I recently recounted through the timeline of all of the business and product attempts I've made... Here's a recap of my second 17 tries

Here's a recap of my second 17 tries...

Buckle up, this is Part #2 of my 33 product failures journey!

(Alternative Title ‘The Obstacle is the Way’ #2)

Hopefully, it's cool me taking two episodes to share my actual journey with you ‘cause there’s been A LOT of ‘failures…

BUT…

There&#...

I thought I'd do something a little bit different and share all of my failures. 

It took me 17 tries to make this game work…And after going back and recounting, it's actually 33.

THE OBSTACLE IS THE WAY

I recently recounted through the timeline of all of the business and product attempts I've made... 

Here's a recap of my first 17 tries

 I've always been interested in business. I don't know why, bu...

Although ALL Offers can use a facelift, the main driver of a purchase isn't the offer itself…

 So your offer may be good enough to sell already. 

Here are two common things that really keep people from selling…

Steve Larsen comin’ atcha from the Two Comma Club X Cruise…

I'm here (with 400 Two Comma Club Xers) on the largest ship I've ever seen in my life. 

It's so BIG that I can't feel the waves - I wi...

Here's the plan people receive after they join OfferLab…

See how you can use what I'm doing in your own business!

I have an Offer Building Service - where we just happen to build your funnel too... 

But a funnel just doesn’t work on its own. 

So that’s why we created OfferLab.

And I thought it'd be really fun to share some of the welcome video that I send to people when they join the program…

You’ll see firs...

I believe that there are three major roles in every business. 

They all work together and they all talk together, but they are three VERY different systems.

Last week, I shared WHY building funnels for other people used to freak me out…

 The worst thing I could ever do is…

… and they do NOTHING with it. 

Here's a walkthrough of how my offer evolved after something I realized while building funnels for Russell (and his clients)...

Fulfillment is NOT one of the pieces that’s often exposed in a marketer's world.

We MUCH prefer to talk about something that (on the surface) can seem waaay sexier…

Have you guessed???

Yes, marketers LOVE…

And MORE SAAAALES!

But the reality is…

If you don't have great fulfi...

The offer is a two-way agreement, not a beg-session to get anyone to buy from you. 

Here's when I STOP customizing my offers…

My friends, I'm pumped for this - grab a pen and paper  - 'cause this can simplify your business.

 A while back, there was an interesting post in my group…

Here's what went down…

Someone purchased a service, product or whatever, and after they bought it - they didn't like the f...

We have a whiteboard of the funniest support tickets over the years…

This is a collection of the rude, hilarious, and shocking things that have come through support…

And today, I thought it would be kinda funny today to share some of the MOST entertaining support tickets with you.

So with my 2 amigos, Coulton and Austin, I’m gonna walk through the customer service requests that have…

… and lef...

Consistent publishing can feel like a chore. Lemme show you how I position my shows to attract future buyers.

WASSUP?

Check out my NEW background!

*SPOILER ALERT* … it’s for my new show! 

ONE FUNNEL AWAY STORIES #THE BEGINNING

Today, I wanna share with you WHY I believe it makes sense for me to create another show... (or *ahem* #3) 😉 

My friend, welcome back, I'm excited for you to be here. 

Six weeks ago, ...

New environments are some of the easiest ways to create a new hook. Unless you physically never move, ever, this will work for you…

I've been traveling A LOT lately, (more than I like), but what happened was, and with full disclosure…

 I said yes to more things than I realized I did
 

...and that's okay.

But life’s been a little busier than normal and I've been speaking in interesting places like crazy…

So, I tho...

Mother Nature knows to go all on the trunk of a tree for quite a while until the tree is ready for more shoots…

Today, I wanna talk to you about something I call ‘Trimming the Shoots…’

A.K.A -  *Doing Less, Better*

I’ve put this together from two pieces of content…

1. An introduction I gave to my high-level students in my OfferLab program #SneakPeek. 

2. A recording from my OfferMind event. 

First, I’m gonna explain wha...

From a 300 sqft room to a 3200 office (for free)

We’re (finally) getting an office space, and I wanna walk you around real quick to share a principle with you that I learned from Russell which means that taking on this space isn’t actually gonna cost me a dime!

I’m also gonna reveal to you:

This is one of my favorite, brilliant marketing stories!

I’ve just finished another 20-mile bike ride (in the dark)…

I'm still several miles from home, but my mind's kinda spinning, so I thought I'd stop and…

#...