Emelie Sanders is the head honcho at Pass the Queso. She’s a copywriter turned copywriting mentor for coaches and creatives. When she’s not wrangling her five kids, she’s coaching business owners on how to lean into their unique voices and use humor to create a personality-packed copy.
In this episode, Emelie and Kate chat about the endless to-do lists, the challenge of maintaining productivity, and the myths of time management for moms.
Both Emelie and Kate emphasize the need for flexibility and constant adaptation, sharing relatable experiences and practical advice.
Emelie discusses the challenges of time management, setting boundaries, and evolving business strategies.
She also shares her unique blend of sales and launch copywriting skills used in her business, Pass the Queso, and reflects on the changing marketing landscape and 'done with you' services.
The discussion emphasizes the significance of authenticity, humor, and human connections in business, allowing listeners to gain valuable insights on personal branding, creating meaningful client interactions, and balancing multiple roles effectively.
Highlights
- Balancing Act: challenges of juggling motherhood and running her business, Pass the Queso, while providing valuable insights for working moms and entrepreneurs.
- Daily Hustle: reflections on managing endless to-do lists and the impracticality of a perfect, organized day amidst parenting duties.
- Productivity Struggles: difficulty of maintaining productivity amid the chaos of motherhood, with relatable anecdotes about fitting work into small pockets of free time.
- Time Management Myths: effectiveness of rigid time-blocking for moms and discuss the need for constant adaptation to fluctuating schedules.
- Pressure to Be Perfect: pressure to always be productive and the importance of redefining productivity to include personal well-being and hobbies.
- Personal Anecdotes: story about her son's observation of her lack of hobbies, leading to a discussion on the importance of personal time.
- Emelie’s Group Program: A six-week mentorship program aimed at enhancing sales copy and launching strategies for entrepreneurs.
- Community and Support: seeking support from fellow moms and entrepreneurs to navigate the complexities of balancing multiple roles.
- Adapting to Chaos: embrace chaos and adapt to the ever-changing demands of motherhood and entrepreneurship.
- Inspiration and Practical Advice: humor, personal stories, and practical tips designed to resonate with and inspire moms and creative professionals.
Connect with Emelie online:
Connect with Kate Christy:
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