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May 27, 2025 26 mins
In this episode, we sit down with an investor who's building a rental portfolio the smart—and simple—way.

With a full-time job and real estate as his side business, he's focused on buying high-quality, move-in-ready homes in up-and-coming neighborhoods.

These are properties in desirable school districts that need just a little TLC, not a full-blown rehab. He only buy rentals he’d be comfortable living in himself.

We dive into his criteria for easy rentals and why quality and location matter more to him than deep discounts or fixer-uppers. I

We look at his portfolio more closely, check whether the numbers are working, and explore what he’s doing with his cash flow.

https://rentalincomepodcast.com/episode523

Thanks To Our Sponsors:

MidSouth HomeBuyers – Turnkey Rentals In Memphis & Little Rock. Instant Cash Flow On Day One. (Priced between $100,000 to low $200's)

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
The inspiring interviews with today is Top Landlord. This is
the Rental Income podcast and no.

Speaker 2 (00:08):
Damnly Bill, can you tell me what you're looking for
in a rental property?

Speaker 1 (00:13):
Absolutely?

Speaker 3 (00:14):
So, you know, for me, the strategy in the rental
real estate space has always been the question I asked
myself is would I move into this house if I
had to.

Speaker 1 (00:24):
Sell my primary residence.

Speaker 3 (00:27):
So what we're really looking for are you know, high
quality homes that are in you know, neighborhoods that are desirable,
that have really an up and coming you know, whether
it's school district or you know, building development area. And
then once again, I am not a super handy guy,
so I kind of look for moving ready things that
maybe just need a little you know, paint job or

(00:49):
you know some TLC to get it.

Speaker 1 (00:51):
Up and running, but not necessarily for rehab.

Speaker 3 (00:54):
And then with that, you know, I try and limit
the amount of time I need to be doing those
things because as I do, work a full time job
and this is kind of my side business.

Speaker 2 (01:04):
If you will, on the podcast today, we're going to
see how this has all been working out for Phil.
We'll have him break down his strategy a little bit
more and see if he's actually making money doing this,
and if he is, what he's doing with the cash flow.
Joining us on the show today from Omaha, Nebraska is
Phil Friedrich. Will take a quick break to banker sponsors.
We'll come right back and we'll talk to Phil. Investing

(01:27):
in rental properties can be complicated, but it doesn't have
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(01:50):
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(02:10):
year total maintenance warranty and a lifetime occupancy guarantee. Personally,
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(02:31):
work to find a really good rental property, and when
you actually find that property, you want to make sure
you're working with a lender that can get that loan closed.
The lender that I recommend is jay Ley Ridge from
Ridge Lending Group. She's a nationwide lender and her specialty
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of loan programs and she can find something customized to

(02:54):
you for your situation. If you want to find out
more or you're ready to get started today, just go
to re Lendinggroup dot com. That's our Idge Lendinggroup dot
com n MLS four two zero five six Phil. How
long have you been buying rentals for?

Speaker 3 (03:11):
So let's see, August will be thirteen years in the
rental real estate space.

Speaker 1 (03:17):
So what twelve and a half years or someway, and.

Speaker 2 (03:20):
Let's see what you've done so far? What does your
portfolio look like?

Speaker 3 (03:25):
Yeah, so today there are sixteen different properties and they
really range from four plexus duplexes down to single family homes,
and you know, within that space, what I really focus
on is mostly families, but there are you know, a
couple units where maybe it's a you know, three friends

(03:47):
or something like that, and obviously they're looking at the
rental cost as more of a per person, whereas obviously
in the family dynamic, they're kind of looking at what
does our family budget allow.

Speaker 1 (03:59):
But that's the design of the properties today.

Speaker 2 (04:04):
It sounds like you're buying maybe like one a year
or two a year. Is that kind of the strategy
you've been following.

Speaker 3 (04:12):
Yeah, I would say, you know, the first few years
it was kind of that one a year pace, and
once again, you know, that was just what I had
the financial ability to do, as you know, you know,
saving up twenty percent for a home that can take
a little bit of capital. And so you know, I've
never raised outside funding or anything. It's just been you know,

(04:34):
with the income I'm generating from my full time job
and then using this as a outlet to invest some
of those dollars. And then as of recently, I would
say the last few years it has been you know,
closer to two a year and once again just continue
to grow with my cash flow. This has never been
something where I've done any like cash out refinances or

(04:56):
anything like that. It's just purely been from cash flow
that generating.

Speaker 2 (05:00):
So you're just saving money from your day job, putting
that money aside. When you have a down payment, you
buy a property.

Speaker 1 (05:08):
That's right, yep, awesome.

Speaker 2 (05:10):
Now you said that you're buying in good neighborhoods, like
what are the neighborhoods?

Speaker 1 (05:15):
Like?

Speaker 3 (05:17):
Yeah, so you know, I'm in Nebraska and one thing
that I always focus on is, you know, how do
the school districts rate? And what I know is that
people want to send their kids to school districts that
have a good reputation, and so that's been a focus
of mine, is how do we, you know, purchase properties

(05:38):
in those types of school districts and within that you.

Speaker 1 (05:43):
Know what I found one of the properties I'm just
thinking of.

Speaker 3 (05:46):
I had a lady move from Florida and I got
to reach out from her and she goes, hey.

Speaker 1 (05:51):
I'm moving from Florida.

Speaker 3 (05:53):
I googled, you know, best neighborhoods in Omaha, Nebraska, and
this area came up, and I know you have a
round property there. Would you be open to having me
rent from you? And I just go, you know, thank
goodness it was then a great school district because you know,
she found me that way. So that's definitely been a
benefit to me.

Speaker 2 (06:12):
And it sounds like you're keeping the properties in good shape.
You mentioned at the beginning that you would live in
any of your properties if you had to.

Speaker 1 (06:20):
Yes.

Speaker 3 (06:21):
Yeah, So that's a big focus of mine. And you know, obviously,
after having done this for you know, twelve thirteen years,
you've got the stories of people that don't treat your
properties as well as you would have liked.

Speaker 1 (06:33):
But one thing that's.

Speaker 3 (06:34):
Been helpful for me is just making sure that the
tenant knows, Hey, if there's anything that happens, like, call
me sooner rather than later.

Speaker 1 (06:42):
You know.

Speaker 3 (06:42):
Unfortunately, sometimes small problems can become big problems if they're
not handled quickly. So that's a big emphasis for me
is hey, let me know as soon as you realize
there's something going on.

Speaker 2 (06:53):
And now, as far as management, are you self managing everything?

Speaker 3 (06:58):
I am self missed, so you know, the nine to
eighteen PM phone calls about this or that still come
my way.

Speaker 1 (07:07):
Now.

Speaker 3 (07:08):
The one thing I will mention there that has been
a game changer and very impactful for me is I've
tried to cultivate really strong relationships with you know, someone
that's in the HVAC world, someone that's in the electric world,
someone in the plumbing world, the handyman, And what I
share with all of them is, hey, I'm not going

(07:30):
to call and get three or four quotes, and I
just I don't want to spend my time doing that.
But what I do have is I have an expectation
that you guys will make sure fixing my problem is
a high priority, and so I probably pay a little
bit of a premium, or at least I'm by paying
a normal price. I'm not getting the lowest possible fixing price,

(07:52):
but it also makes it a little easier for me
to self manage because I get the phone call from
the tenant, I then call you know, the plumber, and
I know they're going to be there within the next
twenty four hours to fix the issue. Once again, I'm
not necessarily getting the lowest cost price on that, but
I'm at least getting the consistent person that I know,

(08:13):
I trust, I respect, that's going to do a good
job and they're getting it done in a really timely manner.

Speaker 2 (08:18):
Yeah, and I think sometimes it makes sense to pay
a little more for good service. So I think that
that makes a lot of sense. So you're never doing
a repair yourself. You're always going to hand it off
to a contractor.

Speaker 3 (08:30):
If I tried to do the repair myself, I would
probably create a second problem.

Speaker 1 (08:35):
So yeah, I don't now.

Speaker 3 (08:37):
You know, if it's like, hey, there's branches that fell
down from a you know, windstorm or something, I could
go pick those things up. But you know, if it's
something that's emergent or you know, needs attention quickly or
highly detailed, yeah, I'm letting that to the professional.

Speaker 2 (08:54):
With all of your rentals and all the tendency have
going on, like does your phone ring a lot or
what's it like on a typical day.

Speaker 1 (09:04):
Yeah.

Speaker 3 (09:05):
Well, so one thing that I'll mention, and I just
believe this whole hardly is because we're buying good properties
that have, you know, a strong presence already, I feel
like we do get a little less phone call or
a few less phone calls. Now as I say that
I should knock on wood, because I'll probably have my
phone blow up today. You know a multitude of people.

(09:27):
But the reality is is, you know it goes in
ebbs and flows. You know, there's certain times or certain
months where I'm like, gosh, why the heck am I
doing that?

Speaker 1 (09:36):
I get so many phone calls?

Speaker 3 (09:37):
And then there's other months where you go, you know,
one phone call, that's not a very big deal.

Speaker 1 (09:41):
I can absolutely manage that.

Speaker 3 (09:43):
So what I would share is it's not too many
where I'm like I need to get a property manager.
But there are those months where, you know, for whatever reason,
it's just the way you know, the houses we're operating,
that they do come in a bit more frequently.

Speaker 2 (09:55):
It's always the way it works. It's like everything just
kind of hits at once.

Speaker 1 (10:00):
That's right, That's right.

Speaker 2 (10:01):
Yeah. So with your job, like, do you have a
lot of flexibility to deal with stuff? I know, you
know some people have jobs where maybe you can't take
a phone call or you know, you can't stop what
you're doing to deal with a tenant issue. Like with
your job, do you have flexibility there?

Speaker 1 (10:21):
Yeah?

Speaker 3 (10:21):
So I do so out outside of the rental practice
or rental business. I run a financial planning practice and
so you know, I do that for myself, which that
does give me a lot of autonomy. You know, Hey,
if someone calls me today and I need to take
care of something. I you know, to your point, I
don't acually have a manager or someone that's saying, hey,
you said you're going to get these things done today,
you need to get it done.

Speaker 1 (10:43):
There. There is quite a bit of flexibility. Now.

Speaker 3 (10:45):
What I will say with that, I try not to
have that impede my working hours. You know, most things
I try and take care of in you know, late
afternoons early evenings opposed to you know, at eleven am
when I could be working on a different job. But
you know, once again, things happen. Right It's a house.

(11:07):
Sometimes X, Y and Z pops up and it needs
to be taken care of right then and there. So
I do have quite a bit of flexibility to manage
that or handle it when I need to.

Speaker 2 (11:17):
No, what about when you have a turnover and you've
got to show the property to new perspective tenants. Is
that like a big time suck, like just taking the
calls and then going over to the property to meet people.

Speaker 1 (11:31):
Yeah, so it certainly can be.

Speaker 3 (11:34):
Now, one thing I will say, I think, you know,
a lot of profitability in properties and rentals doesn't come
from the property buy, it comes from the tenant you have,
you know, a bad tenant, shoot if they don't treat
the property well. I mean that can put you back
three four years of revenue from that single property, right.

(11:54):
And I still love, you know, shaking someone's hand and
meeting them at the place and just you know, getting
to know them for whatever it is fifteen minutes of
a walkthrough. I think you can learn a lot about
a person just in the time you spend with them.
So although it isn't my favorite way to spend my time,
I do think you know, hey, as you know, unfortunate

(12:16):
of an hour of time or you know, whatever it
is to show the property. I always sleep a bit
better and feel better knowing I've met that person, opposed
to using you know, the property management company and just
really delegating that task to them.

Speaker 2 (12:31):
For the properties you in, Like, what would you say
the neighborhoods are like a class neighborhoods, like the best
neighborhoods or a step down like maybe the B class.
Like what where would you put the properties?

Speaker 3 (12:46):
Yeah, I would say probably in like the B to
B plus. Okay, you know it's good homes. There's certainly
not the most expensive homes in the town. You know,
it's like very I would say, you know, I was
raised and kind of like what you probably categorize as
middle class, and I would say it's very middle class.

Speaker 1 (13:06):
You know, we're not worried about cockroaches in the house
or anything like that.

Speaker 3 (13:12):
At the same token, you know, there's not a gated
entry into the home either.

Speaker 2 (13:17):
So and now you've never been tempted to delve into
like a lower rental like say, a lot of times
with C class rentals you can get a better return
because maybe the properties are older or they're gonna need
more upkeep. Like, have you ever been tempted to get
into those properties to see if you can get a

(13:38):
higher return?

Speaker 1 (13:40):
I have.

Speaker 3 (13:41):
You know, there's so many different ways to do rental
real estate, right and I think now, just a quick
background for me getting into rental real estate, I didn't
know anyone that owned rental properties. None of my family
had ever spoken to me about it. I never read
a book about it. It just seemed like a good
way to generate revenue, and so I decided to get

(14:03):
into it. And then as I progressively got into it,
further and further I learned man people throw around the
term rental real estate, and to everyone that's doing it,
it means something different. Right. Some people are apartments, some
people are commercial, some people are triple net leases.

Speaker 1 (14:20):
Right. I mean, there are so many ways to do
this thing.

Speaker 3 (14:23):
And what I found, you know, to your specific question
of have you ever been tempted, I was tempted by
the financial ability of it. I wasn't attracted to the
potential additional time or projects that it.

Speaker 1 (14:37):
Could you know, require or qualify from me.

Speaker 3 (14:41):
And so as I looked at that, I said, although
there might be a larger margin here, the potential for
you know, bigger projects, or the potential for the additional
financial contribution because of X, Y and Z, I said,
you know, I don't know that that's overly attractive to
me at this point. So for me today, I agree

(15:02):
with you, and I've seen, you know how it could
be a higher profit margin. I guess the risk side,
or the potential time side, to me is not worth
it at this point, or I've decided that for myself.

Speaker 2 (15:14):
Yeah, I think in your situation that makes a lot
of sense. I mean, you've got a job, you're busy.
It sounds like you don't want to get involved in
a rehab project. You want to buy a property and
have it be pretty hands off.

Speaker 1 (15:29):
Yep. I mean that's a great way to describe that.

Speaker 2 (15:32):
I know, let's talk about how you got started. So
you said that you had never read a book. You
you just kind of did this, like so, like, how
did you buy your first property?

Speaker 1 (15:45):
Yeah, so rewind the clock.

Speaker 3 (15:48):
I'm about twenty two years old and growing my financial
planning practice, and I'm sitting down with this potential client
and his wife and they are just telling me about, hey,
we're in the process of building a new home, and
we want to sell our home so that way we

(16:08):
don't run the risk of having two mortgages when our
new home is finished. And you know, I really I
liked their house. I thought it was in a good
part of the town I was in, and you know,
it was a good spot. And so I just made
an offhanded comment and I said, well, what are you
selling it for? And they told me, and I said, well,
if you'd be willing to get rid of your real

(16:30):
estate agent. No offense today in real estate agents. But
I was like, if you get rid of a real
estate agent, you know, that would save you. Guys a
fee or potentially both of us if we had to
split it. And then what I would do is I
would have you, guys, you could rent it from me
until your house is done. And they thought that sounded great.

(16:51):
They were married to kiddos and they were not wanting
to move, get a storage unit, you know, all those
things that they would have to do.

Speaker 1 (16:57):
And so.

Speaker 3 (17:00):
I said all that and I said, hey, here's the
price I would need to be at.

Speaker 1 (17:03):
And then the next day I got.

Speaker 3 (17:05):
A phone call and they said, hey, we're not sure
if we actually sold you our house.

Speaker 1 (17:10):
Or not last night. And I said, well, yeah, as
long as you're okay.

Speaker 3 (17:12):
With you know, getting rid of the real estate agent
and dropping the price down to what we agreed upon
last night, then I would love to buy it from you,
and you could run it back from me until you know,
your new home is finished. And so that's how I
got started. That was the first property that I purchased.
And you know, the benefit for me is I had
a good tenant in there already, and you know, they were.

Speaker 1 (17:34):
Going to treat the house well.

Speaker 3 (17:35):
And also I didn't have to worry about where was
you know, the first month's mortgage come from that they
were already in there.

Speaker 2 (17:42):
And without having an agent and being young and doing
this for your first time, did you know if you
were getting a good price, or did you know to
do an inspection? Or were there a lot of landmines
there that that you didn't know about?

Speaker 1 (17:58):
So a good question.

Speaker 3 (17:59):
What I I would say is I knew the bare
bones basics of the numbers worked where it could be profitable.

Speaker 1 (18:08):
I knew I should.

Speaker 3 (18:09):
Get a home inspection done, so I had that done
and there were no like major red flags that came
back from that. I will say, you know, in hindsight,
there was a little bit of just naivety in it, right, Like, ye,
I didn't get a disclosure document from them. I didn't
know what age the AC unit was, right, I didn't
know any of those things. I was just like, well,

(18:29):
the AC's working, you know, it must be fine.

Speaker 1 (18:33):
You know.

Speaker 3 (18:33):
I wasn't probably well versed in thinking, oh, well, the
AC units, you know, eighteen years old. In two years,
I might need to buy a new one. All right,
what's the margins I need to be making to justify that?
I didn't have that knowledge yet. But I did have
enough knowledge to say, all right, the numbers on this.
I know what rent in this area could get. I

(18:55):
know what, you know, homes like this have sold for
this is a fair value and one that can make
a profitable number for me.

Speaker 2 (19:04):
Then after that property, after you got that up and
running and you saw that it was doing okay, is
that when the light bulb went off, that maybe I
can buy more of these?

Speaker 3 (19:15):
So I wish I was that intelligent. Obviously the light
bulb probably didn't go off for a little while longer
that one was doing well, and I enjoyed it, but
I wouldn't say I like had this thought of, oh, man, like.

Speaker 1 (19:30):
What if I did this ten more times? You know,
what could that be?

Speaker 3 (19:33):
Like I had said to myself, you know, it'd be
fun to get, you know, maybe two or three of these.
But that was about the thought of it. And it
was probably two or three homes later that I would
say to your point, that light bulb kind of clicked.
And what happened was I had purchased a duplex and

(19:55):
the basement was unfinished, so when I bought it, it
was just a two bedroom, one bathroom duplex, two beds,
one baths on each side. And then once those tenants
left I finished the basements, and all of a sudden
it became a four bedroom duplex, and I go, holy
cal Like, you can rent a four bedroom on each

(20:18):
side for a heck of a lot more than you.

Speaker 1 (20:20):
Can with two.

Speaker 3 (20:21):
Now, granted, right, I had to put some money into
you know, get carpet done and you know, do some
drywall those types of things, but I kind of ran
the numbers. I go, well, gosh, I'll make that money
back in eighteen months, you know, as long as this
thing's rented out, this is a no brainer.

Speaker 1 (20:36):
And that was probably.

Speaker 3 (20:38):
My moment where I was like, oh, well, what if
I did this a lot more?

Speaker 1 (20:42):
You know, what if I got ten of these or
fifteen of these?

Speaker 3 (20:45):
And so that was kind of the moment where the
numbers and kind of the value of the home going
up as much as it did when you added two
more bedrooms to it really started to click for me.

Speaker 2 (20:56):
Now, buying that first property at twenty two, I assume
you didn't own a property to live in at that point. No,
so I your first property was a rental.

Speaker 3 (21:07):
Yeah, yeah, So I got a hard time from a
lot of people for this. I think I actually owned
like eight rentals before I bought my first personal property.
So I was renting, you know, with some friends just
to keep my life style low. Right, you know, my
cost of living was really low, and I was just
graduating from college and you know, still wanted to be

(21:30):
with my buddies, and so we were all kind of
doing the renting thing. Well, the nice part of that
for me was it made my cost of living so.

Speaker 1 (21:39):
Low that it allowed me to have, you know, quite.

Speaker 3 (21:42):
A bit of discretionary income that then I could be
you know, dropping into purchasing rentals. And you know, I
don't know if it's right or wrong. It's the way
I did it, though, and I would say for me,
it's worked out. But no, I didn't buy my first property, yeah,
until I probably already owned about eight rental properties and
I was like, all right, I should probably get a

(22:03):
property for myself.

Speaker 1 (22:04):
Now.

Speaker 2 (22:05):
Now, I think your strategy is great, you know, just
saving up money and buying a property when you can.
But you know, being that you've owned properties for twelve
thirteen years, I'm sure you have a lot of equity
and you've paid down the mortgage over that period. Have
you ever been tempted to tap into that equity to

(22:25):
buy more properties.

Speaker 3 (22:28):
Yes, And you know, in hindsight, a guy in you know,
twenty twenty twenty twenty one probably.

Speaker 1 (22:37):
Should have done a bunch of that.

Speaker 3 (22:40):
You know, I didn't, but you know, that was definitely
a timeframe where I was like, man, you know what
interest rates so low, maybe this is something to consider
and to get some funds.

Speaker 2 (22:52):
Now.

Speaker 3 (22:52):
I did refinance a couple of properties just when interest
rates were low, because it's like, well why not. But
I did the cash out part of it. I did
leave all the equity in there, which you know, to
your point, if I did a cash out refinance, i'd
probably you don't be able to double the properties that
I have.

Speaker 1 (23:12):
Over night, you know, in a very quick timeframe. For me.

Speaker 3 (23:17):
You know, I've always viewed it as you know, as
I grow this. And you know, it's funny to say
that the first two properties that I purchased were fifteen
year notes, and so you know, I remember buying it,
and you make those payments and you see that mortgage payment,
you go and I paid twenty five hundred dollars and
two hundred of it paid off.

Speaker 1 (23:37):
The principle like what, how the heck am I ever
gonna you know, own this thing and today, you know,
I look and I go, man.

Speaker 3 (23:44):
There's only you know, about two years left on you know,
the first property that I bought. That's kind of crazy
to think about. Then I'll own that middle cash flow
really well. But what I've always you know, kind of
looked at there are you know, that idea of one
it's paid off. You know, I can use that cash
photo maybe pay these others off quicker. And once again,

(24:05):
that doesn't necessarily mean I'm going to grow my portfolio
the fastest way possible, but it does lead to a
spot where it's going to cash flow very quickly for me.
You know, when I do the numbers, I go, you know,
it's not crazy to think that after the first two
or three are paid off, you know, some of these
could get paid off in you know, fifteen years, even

(24:27):
though they might be on a thirty year mortgage.

Speaker 2 (24:29):
Right. Yeah, I mean, Bigger isn't always better. I mean,
I think you know, you've built your portfolio very steadily
over time, and you know, especially with that first property
getting ready to pay off, I mean, I think you're
on a good path. I mean, I don't think you
necessarily need to build a big portfolio if that's what

(24:50):
you want.

Speaker 1 (24:50):
To do, well, yeah, one, I appreciate that too.

Speaker 3 (24:55):
What I would even say is, you know, if real
estate had become such a large passion for me that
I was wanting to, you know, quit my day job,
right and you know, do something else entirely in real estate,
I probably would be more inclined to do that, because, well, gosh,
if I could have thirty two properties and you know
I could get those to cash flow, well man, an

(25:15):
extra you know, a few hundred dollars from each property,
that could probably you know, help my lifestyle quite a bit.
But the way that I've really treated real estate for
me personally, and once again everyone listening has done it
their own way, and we'll do it, you know, their
own way, is I've really just treated real estate as
its own business. I don't take money out of that business.

(25:36):
I just let it all be in there for the properties.
And you know, that's been a huge blessing for me
because you know, when financial things hiccups happened. You know,
last year we had two new HVAC systems that had
to go in. Well that wasn't cheap, but it was
nice because it didn't impact my personal life. At all,
because that money is different money than the real estate business.

Speaker 2 (25:58):
Money is as a podcast called Who Knew in the Moment.
If you want to check it out, you can find
it at Rental incomepodcast dot com slash episode five twenty three.
I'd like to thank Chailey Ridge from Ridgelending Group for
sponsoring today's episode. If you're looking to buy a rental property,
whether you're just getting started or you want to add

(26:20):
to your portfolio, reach out to Chailey. She has a
ton of different loan programs and she can find something
that works for you. Her website is Ridge Lendinggroup dot
com NMLS four two zero five six. Thank you so
much for checking out the podcast today. I put out
a new episode every single Tuesday. If you hit the

(26:42):
follow button, you'll get notified when the next episode comes out.
My name is Dan Lane and this has been the
Rental Income Podcast
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