Ramblings of a Designer eps. 164 - John Dwyer

John is a marketing enigma, a “direct response customer attraction expert” who thinks way outside the box.

His marketing consultancy business is called The Institute Of Wow – & John’s mantra is that one’s marketing needs to “wow” prospects.

He’s also the guy who shocked the marketing world some years back when he convinced Jerry Seinfeld to come out of retirement to be the spokesman for an Australian banking institution, The Greater Building Society.

Jerry headed up a “free vacation campaign” which broke home loan lending records and remains folklore in the global banking industry…..people received a “free vacation” when they got a home loan.

This was probably one of the most successful “incentive-promotions” in the world, resulting in many BILLIONS of dollars in extra home loans.

John helps business owners understand how to exploit platforms like Facebook, Instagram, YouTube and LinkedIn by implementing “incentive-based marketing offers” that can be targeted specifically to certain audiences.

His client list reads like a Who’s Who of business and includes the likes of Rupert Murdoch’s News Ltd, 7 Eleven, Westfield Shopping Centres, Walt Disney, KFC and BP to name a few.

Such companies have used his skills because they acknowledge he is “the master of creating incentives that work.”

He has created done-for-you “customer incentive packages” that businesses can plug & play – including “extraordinary customer rewards” like Fuel Savings & Free Vacations.

When it comes to “unique marketing concepts” that attract an avalanche of new clients for businesses, John certainly delivers.

Links

• Main website - https://theinstituteofwow.com/
• 1 Hour Free Call - https://getmorejd.com/
• Vacations Incentive - https://vacationsincentive.com/
• Facebook Contest Formula - https://fbcontestformula.com/
• AI GENIE - https://aigeniephone.com/

Ramblings of a Designer podcast is a monthly design news and discussion podcast hosted by Laszlo Lazuer and Terri Rodriguez-Hong (@flaxenink, insta: flaxenink.design) (insta: @happiscribble.

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