In this episode of Restaurant Catering Smarts, Michael Attias welcomes Kelly Grogan, Founder & CEO of CRUMBS, a platform helping restaurants grow through smarter local store marketing, online ordering, and catering strategies.
With a background in both hospitality and tech, Kelly shares how CRUMBS empowers restaurants to grow incremental revenue channels—especially catering—by simplifying systems and leveraging community connections. She dives deep into how to build a catering-friendly menu, why simplicity always wins, and how local presence and smart marketing can supercharge your catering sales.
This episode is packed with real-world takeaways on menu design, customer communication, and team-driven growth. Whether you're launching a catering program or looking to scale one, Kelly's practical advice and sharp insights will help you drive results.
🎙️ Restaurant Catering Smarts is sponsored by CaterZen Catering Software.
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