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May 8, 2025 80 mins

Mistakes can end up being our greatest catalysts for growth.

In this episode of Recounting Life Lessons, Alana sits down with Trish Saemann—truth-teller, no-fluff marketer, founder of GoBeyondSEO.com, co-host of the Break Even Better podcast, and author of Get More Clients You Love

With a refreshing mix of transparency and hard-won wisdom, Trish shares some of the behind-the-scenes experiences that helped her grow both as a business owner and a person.

She opens up about hard-earned lessons from business and life—like what happens when we ignore red flags, the importance of discernment, and how clarity in who we serve (and how we show up) helps us do our best work, avoid burnout, and maintain greater control and alignment in our lives. Whether you run a business or just want to feel more empowered in your decisions, relationships, or leadership, there's wisdom here for you.

In this episode:

  • Why doing your due diligence before delegating anything is essential (in business and in life)
  • What Trish learned from hiring the wrong bookkeeper and how it shaped her business mindset
  • How discernment helps you protect your energy, make better decisions, and serve more effectively
  • Why success often requires learning unrelated, unexpected skills
  • The importance of not letting one client, job, or role hold too much control and power
  • Trish's Alignment Attraction framework for how to attract cliets (or opportunities) you love, using alignment instead of burnout

Resources Mentioned: 

Trish's Marketing Website: https://gobeyondseo.com/

Trish's Book: https://getmoreclientsyoulove.com/

Follow Trish on Instagram: https://www.instagram.com/dishwitrish

Check out her podcast: Breaking Even Better

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