Sales Logic - Selling Strategies That Work

Sales Logic - Selling Strategies That Work

Hosted by sales experts Mark Hunter and Meridith Elliott Powell, Sales Logic answers today's toughest selling questions with logical answers that will help you win more deals and make more money. When you sell with confidence and integrity, uncertainty suddenly becomes your competitive advantage and the sale... becomes logical.

Episodes

October 7, 2025 24 mins

Topic: The “Danger” of Selling Into One Vertical

Lightning Round: Top 10 Ways to Retain Customers 

Question: Jordan from Chicago asks, “I have had a bad year. I sell into Manufacturing and I have five major clients. I have taken such perfect care of them, my competition could not get in. But this year, out of nowhere, my largest got new leadership and changed vendors without even telling me? T...

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Lightning Round: Top 10 Favorite Sales Tools

Question: Rowena from the British Virgin Islands asks, “I’m active on LinkedIn but I'm not seeing results. I'm so frustrated. I listen every week so I'd ask experts should I double down on posting more or is there a smarter way to turn my online presence into real sales conversations?”

Book: ‘Fanatical Prospecting’ by Jeb Blount  and ‘The LinkedIn E...

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Lightning Round: Top 10 Mistakes that Are Killing Your Pipeline

Question: Mike from San Diego asks, “Our company is growing fast, both organically and through acquisitions. We’re great at landing new business, but I’m worried our customer retention is slipping. How do I get my team to focus on both?”

Book: Never Lose a Customer Again by Joey Coleman

👀 Read the BLOG for this epis...

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Lightning Round: Top 10 Follow-Up Moves 

Question: Lucia in Seattle asks, “Love the show–I am a new listener. Here’s my question: I’m killing myself and cannot get one of my deals across the finish line. I get to proposal stage and then they go cold or I lose to my competition. I really need help.”

Book: Gap Selling by Keenan

👀 Read the BLOG for this episode.

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Lightning Round: Top 10 Discipline & Mindset Hacks for Salespeople

 

Question: John Leota asked on Spotify, “Hello Meredith and Mark, amazing show. I feel that I’m falling short as a sales rep because my sales discipline is lacking. I always convince myself that I’m going to start prospecting, and when it’s time to do so I find a reason to not get out there and do it. I think it’s due to my la...

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September 2, 2025 24 mins

Lightning Round: Top 10 Sales Mistakes You’re Making

Question: Quaron from Toronto asks, “I work in sales for a large HVAC company and it has been a year—between tariffs, economy, competition and private equity dominating our market, I am struggling with my sales. What's working this year—what are others doing that I am missing?”

Book:  Go for No and When T...

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Lightning Round: 10 Ways to Update Your Sales Process

Question: Shawn from Madison Wisconsin asks, “So heard your podcast last week—congratulations on 250 shows. I heard you all talking about the sales process and how both are making adjustments and doing things differently. What is changing and why—I am curious.”

Book: The Sales Rhythm Playbook by Steve Powell  

 

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Ever wonder if the pursuit of perfection is holding you back? Join us for the 250th episode of Sales Logic as we celebrate our journey—from a spontaneous idea to a Saturday morning ritual—and reveal why starting and adapting beats waiting for perfection. Hear our top insights on sales leadership, hitting quotas, staying focused, and how AI is reshaping the game. With audience questions, book picks, and our signature li...

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Lightning Round:  Top 10 Ways to Build Your Personal Brand

Question:  Juan from Santa Fe asks, “I sell software for a small firm that focuses on manufacturing firms - and for the last few years business has been great. Once the election happened we are struggling—struggling because it seems like everyone has become price sensitive—so price sensitive. I have listened to your podcast and I know I need to sel...

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Lightning Round: Top 10 Ways to Protect Your Price

Question: Lucia from Seattle asks, “ I love sales logic—listen on my way to work—you have been so helpful. I am writing in because I am stuck. I am killing myself and cannot get one of my deals across the finish line. The harder I try the worse it gets - I get to the proposal stage, then nothing.”

Book: Wealthy and Well-Known by Rory and AJ Va...

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July 29, 2025 25 mins

Lightning Round: Top 10 Ways to Fill a Dry Pipeline

Question: Mike from San Diego asks, “I am the CRO of a large DME company and we have been experiencing strong growth—organic and through acquisitions. And experiencing all that comes with that: disorganization, constant shifts in strategy and structure and I am really worried we have lost our focus on keeping customers. We have no problems getting new cus...

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Lightning Round: Top 10 Ways You Should Be Doing Marketing 

 

Question: April from Milwaukee asks, “I am a veteran sales professional – I have been selling in manufacturing for more than twenty-five years. But I have to tell you this last year has been hell— tariff threats, the economy, competition, a total reorg of our sales team, and oh did I...

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This episode brought to you by our Sales Logic Expert Exchange with Brynne Tillman.

Uncover actionable social selling strategies that prioritize value and trust. This episode focuses on the importance of a structured social selling approach, featuring critical stages such as buyer mapping and content strategy. Brynne, Mark and Meridith explore why being the first to add value is vital, with 74% of buyers c...

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This episode brought to you by our Sales Logic Expert Exchange with Mike Weinberg.

Join Mark and Meridith as Mike shares his personal journey and reminds us that sales is more than a job—it's a key driver of the economy, offering both freedom and fun.

With the sales world reshaped by COVID-19 and AI, Mike highlights the need to revisit the fundamentals. He explores how AI and traditional techniques can work together, ...

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July 1, 2025 24 mins
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Lightning Round: Top 10 Qualities of a Successful Sales Professional

Question: Steve from Atlanta GA asks, “I am a senior executive in a large manufacturing corporation, I handle the Eastern Region. We are struggling with our sales people, more than 40% are not hitting quota. We just redid our sales training, but wondering if you have any thoughts.”

Book: Hire Right, Fire Less by Kelly Riggs

 

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June 17, 2025 23 mins

Lightning Round: Top 10 Ways to Use Client Testimonials

Question: Lanora from Toronto, Canada asks, “ I am struggling with my sales managers—I feel like he wants me to focus on the wrong sales strategies for our market and I have been doing HIS sales process for more than six months—and I am not getting results. I have tried to talk with him about my ideas - but he is NOT open. I am also about to go on a P...

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June 10, 2025 25 mins

Lightning Round:  Top 10 Ways to Build Your Personal Brand

Question: Sina from Tokyo, Japan asks, “I work in the financial services industry, and expanding my portfolio is a long sales cycle  - feels like these days it is getting longer. I am doing a great job of getting the meetings, and connecting with decision-makers. I am even having good conversations, but not quite getting the decision-maker to make ...

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Lightning Round: Top 10 Ways to Update Your Sales Strategy

Question: Marquessa from Salt Lake City, Utah asks, “I work for a tech start-up and we are doing well - start-ups are a struggle - and while we have been well-funded, we need sales. We have been great at getting through the door, getting to decision makers, and getting good questions during our sales presentations - but we can't close the deal. Ide...

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Lightning Round:  Top 10 Ways to Boost Your Confidence

Question: Felipe asks on Spotify, “I have a quick question. I have started in a new job in mid-February for introduction of a new product in the market and cooperate with a coworker who is the Team Leader of the project (we both report to the same boss). My colleague is calling me every day to ask my plan of the day, if I will have a visit with the cus...

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