Resourceful Designer: Strategies for running a graphic design business

Resourceful Designer: Strategies for running a graphic design business

Offering resources to help streamline your home based graphic design and web design business so you can get back to what you do best… Designing!

Episodes

January 30, 2023 20 min
Monetizing Your Design Skills: Making money without clients.

Do you dread interacting with clients? Have you ever considered monetizing your design skills to make money without working for clients?

Since starting Resourceful Designer in 2015, I’ve received many emails from designers worldwide seeking advice. People have sought my opinion on everything from naming their design business to my thoughts on specific tools.

The most popu...

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This is a throwback episode, replaying episode 61, 12 Random Graphic Design Tips. For any links or to leave comments, please visit https://resourcefuldesigner.com/episode61

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I had a conversation with a business coach recently. And he told me that no matter how innovative business people become, he keeps seeing the same issue crop up over and over that holds them back from their full potential. They’re looking for solutions without problems. It’s one of the biggest hurdles he faces with his coaching clients.

I’ll share his insights in a minute. But before that, I want to talk to you about technology.

We...

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January 9, 2023 1 min

Please fill out my survey and help me determine the future of Resourceful Designer. https://resourcefuldesigner.com/2023

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A look back at 2022 and a look ahead to 2023.

Thank you for your continued interest in Resourceful Designer. You have no idea how much I appreciate you. Many great resources are available for learning and growing as a designer, and I’m humbled that you chose to spend a bit of your valuable time with me.

I am continuing my annual tradition. This last podcast episode of 2022 is my Look Back, Look Ahead edition. It’s where I reflect a...

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Before I start, let me preface this by saying I am not an expert in AI-Generated Art. These platforms are still in their infancy, and nobody knows what the future holds for them or their effect on the graphic design industry, but I doubt they’ll ever replace graphic designers.

I’ve experimented with various platforms, read articles, and watched videos. I’ve seen both sites of the debate argued. Some people don’t see AI-Art as a thr...

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Scan the news these days, and you’d be hard-pressed not to come across a story about price increases. The price of gas has gone up. Rents are increasing, and groceries are at an all-time high. It’s depressing, I know. But that’s the world we live in. And your business should be no different. At some point, you’ll have to raise your rates if you want to remain solvent.

The one benefit of inflation is that people are getting used to...

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November 28, 2022 26 min

One of the perks of running your own design business is the freedom it provides. You have nobody to answer to but yourself. Ok, sure, there are the clients. You do have to answer to them, to a degree. But it’s your business, so you can dictate how you respond to them.

If you don’t want to work Friday afternoons, you can take them off. Nobody is stopping you if you want to try a new design technique or different software. And you ge...

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This is a throwback episode, replaying episode 11, Pricing Strategies For Your Graphic Design Business. For any links or to leave comments, please visit https://resourcefuldesigner.com/episode11

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This episode is sponsored by Sticker Mule. Get 10 Custom Stickers for $1, plus free shipping. Visit stickermule.com/resourcefuldesigner

It’s well-established that it’s easier to get a new design project from a past client than to land a project from a new client.

You can run a successful design business with only a few good recurring clients. It’s the 80/20 rule. 80% of your business will come from 20% of your clients. Therefore y...

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Google. Very few brands have transitioned beyond their original intent. But Google is one of them. What started in 1998 as a small company launched by two Stanford U students to promote their new search engine has grown to become one of the world’s largest conglomerates.

Not only that, but the name Google has evolved to become a noun, an adjective and a verb. Don’t believe me? Google it for yourself.

And even though Google now offe...

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Episode Sponsor: StickerMule How often do you follow up with dormant clients? I’m not talking dormant like they haven’t replied to an email in a few days. However, following up is always a good idea when you don’t receive an expected reply.

I’m talking about following up with dormant clients months or even years after you’ve completed whatever project you did for them.

In episode 72 of Resourceful Designer, I discussed getting new...

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Here’s some valuable advice to help make you a more productive graphic or web designer. Stop wasting time on time management.

I’ve been in the graphic design space for over 30 years. I’ve been running my own home-based design business since 2005. And I’ve been publishing the Resourceful Designer podcast since 2015. In all that time, I’ve had the opportunity to talk to many designers. Be it graphic designers, web designers, UI and U...

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October 17, 2022 25 min

Episode Sponsor: StickerMule

I want to talk to you about your tools (software). But first, I want to tell you a story.

A couple of weeks ago, my daughter invited her mother and me for dinner, and we arrived mid-afternoon.

As is always the case, Mother and daughter had lots to do and talk about, which left me to my own devices. So I turned on the TV, launched Disney+ and started scrolling through the menu to find something to wa...

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I need to put the Resourceful Designer podcast on a short hiatus. Episodes will return on October 17th, 2022.

In the meantime, if you watch the new The Rings Of Power television series on Amazon Prime Video, please check out my new podcast. The Rings Of Power Podcast - Tales From Middle Earth.

http://theringsofpowerpodcast.com/

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August 29, 2022 16 min

When first starting in graphic or web design, firing a client may seem like a foreign concept. After all, isn’t the whole point of building a business to increase your number of clients, not reduce it? But money is money, and as long as clients pay, they’re worth having. Right?

If you’re strapped for cash and don’t have a choice, then I say, sure, get every client you can. But as your client list grows and things become more stable...

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Find something to distract your creative mind.

Nobody tells you when you get into the design industry that regardless of whether you’re doing this part-time or full-time or how many hours you devote to working each day, being a graphic or web designer is a 24/7 job.

The curse of creativity.

Let me know if this sounds familiar to you.

You’re out doing errands. Maybe it’s grocery shopping or going to an appointment. It doesn’t matter...

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August 8, 2022 45 min

In episode 89 of Resourceful Designer, I discussed checklists and your design business. As a bonus to that episode, I offered my WordPress Website Setup Checklist. That was five years ago, and things have changed. In that time, I've grown and expanded as a web designer. The tools I use to create websites have also grown and expanded. Here is an up-to-date list of the tools I regularly use to design and build WordPress websites....

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July 11, 2022 18 min

I have a confession to make. I’m not perfect. Even though I’ve released 297 episodes of the Resourceful Designer podcast, a show I created to share tips and strategies for running a graphic and web design business. I still don’t have all the answers.

And even though I consider myself a successful entrepreneur. After all, I’ve been running my home-based design business for 17 years. Plus, I started my niche side business, Podcast Br...

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June 20, 2022 15 min

Has this ever happened to you? A new client contacts you looking for a designer. Their project sounds fun, and you seem to hit it off well with them. They verbally agree to your terms, and since everything sounds encouraging, you send them a formal proposal. And you wait in anticipation for them to approve your proposal and give you the go-ahead to get started on their project.

And then you wait and wait, but you don't hear bac...

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