In this episode of Roots of Success, Chris Psencik sits down with Jeff Margulies, owner of Good Earth Landscape in Colorado's breathtaking Roaring Fork Valley. Jeff shares his journey from a finance career in Boston to building one of the region's powerhouse landscape companies — despite daunting challenges like high costs, seasonal constraints, and retaining top talent in a resort market. Discover how Jeff's business philosophy combines performance with a deep love for the environment and learn about the creative culture-building strategies that have shaped Good Earth into a thriving team. Whether you're searching for inspiration, growth tactics, or a unique business story, this episode offers practical wisdom and a glimpse of life where work and nature meet.
THE BIG IDEA:
Culture conquers challenges
KEY MOMENTS:
[04:55 Interview Journey and New Beginnings
[07:14] "Building Good Earth's Revival"
[12:14] Landscaping: Unique Challenges & Dynamics
[15:17] "Landscaping's Love-Hate Reality"
[19:17] "Balancing Lifestyle and Housing Costs"
[22:13] Building Connections, Valuing Field Staff
[24:44] Gratitude, Work, Cookouts, Mountain Biking
[30:07] Creating Opportunity, Changing Lives
[32:14] Navigating Opportunities and Focus
QUESTIONS WE ANSWER
- How do you start and grow a successful landscaping business?
- How can someone transition from a background in finance to becoming a leader in the landscaping industry?
- What made the Roaring Fork Valley and Aspen, Colorado, appealing to teams when relocating?
- What were some of the major challenges faced when taking over another person's company?
- What unique challenges does the Roaring Fork Valley market present when it comes to hiring and retaining employees?
- How does can a leader approach building a strong company culture?
- What are some examples of their team-building activities?
- In what ways does the seasonal nature and high cost of living in Aspen impact the company's operations and staffing?
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