I'm a Chiropractor - Is Social Media Worth It?

In this episode of the Rocket Chiropractic Podcast, Jerry explores the question: Is social media worth it for chiropractors? The short answer is—it depends.

You’ll hear a realistic breakdown of what social media can do for your practice, what it can’t do, and why not every chiropractor should treat it as a primary marketing tool. Jerry explains how to think about your time, your personality, and your goals when deciding how (or if) to use social platforms effectively.

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Topics Covered:

• Why there’s no one-size-fits-all approach to social media

• The flawed assumption that every chiropractor has to be on social

• What makes social media a potential time and money drain

• Why interaction is the most important ingredient for social media success

• The danger of outsourcing to companies that post generic, low-value content

• When social media should be a supporting player, not the main driver

• What actually works: unique content, conversation, consistency

• Alternatives to social media for attracting new patients: SEO, referrals, Google Ads, content marketing, and community engagement

• How to use social media strategically if you’re not all-in

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Key Takeaways:

• If you enjoy creating content and interacting online, social media can be a powerful tool—if done right.

• If you dislike it or aren’t willing to do what it takes to succeed on social, you’re better off focusing your efforts elsewhere.

• Maintaining basic social accounts with occasional, authentic updates is still a smart move.

• Don’t waste money on generic social media management. It rarely works.

• Focus on strategies that fit your skills, your schedule, and your practice goals.

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Resources

Free New Patient Search Review: https://rocketchiro.com/chiropractic-practice-assessment
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
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