July 8, 2025 • 32 mins
What if you're not a big deal? Not famous. Not a legend. Can you still be a successful chiropractor—even if you feel insignificant?
In this episode, Jerry gets personal and unpacks the struggle between success and significance. From wrestling with professional insecurity to redefining what really matters, this episode is for any chiropractor who's ever felt like they were falling short—despite doing meaningful work.
If you’re just getting started, feeling stuck, or questioning whether you’re on the right path, this episode offers clarity, encouragement, and practical insights.
What You’ll Learn
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Why popularity and success are not the same thing
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How success is a moving target and why that matters
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The difference between being successful and being significant
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Why most chiropractors won’t become legends—and why that’s perfectly fine
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The danger of chasing "more" without defining what’s enough
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How to measure significance through irreplaceability, not visibility
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Why the bullseye of your impact is your closest relationships
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The importance of clarity, niche, and knowing your purpose
Resources Mentioned
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Rocket Chiro Websites – rocketchiro.com/websites
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Local SEO & Google Business Help – rocketchiro.com/local-seo
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NEXT Step Membership – rocketchiro.com/next-step
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Free Website & SEO Review – rocketchiro.com/seo-review
Quotes Worth Remembering
“Be irreplaceable to the people who are most irreplaceable to you.”
“You don’t have to be legendary to be successful. You just have to be better than you were yesterday.”
“If your definition of success requires being famous, you're setting yourself up to feel like a failure.”
If You Enjoyed This Episode
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Share it with a chiropractor who needs to hear this
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Leave a review on Apple Podcasts or Google
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Visit RocketChiro.com to connect with Jerry or request help with your website and SEO
Stay Connected
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Website: RocketChiro.com
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YouTube: youtube.com/@rocketchiro
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Instagram
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:01):
Hey guys, welcome to another episode of the Rocket Chiro podcast, the business andmarketing podcast for chiropractors.
My name is Jerry.
I'm your host.
I'm a former chiropractor.
I help chiropractors with websites and SEO.
I help new chiropractors get started and I help stuck chiropractors get unstuck and I hostthis little podcast.
Today we are going to talk about can you be successful as a chiropractor and beinsignificant at the same time?
(00:27):
know, what if you're not a big deal?
What if you're not famous?
What if you're not a legendary chiropractor?
What if you're just not known and a bit off the radar?
Can you still be successful?
I'm going to tell you a little bit about where this came from.
I'll probably reveal some insecurities in my own life.
(00:47):
So I apologize ahead of time for those of you who think that I am the most uh
secure and amazing person in the world, the three people in the world who don't know methat think that.
uh And we're just going to unpack this a little bit.
And I think this will be helpful for chiropractors.
But I'll start from where this comes from, and my own story, my own kind of thoughtprocess being a chiropractor, and even after I close my practice.
(01:12):
And then we'll talk about what this means, what does it mean to be significant?
And what does it mean to be successful?
Now before I get into that, do want to remind you if you want a better chiropracticwebsite that is new patient focused, that helps you get more new patients from the
internet, then go to Rocket Chiro and check out the uh Rocket Chiro websites.
If you're an existing website client of mine or you are not a client of mine and you areinterested in getting more patients from Google search, from local search specifically,
(01:39):
the Google Maps, then reach out to me.
That's a service that we can help you with.
If you listen to this podcast and you're just getting started as a chiropractor or you'refeeling stuck and overwhelmed, check out my next step program.
It's a great way to go beyond the podcast, get access to me, get some more in-depthtraining and just sort of lay a really good foundation for your future success so that you
can go forward and have the practice that you want to have without all the stress andcomplication.
(02:03):
All that can be found at rocketcaro.com.
One last offer for you guys.
This is completely free, no obligation.
If you would like me to look at your website and SEO.
give you some recommendations, show you how you compare to other chiropractors in yourarea.
Go to Rocket Chiro and request a free website and SEO review.
I'll be happy to look at your stuff.
No obligation.
(02:24):
I'll send you a video.
It'll be private.
It'll be for you and for your practice.
It'll be really helpful regardless of whether we work together or not.
All right, so I'll tell you where this started.
mean, granted, this has been going on for long time, but I'll tell you where it startedmost recently.
And that is I had seen a couple chiropractors.
(02:48):
It might've been, I think it was Kevin Christie mentioned it, this like top 200chiropractors or top 100 chiropractors.
There's some sort of voting thing that's going on and it had to do with influentialchiropractors.
think Jeff Langmade mentioned it as well.
And so I saw this list and I knew I wasn't on the list.
Like I didn't think I was on the list.
(03:09):
I assumed that if I was on the list, somebody would have told me that I was on the list,but I went and looked anyway because I've seen also, I've seen lists about like the top
chiropractic podcasts that you should listen to.
And I've seen, I've been in Facebook groups and in groups where there's chiropractors andthey'll be like, what are the best chiropractic podcasts?
And it's like, I'll see this stuff.
(03:31):
And there's a part of me that's like, man, I never get mentioned in these like importantpeople lists, popular podcast lists.
I'm over 500 episodes deep in Rocket Chiro.
I've helped a lot of chiropractors.
Listen, I know I'm not a big deal.
I know that I understand that I help a small niche of chiropractors.
(03:52):
have helped hundreds of chiropractors, maybe thousands if you take into consideration thepodcast listeners and stuff like that, but
But relative to the amount of chiropractors that are in the world who uh could need helpor want help or work with other people, I know I have a small deal that is here.
But the prideful part of me that wants to be recognized and would like to be a big dealand like I do work hard at what I do is a little bit like a little hurt by that.
(04:21):
And I don't even like admitting that because it's like it's totally a pride thing.
But there's a certain
amount of like insignificance or whatever that kind of goes along with that.
And I was thinking about my time in practice and I thought to myself, you know, practicewas that way too.
Like when I was in school, there was, uh, without really any frame of reference, I justsort of thought that if you saw a hundred patient visits a week, that was that point and
(04:45):
beyond is what it meant to be successful.
And then as I, right before I got ready to graduate, I actually got connected with a few,uh
It's Max Living Now, it was Body By God then, it's like Ben Lerner's group.
And I got connected with that group.
That's all like, you know, those are chiral mills and they're like high volume.
You know, if you're not seeing 300 patient visits a week, you're not even a realchiropractor.
(05:07):
And so I got around some of those chiropractors and my, bar changed.
My idea of success was I have to get to where I'm seeing 300 patient visits a week ormore.
And otherwise I'm not a real chiropractor.
So I sort of had these bars, but I'll tell you when I graduated,
I was really sure that I was going to be great.
Like I was really sure that not only was I going to be one of the best chiropractors in mytown, like I was going to be a legendary chiropractor.
(05:33):
And I don't know where this came from.
Like nobody told me that.
It wasn't like my teachers were telling me like you're going to be great someday.
Or I went to some seminar and they were just like, whoa, Jerry's got the stuff.
You know, it's not, it's not like that at all.
It's probably my own stupidity and ignorance and pride and whatever.
But I knew for sure, like I'm going to be
They're going be asking me to go to seminars and people are going to be like, I'm going tohave a table with my name on it someday like kale or whatever.
(05:58):
You know, it's, don't know.
I just had these thoughts in my brain that this is like I was on this trajectory.
And I think that this is easy for human beings in general.
Like nobody watches star wars and thinks to themselves, like I'm the guy in the backgroundthat got randomly shot by a stormtrooper.
Like nobody thinks that they think I'm Han Solo.
(06:19):
I'm Luke Skywalker.
Like I'm
Chewbacca.
mean, I'm somebody that's important.
I'm somebody that's relevant.
Like that's how we see ourselves in stories.
And I thought about this even from a basketball standpoint, like I grew up, I was born in1980 and I grew up watching the Chicago Bulls, the greatest basketball team of all time,
(06:42):
led by the greatest basketball player of all time.
And anyone who says otherwise is just an idiot and has never actually watched MichaelJordan play.
So I watched the Michael Jordan Bulls during the nineties and I loved basketball.
Like I was pretty good basketball player and relatively speaking, no one was ever going topay me to play basketball, but I could go in any Y in the area and I was probably going to
(07:04):
be the best player.
so I watched Michael Jordan play and even my friends, like nobody watched the ChicagoBulls in the nineties and said to themselves like, man, I'm going to be Luke Longley or
BJ Armstrong or something like that.
Like nobody said that.
And for those of you who didn't watch the bulls in the 90s, you don't even know who thosepeople are.
(07:28):
Like you don't know the random people like Ron Harper or whatever who are on the bulls.
People remember Scottie Pippen.
They remember Michael Jordan.
They remember Dennis Rodman.
Like those are the people that they remember.
And when you see yourself playing basketball, you're pretending to be like Mike.
You're wearing the number 23.
(07:49):
You got the
You I would have sold everything I owned to get a pair of Jordans back then.
Yeah, it's like you're drinking the Gatorade.
You're you're you're practicing the song.
You're singing the Be Like Mike.
want to be like Mike like that.
mean, nobody says I want to be like BJ Armstrong and Luke Longley.
They don't do that.
So it's sort of natural, I think, to see yourself as the hero.
(08:13):
But if we're going to be honest, most of us aren't the hero.
We just aren't like most people.
throughout human history are not legends.
How many people have lived and died before now that you have no idea who they are.
And they might even have been a big deal within the context of their timeframe, but one ortwo generation passes and there is just a fart in the wind.
(08:40):
Most people are not going to be significant even though we see ourselves in that way.
And so the thing that I was starting to think about as far as your average chiropractor,and maybe I'm the only one that struggles with this, but it's like, okay, maybe I have to
think about success and I have to think about significant significance in a different wayso that I'm not beating myself up for not achieving something that I'm not going to
(09:09):
achieve anyway.
That 99.99 % now
You may be the point zero zero zero zero one.
You may be Michael Jordan.
You may be LeBron James.
You may be Luke Skywalker.
This may be your story and we may all be living in it.
If that's the case, awesome.
High five.
Why are you listening to me?
(09:29):
I'm an idiot.
Like listen to somebody else.
Start your own podcast.
You're great, but that's not most chiropractors.
And so
As I thought about my practice and even my practice, like I practiced for nine years.
I was a chiropractor in Belleville, Illinois.
And I feel like I was very good at what I did with that said, I don't think there was evera point where if you just went to what went to the average person that was in my area and
(09:58):
say, who's the go-to chiropractor in Belleville?
I don't think my name would have been mentioned.
I was a niche chiropractor in a, a, they took care of a
small number of people really, really well.
And I did what I did really well.
Oftentimes, my patients were off cast from the more popular chiropractors in town, becauseI did something a little bit different.
(10:21):
And maybe I that little different thing that I did actually helped them a little betterwhere they couldn't get help in a more kind of general setting.
But I still wasn't ever a big deal.
I just wasn't.
And so
I think the question that we have to ask ourselves is can I still be successful and beinsignificant?
(10:45):
Now, spoiler alert, I think the answer is yes.
Otherwise, there's nobody that can be successful other than Michael Jordan and LeBronJames.
And that's not fair.
People are successful, but we have to, we have to make sure that we're understanding whatthat actually means.
So let's talk a little bit about success and significance.
(11:05):
So I do think that success and significance, goodness gracious, that's a tongue-tie.
I wrote a blog about this, but I never actually said it out loud.
if I bumble over success and significance, I apologize.
I do think that they're tied together, but I don't think it's the same thing.
Now, some people do equate success with money.
(11:25):
And I think in a business setting, that's really easy to do.
uh I've never really considered money and success like a one-to-one.
thing, but I do think that in a business setting, it is a really good indicator ofsuccess.
Now there's always the how did you get that money and kind of whatnot.
But there are some people that think that I have money, therefore I'm significant.
(11:45):
And so it sort of gets messy.
And I think the thing that's really important to understand about success is success is amoving target.
You can't set success as legend or greatest of all time.
It can't be like goat is success, anything short of goat.
is not success.
can't be that way.
Because if you're successful, if we go back to the basketball world, if you're asuccessful high school basketball player, that means something different than being a
(12:12):
successful college basketball player, being a successful professional basketball player.
Like we see this all the time with like the NFL, which is, is you'll see really successfulcollege football players who aren't successful in the pros.
And sometimes you'll see players that aren't all that successful in college become verysuccessful in the pros.
And so
Everybody has six, you have to really understand what is actually success mean within theparameters that I'm in and also based on what I want.
(12:40):
Now we could all recognize that the greatest of all time, like that's a level of success.
But I, and I've said this with, when, with my coaching clients, when I work with them,it's usually really easy for chiropractors to see their dream practice.
Like, what does that look like?
It's often really hard for them to see what does my practice look like next month.
(13:01):
that's going to take me in that direction.
That's the thing that's harder to see.
And I think that that's the thing that we have to figure out is we have to figure out ifyou have this big grand lofty idea and goal of what success looks like, how do we, how do
we roll it back and say, what does success look like this month?
What does success look like in the next three months or the next six months?
(13:24):
And so those are things that you have to think about.
Now, significance to me is very different.
some people do think that that accomplishments make them significant, or they think thatconnections make them significant.
It could be a last name, like my last name is Kennedy, I'm not related to the importantKennedy's.
And so I always kind of jokingly say I'm related to the poor bald Kennedy's, not the richones with good hair.
(13:49):
So I'm on a different strand of the Kennedy tree that is poor and bald.
And so I don't
It's not like I would tell someone who my dad is and that makes me a big deal.
But there are people like that.
There are people that are married into being a big deal.
There are people who are born into being a big deal.
There are people who have accomplished certain things and that makes them a big deal.
(14:13):
Certain people have a certain amount of money and they think that makes them a big deal.
For me personally, and this is what I want to encourage you guys to do as far as changingyour thought about what is significance.
Significance to me has to do with irreplaceability.
That's what significance is.
It's not about money and it's not about your family and it's not about what you thinkabout yourself.
It's not even about things that you've achieved.
(14:34):
How irreplaceable are you?
Because I think those two things are connected and the reason I came to this conclusion isabout 10 years ago my dad passed away and my dad would never have been considered
successful in the eyes of the world in any sort of uh any sort of measurable way.
He was a very plain person in terms of how he presented himself.
(14:56):
He was an engineer.
think he was very smart.
Uh, I don't think he was very smart.
My dad was a very smart guy.
He was an engineer.
He was always learning.
He knew how to do a ton of stuff.
Thankfully he passed that down to my brother and I were actually surprisingly handy forrank amateurs.
Like there's, there's, my wife always says there's nothing I can't fix.
(15:17):
And so my dad was sort of just an average guy who had some pretty neat skills and he wasvery disciplined and he was.
pretty smart, but not Mensa material.
And when my dad died, though,
There was a hole that was left in my family that's never going to be filled ever.
(15:42):
And I remember sitting there at his funeral where it was probably a hundred people.
And I remember looking around and I remember talking to different people and talking tosome of my family and talking to my brother.
And I remember thinking my dad was so significant.
(16:04):
to this family.
He was so significant to the people that knew him.
Like one of my friends from high school that I actually do keep in contact with a coupleof friends from high school.
And one of my friends from high school texts me the other day and mentioned my dad that hewas, he was working on something with his car and he got stuck and he was texting me and
(16:25):
he was just like, man, I wish your dad was around because he would have known what to do.
It's like, it's not even his dad.
And it was 10 years ago that my dad passed away.
My dad was an incredibly significant person and he wasn't significant on the grand scale.
He was significant on a small scale.
And I think that that's the thing that we have to understand.
(16:47):
And we have to really, we really have to wrap our head around when, if I get stuck into apattern where I'm like, Hey, I'm not the most popular chiropractor in my town.
I'm not the biggest chiropractor in Illinois.
I'm not one of the chiropractors that somebody asked to
go on a podcast all the time or the somebody asked to go speak at an event or somethinglike that.
(17:07):
Like I'm not getting invited to Parker to speak.
And it's like, okay, if that's what significance means, then I'm not significant, butthat's not really what significance is.
Significance happens on a much smaller scale.
And if you miss this, cause if you think of it like a, like a target significance startsat the bullseye and that bullseye is your
(17:31):
Your parents, your kids, your brothers and your sisters, your best friends.
Those are the people that are going to be sad when you're gone way beyond what otherpeople are.
You know, I think about Kobe Bryant, like when Kobe Bryant died, he would, I think hewould be considered as successful and significant on, on with by most people.
(17:58):
But was he really significant?
From the standpoint of how many people now that it's been a few years since he passedaway, like there's this whole thing where it's like, you know, his Jersey and the flowers
and whatnot.
And I'm not trying to minimize the morning that people had with Kobe Bryant, but who werethe people that are just still heartbroken that he's gone?
(18:21):
It's that inner circle.
It's his kids.
It's his spouse.
It's his, I don't know if his parents are still alive, but it's parents, it's siblings.
It's his best friends.
And if you miss this as a chiropractor, if you start trying to find your significanceoutside of the bullseye, if you start looking outside of it first, like I'm going to be
significant because I'm a big deal in chiropractic or I'm going to be significant becauseall my patients are going to think I'm a big deal.
(18:46):
I want to be significant because I have a lot of followers on Instagram.
I'm going to be significant.
You are making.
Significance your significance is just inside out.
And I'm not saying that those things aren't cool and those things aren't important, butdon't get it twisted.
Your significance starts inside with the small group of the most important people who areclosest to you.
(19:09):
And so sort of this whole thing is really a dumb question because unless you've royallyscrewed up your family and if you have try to fix it, you know what I mean?
Like it's important, but unless you've royally messed up your family.
If you have kids that care about you, have a spouse that cares about you, you have bestfriends that care about you, even if it's a small, small number of people, you're not
(19:32):
insignificant.
I mean, in the grand scheme of things and like the idea of we're all made in God's imageand everyone's, everyone's significant.
mean, we could get kind of philosophical and vague, but even specifically.
There are going to be people that miss you when you're gone and you may be replaceablewith your patients and believe it or not, you probably are.
(19:54):
That was one of the things that I felt a lot of guilt when I closed my practice because Ithought that I know I'm not the greatest chiropractor of all time, but as far as these
people are concerned, I'm pretty darn awesome and their life is going to be a wreck nowthat I'm not around.
Like, I don't know.
I have a pride problem, clearly.
I obviously think more of myself than I should because it didn't take long before likemost of those people found another chiropractor.
(20:19):
Now, a few of them bugged me and I actually did see patients in my home for...
several years, that the people that just were really reluctant to go find somebody else.
And so...
But eventually they did.
I was replaceable.
But there are a few people in this world that I am irreplaceable for.
(20:44):
And that makes me significant regardless of whether my podcast ever ends up on a top 10podcast list.
So it's sort of a silly question to say, can I be successful and be insignificant becauseyou're not really insignificant.
So can you be successful and think you're insignificant?
(21:05):
Yeah, I guess, but you're, you're kind of making it harder on yourself than you, than youneed to, because you're beating yourself up for something you shouldn't be beating
yourself up for.
You're not insignificant.
And if you try to find your significance in things that are less, less important, that'skind of a rough way to go.
Which also means that if you do become the greatest chiropractor of all time, I don'tthink you should find your significance in that it's fleeting.
(21:34):
So let's talk about Chiropractors.
Most chiropractors are not successful or significant on a large scale.
It's usually a small scale.
Um, I think being successful is not.
It doesn't success is not being a legend.
(21:54):
If, and I already said that, but if you, if you, if you have to be a legend to besuccessful, then most of us are in dire straights because we're not going to be legend.
Your significance for most chiropractors is found outside of your practice.
I already mentioned that.
And you can be wildly successful and still feel like a failure if you set your bar toohigh or your goal is unclear.
(22:22):
What do I mean by that?
What I mean by that is I think it's a good idea for chiropractors when we talk aboutsuccess.
because
I think the goal for success should be to be better, not necessarily to be the best.
And I think being the best version of yourself is a great goal.
(22:44):
That's something that I tell you guys on Buffalo Bills fan.
That's something they say all the time about their players.
Like they want the coaching staff's philosophy is we want to help our players be the bestversion of themselves.
I think that's a really good goal.
I think it's a better goal than trying to make every player the best in their positionacross the league.
And if they're not that they have fallen short.
(23:05):
When I tell you guys I was good at basketball, like I found a tremendous amount of joy andsatisfaction with playing basketball, even though I was never going to get paid to play
basketball.
It's one of the few things in my life that I know for sure that I put a massive amount ofwork into and I was pushing my talents to the absolute limit.
I was being the best version of myself a lot of the time and it was great.
(23:28):
It was awesome.
I was never the greatest and I was never going to be the greatest.
I have limitations.
Turns out six four when you're in the NBA, not very tall.
And I'm not fast enough to be six four in the NBA.
I'm just fast enough to be six four in college or high school.
(23:52):
So make the goal to be better not to be the greatest.
More is not a goal.
This is another point that I want to make.
If your goal is to have more, you will always be unsatisfied, you will always be unhappy.
And even if you are wildly successful, you will be miserable.
So you can't say like, what's your goal more?
(24:13):
How many patients you see 100?
How many do how do you want to see more?
120.
Okay, now you're seeing 120.
How many see it see 150?
Oh, I'm seeing 150.
How many you want to see 200, 200 more, more, more, more, more, more.
If you want more, and that's your goal, you're never going to be happy because you can'treach more because there's always more.
(24:35):
It's a good idea to sit down and say to yourself, like, what do I actually want as a goaland be specific?
It's really, really good to sit down and say how much is enough.
Some people, there's never enough.
That's the answer.
And those people are never going to be happy.
And I'm not saying you can't ever get to the point where you have more than enough.
I think that's a great place to be.
(24:57):
That's where I try to be.
But I, what I've learned in my life, going through different times and different phases.
And now at 45 years old, I look back at my life and I realized that what I thought Ineeded, like in terms of enough is not actually what I need.
So what I would have, how I would have answered this question at 25 is not how I answeredthis question at 45.
(25:23):
And you're more you're like, what's enough may go up and may go down.
It may stay the same, but I do think it's good for you to know.
Because if you don't ever answer that question, no amount of money is going to make youhappy.
No amount of money is going to ever settle that like burning thing inside of you.
That's just pushing and pushing and pushing and pushing and pushing.
(25:44):
And when you are constantly unaware of how much is enough, you tend to sacrifice thosepeople.
that you are supposed to be significant to on the altar of ambition.
That's a shame.
Don't sacrifice significance for success.
(26:06):
And that sounds weird for people who think success is significance, but they aren't thesame thing.
You are not going to get to the end of your life and wish you had an extra a hundredthousand dollars in the bank.
You're going to get to the end of your life and wish that your family, family and friendsare there mourning.
Are they're happy to talk to you one last time?
(26:28):
Are they're missing you when you're gone?
That you meant something.
My biggest fear in life.
And maybe that's, this is kind of revealing to me as far as like this whole conversation.
If somebody were to ask me for years, if somebody asked me like, what is your biggest fearin life?
My biggest fear in life is being insignificant.
My biggest fear in life is getting to the end of it all.
(26:51):
And none of it matters.
And I realize now with my kids, you know, my kids and my spouse and like, that's where I'mgoing to Matt.
If I never podcast again, you guys will listen to a different podcast.
I'm irreplaceable with my, my, my, my kids.
(27:14):
I am absolutely replaceable when it comes to chiropractic podcasts and chiropracticwebsites and local SEO.
Even though I think that I do a bang up job.
Uh, I am, I'm replaceable.
People will find somebody else to do it.
So don't sacrifice where you are significant because you're trying to be successful andyou haven't defined even what enough is.
(27:44):
It's important.
ah Riches are in the niches.
You'll hear people say that I forget where that I think that's a Pat Flynn quote.
But uh if you're not a big deal, it's really important that you're clear on who you arewho you help who you don't help.
Don't try to be everybody's chiropractor.
Don't try to be everyone's solution.
(28:08):
Like most chiropractors who aren't a big deal, the ones who are wildly successful areusually really clear on who they are.
One of the one of the uh
uh exercises I have people go through one of the sections in my next step program iscalled know your purpose.
And the purpose of know your purpose is to help people understand who are you?
What problems do you solve?
Who are your people?
And you have to answer those questions like the section does not tell you who the answersto those questions, it just poses questions and gives you a thought exercise, so that you
(28:38):
have clarity on who you are.
Because if you're not the greatest of all time, you're not the best.
You're not clearly heads and shoulders better than everybody else.
And you're just on those amazing God's gift to chiropractors and people and human beingsand whatever.
If that's not you, which is most people, you need to start becoming very clear.
Who are you?
(28:58):
What value do you have to offer?
What is your superpower?
You know, I mentioned like Dennis Rodman, like Dennis Rodman is a really, really, reallyunique basketball player because
He didn't score a lot of points, but his superpower was rebounding and pestering people,but he was an incredible rebounder.
He had some games that are obnoxious number of rebounds.
(29:22):
He was great at it.
He's the best ever at it.
He knew who he was.
And you could actually find greatness and find success out of that becoming very, verygood at something very, very specific.
I do think that.
The niches are the riches are in the niches.
And if you're not going to be an all time goat, great, greatest chiropractor of all time,it's important that you understand who you are and that you get clear on that so that you
(29:52):
can communicate that well to your community so that when your people find you, they knowthey found the right place.
So can you be insignificant and successful?
Yes.
Uh, but I would argue that you're probably not insignificant.
chiropractors who feel insignificant are often feeling that way because they're lookingfor significance in the wrong place to challenge or one thing I want to challenge you to
(30:20):
do sit down and define success.
Uh, what does big picture success look like for you?
And then what does small picture success look like?
Um, what does success look like over the next month or two or three that takes you in thedirection of the big success that you want to
So that's important to do.
Do that for yourself.
You'll be glad that you did kind of going into the rest of the year.
(30:42):
Last thing is this little thought that I wrote down.
Be irreplaceable to the people who are most irreplaceable to you.
So prioritize the people that are most important.
uh And even the success that you have, do it for them.
Do it because of the people that are significant to you.
And when you get to a point,
(31:04):
where that success is interfering with those people, then you know that you know, you gotto keep it back in balance.
You got to rein it in a little bit.
So those are some thoughts about success and significance.
I hope this is helpful.
I hope it's it's more of a thought exercise and more of just a sharing of some thoughtswith you guys that I have been thinking about.
(31:26):
And if you like the podcast, please share it with other chiropractors.
Like I said, this is not a
popular podcast.
lots of podcasts, lots of chiropractors uh don't listen and I would be happy if they did.
If you like the podcast, you want to go the extra mile, you can leave a review in uhApple.
That would be great.
If you want to leave a review on Google, the link is on rocketcaro.com.
(31:50):
You can find our Google link there.
I'm done.
out of here.
I'm going to wrap this up.
If you want me to look at your website and SEO, request that on rocketcaro.com.
If you want me to help you in any capacity or you want to work together, reach out to methrough the website.
I will talk to you guys on the next episode.
See ya.
Hey guys, welcome to another episode of the Rocket Chiro podcast, the business andmarketing podcast for chiropractors.
My name is Jerry.
I'm your host.
I'm a former chiropractor.
I help chiropractors with websites and SEO.
I help new chiropractors get started and I help stuck chiropractors get unstuck and I hostthis little podcast.
Today we are going to talk about can you be successful as a chiropractor and beinsignificant at the same time?
(00:27):
know, what if you're not a big deal?
What if you're not famous?
What if you're not a legendary chiropractor?
What if you're just not known and a bit off the radar?
Can you still be successful?
I'm going to tell you a little bit about where this came from.
I'll probably reveal some insecurities in my own life.
(00:47):
So I apologize ahead of time for those of you who think that I am the most uh
secure and amazing person in the world, the three people in the world who don't know methat think that.
uh And we're just going to unpack this a little bit.
And I think this will be helpful for chiropractors.
But I'll start from where this comes from, and my own story, my own kind of thoughtprocess being a chiropractor, and even after I close my practice.
(01:12):
And then we'll talk about what this means, what does it mean to be significant?
And what does it mean to be successful?
Now before I get into that, do want to remind you if you want a better chiropracticwebsite that is new patient focused, that helps you get more new patients from the
internet, then go to Rocket Chiro and check out the uh Rocket Chiro websites.
If you're an existing website client of mine or you are not a client of mine and you areinterested in getting more patients from Google search, from local search specifically,
(01:39):
the Google Maps, then reach out to me.
That's a service that we can help you with.
If you listen to this podcast and you're just getting started as a chiropractor or you'refeeling stuck and overwhelmed, check out my next step program.
It's a great way to go beyond the podcast, get access to me, get some more in-depthtraining and just sort of lay a really good foundation for your future success so that you
can go forward and have the practice that you want to have without all the stress andcomplication.
(02:03):
All that can be found at rocketcaro.com.
One last offer for you guys.
This is completely free, no obligation.
If you would like me to look at your website and SEO.
give you some recommendations, show you how you compare to other chiropractors in yourarea.
Go to Rocket Chiro and request a free website and SEO review.
I'll be happy to look at your stuff.
No obligation.
(02:24):
I'll send you a video.
It'll be private.
It'll be for you and for your practice.
It'll be really helpful regardless of whether we work together or not.
All right, so I'll tell you where this started.
mean, granted, this has been going on for long time, but I'll tell you where it startedmost recently.
And that is I had seen a couple chiropractors.
(02:48):
It might've been, I think it was Kevin Christie mentioned it, this like top 200chiropractors or top 100 chiropractors.
There's some sort of voting thing that's going on and it had to do with influentialchiropractors.
think Jeff Langmade mentioned it as well.
And so I saw this list and I knew I wasn't on the list.
Like I didn't think I was on the list.
(03:09):
I assumed that if I was on the list, somebody would have told me that I was on the list,but I went and looked anyway because I've seen also, I've seen lists about like the top
chiropractic podcasts that you should listen to.
And I've seen, I've been in Facebook groups and in groups where there's chiropractors andthey'll be like, what are the best chiropractic podcasts?
And it's like, I'll see this stuff.
(03:31):
And there's a part of me that's like, man, I never get mentioned in these like importantpeople lists, popular podcast lists.
I'm over 500 episodes deep in Rocket Chiro.
I've helped a lot of chiropractors.
Listen, I know I'm not a big deal.
I know that I understand that I help a small niche of chiropractors.
(03:52):
have helped hundreds of chiropractors, maybe thousands if you take into consideration thepodcast listeners and stuff like that, but
But relative to the amount of chiropractors that are in the world who uh could need helpor want help or work with other people, I know I have a small deal that is here.
But the prideful part of me that wants to be recognized and would like to be a big dealand like I do work hard at what I do is a little bit like a little hurt by that.
(04:21):
And I don't even like admitting that because it's like it's totally a pride thing.
But there's a certain
amount of like insignificance or whatever that kind of goes along with that.
And I was thinking about my time in practice and I thought to myself, you know, practicewas that way too.
Like when I was in school, there was, uh, without really any frame of reference, I justsort of thought that if you saw a hundred patient visits a week, that was that point and
(04:45):
beyond is what it meant to be successful.
And then as I, right before I got ready to graduate, I actually got connected with a few,uh
It's Max Living Now, it was Body By God then, it's like Ben Lerner's group.
And I got connected with that group.
That's all like, you know, those are chiral mills and they're like high volume.
You know, if you're not seeing 300 patient visits a week, you're not even a realchiropractor.
(05:07):
And so I got around some of those chiropractors and my, bar changed.
My idea of success was I have to get to where I'm seeing 300 patient visits a week ormore.
And otherwise I'm not a real chiropractor.
So I sort of had these bars, but I'll tell you when I graduated,
I was really sure that I was going to be great.
Like I was really sure that not only was I going to be one of the best chiropractors in mytown, like I was going to be a legendary chiropractor.
(05:33):
And I don't know where this came from.
Like nobody told me that.
It wasn't like my teachers were telling me like you're going to be great someday.
Or I went to some seminar and they were just like, whoa, Jerry's got the stuff.
You know, it's not, it's not like that at all.
It's probably my own stupidity and ignorance and pride and whatever.
But I knew for sure, like I'm going to be
They're going be asking me to go to seminars and people are going to be like, I'm going tohave a table with my name on it someday like kale or whatever.
(05:58):
You know, it's, don't know.
I just had these thoughts in my brain that this is like I was on this trajectory.
And I think that this is easy for human beings in general.
Like nobody watches star wars and thinks to themselves, like I'm the guy in the backgroundthat got randomly shot by a stormtrooper.
Like nobody thinks that they think I'm Han Solo.
(06:19):
I'm Luke Skywalker.
Like I'm
Chewbacca.
mean, I'm somebody that's important.
I'm somebody that's relevant.
Like that's how we see ourselves in stories.
And I thought about this even from a basketball standpoint, like I grew up, I was born in1980 and I grew up watching the Chicago Bulls, the greatest basketball team of all time,
(06:42):
led by the greatest basketball player of all time.
And anyone who says otherwise is just an idiot and has never actually watched MichaelJordan play.
So I watched the Michael Jordan Bulls during the nineties and I loved basketball.
Like I was pretty good basketball player and relatively speaking, no one was ever going topay me to play basketball, but I could go in any Y in the area and I was probably going to
(07:04):
be the best player.
so I watched Michael Jordan play and even my friends, like nobody watched the ChicagoBulls in the nineties and said to themselves like, man, I'm going to be Luke Longley or
BJ Armstrong or something like that.
Like nobody said that.
And for those of you who didn't watch the bulls in the 90s, you don't even know who thosepeople are.
(07:28):
Like you don't know the random people like Ron Harper or whatever who are on the bulls.
People remember Scottie Pippen.
They remember Michael Jordan.
They remember Dennis Rodman.
Like those are the people that they remember.
And when you see yourself playing basketball, you're pretending to be like Mike.
You're wearing the number 23.
(07:49):
You got the
You I would have sold everything I owned to get a pair of Jordans back then.
Yeah, it's like you're drinking the Gatorade.
You're you're you're practicing the song.
You're singing the Be Like Mike.
want to be like Mike like that.
mean, nobody says I want to be like BJ Armstrong and Luke Longley.
They don't do that.
So it's sort of natural, I think, to see yourself as the hero.
(08:13):
But if we're going to be honest, most of us aren't the hero.
We just aren't like most people.
throughout human history are not legends.
How many people have lived and died before now that you have no idea who they are.
And they might even have been a big deal within the context of their timeframe, but one ortwo generation passes and there is just a fart in the wind.
(08:40):
Most people are not going to be significant even though we see ourselves in that way.
And so the thing that I was starting to think about as far as your average chiropractor,and maybe I'm the only one that struggles with this, but it's like, okay, maybe I have to
think about success and I have to think about significant significance in a different wayso that I'm not beating myself up for not achieving something that I'm not going to
(09:09):
achieve anyway.
That 99.99 % now
You may be the point zero zero zero zero one.
You may be Michael Jordan.
You may be LeBron James.
You may be Luke Skywalker.
This may be your story and we may all be living in it.
If that's the case, awesome.
High five.
Why are you listening to me?
(09:29):
I'm an idiot.
Like listen to somebody else.
Start your own podcast.
You're great, but that's not most chiropractors.
And so
As I thought about my practice and even my practice, like I practiced for nine years.
I was a chiropractor in Belleville, Illinois.
And I feel like I was very good at what I did with that said, I don't think there was evera point where if you just went to what went to the average person that was in my area and
(09:58):
say, who's the go-to chiropractor in Belleville?
I don't think my name would have been mentioned.
I was a niche chiropractor in a, a, they took care of a
small number of people really, really well.
And I did what I did really well.
Oftentimes, my patients were off cast from the more popular chiropractors in town, becauseI did something a little bit different.
(10:21):
And maybe I that little different thing that I did actually helped them a little betterwhere they couldn't get help in a more kind of general setting.
But I still wasn't ever a big deal.
I just wasn't.
And so
I think the question that we have to ask ourselves is can I still be successful and beinsignificant?
(10:45):
Now, spoiler alert, I think the answer is yes.
Otherwise, there's nobody that can be successful other than Michael Jordan and LeBronJames.
And that's not fair.
People are successful, but we have to, we have to make sure that we're understanding whatthat actually means.
So let's talk a little bit about success and significance.
(11:05):
So I do think that success and significance, goodness gracious, that's a tongue-tie.
I wrote a blog about this, but I never actually said it out loud.
if I bumble over success and significance, I apologize.
I do think that they're tied together, but I don't think it's the same thing.
Now, some people do equate success with money.
(11:25):
And I think in a business setting, that's really easy to do.
uh I've never really considered money and success like a one-to-one.
thing, but I do think that in a business setting, it is a really good indicator ofsuccess.
Now there's always the how did you get that money and kind of whatnot.
But there are some people that think that I have money, therefore I'm significant.
(11:45):
And so it sort of gets messy.
And I think the thing that's really important to understand about success is success is amoving target.
You can't set success as legend or greatest of all time.
It can't be like goat is success, anything short of goat.
is not success.
can't be that way.
Because if you're successful, if we go back to the basketball world, if you're asuccessful high school basketball player, that means something different than being a
(12:12):
successful college basketball player, being a successful professional basketball player.
Like we see this all the time with like the NFL, which is, is you'll see really successfulcollege football players who aren't successful in the pros.
And sometimes you'll see players that aren't all that successful in college become verysuccessful in the pros.
And so
Everybody has six, you have to really understand what is actually success mean within theparameters that I'm in and also based on what I want.
(12:40):
Now we could all recognize that the greatest of all time, like that's a level of success.
But I, and I've said this with, when, with my coaching clients, when I work with them,it's usually really easy for chiropractors to see their dream practice.
Like, what does that look like?
It's often really hard for them to see what does my practice look like next month.
(13:01):
that's going to take me in that direction.
That's the thing that's harder to see.
And I think that that's the thing that we have to figure out is we have to figure out ifyou have this big grand lofty idea and goal of what success looks like, how do we, how do
we roll it back and say, what does success look like this month?
What does success look like in the next three months or the next six months?
(13:24):
And so those are things that you have to think about.
Now, significance to me is very different.
some people do think that that accomplishments make them significant, or they think thatconnections make them significant.
It could be a last name, like my last name is Kennedy, I'm not related to the importantKennedy's.
And so I always kind of jokingly say I'm related to the poor bald Kennedy's, not the richones with good hair.
(13:49):
So I'm on a different strand of the Kennedy tree that is poor and bald.
And so I don't
It's not like I would tell someone who my dad is and that makes me a big deal.
But there are people like that.
There are people that are married into being a big deal.
There are people who are born into being a big deal.
There are people who have accomplished certain things and that makes them a big deal.
(14:13):
Certain people have a certain amount of money and they think that makes them a big deal.
For me personally, and this is what I want to encourage you guys to do as far as changingyour thought about what is significance.
Significance to me has to do with irreplaceability.
That's what significance is.
It's not about money and it's not about your family and it's not about what you thinkabout yourself.
It's not even about things that you've achieved.
(14:34):
How irreplaceable are you?
Because I think those two things are connected and the reason I came to this conclusion isabout 10 years ago my dad passed away and my dad would never have been considered
successful in the eyes of the world in any sort of uh any sort of measurable way.
He was a very plain person in terms of how he presented himself.
(14:56):
He was an engineer.
think he was very smart.
Uh, I don't think he was very smart.
My dad was a very smart guy.
He was an engineer.
He was always learning.
He knew how to do a ton of stuff.
Thankfully he passed that down to my brother and I were actually surprisingly handy forrank amateurs.
Like there's, there's, my wife always says there's nothing I can't fix.
(15:17):
And so my dad was sort of just an average guy who had some pretty neat skills and he wasvery disciplined and he was.
pretty smart, but not Mensa material.
And when my dad died, though,
There was a hole that was left in my family that's never going to be filled ever.
(15:42):
And I remember sitting there at his funeral where it was probably a hundred people.
And I remember looking around and I remember talking to different people and talking tosome of my family and talking to my brother.
And I remember thinking my dad was so significant.
(16:04):
to this family.
He was so significant to the people that knew him.
Like one of my friends from high school that I actually do keep in contact with a coupleof friends from high school.
And one of my friends from high school texts me the other day and mentioned my dad that hewas, he was working on something with his car and he got stuck and he was texting me and
(16:25):
he was just like, man, I wish your dad was around because he would have known what to do.
It's like, it's not even his dad.
And it was 10 years ago that my dad passed away.
My dad was an incredibly significant person and he wasn't significant on the grand scale.
He was significant on a small scale.
And I think that that's the thing that we have to understand.
(16:47):
And we have to really, we really have to wrap our head around when, if I get stuck into apattern where I'm like, Hey, I'm not the most popular chiropractor in my town.
I'm not the biggest chiropractor in Illinois.
I'm not one of the chiropractors that somebody asked to
go on a podcast all the time or the somebody asked to go speak at an event or somethinglike that.
(17:07):
Like I'm not getting invited to Parker to speak.
And it's like, okay, if that's what significance means, then I'm not significant, butthat's not really what significance is.
Significance happens on a much smaller scale.
And if you miss this, cause if you think of it like a, like a target significance startsat the bullseye and that bullseye is your
(17:31):
Your parents, your kids, your brothers and your sisters, your best friends.
Those are the people that are going to be sad when you're gone way beyond what otherpeople are.
You know, I think about Kobe Bryant, like when Kobe Bryant died, he would, I think hewould be considered as successful and significant on, on with by most people.
(17:58):
But was he really significant?
From the standpoint of how many people now that it's been a few years since he passedaway, like there's this whole thing where it's like, you know, his Jersey and the flowers
and whatnot.
And I'm not trying to minimize the morning that people had with Kobe Bryant, but who werethe people that are just still heartbroken that he's gone?
(18:21):
It's that inner circle.
It's his kids.
It's his spouse.
It's his, I don't know if his parents are still alive, but it's parents, it's siblings.
It's his best friends.
And if you miss this as a chiropractor, if you start trying to find your significanceoutside of the bullseye, if you start looking outside of it first, like I'm going to be
significant because I'm a big deal in chiropractic or I'm going to be significant becauseall my patients are going to think I'm a big deal.
(18:46):
I want to be significant because I have a lot of followers on Instagram.
I'm going to be significant.
You are making.
Significance your significance is just inside out.
And I'm not saying that those things aren't cool and those things aren't important, butdon't get it twisted.
Your significance starts inside with the small group of the most important people who areclosest to you.
(19:09):
And so sort of this whole thing is really a dumb question because unless you've royallyscrewed up your family and if you have try to fix it, you know what I mean?
Like it's important, but unless you've royally messed up your family.
If you have kids that care about you, have a spouse that cares about you, you have bestfriends that care about you, even if it's a small, small number of people, you're not
(19:32):
insignificant.
I mean, in the grand scheme of things and like the idea of we're all made in God's imageand everyone's, everyone's significant.
mean, we could get kind of philosophical and vague, but even specifically.
There are going to be people that miss you when you're gone and you may be replaceablewith your patients and believe it or not, you probably are.
(19:54):
That was one of the things that I felt a lot of guilt when I closed my practice because Ithought that I know I'm not the greatest chiropractor of all time, but as far as these
people are concerned, I'm pretty darn awesome and their life is going to be a wreck nowthat I'm not around.
Like, I don't know.
I have a pride problem, clearly.
I obviously think more of myself than I should because it didn't take long before likemost of those people found another chiropractor.
(20:19):
Now, a few of them bugged me and I actually did see patients in my home for...
several years, that the people that just were really reluctant to go find somebody else.
And so...
But eventually they did.
I was replaceable.
But there are a few people in this world that I am irreplaceable for.
(20:44):
And that makes me significant regardless of whether my podcast ever ends up on a top 10podcast list.
So it's sort of a silly question to say, can I be successful and be insignificant becauseyou're not really insignificant.
So can you be successful and think you're insignificant?
(21:05):
Yeah, I guess, but you're, you're kind of making it harder on yourself than you, than youneed to, because you're beating yourself up for something you shouldn't be beating
yourself up for.
You're not insignificant.
And if you try to find your significance in things that are less, less important, that'skind of a rough way to go.
Which also means that if you do become the greatest chiropractor of all time, I don'tthink you should find your significance in that it's fleeting.
(21:34):
So let's talk about Chiropractors.
Most chiropractors are not successful or significant on a large scale.
It's usually a small scale.
Um, I think being successful is not.
It doesn't success is not being a legend.
(21:54):
If, and I already said that, but if you, if you, if you have to be a legend to besuccessful, then most of us are in dire straights because we're not going to be legend.
Your significance for most chiropractors is found outside of your practice.
I already mentioned that.
And you can be wildly successful and still feel like a failure if you set your bar toohigh or your goal is unclear.
(22:22):
What do I mean by that?
What I mean by that is I think it's a good idea for chiropractors when we talk aboutsuccess.
because
I think the goal for success should be to be better, not necessarily to be the best.
And I think being the best version of yourself is a great goal.
(22:44):
That's something that I tell you guys on Buffalo Bills fan.
That's something they say all the time about their players.
Like they want the coaching staff's philosophy is we want to help our players be the bestversion of themselves.
I think that's a really good goal.
I think it's a better goal than trying to make every player the best in their positionacross the league.
And if they're not that they have fallen short.
(23:05):
When I tell you guys I was good at basketball, like I found a tremendous amount of joy andsatisfaction with playing basketball, even though I was never going to get paid to play
basketball.
It's one of the few things in my life that I know for sure that I put a massive amount ofwork into and I was pushing my talents to the absolute limit.
I was being the best version of myself a lot of the time and it was great.
(23:28):
It was awesome.
I was never the greatest and I was never going to be the greatest.
I have limitations.
Turns out six four when you're in the NBA, not very tall.
And I'm not fast enough to be six four in the NBA.
I'm just fast enough to be six four in college or high school.
(23:52):
So make the goal to be better not to be the greatest.
More is not a goal.
This is another point that I want to make.
If your goal is to have more, you will always be unsatisfied, you will always be unhappy.
And even if you are wildly successful, you will be miserable.
So you can't say like, what's your goal more?
(24:13):
How many patients you see 100?
How many do how do you want to see more?
120.
Okay, now you're seeing 120.
How many see it see 150?
Oh, I'm seeing 150.
How many you want to see 200, 200 more, more, more, more, more, more.
If you want more, and that's your goal, you're never going to be happy because you can'treach more because there's always more.
(24:35):
It's a good idea to sit down and say to yourself, like, what do I actually want as a goaland be specific?
It's really, really good to sit down and say how much is enough.
Some people, there's never enough.
That's the answer.
And those people are never going to be happy.
And I'm not saying you can't ever get to the point where you have more than enough.
I think that's a great place to be.
(24:57):
That's where I try to be.
But I, what I've learned in my life, going through different times and different phases.
And now at 45 years old, I look back at my life and I realized that what I thought Ineeded, like in terms of enough is not actually what I need.
So what I would have, how I would have answered this question at 25 is not how I answeredthis question at 45.
(25:23):
And you're more you're like, what's enough may go up and may go down.
It may stay the same, but I do think it's good for you to know.
Because if you don't ever answer that question, no amount of money is going to make youhappy.
No amount of money is going to ever settle that like burning thing inside of you.
That's just pushing and pushing and pushing and pushing and pushing.
(25:44):
And when you are constantly unaware of how much is enough, you tend to sacrifice thosepeople.
that you are supposed to be significant to on the altar of ambition.
That's a shame.
Don't sacrifice significance for success.
(26:06):
And that sounds weird for people who think success is significance, but they aren't thesame thing.
You are not going to get to the end of your life and wish you had an extra a hundredthousand dollars in the bank.
You're going to get to the end of your life and wish that your family, family and friendsare there mourning.
Are they're happy to talk to you one last time?
(26:28):
Are they're missing you when you're gone?
That you meant something.
My biggest fear in life.
And maybe that's, this is kind of revealing to me as far as like this whole conversation.
If somebody were to ask me for years, if somebody asked me like, what is your biggest fearin life?
My biggest fear in life is being insignificant.
My biggest fear in life is getting to the end of it all.
(26:51):
And none of it matters.
And I realize now with my kids, you know, my kids and my spouse and like, that's where I'mgoing to Matt.
If I never podcast again, you guys will listen to a different podcast.
I'm irreplaceable with my, my, my, my kids.
(27:14):
I am absolutely replaceable when it comes to chiropractic podcasts and chiropracticwebsites and local SEO.
Even though I think that I do a bang up job.
Uh, I am, I'm replaceable.
People will find somebody else to do it.
So don't sacrifice where you are significant because you're trying to be successful andyou haven't defined even what enough is.
(27:44):
It's important.
ah Riches are in the niches.
You'll hear people say that I forget where that I think that's a Pat Flynn quote.
But uh if you're not a big deal, it's really important that you're clear on who you arewho you help who you don't help.
Don't try to be everybody's chiropractor.
Don't try to be everyone's solution.
(28:08):
Like most chiropractors who aren't a big deal, the ones who are wildly successful areusually really clear on who they are.
One of the one of the uh
uh exercises I have people go through one of the sections in my next step program iscalled know your purpose.
And the purpose of know your purpose is to help people understand who are you?
What problems do you solve?
Who are your people?
And you have to answer those questions like the section does not tell you who the answersto those questions, it just poses questions and gives you a thought exercise, so that you
(28:38):
have clarity on who you are.
Because if you're not the greatest of all time, you're not the best.
You're not clearly heads and shoulders better than everybody else.
And you're just on those amazing God's gift to chiropractors and people and human beingsand whatever.
If that's not you, which is most people, you need to start becoming very clear.
Who are you?
(28:58):
What value do you have to offer?
What is your superpower?
You know, I mentioned like Dennis Rodman, like Dennis Rodman is a really, really, reallyunique basketball player because
He didn't score a lot of points, but his superpower was rebounding and pestering people,but he was an incredible rebounder.
He had some games that are obnoxious number of rebounds.
(29:22):
He was great at it.
He's the best ever at it.
He knew who he was.
And you could actually find greatness and find success out of that becoming very, verygood at something very, very specific.
I do think that.
The niches are the riches are in the niches.
And if you're not going to be an all time goat, great, greatest chiropractor of all time,it's important that you understand who you are and that you get clear on that so that you
(29:52):
can communicate that well to your community so that when your people find you, they knowthey found the right place.
So can you be insignificant and successful?
Yes.
Uh, but I would argue that you're probably not insignificant.
chiropractors who feel insignificant are often feeling that way because they're lookingfor significance in the wrong place to challenge or one thing I want to challenge you to
(30:20):
do sit down and define success.
Uh, what does big picture success look like for you?
And then what does small picture success look like?
Um, what does success look like over the next month or two or three that takes you in thedirection of the big success that you want to
So that's important to do.
Do that for yourself.
You'll be glad that you did kind of going into the rest of the year.
(30:42):
Last thing is this little thought that I wrote down.
Be irreplaceable to the people who are most irreplaceable to you.
So prioritize the people that are most important.
uh And even the success that you have, do it for them.
Do it because of the people that are significant to you.
And when you get to a point,
(31:04):
where that success is interfering with those people, then you know that you know, you gotto keep it back in balance.
You got to rein it in a little bit.
So those are some thoughts about success and significance.
I hope this is helpful.
I hope it's it's more of a thought exercise and more of just a sharing of some thoughtswith you guys that I have been thinking about.
(31:26):
And if you like the podcast, please share it with other chiropractors.
Like I said, this is not a
popular podcast.
lots of podcasts, lots of chiropractors uh don't listen and I would be happy if they did.
If you like the podcast, you want to go the extra mile, you can leave a review in uhApple.
That would be great.
If you want to leave a review on Google, the link is on rocketcaro.com.
(31:50):
You can find our Google link there.
I'm done.
out of here.
I'm going to wrap this up.
If you want me to look at your website and SEO, request that on rocketcaro.com.
If you want me to help you in any capacity or you want to work together, reach out to methrough the website.
I will talk to you guys on the next episode.
See ya.
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