In this episode of Raw and Real Entrepreneurship, Susan Sly sits down with Susan Groeneveld, Founder of Sylvester.ai, to discuss the bold pivot that reshaped her AI startup. Initially launched as a B2C pet health platform, Susan made the strategic decision to shift to B2B, securing key contracts to expand into veterinary clinics and successfully raising funding in today’s tough investment climate.
Susan G shares practical insights on raising venture capital, the unique challenges female founders face, and how to attract the right investors. She also dives into AI’s impact on pet health, the power of strategic pivots, and why founders must think bigger to scale successfully.
If you're an entrepreneur navigating AI, health tech, or pet care, this episode is filled with actionable strategies to help you scale, secure funding, and build a high-growth business.
About Susan Groeneveld:
Susan Groeneveld is a serial entrepreneur specializing in agriculture, animal health, and AI-driven technology. With 25 years of experience, she has led commercialization for global companies, co-founded an award-winning marketing agency, and launched Sylvester.ai, an AI platform transforming pet health. A 2023 top 5 finalist for Entrepreneur of the Year in Women in AI, Susan is a leader in innovation, scaling startups, and tackling global challenges in agriculture and veterinary care.
Connect with Susan Groeneveld:
Website https://www.sylvester.ai/
LinkedIn @susangroeneveldab
Instagram @sylvester_tech/
About Susan Sly:
Susan Sly is the maven behind Raw and Real Entrepreneurship. An award-winning AI entrepreneur and MIT Sloan alumna, Susan has carved out a niche at the forefront of the AI revolution, earning accolades as a top AI innovator in 2023 and a key figure in real-time AI advancements for 2024. With a storied career that blends rigorous academic insight with astute market strategies, Susan has emerged as a formidable founder, a discerning angel investor, a sought-after speaker, and a venerated voice in the business world. Her insights have graced platforms from CNN to CNBC and been quoted in leading publications like Forbes and MarketWatch. At the helm of the Raw and Real Entrepreneurship podcast, Susan delivers unvarnished wisdom and strategies, empowering aspiring entrepreneurs and seasoned business veterans alike to navigate the challenges of the entrepreneurial landscape with confidence.
Connect With Susan:
Website https://susansly.com
Website https://thepause.ai/
LinkedIn @susansly
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