In this episode of the Rocket Chiro Podcast, Jerry answers one of the most common questions in chiropractic business and marketing: "How do I get more new patients?"
Instead of offering a simplified "just do this" solution, Jerry takes a realistic look at the challenges chiropractors face and offers a framework for creating a personalized strategy based on your goals, budget, skills, and opportunities. Whether you're just starting out or feeling stuck, this episode will give you clarity, direction, and a plan to move forward.
What You’ll Learn in This Episode:
Why the typical "just do this" advice is usually misleading
The connection between chiropractic marketing gurus and the broader "make money online" culture
Why there’s no one-size-fits-all approach to getting new patients
Why it's okay (and normal) to get unbalanced results from your marketing efforts
Why everything starts with reaching new people—and how to make sure you're doing it
The Three Big Marketing Categories:
1. Online Marketing
Websites, SEO, Google Ads, social media, email, and digital content creation
2. Offline Marketing
Referrals, local networking, events, community outreach, print, and face-to-face marketing
3. Retention
Onboarding, communication, patient experience, and follow-up systems that keep people coming back
Foundational Steps to Get Started:
Clarify your marketing message: Who are you, and how do you help?
Build and maintain a professional website
Set up and optimize your Google Business Profile
Create and maintain relevant social media accounts
Implement a simple, effective plan for gathering reviews and referrals
Key Questions to Ask Yourself:
What are my current skills?
What are my interests?
What are my available opportunities?
What is my timeline?
What is my budget?
These questions will help you decide what to focus on next and avoid wasting time and money.
Final Takeaways:
Just get started, even if it’s messy at first
Don’t take unnecessary financial risks
Test and tweak your efforts—marketing is an ongoing process
Be willing to change, but also be patient with your strategy
Most importantly, be committed to excellence in everything you do
Resources
Free New Patient Search Review: https://rocketchiro.com/chiropractic-practice-assessment
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
Coaching for Chiropractors: https://rocketchiro.com/join
Episode Transcript
Welcome to the Rocket Chiro Podcast. I'm Jerry Kennedy, and today we're talking about new patients.
Specifically, we're answering the question (00:07):
I'm a chiropractor—how do I get more new patients?
If you're expecting a simple 'just do this' answer, this episode may challenge your expectations.
The truth is, getting new patients isn't simple. It depends on your situation, your skills, and your resources.
(00:32):
In this episode, we'll unpack important considerations, your marketing options, and where to start.
(03:50):
Don't fall for marketing gurus who make it sound easy. Be cautious and set realistic expectations.
(04:40):
There isn’t one answer for everyone. What works for one chiropractor may not work for another.
(07:04):
You don’t have to be balanced. Some marketing efforts will work better for you than others—and that’s okay.
All chiropractic marketing falls into three categories (09:25):
online, offline, and retention.
(14:00):
Your foundation includes your marketing message, website, Google profile, social media, and review strategy.
Ask yourself (16:24):
What are my skills, interests, and opportunities? This will guide your marketing choices.
(18:45):
Sometimes you do things you don’t love to get momentum. But for long-term growth, play to your strengths.
(21:08):
Just get started. It won't be perfect, but comfort grows with experience.
(23:22):
Always test and tweak your approach. Take feedback seriously, but not personally.
(25:28):
Be committed to excellence. Don't settle for being mediocre—even if you're making money.
(28:55):
If you enjoyed this podcast, share it with another chiropractor. Thanks for listening!
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