Renegade Marketers Unite provides weekly inspiration from and for the most effective marketers in the world. Host Drew Neisser keeps these conversations interesting and insightful, providing on-the-spot analysis for big-time CMOs and those who want to be. Neisser is the founder of CMO Huddles, a vibrant community of over 100 B2B CMOs, many of whom are featured on the show. He is also the founder of Renegade, the NYC-based award-winning consultancy, columnist for Ad Age, and the author of two books. His most recent book, Renegade Marketing: 12 Steps for Building Unbeatable B2B Brands was named the top B2B audio book of 2022. For more info visit http://renegademarketing.com
Think your tech stack is working for you? Think again.
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It started with a 90-day challenge: make a GenAI
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Penguins spend 75% of their lives in the water, actively positioning themselves exactly where they need to be to hunt and survive.
You can’t game
ABM falls apart fast when teams jump in before locking down who they’re
Let's face it, most marketing metrics don't
🎙️ In this
Be honest, when you think “CMO,” do you picture campaigns, brand work, or the de facto unifier of a siloed C-suite?
Nothing scrambles a CMOs brain faster than parsing pipeline math with sales.
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The career mistake that haunts CMOs most? Waiting until they're out of a job to build their personal brand.
Drew worked on the team that launched the Panasonic Toughbook by driving a Hummer over it on live TV!
B2B CMOs know positioning matters—but too often, it vanishes when sales
Is your GenAI stack bloated
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