How To Rebrand | Sweat Equity Podcast® hosted by Law Smith and Eric Readinger | Episode 469 - ROI Podcast™ — the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric Readinger

Episode Transcript
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Law Smith (00:00):
I put my top lip like a dip, like a Zen, maybe that

(00:04):
nicotine guns hitting. Sweatequity podcast, the number one
comedy business podcast in onthe world. We may be calling
different,

Eric Readinger (00:16):
different stuff.

Eric Readinger, Fractional CMO, Producer and Head Of Media (00:18):
I hear that later,

Law Smith (00:19):
oh, yo, we'll get into that entrepreneurial,
entrepreneurial advice with realRob man, we should just start
over.

The whole never started.

Law Smith (00:29):
The whole entire podcast,

1000 episodes, we start over, not
starting now. This

Law Smith (00:33):
is episode 469, I thought you had something on the
drops there. This episodesponsored by Zep Yak, the first
search optimized AI writers, you

don't get to ask for the drops we've
talked about this. Can

Law Smith (00:49):
I have a drop please? News flash. There you go. Hey.
This AI writer is integratedwith SEO optimization. If you
want to go to zuppiac.com that'sz, u, p, y, a, k.com, promo
code, sweat. Hit the hook up,holler if you hear me, and we
got flow desk, email marketingand incogni The thing I talked

(01:11):
about on our last episodewithout a guest, where it'll
take your public data, yourstuff that's out there, it'll
wipe it out for you. Good luck.Hey, going fast, people
search.com put in your phonenumber and just see how much of
your info is just out there. Sogo to we have the link for
incogni In the episodedescription, and look, let's get

(01:32):
the party started. Honey, topic,

Unknown (01:40):
you are listening to the sweat equity podcast

for now. Yeah, well,

Law Smith (02:05):
we officially have, we're not

working the one who's been not wanting
to jinx it the whole time untilmoney's in the bank. I know what
I'm saying. It's officially bythe time this comes

Law Smith (02:19):
out, it shall be deposited or, okay, yeah, we
just don't release this. I canedit it out. That's that doesn't

change the jinx factor. Well, there's
nothing to know about Jinx, bro.Well, no, the

Law Smith (02:30):
contract signed, I've been smoking both contract
signed, it's official. Cash ison the way. Someone wanted to
buy the name of this podcast fortheir own sweat equity podcast.
Kudos to you in 2017 fortrademarking this. That

was kind of the number, oh, some

Law Smith (02:51):
people call me cool Eric. That was the kind of
plucky kind of foresight we usedto have now.

Yeah, energy to do extra. Yeah,

Law Smith (03:01):
and you renewed it too in April, I

think, yeah, just in time. And

Law Smith (03:08):
we like to go into Apple podcasts and do a cease
and desist, because it's kind offunny with anybody that had,
well, there's always, like,every six months, probably seven
different podcasts called sweatequity show up. Yeah. I mean,
maybe every year, I don't know,yeah, yeah,

but we'd

Law Smith (03:23):
like to go in and just give them a cease and
desist through Apple's legalpart of the podcast.

Apple podcast, quite easy, yeah, I can
actually do it in batches. Youcould do it on your

Law Smith (03:33):
phone while we're talking here, you know, on your
laptop. Yeah, okay, sure. It's10 minutes. I'm

not gonna now, I know. Well, now we
got to figure out the next one.You

Law Smith (03:44):
get kudos for the foresight on that and renewing
it and and I'm looking at thetrademark frame that we'll have
to hand over.

But keeping the frame

Law Smith (03:56):
while you're saying, why you're saying Don't jinx it
yet is because it happened.Let's see, two days ago,
officially, and there's twoparts to the payment, half up,
half at the half, 30 days later,yeah, and so, plus the

past, plus the past, the past for us.

Law Smith (04:15):
Oh, yeah. But

I mean, so, you know, I think,

Law Smith (04:18):
look, I I'm maybe, maybe I'm being romantic about
it, but I think it's more, Ithink it's kind of the best
story to tell, you know, for abusiness show sure of about
literal sweat equity, like weput a lot of effort into it,
kind of worked out and got nowwe can maybe reinvest some of
that into the show studio,something, You know, yeah. So I

(04:42):
think it'll be a good thingultimately. I don't love having
to rebrand, but at the sametime, we're not gonna stop
podcasting. I don't want to haveto

do my email is attached to this
podcast. I have so many loginswith Eric at sweat equitypod.com

Law Smith (04:58):
I can help you. Yeah. I can help you with you can go
to Google password, just seewhich ones are connected. Let me
be miserable about it for asecond. We'll just start
forwarding everything to a newemail now so you have me make
sure you can go through for yougot we got 28 days now I want to
launch a rocket through it. Now,if they don't pay the second

(05:19):
half, we get money for nothing.And yeah,

dire straits,

Law Smith (05:24):
no fat girls,

no fat chicks.

Law Smith (05:27):
I do have a gift for you. Oh, yeah. And so you're
gonna have to vamp, because Iput it outside. Put it outside.
Where outside this room, Ididn't want you to see it. It's
a surprise.

Oh, man, okay,

Law Smith (05:39):
you got a vamp.

Unknown (05:42):
Vamp Vamp hit some of the new names you got.

I got 15 new names. I gotta go
through and make sure which,because I want to tell you guys
right now, I'm gonna try it realhard to not talk about business
anymore. Oh, he's coming back.Okay. Here it is. It's some kind
of it's in a pillowcase. Are yougoing to present it? You unravel

(06:05):
it and I'll describe it. Oh, no,I'm

Law Smith (06:07):
gonna let you unsheath it.

Unknown (06:08):
Okay?

Law Smith (06:11):
For all your hard work, okay, this is why I was
late getting here today. Okay, Iwanted you to have something
special.

Frame,

Law Smith (06:27):
yeah, yeah, a very classy picture of me with the
picture you took in front of it.Yeah, I need to sign it. I meant
to sign it that you can hanganywhere.

No, this is perfect, because

Law Smith (06:44):
here's the deal, if you use the frame for something
else, just keep that picturebehind

it. No, no, no, no, I'm keeping it
just like this. We have a mutualgay friend who I think hates me
still, and guess what he'sgetting as a makeup. Oh, you're
gonna gift, you're gonna re giftit, baby.

Law Smith (07:00):
Ooh, that is a good oh, if you do it, if you do an
white elephant,

Unknown (07:04):
oh, yeah,
that's pretty great. I

gotta get a job. Oh, make a

Law Smith (07:12):
white elephant party just to do it, yeah, Yankee swap
or whatever.

Oh, that's, that's really great. Now
I gotta deal with this. You

Law Smith (07:19):
took the picture that is in front of my junk. Yeah? I
mean, for those listening, Erictook a picture of me or got
video of me before the specialwe he directed and produced. Is

that actually, that looks like it
could be you. Did you actuallytake that picture?

Law Smith (07:38):
Yeah, that's my bed and so I took so our friend of
the program. Why does your

head look photoshopped on?

Law Smith (07:46):
I don't know. Because, oh, I had to mess with
like photo shopping light orwhatever, filter all that stuff.
Uh huh. Try to get all theimperfections out for you. So
our frame, our friend of the

frame in front of you. What is that?
Three by 533?

Law Smith (08:05):
Centimeters by five centimeters?

Is that? Like wallet size?

Law Smith (08:08):
I don't know that picture frame. Our friend of the
program, Dean Akers, who's beenon a guest on the show, 710,
times, maybe a dozen. I can'tremember, but he sent me a
picture of the picture you tookfor my 40th birthday. Sent it to
me, and I gonna send him one. Ihave another one for him. I'm
gonna send ups or something. AndI thought, hey, you deserve

(08:31):
something special too.

Thanks for getting the big one. Is that
how big Dean's was?

Law Smith (08:37):
Oh yeah, I had to go to Michael's two for one, baby,
get that frame good.

How did that interaction go? Picking
those up?

Law Smith (08:46):
Oh, no, no, I got that at see the picture I got at
CVS in the hood. Let's just sayit's on MLK Boulevard. I mean,
and the guy who is, uh, he wasnot pleased about this, oh, I'll
bet, because black dudes do notfind gay, anything

gay funny at all. And I was like,
yeah,

Law Smith (09:05):
he couldn't find it. I'm like, I'm the poster one
that came in today. And he'slike, oh,

oh yeah, I recognize you. Because
he

Law Smith (09:12):
was like, a guy had to work the debt like the front
counter and do the photo. It'sone of those smaller CVS Can

you turn that over? No, I'll turn it
over. No, I

Law Smith (09:23):
didn't think about your kids having to see that. So
I don't know

it's, don't think, do you technically,
it's

Law Smith (09:30):
not, well, I'm a man.

I'm 40. Can't have that my house.
Man, I

Law Smith (09:33):
keep, I keep meaning to say that on stage and just
blurt it out for no reason.

Yeah, all right, well, you'll

Law Smith (09:40):
forget. Well, you're You're welcome, even though you
didn't say thank you, but it'sfine. Doesn't hurt my feelings.

You know, let's be honest, it's like
a prank. What? That's me. Thankyou for the prank.

Law Smith (09:56):
Prank. You can put something in front of it that's.
So that was my back like, ifyou're like, I'm not doing you
get a frame you.

I will think of a creative way you
turn this around on you. Somehowyou have a $35 frame. This will,
this will be a thing. We do this
all. I will figure it out. Thiswill be a great clip.
I know you won't even coming.Cut it up. It's coming, baby,
it'll be out of nowhere, andyou'll be like, I can't believe
it happened then. Oh, you

Law Smith (10:24):
want prank wars. Is

that what you No, no, no, no, this

Law Smith (10:28):
is a gift. If you prank me, you're the one you
shot the first shot. You'rebreaking the treaty.

No, what treaty? This is a game.
Broke the treaty with thattheft. That's not a gift, the
Trojan horse. It's something

Law Smith (10:41):
for you to look up to. That bother physique. I
don't

even want to pick it up and move it
out of here. I'm gonna leave itright there, all

Law Smith (10:52):
right. Well, I'll sign it, and I'll, when I sign
it, I'll move it somewhere. Um,so back to rebranding the show.
Right? That was worth the $35

Jesus Christ, no, I gotta double that.

Law Smith (11:06):
That was worth the $3,500

you wouldn't get it. It would be
what I spent on the Never mind.I've said too much.

Law Smith (11:15):
You got some names. I got some names. Now, you know,
we definitely, if anybody hasn'trecognized you, did also come up
with the logo of a dick

necktie. Man, my greatest work of all
time.

Law Smith (11:28):
It's a very good combo, really, kind of shows
what this show is about, yeah?And it's really good, because
people don't get it at firstever. And then I go, it's a dick
and a tie. And they go, see thelittle Oh. And then that's kind
of, it's like the FedEx arrow.It's kind of a wink. Yeah, it's,
it's Toyota. Have you seen theToyota logo? Is all the letters

(11:50):
of Toyota all mixed together?I'd like to blow people's mind
with that one. Or the Twitterbird was the golden ratio
perfectly done. Oh, yeah, thatone's, I'm saying yours is on
top, like those, oh yeah, thatlevel, for sure. Amazon, A to Z
smile, yeah. What else? Pepsi'sGolden Ratio. I'm drawing a

(12:14):
blank on the others.

All right, first name idea. We've
talked about it before. Just TheTips,

Law Smith (12:21):
just the tips. Okay, okay,

I want to ping pong them back and
forth.

Law Smith (12:26):
We can do that. I got it, um, well,

I've got some that kind of go
together. So you I've got do itas we go. I've got a joke

Law Smith (12:33):
ones and real ones. Oh, we're

supposed to
do real ones. I don't know. Ijust was like, just the dips is
a real one. Okay,

Law Smith (12:39):
that's not bad. I think that's been done a few
times. I

definitely feel like I googled it not too
long ago.

Law Smith (12:47):
I've definitely seen a show called that. But what
about we just call it swaquiti.

I was yeah, that I didn't write
that down, but we call it likeschwechwitty. To add the letters
into the shit my email,eric@sweatcody.com

Law Smith (13:05):
sweat equity Part Two or something.

Yeah, the deuce the Yeah.
Equities, revenge, sweatiest

Law Smith (13:13):
equity. Yeah,

sweatier. Mm hmm. Sweater equity.

Law Smith (13:17):
But we lose the search on that. But I just think
it would be funny to go likesweat equity. Junior, yeah, dr,
sweat equity.

You want to buy that one? Reverend,

Law Smith (13:27):
I did look up some trademark. We definitely

should wait to release this until after
the money comes in.

Law Smith (13:32):
We'll do that'll be bleep it out Thursday, probably,
if not sooner I would. I thinkit gives me an estimated date
that's way further than itactually will be. I should hope
so. I

thought That's so stupid.

Law Smith (13:46):
It banks your gum. I wired, oh, that's gonna take
five days

for the supercomputers to change one
number to another number. Like,yeah, here's

Law Smith (13:55):
another, here's another. Cool one. Um, I paid
off a credit card, and then Igot something. I tried to use
the credit card later just toget groceries, and I was like,
Nah. I was like, There's nothingon here. I just, I literally
just paid it yesterday, lastnight or something, and it's
like, I got something in themail. It's like, we got to
verify that payment. And I'm

like, This doesn't seem like something
you would do. So no, I'm notcounting it. I'm pretty

Law Smith (14:19):
good about it. And it was like, one of those things
where it was like, I've nevereven heard of this, not ever,
and

Unknown (14:24):
I fucking find ways. But they took lay. They sure
took it. They took it right out.And they're like, we're just
gonna hang on to this for asecond. Then they get their
fractions of a penny off of yourfucking whatever money, and it's
just fucking gross. I'm

Law Smith (14:35):
never signing up for a Columbia CD 10 pack and
getting a credit card again.Yeah, we'll do snake Well, let's
do a snake worker kind of thing.I'll do follow up, follow up,
follow up, dog, follow up, yourass.

Unknown (14:54):
Okay, dude, do you

Law Smith (14:56):
they're all They're all part of one.

Unknown (14:57):
This is how we're too similar. Okay, so my second and
third business in the frontparty, in the back, that's
pretty good business in thefront party, in your butt. I
went right to going into yourswas the second one of yours was
going up something's butt,right?

Law Smith (15:16):
Follow Up Dog. Follow

up your ass. Oh, third one, sorry,
swallow up your ass. So thenthey go,

Law Smith (15:23):
I got pretty high. I was like, Yeah, that's a good
one. Oh, and

then the next one, I'm sorry, party
up your in your butt. Well, wecould, that's it. Eddie Murphy

Law Smith (15:32):
song, put a dinosaur bone in your butt. Yeah, when he
was when Eddie Murphy was like,had Rick James doing his
production, and he was doingsongs. He was a legit musician,
pop star, and he has a songthat's just all about putting
stuff up your butt. Okay, poopthat chicken. Bottle up your

(15:56):
butt.

You never heard that. You played it
for me one time I was

Law Smith (15:59):
it's, oh, man, if you have kids under the age of 10 or
I know that's

what it was. I remember thinking,
wow, I should

Unknown (16:05):
not be playing for this all the different things

you can stick up your ass, well,

Law Smith (16:12):
it's up your butt. It's, doesn't matter if it's,
it's not even a sexual like,it's not that. It's like, just
funny, doesn't it

do with that? But thinking, Oh, I
should stick stuff up my button,and you're at the emergency
room. How did this get in here?Well, yeah, you remember Eddie
Murphy back in with James? Yeah,yeah, dad. Um, you got the
social worker you got to talkto. How

Law Smith (16:37):
about circle back dead. Ass up.

It's fun. Yeah,

Law Smith (16:44):
I was trying to find all the terms I hate in
corporate speak,

okay, that we would never call it
that. No, no, these

Law Smith (16:53):
are joke ones. Yeah,

Coach Red's courtroom. Okay?

Law Smith (16:57):
That that could be something.

Unknown (17:01):
You want to be a judge, you could be the bailiff. Oh,
great, great. I

love Night Court. And we have people
zoom in and what if

Law Smith (17:07):
we just call it Night Court? That's probably taken but
there's gotta

be a Night Court for there's gotta
be a go. X Men,

Law Smith (17:22):
I called John Larry cat. Dibs. Shit. You don't know
any of the other cast members.

Bull,

Law Smith (17:31):
they well the real names, but they try to bring it
back.

It's on Peacock, yeah, with, like,
all the same people. Harry,

Law Smith (17:39):
I like Larry cat because he got paid in coke,
like his first acting gig orsomething. It's

pretty cool. There's

Law Smith (17:45):
a story making the rounds. Now, about it, all
right, you go, Okay, that's agood fantasy draft.

Eric and law colon, butt stuff.

Law Smith (17:55):
Or up your colon,

colon, spelling colon out. Just put
Colin. Colon, butt stuff, yeah.And then, okay, this one might
actually really, hold on, thisone might actually, I

Law Smith (18:09):
didn't mean for you to take hours on this,

B, U, T, stuff,

Law Smith (18:16):
oh, but stuff that's not bad, right?

That one, I'm actually kind of like,
okay, okay, but stuff, lookevery man, we just say it like
that every time. It's the buttstuff. And

Law Smith (18:27):
let's be very clear, we've done a lot of branding
projects for companies and a lotof rebrands for businesses. And
when you're doing brand naming,and you need to come up with a
name, not everything sunk right?The names that don't make it. We
can use the slogans. We can usefor copy. There's other things
we can do with that, that kindof, those kind of good, good

(18:49):
ideas. They don't have to bedone. Yeah,

all the butt stuff.

Law Smith (18:51):
Yeah, there's a lot of butt stuff.

We use that but stuff.

Law Smith (18:55):
So my, my least favorite phrase in the business
world, I need it yesterday. AndI was like, needed bad
yesterday. That's, this isterrible,

but I was just trying, you did it, I
needed it yesterday. Got

Law Smith (19:11):
it, got it, got it yesterday. I don't know, but
that's my least favorite phrase.

This could have been an email. Well,
those are funny

Law Smith (19:19):
sometimes, because I think there is one called that I
try to look up some chartables,100 list, um, I do have some
real pitches. I've

got one for the younger crowd, the
skippity sigma pot, no cap.

Law Smith (19:35):
Yeah, you know what? Nothing's better than 40 year
old guys trying to do like youngkid lingo, couple years late.
What

are you talking about? Hmm,
what did you say? Such an OP,bro,

Law Smith (19:46):
you got rid of this dude.

Okay,
that's so hilarious. You're soI'm the one who's in the best.
You got another one.

Law Smith (19:56):
CEO. You.

A CEO podcast.
You gotta say the whole thing,that's it. Oh, yeah, with
podcasts at the end, does He

Law Smith (20:09):
Ho show? CEO ho show,

esoteric reflections with baldy and gray
pubes.

Law Smith (20:18):
Oh, that's pretty good. I've just for men, my
pubes, I don't want to lie toour audience. I guess I could.
Oh, could I just for a minute?Just it looked all, what if I
had all like Magneto hair, likelong silvering,

yeah.

Law Smith (20:36):
Like I got a blowout. I

asked my bangs, I asked my

Law Smith (20:41):
poly lesbian barber on Monday if she would shave my
pubes one day, and she should dothat as a business. And she does
that go. She was like, I woulddo it, except people would come
in for Jays. And I was like, Ohyeah, yeah, that would that
wouldn't work, yeah. But I wouldlove, I tried. I did. I tried to
shave, like, the taint asshairs, because it's kind of

(21:05):
getting wild,

doesn't it rub against your legs and
shit. It did

Law Smith (21:09):
at first, but I got in there, but

now it's like a what I had neither
in between your No, I had to getlike,

Law Smith (21:15):
die, died on my back, holding my legs, my ankles above
my

not worth it, and just try to, like,
not worth

Law Smith (21:23):
it, yeah, no, dude, I'm getting like, I mean, this
ass is so big, the crevice getstight, and so all that the long
hairs, I don't want any debrisin

there. What? Wash it good,

Law Smith (21:36):
I do. But you take a dump, and if you got long guys,
it's catching toilet papersometimes, you know, just

the who farted podcast, the $69,000
podcast, oh,
my god, pyramid. I

Law Smith (21:49):
wrote that down and crossed it out. Pyramid.

Did you put pyramid on the end? I
was thinking, $64,000 pyramid?Podcast,
I definitely wrote it down atone you wrote $69,000

Law Smith (22:00):
Yes? No, I swear to God, I was looking at game shows
to play

off of, oh, my god, please find that

Law Smith (22:09):
I wrote it. It's on my Live Scribe. Oh, that's

so creepy. This one just says
Supermarket Sweep,

Law Smith (22:17):
man, we wear sweaters. Yes, sweat. Get

those yellow name tags.

Law Smith (22:25):
I had some other ones. Don't do

drugs without me. Podcast. And last
one, I was podcast on steroids.On steroids, yeah,

Law Smith (22:35):
but then when you got to do roids, you do you do it.
No, you have to do it too. No,I'll

be the control group? No. Everybody
else is the control group. No,no. We did he way. Funner for
me, if you just did it,entrepreneur

Law Smith (22:47):
shit, I think was one I had. I was trying to play with
the word profit, like the CNBCshow with Marcus Yeah,
lemononis,

the profiteers, something

Law Smith (23:01):
like, yeah, profiting. I couldn't figure it
out, obviously. Well, you know,how much do we want to spend
time on this bit? I mean, it'skind of the whole show at this
point. Well, we got a lot out ofit. I did look up some that I
don't know if I should put onhere. Oh, Molly, I'm gonna have
to save a few for after. What doyou mean? Well, I looked at the

(23:21):
if there's a trademark on them,some, you know, I went on the
government site.

What are you Oh, you're
worried that it's gonna getscooped up.

Law Smith (23:30):
I mean, why? Why put it out there? Plus, you know, I
don't want, I don't want myfeelings hurt on air for a real
one. I had, like, bajillionairesas a real name, okay? Or
gazillionaires, Brazilian airs,$100,000 millionaires, okay? I
like that phrase, greed is goodbecause I was watching Wall

(23:54):
Street, yeah? No, I was tryingto play with this. What's an old
school business term, right?Like, what would you think of JD
Rockefeller, or when you'vewatched Citizen Kane, I like old

(24:16):
school business terms sometimes,like, tycoon,

okay, coffee's for closers magnet.

Law Smith (24:26):
What is a railroad magnet

with a magnet? Yeah.

Law Smith (24:32):
Moguls, good, but it's kind of used. Big wigs, fat
cats, big shots, okay? Mavens,no, guys, if you're wondering
what the creative process islike, rocket through it. This is
the part where I'm throwing justwords that are fun that I didn't

(24:54):
finish as a name, yeah. Butsometimes you go, you can ping
pong off of that. Oh, here'sone.

Unknown (25:01):
Might be looking at me like that. Here's one good point
to me.

Law Smith (25:04):
There's, there's got to be a podcast called this.
I've been smoking dope tosubreddit, both of our favorite
subreddits, talk to me like I'mfive, okay, because or explain
to me like I'm

five. That's what punished me. Like
I'm five,

Law Smith (25:20):
no, but we have to ask everybody to explain
everything to us like we'refive,

and we dress like five year olds and
have giant lollipops in ourhands. Oh,

Law Smith (25:28):
okay, well, I didn't know it was gonna get Fogle
weird, but yeah, we

throw a fit.

Law Smith (25:34):
I was trying to do a bit about, you know, the
celebrity or, you know, thepedophile Hunter shows on
YouTube. We need a celebritypedophile Hunter Show on NBC,
where they go after, like KevinSpacey, Oh, I
thought the celebrity was doingthe hunting No. And then that,
well, that'd be cool to be cool.And then I was single, your
ghost hunting show, StevenSeagal, and they could just go

(25:55):
pedophiles. They
could just go after Dame Jane,God, I can't talk today, Dame
Judy Dench, and like the ghostshow that

you're telling me, they don't find it.
Wait, what do you mean? What arethe who's

Law Smith (26:07):
there's, oh, maybe it was a different ghost show, or
someone else told me about it.Those ghost shows were all the
same. Or they're like, there's,there's spirits in this
building, and then they neverfind anything. But they made
plenty of

shit, dude. Okay,
you know what? I mean, I'vewatched way more than you would
believe. There's

Law Smith (26:22):
ghost hunting shows, and sometimes they don't find it
Sure, yeah, they could just goafter. I was trying to think of
who's the most belovedcelebrity, I was like, Dame Judy
ditch probably what that's deadthat? No, that would be the
celebrity pedophile Hunter. Isshe dead? I don't know. Ruth
Bader Ginsburg's dead. You

were talking about ghosts.

Law Smith (26:41):
I was trying to make it. I botched this pitch so bad
I want to launch a rocketthrough

it. Celebrity time. It actually made
sense this episode. Celebritypedophile
Hunter rockets.
Celebrity pedophile I mean, Ithought you need to go back to
that's a joke. Idea of that's ajoke on stage. Not Jane, no, it
needs to be an old badasscelebrity pedophile likewood at

(27:10):
90 Stephen skull, that's what Isaid. Hunting. Did you hear me
say that earlier?

Unknown (27:15):
No, no, you

didn't hear me say that? Okay, stop. I
did for real,

Law Smith (27:20):
because I was like, you're an idiot.

You don't know how to talk. That's,
that's first one. I

Law Smith (27:24):
said, that's the monolog in my head. Yeah, but
I'm tripping over words. Man,it's a CBD. I'm so high on CBD,

That's so creepy.

Law Smith (27:33):
I thought, you like, explain to me, like, I'm five,

don't you? I do subreddit, um, and

Law Smith (27:40):
we got the all subreddit going right right
there. Well,

yeah, I feel like I don't even know if
I'm still subscribed to it. Ifeel like I saw like I kept
being like people asking like,stupid questions. Explain to me
how do taxes work? Well, thatone, just don't post that one
publicly, like Google.

Law Smith (28:02):
I like actually seeing those, because how many
people want the answer to that?And you're like, wow, okay,

it's okay. Think of something
stupider. I don't know. How aredog babies made? Explain it,
like, up five. Oh, tell me,right? I don't know. Tell me.
Well, I told you I unsubscribedfrom the subreddit, so I don't
know either, but I'm just sayingthere's a lot of stupid shit out
there. And

Law Smith (28:24):
I don't I this one I thought might be good, kind of
funny, but it is kind of slangfor right now, try hard. I don't
even know if you know that one,but the kids will call you a try
hard if you like, show effort insomething. And I'm like, I like
that? Yeah? I try hard, yes,you're not him, and then try

(28:45):
hard, like hard penis,

yes, thank you. But the you're not
him, podcast, you're

Law Smith (28:53):
not him. Oh, he is him.

I am him. No, I said it right,
yeah, you're not him. He GotGame? No, that's the thing kids
say. I know when they think likethey're, like, trying to put
kids in their place, they

Law Smith (29:06):
say they're not. Am they say it on SportsCenter.
Well, there

you go. Um, I've watched Sports
Center, and so it's

Law Smith (29:13):
gotten better when they when they had scam in the
morning, and I'm like, it saysscam with a colon in the middle,
because all they did was reportNew York and like, la shit. It
was like, Who? No one cares thatyou have an LA studio,

right? Not one size of an airplane
hangar.

Law Smith (29:32):
Yeah, you show like the Santa Monica Pier. You guys
are 20 miles from

that. There's a lot of tapping going
on over there. What are double

Law Smith (29:41):
clicking my mouse? Girl,

scrolling hard. Scroll so hard. No, I
scroll so hard. Podcast,

Law Smith (29:51):
I thought win, win, win would be funny if we did an
office podcast. Sure. Touch thebase. Touch base. It's not bad

touch the base,

Law Smith (30:07):
or just touch base. It works. But I'm just trying to
get a show for a dick, right?8020 is a real one. I thought
would be good, because that kindof exists everywhere. It's first
thought of like kind of in thebusiness world, professional
world, but the 8020, ruleexpands way beyond that. If we

(30:28):
did just

the tips, we just take the triangle
on the end of it and just hangit off the side, like this
triangle here, and just rotateit down, but the tips cut off.
Yeah. So that's done, yeah,

Law Smith (30:44):
I think that. I think there is a show called that.

Oh, dude, this circumcision, this
one. I used to say this,

Law Smith (30:52):
this one I need your help with. But I was trying to
go, this is a good phrase touse. You know, my favorite word
is girthy, because it's nottechnically a bad word, right?
Yep, it's fun. It's fun. I wasthinking, Okay, we need
something about progress us, youknow, either business progresses

(31:15):
or gets better, you know, thecause in the continuous
improvement kind of thing. Andthen I was like, What about
grower? Not a shower show or

Unknown (31:27):
something like shower, yeah,

Law Smith (31:29):
it'll spell, you have to put a dash between the, like,
E and W. But like, I was tryingto play with growth. Grower not
a show, because you like to talkabout a little bit of the kind
of human personal growth stuffas well. Yes, and like, I was
trying to play with, grow, showor something like that.

I don't hate the I could much
better visually, I think, thanit is audibly. That's

Law Smith (32:00):
why I was like, I need your kind of input or
creative help on that, becausekick that one around for a
while. See, yeah, there'ssomething funny we could do
there that would have would besticky if anybody heard the
name, you know, let's see yourmother's a cunt. Now,

Unknown (32:21):
that's not a good one. It's okay.

Law Smith (32:26):
How about EBITDA? I know you'd hate that. So fun.
Yeah, earnings, before interest,taxes, depreciation,

and I'll talk EBITDA. I did think
for

Law Smith (32:41):
you of a coach one, uh, huh, how about PE ratio?
It's a business term, okay, uh,this one would be a funny PP
ratio.
Well, I was going PE coach, but,oh,
profit, earnings ratio, yes,

Unknown (33:00):
I got it. Um,

Law Smith (33:02):
I was thinking that, how about this one would be kind
of funny, but you'd have, Ithink it'd be funny red. I was
thinking of Bj Upton. What doesBJs nickname stand for? Boss

Man Junior.

Law Smith (33:15):
So what if we just had boss man's? What? Just call
it boss man's,

Okay, boss man's, because it'd be boss
men, yeah, yeah. It's

Law Smith (33:27):
kind of a funny. It's,

I do, like, just I like, boss
man's. It's kind of, it's kindof witty. We're the boss man,
yeah, we're the boss man. What'syour podcast called boss man's?
Yeah, we say we're the bossfans. Why? Why is it called that
we're the boss man's becausethat's what we are. Yeah? Like,
you always use it incorrectly,right? Never. And they're like,

(33:49):
you're in charge. And then somegirl will come boss man, don't
you understand? Some girl

Law Smith (33:53):
who loves reading comes up and she's like, isn't
it bossman? And you're like, whydon't you get back in the
kitchen, sweetie. It's calledthe boss man's Yeah,

it's on the short list. Okay,

Law Smith (34:07):
wow. I'm glad I pitched that one.

Unknown (34:08):
I almost didn't. It's fun.

Law Smith (34:11):
I don't think I have any other ones that I want to
say out loud. Man, I asked chatGPT just to get a jumping off
point for some of these. Man,still, shit is not witty. I'll
tell you that, huh? It gave melike, here's a bunch of dad
jokes. What
I didn't ask for that, huh?

I mean, maybe it's a step ahead
and we're not even

Law Smith (34:37):
realizing it outside the Harry box. Hey, yo, that's
been our episode. Had to leaveon a high note. You.

(35:10):
You got time for real Scrabble.

I only play one way now

Unknown (35:19):
online, I.

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How To Rebrand | Sweat Equity Podcast® hosted by Law Smith and Eric Readinger | Episode 469

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}How To Rebrand | Sweat Equity Podcast® hosted by Law Smith and Eric Readinger | Episode 469