RS344 - When growth feels heavy: redefining sustainable business growth

Are you finding that your business growth is coming at the cost of your freedom, ease, or sense of fulfilment? In this episode, Anna Lundberg shares why “more” isn’t always better - especially if more clients and more revenue are leaving you stressed, overworked, or simply feeling boxed in by the business you’ve built. Tune in to discover practical strategies for recalibrating your business so it delivers not just profit, but also genuine freedom and satisfaction.

Key Takeaways

• Rethink What Growth Means for You
  More revenue doesn’t always equal more freedom—sometimes, it simply means more stress. Anna urges listeners to reconsider what they truly want from growth, challenging the notion that scaling up is always the best path.

• Sustainable Growth Over Stressful Success
  If growth is making you feel less in control or more exhausted, it's a sign to recalibrate. Sustainable growth should energise you, not drain you.

• Practical Shifts for Sustainable Success

  • Streamline and narrow your offerings to avoid overwhelm.

  • Firm up your boundaries—know when to say no and protect your time.

  • Fix “leaky systems” in your client onboarding, communication, and delivery to maximise efficiency and profitability.

  • Simplify your marketing efforts to avoid burnout and ensure every action works harder for you.

• Quality Over Quantity
  Sometimes, fewer (but higher quality) clients can mean more fulfilment and profit with less stress.

• Regularly Audit and Adjust

  • Pause periodically to assess what’s working (not just financially, but energetically), and be willing to refine your business model, pricing, and delivery accordingly.

Ready to grow - without losing the freedom you left corporate for?
If you’re finding yourself stretched thin, constantly juggling clients, or scaling in a way that doesn’t feel like success… it’s time to recalibrate.

Inside the Business Accelerator, you’ll redesign your expert business for more revenue and more freedom - with a smarter model, sustainable offers, and clearer boundaries to grow in a way that actually works for you.

Apply now at onestepoutside.com/accelerate