsomebody else who you think may find
it useful or helpful.
Okay, on with the show.
Tonight's webinar is aboutcreating content for LinkedIn that
takes us from crickets tohaving conversation.
(02:58):
Now a lot of the time Iliterally I had a lovely chat with
somebody who's on last week'swebinar earlier this evening and
she was saying that they putcontent out, but they're not getting
anything from it.
And it's hard to create content.
And what I don't want peopleto do is create what is now commonly
known as AI slop.
(03:19):
Nobody wants to create slop.
So that's what we're going totalk about tonight is trying to come
up with a way of creatingcontent that is going to be easy,
consistent, I habit forming,but having a process.
So that it actually generatesinquiries for you and, and helps
(03:43):
you to get business.
What I want you to do is to beable to focus on actually building
your business.
The lady I was speaking toearlier said, Louise, someone else
said, I need to spend fourhours a day on LinkedIn.
And I thought, no way on thisplanet do any of you need to be spending
that length of time on this platform.
There's just no need.
If you can create the rightkind of content that starts conversations,
(04:06):
that gets people to startmaking inquiries about your products
and services, that is our goal.
Okay.
And at the end of tonight, I'mgoing to tell you about the program
that I'm starting next week.
Two people are in it already.
There's room for 10 and it is,I promise.
Let's do our masterclass first.
What if you could have onepiece of content that you create
(04:30):
once and then turn intomultiple pieces of content?
And I call this how to copewith content.
But brands are still onLinkedIn, brands and companies and
people are still really havingconversations, which is what I mean.
That's what LinkedIn's about.
It's about buildingrelationships, building a network
(04:52):
of people who are interestedin what you have to say.
You're having interestingconversations with them.
That's why it's calledCrickets to conversations.
And those conversations leadto inquiries and hopefully to sales.
So.
So how to create once andpublish everywhere is my antidote
to the whole constantlyshoving stuff out online and not
(05:16):
getting anywhere exceptgetting yourself in a tizzy.
Because you're thinking, Ineed to create more content and when
am I actually going to workwith my clients and when am I going
to do sales?
And all of the things.
We don't want you to be on theroad to nowhere.
Where do we start?
We need to start with.
And tonight's all about content.
This week's about content.
So when you are thinking ofyour content for LinkedIn, you need
(05:40):
to think about who is it for?
Who are you trying to reach?
What is it you're trying to say?
Where are you going to post it?
Because LinkedIn might not bewhere your target audience is, but
I think for us it is.
And when is it going to go out?
How often do you have to do it?
Do I have to post every day, Louise?
Do I have to come up withsomething new every day?
(06:01):
The beauty of doing the createonce, publish everywhere is you create
one key pillar piece ofcontent and then you chop it up.
Chop, chop, chop.
So take one piece of contentand say, for example, it's a video.
So with our clients we recorda video session.
And today I did one with myclient in Washington D.C. and it
(06:24):
took us, we recorded for.
Because we've been doing itfor a while, doing it for six months,
14 minutes of video and thenhe was away 20 minutes took because
we were chatting about stuffand therefore he went and we take
that 20 minutes or that 14minutes of video and we turn that
into a monthly article hecould put up as a blog on his website.
(06:45):
Chooses not to do that.
We create four short videoclips for LinkedIn and then we create
written content to go withthose video clips.
And then we create anotherpiece of written content from the
transcript of that 14 minute recording.
And then we pull out keyphrases and we turn those into graphics
and you put them intocarousels and you take short clips
(07:08):
of those videos.
So that's how we work with clients.
That's what I'm going to beteaching in my 12 week program is
how to do that.
Once we get the profiles allship shape, it's then how do we actually
do this?
And then it's going to be howdo you actually turn all of this
into business?
All right, so optional is tostart with AI and I will teach this
(07:32):
in our program if people want it.
Tool side note, I am beingasked to come and deliver training
on AI now.
So my background is insoftware engineering and I love tech.
I love all things techie andfiguring things out and I'm actually
quite good at it.
So if you've got a questionabout AI, like content creation,
(07:55):
ask away because I know loadsof stuff to do with that.
So that's a total side note.
So start with AI and where weuse AI with clients is coming up
with the ideas.
So I will talk to a client andthey will say, here's who we want
to work with, Louise, here'swhat we want to say, here's our products
(08:15):
and services.
And then I'll go and then theyfill in a whole questionnaire and
then I go off and.
And I use AI to extract outkey things that I think we can create
Content on.
Then I go back to the clientand I say, look, here's 12 concepts
or 12 ideas.
What do you think?
And then they'll say, yes,those first eight we love for not
so bothered about.
(08:36):
And then we do the content creation.
AI is brilliant for doing that with.
I think it's a sounding board.
And there's lots of differentAI tools you can use.
What do you ask the AI?
You use it as an agent, sothat means you tell it who your target
(08:57):
audience is, all the things Ijust said to you about all your strategy
and who you're trying to reach.
I was listening to a podcast today.
It was fascinating about alady who was launching a program
and she said, I went toChatGPT and I said to it, here's
all the things I'm doing.
What other things should I be doing?
And they spat out all theseideas at her and she said, oh, that's
interesting.
And she took three of them and.
(09:18):
And they worked.
So use it as a sounding board,but it needs context.
It needs to know who you are,who you're trying to reach, all of
that stuff.
You can't just say, write me10 LinkedIn posts, because you'll
just get slop.
AI slop, which we don't want.
Also create content.
This is really key for LinkedIn.
Build the audience who areinterested in what you have to say.
(09:44):
Connect with people who careabout what you're talking about,
people who will be interestedin your content, and then create
content for them.
And what do I mean by that?
Ask people.
Put in the chat if you haveused LinkedIn polls.
P o l l s. Have you usedLinkedIn polls?
(10:04):
Because I think that's abrilliant tool for finding out what
your audience actually wantsto know about and also gauging their
level of knowledge in what itis that you do.
So for me, for example, Icould do a poll and say, how many
of you are using video or wantto use video on LinkedIn?
And if 3% click that, then I'dbe like, okay, then there's no point
(10:27):
in me talking about thatbecause they all want to know how
to write newsletters.
So find out what your audiencewants to know about and create content
that answers those questions.
Content is content.
Take your video.
So let's pretend our piece isa video, okay?
Could be a written article,could be a video.
Create clips from the video.
I use a tool called descriptto do this.
(10:50):
We have now brought in aninternal video editor into the business.
Best decision ever.
Feedback from the clients isbrilliant because I was doing it
before on using AI ondescript, and now we've got an actual
proper, qualified video editor.
And it is awesome.
But if you don't have I videoeditor in your team, then you can
(11:12):
create clips using somethinglike descript or Opus Clip or lots
of.
There's lots and lots ofdifferent softwares.
This is really key.
If it's a video or a podcast,extract the whole transcript.
One of our clients is a largemultinational and they did a online
(11:33):
forum.
They sent me a three and ahalf hour long video which I uploaded
into the script.
And the very first thing I didwas I extracted the entire transcript.
I think it's 143 pages.
We could probably turn it intoa book, but that's not normal normally.
So if we think about theclient I work with Today, we recorded
(11:54):
14 minutes of video and if Iextract the transcript from that
video, it's all in my client'sown words.
So that's brilliant.
So sometimes all you need todo is pick up your phone and start
speaking into it andexplaining something as if you're
talking to a room, like a workshop.
And then take that transcriptand that can be all of your content.
(12:15):
And then the next step is Iwould turn it into a newsletter on
LinkedIn.
And the people I've talked toabout our program we're starting
next week, I am absolutelygoing to focus an entire week on
newsletters because they areso powerful.
I think I've got 6,700subscribers to my LinkedIn newsletter
(12:36):
now and people just keepjoining because people share it.
And interestingly, a lot ofthose people are not actually connected
to me on LinkedIn.
So you're reaching much wider audience.
So very powerful piece ofcontent on LinkedIn.
You can do newsletter on yourcompany page and you do a newsletter
on your personal profile.
Also, this is what I do.
(12:56):
If you go to my website, youwill see, if you click on blog, you
will see that I create blogsfrom all of this as well.
So I'll create a podcastepisode and I'll take out the transcript.
I'll create short clips to putonto LinkedIn.
I will take the transcript andI'll turn it into a blog post.
I will embed videos into thatblog post.
(13:19):
If the podcast has gone ontoYouTube, I take the YouTube video
and embed that onto the website.
And that is how you gettraffic to your website.
Because who owns YouTube?
Google.
And when you connect the twotogether, you get a lot more traffic
to your website.
People go to your website andyou have it Set up correctly, people
sign up for your email listand it just, it's a lovely ecosystem.
(13:44):
Okay, then take all of thislonger form content and create short
posts for LinkedIn.
These are your conversationstarting posts.
So how do you start aconversation on LinkedIn?
You tell people what you'regoing to talk about, share useful
information about that thingand then ask them a question.
(14:08):
The question is not do youwant to buy this from me, by the
way, because you will not getanybody answering.
The question is going to behave you tried this?
Or when you did this, what wasyour experience?
Because people like to talkabout themselves.
So starting conversations onLinkedIn very much.
And there's conversations inthe DMs, in the private messages,
(14:30):
but there's also conversationsthat happen out on the main newsfeed
and once you get one or twopeople commenting on there, then
it just takes off.
This post that I'm on at theminute and it's got, just looking
on my phone for my LinkedIn content.
You sent me a message so youcould see the slides.
That was very kind.
(14:51):
What was my post that blew up recently?
Well, the one from todayactually has 316 impressions, which
is not a lot, but that'sbecause I'm literally saying on LinkedIn,
go and sign up for my webinar.
So they don't like that.
Yes, my stones adventures,which are when I talk about standing
(15:13):
stones on LinkedIn, get lotsand lots of engagement.
But there it is.
Can someone tell me where myrecommendations have gone?
So this was a, this wasliterally a conversation starting
post that I posted on theweekend, I think.
Can someone tell me where myrecommendations have gone?
There are 153 of them.
I quite like them and I'd liketo keep them.
And then I tagged three peoplewho I think would know the answer
(15:34):
to this if there was a blip.
And then I said hopefullythey're just missing an action rather
than gone.
63 comments, 4,223 impressions.
So that's a pretty good post.
2,703.
3,2703 members reached and 17people looked at my profile off the
(15:58):
back of that post.
Now why is that important?
Everything starts on LinkedInwith your profile.
If you have a rock solidprofile that explains to people how
you can support them, not yourpotted history of your career, how
you can support them.
You want your content to drivepeople to your profile.
(16:19):
So you need a very clickable headline.
That means a headline thatspeaks to me that goes, oh, I'm interested
in that person.
What do they do?
I click on your name and yourprofile opens up and I read your
about section and I think, oh,I think I need a video editor.
Oh, I need someone who canhelp me run my event in Belfast next
(16:39):
year.
That's the secret.
So make sure that your profilespeaks to the person you want to
work with.
Impressions are the number ofpeople your posts are shown to.
The engagement is thepercentage of those people who interacted
(16:59):
with that post.
It is not the percentage ofyour network who see the post.
It is the percentage thepeople who are shown the post who
engage with it.
That's why that top one says50 impressions, 10% engagement.
So the people who saw thatloved it.
10% is really high engagementrate for LinkedIn.
(17:21):
The average is about 2 to 3%.
The one at the bottom saysengagement rate 0%.
How funny.
So you know, you gotta beconsistent, show up and deliver stuff
that people actually care about.
Okay then, as we continue inour content creation, we've got our
blog, we've got ourtranscript, we've got our clips we
(17:43):
may be putting on YouTube, wemay not take the key content from
that and create a carousel post.
If you don't know what acarousel post is, it's Those slideshows
on LinkedIn, the most engagingcontent sometimes for our clients.
Along with the multi imageposts, I will teach you exactly how
(18:03):
to do all of these on the program.
But create a carousel orgraphic still from this one key piece
of content you've created.
And that's, that's just astarter for 10.
So if you think of all thatcontent, that's like at least a month's
worth of posts from one thing.
And that's what we want to do.
Okay, a tip is if you're goingto do video, set up your recording,
(18:24):
how you're going to record it,you might just record it literally.
If I'm doing this webinar,I've got the laptop, I'm looking
into the lens on the laptop.
Sometimes I do it where I havethe camera set up.
I have all my fancy lights on.
In fact, I'm going to turnthis light on now, it's getting a
little bit dark.
If you're going to set it allup that way, then batch it.
Batching means doing like abatch of cookies.
(18:45):
Batch is not really a wordthat I used in my life until I started
doing this work.
But batch four videos in oneday and then you've got those four
videos and then so muchcontent from four videos and then
publish everywhere, everywhereyou Think people are going to be
interested in your content.
So YouTube, LinkedIn, othersocial media platforms, your email
(19:09):
newsletter, publish the lifeout of it.
Take the video that youpublished three months ago and publish
it again because a whole bunchof new people won't have seen it
or people will have seen itand they'll watch it again and this
time they'll comment.
So multiply out.
Put all this effort intocreating content.
You want to multiply out theimpact from it.
Set up your social media posts.
(19:31):
You can schedule them all inadvance from one video, like we do
a three minute video, three tofive posts.
You want to get people in witha hook.
So tell people what it isyou're going to talk about, share
some tips, share some behindthe scenes, share Q and A and then
ask your question at the end.
Some AI tools you can use tospeed up the process.
(19:53):
Chat, GPT.
There's a brilliant one calledCast Magic.
I think there's a limit.
You can do some of it for free.
Descript.
You can also have some for free.
I pay for Descript.
These things are not cheap, soyou can't be buying lots and lots
of softwares.
But once you get one you like,then you stick with it.
Interestingly, the softwarewe're on right now, right, Riverside,
(20:17):
also creates lots of clips.
When I finish this webinar,it's going to create lots and lots
of clips for me, which is brilliant.
Canva magic, right?
So don't just create more andmore content.
If you're, if You've beenusing LinkedIn for a while and you've
got content now, maybe not.
Maybe you don't have content,maybe you don't know what to post
on LinkedIn.
(20:37):
So maybe you need someone likeme to help you create a bank of content.
But once you have it, don'tjust post it and forget about it.
Post it and then extract asmuch as you possibly can out of it.
And then you could even do 12months content.
And then next January, startagain with Repurpose the stuff from
last January.
Leverage what you already have.
(20:58):
All right, so what makes allof this work?
From a very brightly colored Tshirt having systems in place.
So maybe you say, okay, I lovethis idea, Louise, I'm going to set
up my system.
When are you going to write?
When are you going to use theAI to help you generate the plan?
When are you going to createthe video content?
(21:21):
You've got to plan it out.
Or what happens is what I usedto do, you create a video and then
you get distracted by Something.
Or you sign up for a webinarlike this and the video sitting there.
Or you, this is a bit embarrassing.
You forget that you did it inthe first place.
So many of my podcast episodesI've recorded and then never done
(21:41):
anything with, which is mortifying.
I promised myself I wouldtreat my podcast better this year
and I have done so.
I'm much more organized withit, having a system, whether it's
going to be starting withvideo, starting with the writing,
starting with a podcast.
How are you going to createcontent like that?
What software are you going to use?
What is your goals?
You might say, I have apodcast coming out, Louise, every
(22:02):
week and my goal is to havethree posts from each episode and
then it's just a littlechecklist, check, check, check.
Getting support, absolutely vital.
I think I want to be theperson giving you the support, but
you might have somebody elsein mind, that's absolutely fine.
But you need someone to keepyou accountable and keep you on track
(22:24):
and keep you moving forward.
I think that's the biggestthing I get from people is that they
start using LinkedIn, they getbusiness from it and then they just
stop.
And then the work finishes andthe project ends and they're like,
oh, sugar, I need to start allover again.
Whereas if you do it the way Ido it, you keep yourself consistently.
Let's get to work.
(22:44):
I'm going to tell you aboutthe program and I'm coming back off
the slides into the room toanswer your questions.
Hopefully you're all still there.
So the visibility on LinkedInContent Accelerator.
This is the program I'mstarting on Tuesday.
It is 12 weeks, which is three months.
So we've got 12 calls.
(23:05):
They will be for 90 minutes each.
There are only 10 peoplecoming in this first cohort.
If you sign up to be in thefirst cohort, you will also get a
30 minute kickoff call with me.
It is 1500 US dollars for the12 weeks and there will be recordings
I'm going to do.
(23:26):
Now that I've spoken to peopleabout this program and I've said
I've been very honest with thepeople I've spoken to so far.
If there's something missingin the program, I will create it
because I want this to reallywork and people to love it.
I'm going to add in templates.
So here's the structure ofwhat a newsletter looks like.
Here's the structure of what agood post looks like.
(23:46):
So I'm going to providetemplates as well for people.
12 weeks.
So we do profile Contentconnecting and network, building
your network and building yourrelationships and then turning all
of it into actual paying clients.
So I'm asking people to book acall with me rather than just signing
up to it because I want toexplain a bit more about it, but
(24:08):
I also want to have the rightpeople in the group.
I'm sure you're all the rightpeople obviously, but I think that's
really important.
Time for questions.
How am I going to get out of here?
Let's come back to you all.
Joanna, how do you recommend Ibalance posting on personal versus
business?
Joanna, I strongly suggest youfocus on personal, so absolutely
(24:35):
use the company page as well.
So for you, Joanna, absolutelyhave a presence on the company page
and post once a week.
And for you I have lots oflovely images and visuals from your
property.
But but then use your personalprofile to create conversations and
drive interest in your business.
That's what I would suggest.
(24:55):
Roy, where do you get yourcontent ideas from?
Honestly, Roy, I get them frompeople asking me questions.
I have been doing this for along time.
I've been doing LinkedIn onlysince 2019.
I focused on LinkedIn only.
But also interestingly, once Iwrote the book I thought I'd never
run out of content ideas againand I never do.
(25:17):
My big problem is I getdistracted and talk about stuff that's
not really necessarilybusiness focused.
That's my issue because I likejust having conversations with people.
But really, once I wrote thebook, everything I needed to do is
in there.
Anna Marie so this is interesting.
I can give you.
In fact I'm going to save myI've got two months free LinkedIn.
(25:39):
I usually give those away inwebinars, but actually I'm thinking
I should give those to peoplewho join the group.
If you are getting I used tosay if you're getting leads already
from LinkedIn then pay for it.
But actually interestinglythey are changing a lot of LinkedIn.
Having the paid profile isreally beneficial.
My key thing is seeing who'slooked at my profile and following
(26:02):
up with those peopleconnecting with people who've looked
at my profile who aren'tactually connected to me yet because
I feel like those people arethinking I'm interested in this person
but they haven't connectedwith me.
So I'll connect with them,send a message.
Hi Emma, Yes, I do have aschedule for the it's going to be
Tuesdays.
It's basically going to be nowbecause I figure the people who are
coming to the webinars areprobably the people who are Most
(26:24):
interested in working with me.
So it's going to be aroundnow, so Tuesday, early evening, UK
time, or whatever time zoneyou are in, and it's going to be
90 minutes a week and it'sgonna be lots and lots of interaction
because that's what I like best.
I think that's how peoplelearn most.
(26:45):
Okay, Lara, the engagementlikes on your posts have decreased.
Yeah, that's happening to lotsof people.
LinkedIn is definitelyrestricting us.
They are restricting us andit's annoying.
But just look at that one thatI did about the recommendations that
blew up.
So if you can find the rightcontent for your audience.
(27:07):
So this is like the.
How long is a piece of string conversation?
Because I'm gonna put my.
Go put my link in as a question.
That is, that's the link tobook a call with me to talk about
the program.
So where was I going there, Lara?
I forgot what I was saying.
Yeah, they had.
Engagement has dropped.
But it's a whole ecosystem, soyou need to connect with the right
(27:30):
people.
If your network's full ofpeople who don't care what you do,
they're not gonna ever engagewith you.
So connect with the right people.
Engage with their content as well.
I don't mean spend hours doing that.
Just pick like three people tocomment on.
A friend of mine actuallysays, Pick 20 people in any given
month and just engage in their content.
If you want to work with thosepeople, that is, of course, engage
(27:54):
with their content.
So 20 is a lot to me.
I don't do that.
I, I get lots of engagement onmy posts.
I tend to spend my timeresponding to those people.
And then my newsfeed isbrilliant because I just see stuff
that I'm interested in becauseI'm constantly saying to LinkedIn,
not interested in that, notinterested in that.
Okay.
A lot of spammy sales peopleat the minute and I'm blocking them
(28:15):
because I don't want it.
Okay.
Do you understand LinkedIn algorithm?
Does it matter?
I have a good understanding ofthe LinkedIn algorithm.
It's not one algorithm, it's multiple.
I think someone says there'sfour or five algorithms, or I call
it the brain behind LinkedInrather than an algorithm.
(28:36):
And a massive thing that'schanged recently is that it's AI
driven.
I don't mean it's AI in thesense of how the computer is operating.
The operating system is AI, bywhich I mean everything you do on
LinkedIn is.
It is instantly updating youand your network to each other.
(28:59):
That makes sense.
That's why when you.
If you comment on one of myposts, it's going to show you every
time you go onto LinkedIn forthe next few days, I'll show you
more of my older posts, whichis why a lot of people are getting
comments on content from threemonths ago and I got a comment on
content from a year ago.
So that's what that is.
That's that AI operatingsystem in the back end.
(29:20):
A Lorcan how do you stopyourself from going down rabbit holes
or spending too long on LinkedIn?
Your second question.
Is LinkedIn Premium worth it?
I think so.
It is for me, but I'm onlypaying 35 pounds a month at the minute
for it.
Everybody's on different price points.
I was paying 70 for LinkedInsales navigator.
I went to quit it and theyoffered me £35amonth.
(29:43):
If you have premium and you goto quit, they basically slash the
price in half.
How do you stop yourself andgo down rabbit holes?
Well, you've just got tothink, what am I doing today?
What is my actual goal for mywork today?
Am I doing that?
Roy, how do you respond to AIcomments on your content?
Oh, it's so annoying, isn't it?
Try to ignore them.
Try really hard to ignore them.
(30:03):
Or just like them.
Click.
I don't think we should beboosting our paying for our posts,
Lara, at this stage.
I have a friend who doesLinkedIn advertising for thought
leadership.
I think like with Facebookads, when they first came out and
everyone clicked boost onbuttons, I think it is knowing how
it works and having a systemfor it.
(30:25):
So you're not just wasting money.
That's what I would suggest.
So it is quarter six.
What other questions do youhave, guys?
Anybody got questions aboutthe program that I can help with?
Are you in chat?
Isn't that funny?
So the questions come out.
Just checking everything else.
If you want to connect witheach other, guys as well do connect
(30:47):
with each other.
Is the program recorded forthe replay?
Of course.
Joanna.
Oh, sorry.
That's the other thing withthe program.
There's going to be acommunity aspect to it.
It's probably going to be aLinkedIn group that only the 10 people
will be in.
So you can talk to each otherin there and ask questions in there.
I'll be answering thequestions on the live call.
(31:08):
But you could when you have a question.
Joanna, you know me answerpeople's questions all the time.
I'm not promising to answerquestions in the group, but I know
I probably will end up doing that.
But yes, of course it'll be recorded.
I will have it either as aprivate link on my YouTube channel
or.
I think that's probably theeasiest thing for me right now that
only you guys would get the recordings.
(31:30):
Thank you for staying on.
I think some of you aredripping out now.
All right, thank you, everybody.
Yes, we will definitely betalking about a video, Joanna.
Absolutely.
What makes a good video, howto record a video and how to make
a good video for LinkedIn.
How long a LinkedIn videoshould be very important.
Thank you.
(31:50):
Annamarie.
I think you messaged me fromyour car, so hopefully you got home
safe.
Alright, guys, thanks forcoming tonight or today.
Texas.
Have a lovely afternoon.
I'm sure it's sunny where you are.
It's dark here now.
Gonna go off and have my dinner.
Thank you so much for joining me.
And if you want to know aboutthe YouTube membership, it's just
(32:12):
raise your visibility online.
And it's £2.99amonth to haveaccess to all the previous replays.
All right, see you all soon.
Thank you so much.
Bye.
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