Champions of Purposeful Change™
Champions of Purposeful Change spotlights those who are making an impact - especially in Insights roles, which we believe is an under-appreciated venue for progressive thinking and action. Our podcast combines compelling career journeys with the big ideas that drive business and brand innovation in today's fast-paced economy. Each monthly episode features an interview with an inspiring insights leader.
Episodes
Jordan Cusner talks to us about his career journey – from mus...
Jennifer Avery takes us through her career journey and into h...
President Bill Gullan, Chief Insights Officer John Ferreira, and Chief Experience Officer Lauren Collier. We consider the trends we've seen over the past year and the necessity of approaching research, and AI in particular, with the human (consumer and employee) experience in mind.
Download our 2024 Insights Community Benchmarking Guide here
If you like the podcast, please give us a rating! You can now find videos of our podcast ...
Join us as Nina Kentsis takes us through her career journey on the supplier side, in the client world, and into her present role at UBS Bank. A modern-day Renaissance woman, along the way she also became an accomplished screenwriter! Join us to hear more!
Join us as Rebecca Farabaugh, from Allegheny Health Network in Pittsburgh, takes us through her career journey and into her present role. She’ll share her passion for insights and, importantly, how stories help bring data to life.
Join us as Idil Cakim, SVP of Insights at Audacy, takes us through her career journey and into her present role – which blends the traditional resonance of audio with progressive formats such as podcasting.
Join us as Nicole Rocchio, Global News Consumer Insights Lead at Google, takes us through her career and the unique initiative she leads – which helps news organizations use insights to connect with readers. With so much going on in the world, Nicole shares the thinking behind this initiative and how she works with leading publishers.
Join us to hear from Sonny Sethi, Senior Director of Marketing Research at Zip Co in Australia. Sonny shares stories and philosophies from his career across categories and markets – and his thoughts on where the industry is going. We hope you enjoy the show!
We catch up with David Iudica, SVP of Research and Insights for Retail and Wealth at Citi. Join us as David walks us through his fascinating career and discusses the tools and mindsets he finds most valuable. We hope you enjoy the show!
On this episode, we catch up with Elizabeth Oates, Vice President of Consumer Insights and Guest Services at ULTA Beauty. Join us as Elizabeth walks us through her career and talks about her role driving customer centricity at the largest beauty retailer in the U.S.. We hope you enjoy the show!
On this episode, we catch up with Brittany Kennedy, Director of Research and Insights at SYSCO. Join us as Britt walks us through her career and talks about her role channeling the voice of the customer at the world’s global foodservice leader. We hope you enjoy the show!
Download our 2024 Insights Community Benchmarking Guide here
On our first episode of Champions of Purposeful Change, Matt Thell of General Mills takes us through his career journey and shares stories from along the way. Matt is part of an internal strategic consultancy that helps General Mills pursue a range of innovation opportunities – and he’s passionate about putting insights at the center of the work.
We're evolving our podcast from Real-World Branding with Bill Gullan and relaunching as Champions of Purposeful Change with Bill Gullan. The podcast will spotlight those who are making an impact - especially those making a difference in Insights roles.
We started in 2014 and have over one hundred episodes on the books. What sparked this change in direction? We have become increasingly drawn to leading thinkers in insights roles tha...
On this week's episode of Real World Branding, Bill Gullan President of Finch Brands and podcast host talks Insights Socialization with Victoria Ng, Director Consumer Insights at Sodexo.
After engaging in and investing in research, there is still more work to be done to translate data into insights. By socializing the data and making it appealing to more than just researchers, it extends the life and purpose of the data.
In this episode of Real-World Branding, our President and host, Bill Gullan takes on 3 common themes we’ve been hearing from our clients regarding the remainder of 2022. He also covers, at length, how to handle brand identity choices in the wake of M&A Activity.
Check out our Rebranding Strategies for M&A blog and Download a copy of our M&A Branding Playbook.
You can now find videos of our podcast recordings on YouTube
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...As we frequently note, many companies have built an insights community to provide a continuous, on-demand flow of quantitative and qualitative input from customers and prospects. Yet - for a variety of reasons these initiatives can sometimes fail to make the desired impact or can degrade over time.
Tw...
Research suppliers and clients alike are responsible for turning the data they collect into genuine insight with which to progress brands and businesses.
In this episode of Real-World Branding, Finch Brands' own Kate Virzi, discusses her career - brand side on the Subway marketing team and as a supplier at Nielsen's BASES - and how researchers and clients alike can socialize insights to drive action.
Today on Real-World Branding, we sat down with Gary Kopervas, SVP, Creative Strategy at Finch Brands. Take a listen as Gary dives into what Sprints are, how they work, and why more companies today are using sprints to accelerate key brand and business initiatives in the real-world.
If you like the podcast, please give us a rating! You can...
Today on Real-World Branding, we sat down with Trish Wethman from Marlette Holdings (d/b/a Best Egg – a company with roots in personal loans, recent expansion into credit, and more to come). Take a listen as Trish details the fundamental power of CX to transform businesses – internally and externally.
If you like the podcast, please giv...
Over the past couple of weeks, we’ve broken our M&A Branding Playbook into sections – today’s episode is a full audio version of the Playbook! This represents our compendium of best practices for how to define and execute key branding choices in the wake of M&A activity. If you like our podcast, please subscribe and share with your colleagues, friends, and family.
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