From Tech to TEDx: Camilla Long on Building a Visible Brand Through Storytelling

Want to raise your visibility and connect more powerfully with your audience?

In this episode, I sit down with Camilla Long, co-founder of Bespoke Communications, to explore how authentic communication can transform your business and leadership presence.

Camilla shares her journey from software developer to communications expert, the lessons she’s learned about building a high-performance team, and how storytelling and empathy mapping can help you stand out online.

You’ll learn:

• Why communication is the secret weapon for business growth

• How to build a team with complementary strengths

• The value of coaching and fresh external perspectives

• How to balance personal vs business visibility online

• Practical tools like empathy mapping to elevate your content and leadership

Listen in if you’re a business owner, team leader, or entrepreneur ready to communicate with more clarity, connection, and confidence.

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Timestamps:

• 00:00 – Introduction
• 02:00 – Camilla’s background & business journey
• 06:30 – Building Bespoke Communications
• 12:00 – Team structure & operations
• 18:00 – Personal visibility & online presence
• 25:00 – The future of business: online vs in-person
• 32:00 – Communication strategies for management teams
• 38:00 – Closing thoughts & how to connect

Connect with Camilla Long & Bespoke Communications:

• Website: https://bespokecomms.net
• LinkedIn: https://www.linkedin.com/in/camillalong/

Connect with Louise Brogan:

• Website: https://louisebrogan.com
• LinkedIn: https://www.linkedin.com/in/louisebrogan/

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