in this high-proof episode, we go behind the bottle with Tim Marriott, a former industry insider of Patron Brands, for an unfiltered look at the rise of one of the most recognizable tequila empires in the world
We explore the deep history of tequila, the explosion of luxury branding in the spirits world, and the strategic moves that turned Patron into a household name - including controversial lawsuits, celebrity influence, and marking campaigns that changed the game.
Tim shares real-life stories from inside the brand and drops powerful insights for anyone curious about how the beverage industry really works behind the scenes
If you've ever served tequila, sipped it, or sold it - this one's got your name on it.
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