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September 24, 2025 33 mins

Julia O'Mara is the co-founder and Chief Operating Officer of Pickle, a peer-to-peer fashion rental app reshaping how women share, rent, and style their wardrobes. Launched in 2021, Pickle has already raised $20 million in funding and is expanding nationwide.

In this episode, Julia opens up about her background and how she helped grow Pickle into a $20 million brand that has reshaped the fashion space. She explains how the platform helps women rent high-quality pieces, refresh their style for any occasion, and even earn from the clothes they already own.

We dive deep into why more women are turning to rentals instead of buying, how this shift is creating a smarter and more flexible approach to fashion, and what’s driving the demand for it across the country.

You'll get a closer look at the rise of peer-to-peer fashion rentals, what this trend means for your wardrobe, and why it’s becoming a go-to choice for women who want to look good without overspending.

Join us today to discover how to tap into the new fashion rental movement, what trends to watch this season, and the mindset you need to turn an idea into something big.

Julia O'Mara's Social Media:

https://www.instagram.com/julia_omara/?hl=en

https://www.linkedin.com/in/julia-o-mara

Use the discount code RELAUNCH15 to get a $15 discount on your first rental on https://www.shoponpickle.com/

Connect with Hilary:

Take the free Energy Quiz I created and discover your current energy frequency—and the one you need to rise into your rich life. You’ll find it at: https://www.relaunchenergyquiz.com/

Website: https://www.therelaunch.com

Instagram: https://www.instagram.com/hilarydecesare/

Facebook: https://www.facebook.com/TheReLaunchCo

Interested in being a guest on the ReLaunch Podcast or booking Hilary as a guest? Email us at hello@therelaunch.com

Find Us on Your Favorite Podcast App – https://the-silver-lined-relaunch.captivate.fm/listen

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