Fight Creativity With Creativity - RD299

Find something to distract your creative mind.

Nobody tells you when you get into the design industry that regardless of whether you’re doing this part-time or full-time or how many hours you devote to working each day, being a graphic or web designer is a 24/7 job.

The curse of creativity.

Let me know if this sounds familiar to you.

You’re out doing errands. Maybe it’s grocery shopping or going to an appointment. It doesn’t matter. Whatever you’re doing has nothing to do with design work. And yet, for some reason, you find your mind churning away at design-related things.

It starts contemplating a problem your having with a client website. Hmm, what’s the best way to accomplish that? Or it starts generating ideas for that new logo you’re designing. What if I play around with using an abstract star in the logo? It could be something as mundane as imagining colours. I like the blue on the cereal box. I wonder how this blue would look on that poster I’m designing?

Even though you’re “off-the-clock,” your mind keeps designing.

You may be watching TV and only half paying attention to what’s playing because part of your brain is crunching away at some design problem. Or worse, you’re lying in bed in the pitch dark, wanting to fall asleep, but your brain has other plans.

Have you ever found yourself in any of these situations? Call it the curse of creativity. Those gifted with it know that creativity can pop up at the most inopportune times.

Now, don’t get me wrong. I wouldn’t have it any other way. I love how my mind works and all the creative things it comes up with. However, I could do without the sleep deprivation. But even that’s a small price for something I love doing.

But even though I embrace this wild creativity we designers possess. Sometimes it would be nice not to have my mind wander towards some design problem when I’m not working.

Because letting it do this over and over can lead to burnout. If all we think about is our jobs as designers, we may end up resenting what we do for a living.

A creative solution.

Now there are various solutions to this “problem.” Some people practice meditation to clear their minds. And I’m sure it’s beneficial for them, but meditation isn’t my thing. Some people listen to music or podcast. But just like watching TV, I find your mind can still wander away from these intended distractions.

I can’t tell you how often I found myself listening to a podcast or audiobook only to realize my mind started wandering, and I have no idea what was said over the last several minutes.

Some people turn to exercise, which is never a bad thing. But I’m not sure how effectively it curbs a wandering creative mind. It doesn’t take a lot of brain power to count repetitions.

I found that the best way to stop a creative mind from wandering is to give it another creative outlet. That’s right, fight creativity with creativity.

Now I’m far from being a brain expert. But I think many of these scenarios I’ve mentioned don’t require a lot of brain processing power. Walking down a grocery ails and picking out a cereal box doesn’t need your undivided attention. Nor does putting one foot in front of another while out running.

This “brain idling” leaves a significant portion of your mind with nothing to do. And what do most sentient things do when they have nothing to do? They get bored, and they start to wander. And that’s why creativity is the best weapon against wandering creativity.

It’s kind of like fighting fire with fire. Or maybe it’s not. I don’t kn