Lights, Camera, Action: The Importance of Video Marketing with Matt Kjar

Join Roberto as he chats with Matt Kjar, a storytelling expert and video content strategist. Discover how Matt's background in acting led him to recognize the power of storytelling in business, and learn practical tips for creating engaging video content that resonates with your audience.

In This Episode, Roberto and Matt cover:

• The importance of storytelling in business and how it helps connect with your audience

• Common mistakes business owners make when creating video content

• The three core stories every business should tell: Origin, Mission, and Win (OMW)

• Practical tips for creating impactful and engaging videos, even with just a smartphone

• How to avoid perfectionism and actually share the content you create

• The importance of including a call-to-action in your videos

• Strategies for creating both short-form and long-form video content

Matt shares his free four-part video series on storytelling, which covers the four key steps: Setup, Tension, Execution, and Payoff. He emphasizes the importance of not just consuming information, but also implementing it in your own content creation.

 

Tune in to learn how to bring the power of storytelling in your video content and take your business communication to the next level!

 

Resources:

Matt Kjar's website: www.mattkjar.com

Free four-part video guide on storytelling: https://mattkjar.com/storytelling-guide-oi/ 

https://www.periscopeproductions.com/ 

http://robertocandelaria.com/

Connect on Instagram: @robertocandelaria