Instagram Strategies for Chiropractors with Shakur Smith

In this episode of the Rocket Chiro Podcast, Jerry Kennedy sits down with Instagram expert Shaq Smith to discuss how chiropractors can effectively use Instagram to grow their practices.

The conversation covers everything from the basics of building a local following to advanced strategies like retargeting and messenger ads.

Key Takeaways:

• The Importance of Strategy: Many chiropractors know they need social media but don’t understand why or how to use it strategically. Shaq emphasizes that social media should be about connecting with your local audience and differentiating yourself from competitors.

• Content That Converts:

  • High Performers: Videos of treatments, testimonials, and transformational stories perform best. People love seeing adjustments, but showcasing unique services (e.g., shockwave therapy) can also grab attention.
  • Low Performers: Overly educational content doesn’t resonate unless it’s entertaining.
  • Be Personable: Sharing human moments helps build trust and connection.

• Building Relationships:

  • Reach out to followers with a personal message to build rapport.
  • Focus on a framework: Build rapport → Qualify leads → Invite them in for care.
  • Follow up thoughtfully without being pushy. A friendly tone can make all the difference.

• Paid Advertising Tips:

  • Start with a budget of $10/day for local ads to build a targeted following.
  • Use messenger ads to directly engage your audience and convert followers into patients.
  • Retarget followers with ads that encourage them to message your practice.

• The Role of AI: Tools like ManyChat and chatbots are becoming increasingly valuable for automating conversations and nurturing potential patients while maintaining a human touch.

Final Thoughts: Jerry and Shaq dive deep into the nuances of using Instagram as a tool for chiropractors, from creating engaging content to running effective ad campaigns. The key takeaway? Build genuine relationships and be intentional with your social media presence.

Where to Find Shaq Smith:

• Instagram: @ImShakurSmith

 

Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Episode Transcript

Jerry Kennedy (00:00):
All right, Shaq, hey man, thanks for hanging out with me. I appreciate it.

Shaq (00:03):
Yeah, for sure, man. I appreciate you for having me on.

Jerry Kennedy (00:06):
Dude, this is gonna be fun. I don't even care. Like I don't even care about the rest of this. I've already had so much fun before we started recording that all of the rest of this is just icing on the cake.

Shaq (00:16):
Yeah, I agree. I agree.

Jerry Kennedy (00:18):
So I do want to tell you something, that has nothing to do with Instagram or chiropractors or anything else. And that is when I was a kid, I was very insecure about the name Jerry. I felt like it was kind of dorky and not cool. And I have not felt that way in a long time until I talked to a guy named Shaq and now you, you open, you, you picked a scab and I immediately feel very uncool about my name.

(00:39):
And I haven't felt that way in a long time. So thank you for that.

Shaq (00:52):
Dude, okay, let me clear this up for you. Okay, my actual name, I'm gonna just throw this out there, is Shakur, like Tupac Shakur. So Shakur Smith is my full name, but it's just easier to remember Shaq, because everybody knows Shaquille O'Neal, so. Okay, I'm sorry.

Jerry Kennedy (01:07):
Bro, doesn't, that doesn't help me. Both of those are much cooler than Jerry. Tell me one famous rapper named Jerry. None. Well, sure. Yeah, sure. Like Jerry Rice, Jerry Stackhouse, like Jerry Seinfeld. You know, yeah.

Shaq (01:19):
Look to your famous athlete.

Jerry Kennedy (01:31):
Yeah, because Jerry Springer was popular around the time where I was like a teenager and there was a lot of like Jerry Jerry. I got a lot of that but I don't think that's cool either.
It's very white trash. Now you know what do you do. So we're going to we're going to talk about Instagram. We're going to kind of get into this a little bit. I have a thought I have a thought about this about that I want you to kind of confirm or deny whether you feel the same way about it.

(02:01):
When I was getting started as a chiropractor, there was, this was, graduated in 2004 and at that time there seemed to be this uncertainty about whether chiropractors even needed a website, which I know it sounds super bizarre this day and age, but we were sort of transitioning out of the old world into the new world. And it was like, do we even need a website? And we've gotten to the point now where chiropractors are very, very sure that they need a website, but I am very convinced having done websites for chiropractors that most chiropractors don't know why they need one. So they get one, but they don't, they've never really thought about why, and there's no real strategy as to why they're doing it.

(02:50):
They're just doing it because they know they're supposed to do it. So you probably see where I'm going already, but so now we have social media and we have Instagram, we have Facebook, we have all this stuff.

Shaq (03:20):
Man, there's a lot. So I'll start off with this. People have to know you exist. They have to know you exist. And one of the fastest and to me, to me, one of the fastest and cheapest ways for you to do that is through social media because that's where most of the attention is at right now. I mean, for any chiropractor that's even listening to this, you're on social media. I know you are, right? Like you're literally showing with yourself that social media is where the attention is at. So that's one thing is you have to go to where the attention is at in order to be recognized first and foremost. ... (continues based on full transcript length)