Getting Out Of A Rut - RD297

I have a confession to make. I’m not perfect. Even though I’ve released 297 episodes of the Resourceful Designer podcast, a show I created to share tips and strategies for running a graphic and web design business. I still don’t have all the answers.

And even though I consider myself a successful entrepreneur. After all, I’ve been running my home-based design business for 17 years. Plus, I started my niche side business, Podcast Branding, just over three years ago, and it’s doing better than I ever imagined.

And yet, I still struggle.

I don’t struggle much with finding clients or design projects. I’ve been fortunate in that aspect. What I find myself struggling with from time to time is motivation.

Feeling lazy.

Some days, no matter how many things are on my to-do list, I don’t feel like working. I feel lazy. I’ll sit at my computer in the morning with the best intentions, having thought of everything I wanted to work on that day. But at the end of my work day, I look back and realize I didn’t accomplish any of them.

Sure I answered some emails. I read a few business-related articles. I watched some tutorials on YouTube. But actual work, the thing that makes me money, not so much. Not enough to compensate for an 8-hour work day.

Luckily, one of the perks of working for yourself is you don’t have to answer to anyone. As long as you get the work done, it doesn’t matter how or when you do it.

And everything would be fine if this was a sporadic occurrence. But that’s the problem. Sometimes it isn’t. When I get in a rut like this, it could last days.

I’ll chastise myself at the end of the day for my lack of drive, my laziness. And tell myself I’ll work twice as hard tomorrow. But then tomorrow rolls around, and, for some reason, it happens again. Sure I’ll get some small things done. But not nearly enough to satisfy me.

A few weeks ago, I needed to start a website project. I intended to begin it on Monday. It was a big project, and I planned to get ahead of the timeline. But for some reason, I found other things to do. A lot of them non-productive.

So Monday went by, Tuesday, Wednesday, and Thursday, and I still hadn’t started the website. To me, Friday is never a good day to begin something new. So I told myself I would finally start it on Monday. A week later than I initially wanted. And you know what? I didn’t start it on Monday either.

It’s as if I knew how much work was involved with designing and building the website, and the laziness that had overcome me wasn’t motivated to get started.

I don’t know what depression feels like. And honestly, I don’t think that’s what was happening. I honestly believe I was feeling lazy. But whatever it was, I was in a rut.

When you're in a rut.

Rut, what a funny word. I just looked up its meaning. A Rut is a habit or pattern of behaviour that has become dull and unproductive but is hard to change. That’s exactly what I was going through. I had gotten into the behaviour of pushing off the big things on my to-do list because I was feeling lazy and unproductive.

Maybe I should have called this post “Starting Is The Hardest Part.” I know now, as I knew then, that everything would be fine once I started the website. Once I worked on it, I would find the motivation to keep going.

Newton’s first law of motion says, “An object at rest stays at rest, and an object in motion stays in motion.” There’s more to Newton’s law than that, but we’re talking about laziness and work motivation here, not physics.

However, the principle still applies. As long as I didn’t start the website proj