Resourceful Designer

Resourceful Designer

Offering resources to help streamline your home based graphic design and web design business so you can get back to what you do best… Designing!... Show More

Episodes

October 19, 2020 17 min
How are you standing out from your competition

What do you think of when you hear the word “pencil”?

I bet that one of the images that flashed through your head is of a yellow-painted piece of wood with a graphite center. The quintessential yellow pencil found the world over.

A Medium article by Melissa Gouty titled “Why Pencils Are Painted Yellow" got me thinking about the parallels between a yellow pencil and your design busi...

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Being diligent today will make you more productive tomorrow.

Last week I talked about dividing your to-do list into three sections, non-negotiables, procratinatables and optionables, and how doing so will help you organize your day. I also discussed listening to your body's clock to determine the best time of day to tackle certain projects and tasks.

Today's post is all about setting up for a more productive tomorrow. And t...

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October 5, 2020 23 min
The Perfect To-Do List + Time Management = Success.

If you search through the Apple or Google app directories, you will find dozens, if not hundreds, of options for creating so-called perfect to-do lists.

I like Anylist for grocery lists and shopping lists or keep track of the unending chores and tasks I need to do around the house. For work-related lists, my go-to is Evernote (get a free month with this link). I have Evern...

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September 28, 2020 31 min
Are you producing any of your design projects in-house?

I got the idea for this episode of the podcast when a member of the Resourceful Designer Community shared her new toy with us in our Slack group. Laura bought a Roland VersaSTUDIO Desktop Sign Maker BN-20. It’s an eco-solvent printer she plans on using to produce stickers, vehicle graphics and apparel graphics, among other things.

This new piece of equipment will allow her to ...

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September 21, 2020 33 min
Do you farm out design projects?

Finding yourself overwhelmed with too many design projects is a sure sign that you are not charging enough for your design services. Don’t turn clients away. Instead, raise your prices and start farming out design work.

The following is a post from the Resourceful Designer Facebook Group.

Hi guys

So I'm turning away a lot of work at the moment, as I have my day job, and seem to have very little...

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September 7, 2020 26 min
If you want to succeed as a designer, you must invest in yourself.

Have you heard the quote, “it takes money to make money?” The same concept applies to growing your design business as well as improving yourself as a designer. If you don’t invest in yourself, you’ll become stagnant, outdated, and eventually overlooked.

Clients hire graphic and web designers because they want fresh ideas and skillsets to implement them. These client...

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August 31, 2020 19 min
Contrary to popular belief, print is not dead.

There was a time, not long ago, when graphic designers designed almost entirely for print. Sure there were trade show booths and vehicle graphics, but in their way, those are print as well.

As the internet became more and more popular, graphic designers started to encroach on a turf that was mostly populated by computer programmers. And before you knew it, a whole new industry was bor...

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Do you vet potential new design clients?

How do you know that you’re the right designer for a project? Or maybe the question should be, how do you know a potential new design client is right for you?

In the past, I’ve covered what to ask during a discovery session, 50 questions to ask every new design client, and four vital questions to ask your design clients about their projects.

Almost all of the questions covered in those episo...

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How are you going to take your design business to the next level?

“What got you here won’t get you there.” I’ve heard this phrase a few times over the past couple of weeks, and it got me thinking about my life, my design career and my business.

This is not about Marshall Goldsmith’s book of the same title. Although I hear it’s a great book. It’s about the phrase itself and how it applies to you and your design business.

At its core...

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August 10, 2020 24 min
Are you creating systems to help your design business?

Mike, a member of the Resourceful Designer Community, posted in the Community Slack group his frustrations with one of his clients. Mike built, manages and updates an eCommerce website for a client of his. His frustration is that every time his client wants a new product added to the site, he fails to provide Mike with all the necessary information, requiring Mike to contact th...

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July 13, 2020 38 min
My strategy for securing WordPress websites.

The internet is filled with unscrupulous people. Are you doing everything you can to ensure your clients’ portion of it is safe by securing their WordPress websites?

I recently published a podcast episode and article on earning extra income by offering website maintenance plans. Part of that strategy is making sure the websites you manage are secure. I received many questions afterwards ...

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If only I knew these things before starting my design business.

You know that saying, hindsight is 20/20? It means that it’s always easier to see things when you’re looking back than when you’re looking forward.

Before I decided to leave the print shop where I worked as a graphic designer to start my graphic and web design business in 2006, I had a preconceived notion of what to expect. Some of what I imagined turned out to be accu...

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Find local design clients to grow your business.

If you want to grow your design business, your best chance is to find local design clients to work with. After all, it’s much easier to find a client among the people who know you.

Of course, as your design business grows, you’ll want to expand your reach and acquire clients farther and farther away until you have a global range, that’s the dream. But never forget where you started, ...

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Uninterrupted time can help you become more productive.

If you want a more productive design business, arrange your schedule to have periods of uninterrupted time. Time that is free of notifications and distractions, allowing you to focus all your energy on the task at hand.

If you’re anything like me, you have a million things on your mind, and a good number of them are on your to-do list. But no matter how efficient you think you...

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June 15, 2020 23 min
What are you doing to stand out?

I was listening to a podcast recently, and the guest on the show said something about how businesses need to stand out from its competition. To which the host replied, “That’s for sure, you don’t want to be a penguin.”

Sometimes, the most mundane things that I see, hear or read spark an idea for a podcast topic. Well, that phrase did it for me – Don’t be a penguin.

What do I mean by – Don’t be a pen...

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If you don’t tell them, they won’t know.

Before I launched the Resourceful Designer podcast on September 30, 2015, I sat down and wrote a list of over 50 topics I could discuss on the show. I wanted to be sure before embarking on this journey that I wouldn’t run out of things to say.

Almost five years later, and 219 episodes in, I still haven’t covered all 50 of those original topics. The ideas behind many of my episodes come from ...

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Have you ever considered YouTube as a way to market your design business?

Ask any marketer, and they'll tell you that if you're not doing video, your missing out on a massive part of the market. In the past couple of years, revenue generated through video marketing has outpaced all other forms of promotion. And of course, YouTube is the number one place to be if you're using video. But how do you use YouTube to promote ...

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May 25, 2020 24 min
Communicate clearly and jargon-free.

Pixels.
Bleed.
Wordmark.
Hero Image.
SSL.
White Space.

I imagine, as you read each of those words, your mind quickly thought of each one’s meaning and how you use them.

To you, a designer, deciphering these words uses up the same amount of brainpower as reading the words eggs, horse, car, or house. There’s no need to burn brain calories contemplating them since they are second nature to you beca...

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Do you offer Website Maintenance to your web clients?

[sc name="pod_ad"]Offering Website maintenance is a great way to make extra money while putting in minimal effort. It’s right up there with print brokering as a way to supplement your design income.

Way back in episode 9 of the podcast, I shared 12 ways designers can earn extra income. On that episode, I mentioned making extra income by offering to host your client’s...

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Is your side gig a hobby or a business

I had a conversation with a fellow designer recently who works full-time for an ad agency and periodically takes on small design projects on the side. He called it a hobby. That got me thinking, what is a hobby and does what he’s doing qualify?

Hobby vs. Business

Standard disclaimer: I’m not a lawyer, accountant, tax expert or business advisor. The following is solely my opinion.

Hobby: A hobb...

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