In this episode of Restaurant Catering Smarts, Michael Attias welcomes Jenn Saunders-Haynes, Owner & Chief Catering Strategist at Elizabeth Jewel Consulting.
Jenn shares why the three P’s—Packaging, Process, and Profit—are the foundation of catering success. From avoiding the trap of copying your full restaurant menu, to choosing functional packaging that protects food quality, to building systems that scale without chaos, she brings decades of hospitality and catering expertise to the conversation.
Michael and Jenn also dive into the importance of data over gut instinct, how to leverage third-party platforms as marketing tools (not your main revenue stream), and creative grassroots ways to grow catering even without a sales team.
Packed with practical insights—from menu design to packaging hacks, sales strategies, and leadership alignment—this episode is a must-listen for anyone ready to move beyond “random acts of catering” and build a profitable, scalable program.
Restaurant Catering Smarts is sponsored by CaterZen Catering Software.
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CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.