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January 16, 2023 17 min

I had a conversation with a business coach recently. And he told me that no matter how innovative business people become, he keeps seeing the same issue crop up over and over that holds them back from their full potential. They’re looking for solutions without problems. It’s one of the biggest hurdles he faces with his coaching clients.

I’ll share his insights in a minute. But before that, I want to talk to you about technology.

We live in an amazing time. As I write this, people use tools such as artificial intelligence to create previously undreamed things.

Respected media outlets publish articles generated using automated technologies. And they acknowledged the fact with a disclaimer that the article was written by AI and edited by a human.

Earlier this week, I needed an illustration for a design project. Instead of turning to stock imagery or hiring an illustrator, I used an AI Art generator to create the individual elements I required. Then I combined them in Photoshop to create the illustrated scene I needed.

It makes me wonder what the future holds and how I can embrace it for my business. And I don’t just mean artificial intelligence. Visit a site like AppSumo, and you will see dozens of innovative tools to help you achieve amazing things.

Advancements in technology, both AI and otherwise, allow people to reach heights they would have never dreamed of.

It seems that no matter what problems you face. There are tools on the market to help you overcome them. For the right price, of course. It’s a fantastic time to be an entrepreneur.

However, this abundance of available tools can also be a roadblock.

Back to that business coach.

He told me about his experience dealing with his clients and discussing it with other business coaches. He’s noticed a recurring issue holding a lot of business people back.

He said that many people have a terrible habit of finding solutions to problems they’re not facing. And it takes up so much of their time that they should be spending more effectively on their business.

Call it FOMO or Shiny Object Syndrome, but many people become enthralled with the abundance of tools available.

The marketing of these tools makes them so desirable that you have to have them even if you don’t currently need them.

I know I’m guilty of this. I look at my AppSumo purchase history and see many “great deals” I bought and never used. I purchased them with the best intentions, but, as the business coach said, I purchased a solution to a problem I wasn’t facing.

Don’t get me wrong. I’m not dissing AppSumo. I love the platform. I’ve bought many tools from them that I use regularly. And just because there are some I don’t use doesn’t mean they aren’t great tools.

People spend a lot of time and effort developing these tools because there is a need for them. Just not a need that I have.

All of these tools were created to solve one problem or another. However, the possibility of one day facing said problems is not reason enough to waste time and money on a tool. No matter how enticing it is.

This reminds me of a couple of episodes I did several years ago about Just In Time Learning. Episode 8 and Episode 94 if you’re interested.

The premise of Just In Time Learning is only to learn something when you require knowing it.

There’s no reason to watch a Photoshop tutorial on adding woodgrain to type if you don’t have a project that calls for a font with woodgrain.

You may be saying, but knowing how to add woodgrain to a font might be helpful. And I can’t disagree with you. However, it’s just as beneficial knowing there is a tutorial, should you ever need it. So bookmark it, or save it to watch later.

Suppose you watch the tutorial video now when you don’t need it. You’ll probably end up watching it again when you do. So why not wait until you need it to watch it and use your time now for something better? That’s the premise of Just In Time Learning.

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