Episode Summary: In this episode of Raise Your Visibility Online, host Louise Brogan chats with Izzy Russell, CEO of Music Radio Creative. They delve into the intricacies of leveraging podcasting and LinkedIn to enhance online visibility. Izzy shares insights on the importance of good audio quality in podcasts, the role of AI voices in the audio industry, and practical strategies for targeting diverse client segments. Tune in for actionable advice, industry trends, and valuable knowledge on elevating your online presence through effective audio and video content.
Episode Timestamps: 00:00 Introduction to Raise Your Visibility Online
00:37 Meet Izzy Russell: CEO of Music Radio Creative
02:22 Diverse Clientele and Services
06:23 The Impact of AI on the Voiceover Industry
12:15 The Power of Podcasting for Business Visibility
19:34 Navigating Podcast Advertising and YouTube Integration
21:41 Balancing Ads and Content in Your Podcast
22:34 The Pitfalls of Self-Sponsorship
23:51 Creating High-Quality Video Podcasts
25:02 The Importance of Microphone Technique
26:51 Why You Should Wear Earphones
33:01 The Critical Role of Sound Quality
35:01 Upcoming Speaking Engagements
36:51 Networking and Events
38:35 Conclusion and Final Thoughts
Guest Spotlight: Izzy Russell Izzy Russell is the CEO of Music Radio Creative and a podcasting and audio production expert with years of experience helping business owners and entrepreneurs create high-quality podcasts. She specializes in audio editing, production, and content strategy, ensuring her clients' podcasts stand out in a crowded market. Izzy is passionate about helping people use audio to amplify their voices and connect with their ideal audience.
Resources & Links:
Connect with Izzy Russell on LinkedIn: https://www.linkedin.com/in/izabelarussell/
Learn more about Music Radio Creative: https://musicradiocreative.com/
Follow Raise Your Visibility Online for more insights
Connect with Louise Brogan:
LinkedIn: https://www.linkedin.com/in/louisebrogan/
Website: https://www.louisebrogan.com
YouTube: https://www.youtube.com/@raiseyourvisibilityonline
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Tune in next time for more expert insights on growing your online presence!
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