In this episode of Raw and Real Entrepreneurship, Susan Sly sits down with John Worthington, founder of Sircles —a social recommendation app that raised over $1M in just six days on WeFunder and is on a mission to disrupt the Yelp model.
They get candid about the real cost of building a startup, leading through chaos, and the emotional resilience required to scale. John shares his personal ‘why,’ how Sircles is creating a platform rooted in trust—not reviews—and why a community-first ethos is their greatest strategic advantage. If you’re raising capital, facing founder fatigue, or building something from the ground up, this is your strategic pause.
About John Worthington:
John Worthington is a serial entrepreneur who’s built and scaled multiple businesses from the ground up. He’s the founder and CEO of Sircles, one of the most successful crowdfunded startups in tech without VC backing. His “Riding the Escalator” strategy has redefined how startups grow, turning investors into loyal users and brand advocates.
Connect with John:
Website: https://sircles.com/
LinkedIn: https://www.linkedin.com/company/sircles/
About Susan Sly:
Susan Sly is the maven behind Raw and Real Entrepreneurship. An award-winning AI entrepreneur and MIT Sloan alumna, Susan has carved out a niche at the forefront of the AI revolution, earning accolades as a top AI innovator in 2023 and a key figure in real-time AI advancements for 2024. With a storied career that blends rigorous academic insight with astute market strategies, Susan has emerged as a formidable founder, a discerning angel investor, a sought-after speaker, and a venerated voice in the business world. Her insights have graced platforms from CNN to CNBC and been quoted in leading publications like Forbes and MarketWatch. At the helm of the Raw and Real Entrepreneurship podcast, Susan delivers unvarnished wisdom and strategies, empowering aspiring entrepreneurs and seasoned business veterans alike to navigate the challenges of the entrepreneurial landscape with confidence.
Connect With Susan:
Website https://susansly.com
Website https://thepause.ai/
LinkedIn @susansly
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