Resourceful Designer: Strategies for running a graphic design business

The second most common question among graphic and web designers, after how to attract clients, is how much to charge for our services. No matter what price we settle on, we’re never sure it’s right.

Could you have gotten more for that job the client so readily agreed to? Probably. Is price the reason another client isn’t replying to the proposal you sent? It could be. No matter how long we work in this i...

This isn't a standard episode of Resourceful Designer. Instead, I want to share two tips with you.

Tip #1

Set up your Google Analytics 4 account ASAP. Google is turning on Universal Analytics on July 1st, 2023. Google has said the data collected in your UA account will not be migrated to your GA4 account. Unless you want to start again from zero, you need to set up your GA4 account now and start collecting data while you still have...

Are you running or considering starting a graphic or web design business? If so, let me tell you, you’re in for a wild ride! The graphic and web design industries are filled with opportunities and challenges, and understanding what to expect can be the difference between success and failure. In this Resourceful Designer episode, I’ll look at some common challenges you will surely encounter.

Here are four...

Page Redirects. I know. Sound boring, right? I mean, how much can one talk about page redirects? After all, as the name implies, they redirect one web page to another—end of the story.

Not so fast.

Yes, Page redirects do redirect one web page to another. But there’s a lot more power to them that you may not have thought of.

When used correctly, page redirects can help attract clients. They can show authority. They can strengthen a ...

Monetizing Your Design Skills: Making money without clients.

Do you dread interacting with clients? Have you ever considered monetizing your design skills to make money without working for clients?

Since starting Resourceful Designer in 2015, I’ve received many emails from designers worldwide seeking advice. People have sought my opinion on everything from naming their design business to my thought...

I had a conversation with a business coach recently. And he told me that no matter how innovative business people become, he keeps seeing the same issue crop up over and over that holds them back from their full potential. They’re looking for solutions without problems. It’s one of the biggest hurdles he faces with his coaching clients.

I’ll share his insights in a minute. But before that, I want to talk...

A look back at 2022 and a look ahead to 2023.

Thank you for your continued interest in Resourceful Designer. You have no idea how much I appreciate you. Many great resources are available for learning and growing as a designer, and I’m humbled that you chose to spend a bit of your valuable time with me.

I am continuing my annual tradition. This last podcast episode of 2022 is my Look Back, Look Ahead edition....

Before I start, let me preface this by saying I am not an expert in AI-Generated Art. These platforms are still in their infancy, and nobody knows what the future holds for them or their effect on the graphic design industry, but I doubt they’ll ever replace graphic designers.

I’ve experimented with various platforms, read articles, and watched videos. I’ve seen both sites of the debate argued. Some peop...

Scan the news these days, and you’d be hard-pressed not to come across a story about price increases. The price of gas has gone up. Rents are increasing, and groceries are at an all-time high. It’s depressing, I know. But that’s the world we live in. And your business should be no different. At some point, you’ll have to raise your rates if you want to remain solvent.

The one benefit of inflation is tha...

One of the perks of running your own design business is the freedom it provides. You have nobody to answer to but yourself. Ok, sure, there are the clients. You do have to answer to them, to a degree. But it’s your business, so you can dictate how you respond to them.

If you don’t want to work Friday afternoons, you can take them off. Nobody is stopping you if you want to try a new design technique or di...

This episode is sponsored by Sticker Mule. Get 10 Custom Stickers for $1, plus free shipping. Visit stickermule.com/resourcefuldesigner

It’s well-established that it’s easier to get a new design project from a past client than to land a project from a new client.

You can run a successful design business with only a few good recurring clients. It’s the 80/20 rule. 80% of your business will ...

Google. Very few brands have transitioned beyond their original intent. But Google is one of them. What started in 1998 as a small company launched by two Stanford U students to promote their new search engine has grown to become one of the world’s largest conglomerates.

Not only that, but the name Google has evolved to become a noun, an adjective and a verb. Don’t believe me? Google it for yourself.

Episode Sponsor: StickerMule

How often do you follow up with dormant clients? I’m not talking dormant like they haven’t replied to an email in a few days. However, following up is always a good idea when you don’t receive an expected reply.

I’m talking about following up with dormant clients months or even years after you’ve completed whatever project you did for them.

In episode 72 of Res...