DESCRIPTION:
Staying in your comfort zone is the enemy of success. On today's Roots of Success, Tommy dives into a revealing conversation with Jason Cromley, who dishes out the hard-learned lessons from growing Hidden Creek Landscape. They've soared from $12 million to $21 million in revenue but hit a ceiling they couldn't crack. Discover how embracing discomfort, making critical personnel shifts, and prioritizing open feedback loops are transforming their journey towards sustainable growth.
THE BIG IDEA:
Genuine relationships and efficient operations drive profitability.
KEY MOMENTS:
[00:00] Started business unintentionally, approaching 27-year anniversary.
[03:33] Consistently reinvesting profits for business growth.
[08:49] Hosting events boosts company pride and exposure.
[12:38] Networking and learning, open-mindedness required.
[16:35] Growing complexity creates communication challenges as we scale.
[21:45] Open Town Hall; feedback rewarded with cash.
[24:23] Encouraging accountability and feedback enhances success.
[27:36] Executive Coaching catalyzed new personal growth.
[28:50] Supporting and valuing employees as a family.
[32:28] GROW: facility tour, team presentation.
[36:11] Facility is efficient due to thoughtful design.
QUESTIONS WE ANSWER
What are effective strategies for growing a landscaping business?
How can town hall meetings improve company culture and communication?
How do you set and achieve financial goals in a small business?
What are the benefits of attending industry events for small businesses?
What are the key challenges in scaling a landscaping company?
How important is feedback for business growth and development?
What are the best practices for reinvesting profits in a business?
How can middle managers and frontline staff benefit from educational events?
Why is personal and professional growth crucial for business leaders?
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