Sales and Cigars

Sales and Cigars

How do you increase sales in your organization? Host Walter Crosby sits down with cigar in hand and has growth minded conversations proven to boost sales. Crosby sets the table by identifying areas where you can excel by first acknowledging the misunderstandings. Like every great sales person he takes time to reflect, strategize and execute. Sit back, listen in, and puff that cigar because Walter Crosby will light you up!

Episodes

May 6, 2025 32 mins

Welcome to Sales & Cigars, the sales podcast where the only smoke we blow is from cigars. On  today’s episode, Walter is joined by returning guest Nate Tutas to explore a concept Nate calls  the "core four." This framework is designed to help entrepreneurs and business owners scale  effectively while avoiding the common pitfall of chasing shiny distractions. The episode is a  candid conversation about strategy, focus, ...

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Changes are afoot! As I mention at the top of this episode, we’ll be moving to a bimonthly schedule and trying to live by the ethos of “quality over quantity”. You’re going to see a more nuanced, dual perspective between sales leaders and the CEO’s who need them. I can’t wait to show you what we have in store over the next few weeks.

 

Today’s guest Jason Abell (Pres...

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🔥 STOP WASTING MONEY ON MARKETING PLANS THAT COLLECT DUST! Get your FREE Strategy Guide now at https://helixsalesdevelopment.com/free-story-guide

Had an incredible conversation with Kelly Schuknecht, founder of Two Mile High Marketing! Kelly shared her inspiring journey from publishing to marketing, and how being laid off became her opportunity to launch her dream business. What struck me most was her ins...

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🔥 NAIL YOUR SALES PROCESS: Get your FREE Strategy Guide now at https://helixsalesdevelopment.com/free-story-guide

Ever wonder what "playbooks" and "battle cards" really mean in sales? Walter and Ed Marsh break down these confusing industry terms that many VPs misuse. They reveal why most playbooks collect dust (hint: it's not the content) and how properly developed battle cards give your team crucial comp...

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🔥 MASTER THE PITCH DECK: Get your FREE story guide now at https://helixsalesdevelopment.com/free-story-guide

Sergio Yankovenko shares powerful insights on creating winning pitch decks that actually get funded! Hear how he helped a client secure $3 million after an all-night session crafting the perfect presentation. From understanding your audience to highlighting the right metrics, Sergio breaks down the...

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🔥 SECURE YOUR BUSINESS: The Essential Guide to Cybersecurity & AI for Small Businesses! Get your FREE strategy guide now at https://helixsalesdevelopment.com/free-story-guide

I sat down with Jeff Roberts to tackle the growing cybersecurity threats facing small businesses today. We break down why small companies are prime targets for hackers and reveal simple yet powerful protection strategies you might al...

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🔥 FINALLY! The Secret Blueprint to Turn Cold Leads into Hot Sales! Don't miss out - snag your FREE guide now at https://helixsalesdevelopment.com/free-story-guide

From high school dropout to successful medical device sales and geofencing expert - Ernesto Cullari shares powerful insights on modern marketing strategies. Get the inside scoop on how location-based advertising is revolutionizing small business...

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FREE GUIDE: Transform Your Cold Sales Into Hot Leads! Grab your blueprint at https://helixsalesdevelopment.com/free-story-guide

From unemployed musician to successful marketing firm owner during a pandemic - Ben Albert shares his raw, unfiltered journey of building a 6-figure business in just one year. Get actionable strategies on creating magnetic content, building genuine networks, and becoming the cente...

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Check out the FREE blueprint at https://helixsalesdevelopment.com/free-story-guide - Your fast track to communication that converts!

Pro speaker Danny Brassell exposes the raw truth of powerful communication: Your most profound messages emerge from vulnerability, where imperfections transform into your greatest storytelling strength. It's about showing genuine humanity - not performing, but connecting. Learn how the m...

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Ready to Build a Rockstar Sales Team? Discover Proven Hiring Strategies Today! 🚀 https://helixsalesdevelopment.com

Former Air Force Academy linebacker turned sales expert Wes Schaeffer shares hard-hitting insights on building elite sales teams. From military discipline to sales leadership, get real talk on why most sales training fails and how to fix it. This episode is packed with practical wisdom on recruiting, co...

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Stop wasting money on underperforming sales hires. Join the Sales Hiring Secrets LIVE on Jan 28th & transform your team! Secure your spots now: https://events.helixsalesdevelopment.com/sales-hiring-secrets-invite

Join me for a candid conversation with Geoff McDaniel, a business development powerhouse who shares his journey from restaurant owner to sales leader. Geoff reveals the mindset shifts and strateg...

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🎯 Ready to unlock a hidden benefit of writing your business book? Join me and publishing expert Rodney Miles for a smoke-filled conversation that will transform how you think about authorship.

Discover how successful entrepreneurs gain unprecedented clarity and refine their methodologies through the book-writing process. Whether you're a seasoned business owner or an industry veteran, unleash the expertis...

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Want to know why most sales accountability programs fail? In this conversation with sales expert Melanie French, we dive into why your sales team's accountability system isn't working. You'll discover the two critical elements that make or break accountability, why traditional approaches backfire, and how to implement a system that actually works without destroying your culture.

👉 Want proven accountabili...

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Curious about the secrets of successful digital marketing? Ever wonder what really happens behind the scenes at marketing agencies?

In this conversation with Dave Kryszczak, founder of Spartan Digital, we pull back the curtain on what actually works (and what doesn't) in digital marketing. You'll learn:

  • Why high click rates might be lying ...

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Want to close more sales? 👉 Get the blueprint to transform your customer relationships at https://TheSalesIntegrator.com

Watch what happens when you ask your customers these 5 game-changing questions. A 5 question framework that helped countless businesses boost their recurring revenue by 10-30%. Perfect for distributors, contractors, and anyone in repeat sales.

Top takeaways:

  • Read more
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Accelerate your sales results with proven strategies from industry veterans. Take your team to the next level with our Sales Velocity program for 7 days only: https://magnet.helixsalesdevelopment.com/sales-velocity

Want to know how a solo entrepreneur turned his industry expertise into a major tech company acquisition? Ross shares his journey from being an equipment finance broker to becoming a vital part ...

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Ready to scale? Join our 7-day Sales Velocity program and receive exclusive bonuses. Sign up today! https://magnet.helixsalesdevelopment.com/sales-velocity


The million-dollar mistake most salespeople make isn't their pitch - it's misreading who actually makes the decisions. In this conversation with CEO Sales Strategies’ Doug Brown, you'll discover why traditional sales approaches fail with modern buyers ...

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In this episode, I sit down with Aurora Winter, an award-winning author, and a successful serial entrepreneur.

Join Aurora Winter as she reveals the neuroscience behind effective communication and storytelling. Learn how to craft messages that captivate, connect, and convert. Using real-life examples, Aurora shares how a "million-dollar message" turned a struggling business into a multimillion-dollar succe...

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Are you struggling to hire and retain top salespeople? Is your sales team missing revenue targets? Head to www.helixsalesdevelopment.com now.

Helix Sales Development's Walter Crosby gets candid on communication - the root cause of most problems. 

From upfront agreements to being open, honest, and empathetic, a real-life example that will make you rethink your approach.

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In this episode of Sales and Cigars, Walter Crosby sits down with Isaac Mashman, founder of Mashman Ventures, to dive deep into the essentials of personal branding and its unique power in today’s digital marketplace. 

Isaac shares insights into the often misunderstood book The Prince by Niccolo Machiavelli, explaining how its lessons on influence and relationships can inform authentic branding. The discuss...

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