What's The Biggest Mistake That New Chiropractors Make?

In this podcast episode, Jerry Kennedy discusses the biggest mistakes chiropractors make when starting their practices. He emphasizes the importance of defining one’s identity and ideal patient, as well as the need for effective marketing and branding.

Dr. Kennedy argues that many chiropractors fail to clarify who they are and what they offer, leading to ineffective practices and marketing strategies. He encourages chiropractors to understand their unique strengths and target their marketing efforts accordingly, ultimately leading to a more successful practice.

Takeaways:

• The biggest mistake chiropractors make is not defining who they are.
• Clarity about your practice helps in marketing and attracting patients.
• Understanding your ideal patient is crucial for success.
• Chiropractors should focus on their strengths and specialties.
• Effective marketing requires knowing your target audience.
• Don't try to be everything to everyone in your practice.
• Your website and branding should reflect your practice identity.
• Starting a chiropractic practice is challenging and requires clarity.
• Good marketing creates a draw for the right patients.
• Utilize programs and resources to help define your practice purpose.

Sound Bites:
"Why would someone pick you?"
"What is your superpower?"

Resources For Chiropractors:
Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors
Chiropractic Local SEO: https://rocketchiro.com/chiropractic-seo

 

Episode Transcript

(00:01):
Jerry discusses the biggest mistake chiropractors make when starting their practice — not defining who they are and who they help.

(02:21):
He explains why clinical excellence isn't the most important factor in success, despite its importance.

(04:46):
Jerry emphasizes the need for clarity in practice identity and marketing, using a fishing analogy to illustrate the point.

(07:12):
He shares a personal example about disliking shoulder cases and why it's important to know your wheelhouse.

(09:30):
Jerry describes the impact of lacking clarity on practice branding, patient attraction, and marketing strategy.

(11:51):
He wraps up by encouraging chiropractors to define their purpose and mentions how Rocket Chiro and the Next Step program can help.