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July 8, 2025 26 mins
Carlo shares his strategies for increasing rental profits by cutting expenses and increasing revenue.

We dive into how he keeps a close eye on market rents to make sure his properties are always priced competitively — and how he decides when and how much to raise rent.

Carlo also reveals his biggest expense as a landlord, and the smart ways he delays or avoids it altogether.

You’ll learn tips on automating rent increases, saving money on taxes and insurance, and how he gets the best deals on appliances and contractors without sacrificing quality.

https://rentalincomepodcast.com/episode529

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
The inspiring interviews with today is Top Landlords. This is
the Rental Income Podcast and now.

Speaker 2 (00:08):
Damnly Carlo, how do you make sure that you're making
as much money as possible with your rentals.

Speaker 3 (00:15):
I mean, there's a lot of different levers that you
can pull to maximize your profitability of your rentals, whether
it's reducing expenses or staying up on market rents. But
there's a lot of different facets we can get into,
certainly as it relates to increasing your rentals to maximize
your profitability.

Speaker 2 (00:35):
Carlo figured out that if he did things a little
bit differently, he could make a lot more money from
his rental properties. So on the podcast today, we're going
to talk about some of the ways that Carlo was
able to cut expenses and raise revenue and make his
rental properties more profitable. Joining us on the show today
from Pittsburgh is Carlo Finetti. We'll take a quick break

(00:56):
to thank our sponsors. We'll come right back and we'll
talk to Carlo. It's a lot of work to find
a really good rental property, and when you actually find
that property, you want to make sure you're working with
a lender that can get that loan closed. The lender
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She's a nationwide lender and her specialty is helping investors

(01:17):
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and she can find something customized to you for your situation.
If you want to find out more or you're ready
to get started today, just go to Ridge Lendinggroup dot com.
That's our Idge Lendinggroup dot com and MLS four two
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(01:38):
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(02:00):
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(02:25):
I've bought five properties from them and I couldn't be happier.
If you want to talk to someone that's been through
the process, feel free to reach out to me. I'm
happy to answer any questions, or if you're ready to
get started, just go to midsouthhome Buyers dot com. That's
midsouthhome Buyers dot com. Carlo. Let's start things off talking
about your portfolio. Can you tell us what your rentals

(02:48):
are like?

Speaker 3 (02:50):
Sure, I mean I'm in the Pittsburgh marketplace, so I
have a variety of different rental properties, anything from single
families up to a variety of multi families. In my areas,
it's C in B plus areas, so that's kind of
where I focus in the Pittsburgh metro.

Speaker 1 (03:11):
And how long have you been investing? For?

Speaker 4 (03:15):
Eight or nine maybe going on ten years ago?

Speaker 2 (03:18):
And when we had you on the podcast last time,
you were working full time? Are you still Do you
still have a day job today?

Speaker 4 (03:27):
Oh?

Speaker 3 (03:27):
Yeah, still have a date daytime, daytime job and information technology.
I feel have done that for twenty five years as
a leader in a variety of capacities and a high
growth company, so we do a lot of investing on
the side for real estate. So it's a lot of
late nights and weekends for sure.

Speaker 1 (03:42):
And you have a property manager, Ran.

Speaker 4 (03:45):
Yep, we use a property manager for sea.

Speaker 2 (03:48):
How much involvement do you have in being involved with
the property? Does your property manager really handle a lot
of the day to day stuff or are you like
still kind of involved.

Speaker 3 (04:04):
If you have the right property manager, you really shouldn't
be involved in the day to day unless there's you know,
big things above a certain ticket item. We have a
threshold of five hundred dollars. If something's above that leaks,
you know, in the roof for plumbing leaks or something larger,
I might get involved. And then when it goes into

(04:26):
tenant turns, I might, well, I'm definitely more involved in
that process as a property manager. Typically it's consumed with
other tenant turns or replacing tenants.

Speaker 2 (04:38):
All right, well, let's talk about our topic today of
how to make your rentals more profitable. And so it
seems like there's really two ways to do this. You
could either make more money or figure out how to
cut costs. Is that kind of what you're thinking.

Speaker 3 (04:54):
That's I mean, in any company, you can either make
more revenue or cut expenses. So I mean it's it's
the same thing.

Speaker 2 (05:00):
Yeah, all right, So let's talk about the raising revenue
in some ways to do that, And the most obvious
way I can think of is staying up on what
the market is doing. How do you watch the market
rents to make sure that you're getting the maximum rent?

Speaker 4 (05:19):
Yeah, I mean it's an interesting process.

Speaker 3 (05:21):
I mean, in a lot of different cities and metros,
even in Pittsburgh, rents can vary pretty drastically by twenty
or thirty percent. So I mean you can look at
Zillow rentimeter, you know, things that nature folks will go
out and google. The property management company also keeps a
pulse because a lot of the properties are near a

(05:43):
lot of properties that they manage, so they know the
market rents. But it also depends on bedrooms, access to
the units. If you have say a driveway or off
street parking, your rents can go up pretty significantly. If
you have such a air conditioner air conditioning, or if
you have a dishwasher or washer or dryer on site,

(06:07):
that also can increase your rents.

Speaker 4 (06:10):
So it really.

Speaker 3 (06:11):
Depends on the you know, the layout, demographics of the area.
That that control that rent cost.

Speaker 2 (06:18):
When you're looking to buy a new property, is that
something you're looking at, like having the off street parking
and having the washer and fryer. Is is that something
that you look for when you're buying a property.

Speaker 3 (06:32):
Yeah, I mean, I mean just like most investors, you're looking,
you're going to model the property, You're going to look
at the rents, and you're going to look at the
NI and make sure that cap rate is right. Part
of that part of the rent cost is you know,
doesn't have off street parking or on street parking. That's
a big thing in Pittsburgh. There's a lot of houses
like built on help you know, hillsides and you have

(06:53):
to walk up a series of steps just to get
to the house. Obviously it's going to be the rents
are going to be much lower by hundreds of dollars
because you know, most whether you're a homeowner or a.

Speaker 4 (07:05):
Renter, you're probably not gonna want to walk up fifteen
steps just to get into the the end of the place.

Speaker 3 (07:11):
So it's definitely something you have to factor in into
their runt anouns say, and I also look at you know,
our all the mechanics up the grade doesn't have central
air conditioning, doesn't have a dishwasher.

Speaker 4 (07:23):
Things that made Yeah.

Speaker 2 (07:24):
Now, as far as increasing rent do you you and
your property manager decide like do you sit down ahead
of time and say, okay, like I think we can
maybe go twenty five dollars more this year, or do
you tell them raise the rant, like how does the
actual process work.

Speaker 3 (07:45):
A good property manager, what they should be doing is
sending you maybe up spreadsheets saying hey, over the next
five months, you have you know, these units coming to
right and some people might be moving out, might be
like this is going empty, or you know, we're looking
at just doing reups, you know, to increase the rents.
And they'll say, hey, you know they're below market by

(08:07):
x dollars, We're going to increase this by twenty five
dollars and and and some and I've talked to a
lot of other people. They have auto auto increases built
in the lease of like five percent, so it automatically
just increases on the renewal. But for us, you know,
I might have bought a property, might have had tenants
already inside, and it might be below market, so we're

(08:29):
going to be doing larger you know, increases.

Speaker 4 (08:31):
To kind of get them up to market.

Speaker 3 (08:33):
But we try to forecast the best of our ability
to say, here's the rents coming up. You know, these
units are already at market rent. There would be no increase,
you know, there is there's there is a point in perspective,
if you have a great tenant and there there's somewhat
below market. But they're a great tenant and they treat
the place well and everything, you might want to just

(08:56):
keep them at that current rent because if sometimes you
increase rents, you might turn the units. They're like, I'm
not going to pay another fifty dollars more. I'm just
going to go move out and go to another unit.
So sometimes just keeping because the turn costs of a
tenant moving out and then having the paint or updating
flooring and things of that nature might actually cost you
more than that small incremental increasing you're trying to do totally.

Speaker 2 (09:19):
I mean, turnovers are my biggest expense. I don't know
about you. Do you think turnovers are your biggest expense?

Speaker 3 (09:27):
They absolutely are. I mean it's very seldom you can
just go in and just clean. Usually have to paint
a hallway, patch, patch some walls and then if they
and then if you're taking back security deposit because they
were really rough for the unit, you might have to
replace kitchen, cabinets, appliances. I mean, you have enough units
to come across all of it. So yes, turnover expenses,

(09:51):
vacancy and turnover because you have to show the unit,
so there could be a month of no rent. And
then with a property manager, you also have to remember
they take that first it's rent. So say they charge
you anywhere between seven and ten percent for your your
property management.

Speaker 4 (10:07):
You know, if you turn that unit and.

Speaker 3 (10:09):
It's it's say it's nine hundred dollars a month for
that unit, they take that first month's rent. Typically they
do ours. Mine definitely does. So when you look at
that percentage and let's just use eight percent. If it's
eight percent and you turn ten units, it's not really
eight percent a month. It's really like nine and a
half or nine percent because you lost all that first

(10:30):
month's rent because you turn the unit. You had to
get you and the reason they do that too because
I asked the property management company, I'm like, that's rough.
We only do half the first month's rent and they
and they usually use realtors to show the unit, so
they pay that almost that whole dollar amount to that
realtor for showing unit and getting.

Speaker 4 (10:47):
A tenant in. So that's how they make money.

Speaker 1 (10:50):
The readers, I mean it really adds up.

Speaker 2 (10:53):
I mean it's like you said, with the fix up cost,
the vacancy, the commissions. I mean, it's anything you can
do to avoid those costs I think are worth it.
And like, in my opinion, it doesn't make sense to
raise rent if you're going to risk losing a tenant.

Speaker 4 (11:11):
Agree, unless you're unless you bought, say you.

Speaker 3 (11:15):
Bought a two or three unit and you know they're
so below market that you have to increase it up
the market, which means they could move out, and then
you're just going to have and hopefully already forecast and
the capex to upgrade the unit.

Speaker 4 (11:29):
That's very common. If you're taking over a new.

Speaker 3 (11:31):
Building and you're slowly doing upgrades, you're going to be
up you're going to upgrade those rents. But if you
have a portfolio that's established and you're fairly close to
market rents, uh, you know why why Smack the Best
has to try to try to just get a few
extra dollars, especially when you know they're they're great tenants
to treat the place.

Speaker 4 (11:51):
Well and and it it really.

Speaker 3 (11:52):
Doesn't need a ton of updates, and you don't want
to have that turn to lose that first one.

Speaker 4 (11:57):
Right.

Speaker 3 (11:57):
So it's definitely when you're operating any business, right you're
going to hopefully strategically look in the future and say, Okay,
it doesn't make sense to make these changes.

Speaker 4 (12:06):
And in some.

Speaker 3 (12:06):
Cases it does make sense to make certain changes, but
you're also hopefully forecasting your cash flow when you do
that analysis.

Speaker 1 (12:13):
You know.

Speaker 2 (12:14):
I also like when you mentioned a few moments ago
about automatically increasing the rent that you write into the
least that the rent's going to go up five percent
or three percent or whatever every year. Is that something
you do or just something you've thought about doing.

Speaker 3 (12:31):
We don't in our areas, but I did actually speak
to the property manager recently because it's like, if it's
a well established property, I'm okay putting you know, I
mean cost of inflation. The reason I said five percent
because it has been now it is dropping down to that.
You know that CPI value of two to three percent.
I don't think people really go below three percent because

(12:54):
you know, in the in the real estate world, inflation
is a little bit more because you have all those
from factors with insurance and capex and you know, labor
and things that nature. So I think we have a
well established portfolio. I mean putting those auto increases and
the lease is great. Then you just have to make
sure if you're using like a system like aptfolio or

(13:17):
building or whatever your property management system is that if
you put that in. I believe those software is auto
will automatically do that and send out a lease and
you just modify the the lease agreement, it's already in it.

Speaker 4 (13:29):
The increase just goes in.

Speaker 3 (13:30):
So I don't have that in We basically look at
what's coming do because a lot of my places are
you know, we're rehabs or not at market. But I'm
starting to get to the point where we can automate
some of that. The more you can automate, the less
cycles of your own time it takes to make it
a more feasible business.

Speaker 2 (13:51):
He let's talk about some of the expenses that we
can try to cut. The first one that comes to
mind is one of the biggest ones. Insurance. Is that
something that you'll shop around every once in a while.

Speaker 3 (14:06):
I mean, in the previous years, I did not because
I had a really good broker in the area and
the insurance wasn't really moving and it was good for
several years. Then you know, between I guess all a
lot of storms that neither hit the Northeast up here,

(14:26):
whether it's hail, wind damage, microburse. You had the hurricanes
hit down in Florida, and then obviously wildfires in California.
I talked to the insurance company and they said, reinsurance
rates are going up everywhere, So it's not just for
your own portfolio. You'll see your own home has gone up, right,
So it's just going and negotiating heavily, and I probably

(14:51):
reached out to fifteen different insurance companies. Rental real estate,
the reinsurance on rental real estate it went up because of,
you know, just the claims that were happening. Labor was
more expensive, Materials has been more expensive. We've had a
pretty hyper inflated environment since since twenty nineteen to twenty

(15:14):
twenty when COVID occurred, you know, so you know, things
have got more expensive, so you'll always shop your rates.

Speaker 4 (15:21):
It's no different than.

Speaker 3 (15:22):
If you're going to put a roof on your house
or on your property. You're going to shop it out
to three or four people and see what your best
price is and who has the best reducing that nature insurance,
you want to shop it. So if you shop your rates.
You know what I got into. It's you know, if
you raise your deductible, that starts to control. They're like,
if you keep the same deductible, it's going to cost

(15:44):
you know, maybe thirty percent more. But if you increase
your deductible, you know, it'll only be a fifteen percent increase.

Speaker 4 (15:51):
Of just giving rough numbers just for back in that
can map.

Speaker 3 (15:55):
But if you're raising your deductible, basically, inshurance companies hedging
their risk because they're saying, okay, more out of pocket
is coming from.

Speaker 4 (16:03):
The investor if there is ever a claim to happen.

Speaker 2 (16:06):
Right, yeah, that's a great way to lower your bills.
That The one thing I would caution everybody is just
make sure you have that cash set aside. You know,
if your deductible is going to be five thousand dollars,
make sure you had that five thousand dollars set aside
in case, all of a sudden you have a big
claim and you've got to cover that. So I guess

(16:28):
you're making sure that you're not like filing small claims
or doing things that are going to increase your premium
every month every year.

Speaker 1 (16:39):
Yeah.

Speaker 3 (16:39):
I mean, you know, we've had some storms come through
Pittsburgh and the biggest thing for us as always the
older plumbing or you know, the freezing cycles we have
in January, we go negative.

Speaker 4 (16:51):
Degrees, pipes freeze.

Speaker 3 (16:53):
In my case, I had an instance where I did
have damage inside of probably a pipe, and it was
a two unit. None attendants were there. It was near
Chrismas time was happening a couple of years ago, so
water was pouring inside, but no one knew until days later.

Speaker 4 (17:10):
But you know, I looked at.

Speaker 3 (17:12):
The deductible and the cost of me getting contractors in
to renovate the portion of the building that was damaged.
It just didn't make sense to make the claim, right. So,
and that's yet again, that's why the insurance companies want
a razor deductible, So you know, it doesn't make sense to.

Speaker 4 (17:29):
Make the claim.

Speaker 3 (17:30):
Yeah, and if you get claims against yourself on your
own home or inside of a car accident, or inside
of a real estate portfolio, it still goes against you.
I think it's a little bit different in the commercial insurance,
but they still do look at like probably the amount
of claims that were put against that company LLC or
whatever you have the properties.

Speaker 2 (17:50):
Yeah, it's definitely something to shop at least every couple
of years because I actually just shot my insurance a
few months ago and I had a pretty big increase
and I called my agent and asked if there's anything
he could do to bring it down, and he's like, no,
you know, there's inflation. It's just the cost of everything's
going up. So I called a few other agents and

(18:12):
ended up saving two thousand dollars a year. So it's
definitely something you want to want to keep an eye on.
Another challenge we have today is property taxes are going up.
Are you seeing that a lot in your portfolio that
you're paying more in property taxes?

Speaker 3 (18:32):
Yeah, I mean that's that's the unfortunate drawback in Pittsburgh.
It's it's a pretty, you know, like affordable city.

Speaker 4 (18:40):
To live in, so, you know, compared to plenty.

Speaker 3 (18:43):
Of other states. The problem here is we have three
different types of taxes. If you're not in the city
of Pittsburgh, there's a lot of suburbs on the outside
outskirts of Pittsburgh. So you pay a county tax, which
just increased, and then you have your local borough tax
of that suburb that you live in. And then you

(19:03):
have the school tax, which that school tax could be
in several suburbs or suburbs we call burrows here in Pittsburgh.
So there's three tax bills that you have to pay
every year, school tax being the largest one. Uh So
the taxes are definitely on the rise. And then they
have assessments. You have to fight the taxes and go

(19:24):
through reassessment battles and and and it's and it's you know,
I can understand both ends of the spectrum as it
relates to tax There's always a today about any taxes, right,
so I understand why the taxes are used. But from
an investor perspective, when you do a model and your
insurance goes up and your taxes go up, but your

(19:44):
but your rents aren't going up accordingly to the percentage
of the other things increasing, you know, it starts, it
obviously starts to hurt profitability.

Speaker 4 (19:53):
So, uh the only thing you can do here.

Speaker 3 (19:55):
In Pittsburgh is go through a reassessment, you know, to
reassessment hearings. It hopes to lower your reassessment value. Then
you can control your tax basis. But it's definitely been
another thing. It is not can't go shop taxes.

Speaker 4 (20:11):
I wish you could.

Speaker 2 (20:12):
Yeah, it's not easy, but I know of people that
have appealed the taxes and have gotten it reduced. So
it's definitely something to look at, especially if you have
a big increase. The other thing that's going up is
just with inflation, wages and repairs are more expensive. Have
you seen a lot of that. Things are just costing more.

Speaker 3 (20:37):
Yeah, I mean, you know we're doing a lot of
a lot of turns and you know, just a lot
of rehabs over the years.

Speaker 4 (20:45):
You know, just over to contractors.

Speaker 3 (20:47):
You know, I always work when I do bids, I
try to look at price per hour like it's it's
going to be you know, three weeks worth of work.
You know, I want to pay x, you know per hour,
and and you know a lot of contractors like, let's
I have to you know, I have to increase my
hourly rate because you know, their insurance went up, right,
and their labor went up because they have to pay

(21:09):
people more. So, you know, they're they're increasing their rates
and passing it through. Materials for sure has gone up.
It started to regulate a little bit, you know. I mean,
if you looked at COVID, which was crazy, what happened
to lumber? You know, lumber prices have you know, regulated,
but it's still pretty expensive for materials. I mean, it's

(21:29):
it's from you know, when I started almost ten years ago,
compared to now, like you you would get maybe you
get some kitchen cabinets and you get some flooring or
some appliances and that you know, would be X dollars
and now you're doing it, You're like, wow, it is
so much more. If you want to do a full turn,
right you want to take out the kitchen bath and
put flooring in, the costs are you know, exponentially higher.

(21:53):
And there's there's nothing you could really do about that
other than you know, if you want to get frugal,
you can buy use applying is I do that. You
can find a lot of good use appliances on Facebook,
worker place. There's resellers of used appliances or scratching dent
appliance places in Pittsburgh that I bought, you know, really
nice appliances like Stay with Silp appliances that look brand new,

(22:14):
but they have a scratch on the side, but when
you put it back between the cabinets, you don't.

Speaker 4 (22:17):
See the scratch anymore.

Speaker 3 (22:19):
So there's certain ways kind of shop to find discounts
home Depot. If you do enough volume with home Depot,
you do get a percent off, and then they give
you like awards that you can use to kind of
like lower your your dollar amount. You can also use,
you know, credit cards with points. If using credit cards
with points and you're getting money off, maybybe you're just

(22:39):
getting a percent off, you know, in the year, it's
giving you a kind of a rebate towards you know,
all the all the materials that you bought, and then
home depots giving your percent off.

Speaker 4 (22:50):
That's also a way to kind of, you know, save
on some of the materials that you might be buying,
you know, for the units.

Speaker 1 (22:56):
Yeah.

Speaker 2 (22:56):
I think one thing that can get people in trouble
is shopping for the cheapest contractor. Like you want to
get you want to pay a fair price, but if
you look for the cheapest contractor, I feel like that
might be asking for trouble.

Speaker 3 (23:12):
Yeah, I mean, you always hear and you'll see them
in our area. We have a couple of Facebook pages.
Like you know, you get what you pay for, right.
There is some really reasonable contractors out there that do
very good work. And then there's the contractors that are
really past what an investor would use. They're getting more
expensive because they have a crew, and they're and they're

(23:35):
they're doing a lot of marketing, they have a bunch
of vehicles, they have to charge a lot more, and
then they're they're pretty much going into you know, homes
and doing kitchens and baths and maybe additions. Those type
of contractors are typically not the contractors you're going to
use for the investment community. Investment communities usually they got
one or two trucks, a little beaten up, they have
two or three people, and they're reasonable and they still

(23:57):
make money and they're still doing good work. But if
you go with the really really cheap person, you'll get burned.
And to be honest, if you if you if you're
in real estate long enough, you'll be burned.

Speaker 4 (24:08):
A couple of times.

Speaker 3 (24:11):
I would always say, you know, put a contract in place,
you know, even if it's a single piece of paper,
don't pay a lot of money up front, or I
actually don't pay any money up front. I might buy
materials to put materials on site, and then you can
do weekly distributions as the work's you know, being done.
If you pay upfront, sometimes that person can walk and

(24:31):
then your money's gone.

Speaker 2 (24:32):
Yeah, and that's a good idea to buy the material
and have them do the work, because if they buy
the material, they're probably going.

Speaker 1 (24:38):
To mark it up. So that's a good to save money. Yeah.

Speaker 3 (24:42):
Well, if you buy the material, you know exactly what
the material costs are. So and then when you negotiate
with the contractor just give me a labor number to
do you.

Speaker 4 (24:51):
Know the following scope.

Speaker 3 (24:53):
I want to put flooring in to catch the bath
or maybe I just want to paint it out and
put a kitchen in. And then you buy the materials.
You you know, you can do it over our credit card.
You know, they could call you while at home Depot.
Whatever you do a credit card purchase. Now you can
do text to confirm with home Depot where it We'll
just text you and on the dollar mount And if
you have a home Depot account, you can log in
online and see all your purchases.

Speaker 4 (25:14):
And then you know the materials are going there.

Speaker 3 (25:16):
Hopefully they not buying extra materials. You'll see things like
they bought red Bull. That's always that's always part of it.
I got a red Bull budget over here. But you know,
so it helps you negotiate the costs because then you
know exactly what the labor number is compared to the materials.

Speaker 2 (25:34):
If you want to hear more from Carlo, he was
on the podcast a couple of years ago on episode
number three fifty seven. And if you want to reach
out to Carlow, I've got his contact information on the website.
You can find it at Rental incomepodcast dot com slash
episode five twenty nine. I'd like to thank Chailey Ridge

(25:55):
from Ridge Lending Group for sponsoring today's episode. If you're
looking to buy a rental property, definitely reach out to
cha Lee. She has a ton of different loan programs
and she can find something that'll work for you. Her
website is Ridgelendinggroup dot com NMLS four two zero five six.

(26:17):
Thank you so much for checking out the podcast today.
Make sure you hit that follow button. That way you'll
be notified every single Tuesday when I put out a
new episode. My name is Dan Lane, and this has
been the Rental Income podcast
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