Are You Meeting New People? The Start of ALL Chiropractic Marketing

In this episode, Jerry Kennedy breaks down the absolute first step every chiropractor must take to get more new patients. Many chiropractors struggle with marketing because they miss the foundational starting point—introducing their practice to new people every single month. Without this, even the best marketing strategies fail.

Jerry challenges chiropractors to take a hard look at their marketing and asks: Are new people discovering your practice this month who didn’t know about you last month? Whether you focus on online marketing, networking, referrals, or a mix of strategies, everything starts with making your practice known to new people in your community. If you skip this crucial step, you may be wasting time and effort on tactics that don’t move the needle.

Key Takeaways:

• New patients solve a lot of problems – but they aren’t the answer to everything. If a business has deeper structural issues, getting more new patients may temporarily cover them up but won’t fix the core problems.
• Three main ways to get new patients:
• Online Marketing: SEO, Google Ads, social media, content marketing
• Offline Marketing: Networking, community outreach, events, public speaking
• Referrals & Relationships: Word of mouth, patient referrals, business partnerships
• Lean into your strengths – If you are great at social media, use that to your advantage. If you prefer a referral-based practice, focus on strategies that encourage word-of-mouth marketing.
• All marketing starts with awareness – People must first know your practice exists before they can become patients.
• Avoid wasted effort – If you’re writing blogs no one reads, posting on social media without reaching new people, or running ads with no clear strategy, you’re missing the key first step.
• Be known for something – The most successful chiropractors clearly communicate their value and specialize in something their community understands.

Actionable Steps:

1. Audit your marketing: How are new people discovering your practice?
2. Stop wasting time on tactics that don’t introduce you to new people.
3. Focus on outreach: Whether online or offline, prioritize strategies that expand your reach.
4. Get a free practice assessment: Visit Rocket Chiro to have Jerry review your website and SEO.
5. Join the NEXT Step program: If you're feeling stuck, this coaching program provides foundational practice growth strategies and direct access to Jerry for guidance.

 

Additional Resources: 

Business & marketing training for chiropractors: https://rocketchiro.com/join 

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment 

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites 

Google Ads Management for Chiropractors: .css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}

Episode Transcript

(00:01):
All right, everybody. Welcome to another episode of the Rocket Chiro Podcast, the business and marketing podcast for chiropractors.
My name is Jerry. I'm your host and we're going to talk about getting more new patients as a chiropractor and just break it down to the starting point for all of that.
I want to challenge you to really think about this because a lot of chiropractors are making a mistake on the very kind of step one of their online marketing, offline marketing, whatever it is that they're doing.
Their attempt to get more new patients, reach more people, grow their practice, make more money, help more people, all of that stuff is essentially not even getting started off properly.
They're missing this one most important point. So that's what we're gonna talk about on this podcast today. And I think it'll be really helpful for you guys.

(00:25):
Now, before I get into that, I do wanna say if you want help with getting a better website, if you want help with your local SEO, if you would like help with your Google ads, I can help you with all of that stuff.
If you go to rocket Cairo, can reach out to me there I'll be happy to talk to you about it. If it's a good fit we can work together.
It's not a good fit I will try to find someone who can better help you if you're just getting started with your practice and you're feeling stuck and overwhelmed and you want some help or if you've been out for a little while and you're feeling stuck and overwhelmed.
Check out my next step program it's a really really great way to get some basic resources and some foundational help to get you started in the right direction.
So I talk to chiropractors all the time that are looking for, they want new patients. Like that's sort of the simple thing.

(00:50):
And I will say this, that new patients really solves a lot of problems. If you have structural problems and retention issues and everything else, you throw enough new patients into a practice and it sort of solves a lot of those problems.
It actually can cover up lot of problems. So I don't think that the solution to every single problem is more new patients because sometimes the business isn't running very well and new patients just sort of covers that up.
But I think there are a lot of chiropractors that are only seeing a small number of new patients every single month and they're sort of asking themselves why.
And you'll hear people on podcasts and in Facebook groups and on Instagram or whatever and talk about how easy it is to get new patients and they'll talk about like this is such a great time to be a chiropractor because there's so many ways you can get new patients.
And all of that is true. And I would actually break down getting new patients into three categories. You can do it online, offline, or you can do it through someone else. ... (and so on for the entire transcript)