Sales Logic - Selling Strategies That Work
Hosted by sales experts Mark Hunter and Meridith Elliott Powell, Sales Logic answers today's toughest selling questions with logical answers that will help you win more deals and make more money. When you sell with confidence and integrity, uncertainty suddenly becomes your competitive advantage and the sale... becomes logical.
Episodes
Balancing Ambition with Personal Well-Being.
Lightning Round: Top 10 Ways to Manage Your Energy, NOT Your Time
Question: “How do you keep the enjoyment of being in sales: balancing work and life? What are your best tips on how to ensure you retain a healthy balance, as sales can be stressful and intense?”
Book: The Joy of Selling by Steve Chandler
Handling Underperforming Salespeople
Lightning Round: Top 10 Ways to Become More Disciplined
Question from a New Listener: “How do you grow a sales team when ownership struggles to let go of underperformers? These employees were never really trained, but sales is our only revenue stream, and the owners hesitate to make tough calls. They want change but aren’t ready to act—often making excuses...
From Disinterest to Dialogue…Master the Art of Engaging Prospects.
Lightning Round: Top 10 Ways to Shorten the Sales Cycle
Question: Tawanda from Baltimore M.D. asks, “ I do not know what has happened in the last 30 days but I cannot get anyone to answer a call, an email, or a text. What is going on with prospects? I have goals to hit. What ideas do you have that can help?”
Book: ...
🌩️Lightning Round: Top 10 Ways to Build Your Network
Question: Maria from Cartagena, Colombia asks, “I just got the job of my dreams. I have been working in operations for a large manufacturing firm for years. I have wanted to be in sales, and I have finally gotten my shot. But wow this is different—so much freedom with time and it is up to me to structure my day, my week. What is your best advice?”
Harnessing Online Presence for Lead Generation
🔥 Lightning Round: Top 10 Signs Your Sales Strategy Needs a Tune Up
Question: George from Bar Harbor Maine asks, “I am a consultant, moved to Maine a few years ago to get out of the rat race of Boston. I love it—but I have lost my ability to easily make sales calls or attend networking events to d...
Transforming One-Time Buyers into Lifelong Clients: Building Lasting Customer Relationships for Sustainable Growth
Question: Zoltan asks, “I recently came across your co-hosted podcast, Sales Logic, and have been enjoying the insights you share. This year, I’m focused on developing stronger sales skills within the AEC professional services industry in Europe. I would love to learn from you—which three book...
Lightning Round: Top 10 Ways AI Can Make You More Human
Question: Marina in Silicon Valley asks, “I work software sales and it is competitive—crazy competitive. It is so hard just to get a meeting with a customer. I need to stand out from my competition, but am struggling to figure out how.”
Book: Purple Cow by Seth Godin
Should you ever fire a client? With Guest Co-Host, Verl Workman.
Lightning Round: Top 10 Ways to Define Your Ideal Prospect
Question: Maria from St Augustine asks, “I have been in sales for years, and I think this is the MOST stressed out I have ever been. A long-time client, used to be my favorite, has become a bear. They are driving me crazy, fight me on my prices, and working with them is s...
Lightning Round: Top 10 Ways to Gain More Sales Knowledge
Question: Maria from Singapore asks, “I am new to sales, just started my first job as an inside sales rep. I am excited and scared all at the same time. My sales goals don't kick in until May—what are the best strategies I can put into place to ensure I hit my sales goal?”
Book: The Future of Sales, the Rise of AI Agents by Victor Anton...
ROI is in the eyes of the customer. You need to understand their goals, their pain points, and their desired results before you can effectively sell the ROI.
Lightning Round: Top 10 Ways to Ask for Referrals
Question: Jonathan from Missoula, Montana asks, “I am a classic sales guy; I have been in sales for more than 20 years. In 2025 I got the...
Lightning Round - Top 10 Ways to Follow Up Without Being Annoying
Question: Mateo from Cartagena asks, “ I just changed job[s]—same industry—big equipment sales. Most of my team is struggling, [the] economy is tough right now—but three or four guys in our company are blowing it out of the water. I am curious, what do you think they are doing [that] we are not doing? What makes a top producer?”
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Question: Lorenzo from San Francisco asks, “I have been working in insurance sales for more than 15 years, and it is getting harder and harder to get to the right person. I ask prospects who to talk with, who makes decisions—they assure me they can—and then I hit a dead end? How do you determin...
+The sales advice we wish we had been given!
Lightning Round: Top 10 Best Habits for Sales Professionals
Question: Brook Ingram from Shreveport, Louisiana asks, "What’s the best advice you give to new sales professionals starting out?"
Book: The Best Sales Book Ever by Connie Podesta and Meridith Elliott Powell
❓Submit your OWN question at SalesLogicPodcast.com or sen...
Lightning Round: Top 10 Ways to Execute Effectively
Question: “How do you incorporate customer service into sales conversations?” -A Spotify Fan
Book: Own Your Career Own Your Life: Stop Drifting and Take Control of Your Future by Andy Storch
❖ Send your questions to Meridith and Mark at hello@saleslogicpodcast.com
Lightning Round: Top 10 Ways to Avoid Burnout
Question: Gina from Portland, ME asks, “I work in financial services and last year was a tough year—between interest rates, regulations and inflation—I lost a lot of deals. Here we are with a new year, things look brighter, but still I am not landing the deals. HELP.”
Book: Get Out of Your Own Way by Philp Goldberg and Mark Goulston
Lightning Round: Top 10 Strategies to Have Better Sales Conversations
Question: Renaldo from Seattle asks, “I manage a large sales team, and we are growing—adding 10 new reps this year. My team seems to be getting younger and younger, and while we are successful, we deal with a lot of rejection in our industry. How can I help them build resilience and build the right mindset to succeed at sales?”
Lightening Round: Top 10 Ways to Use AI in Sales
Question: Eduardo from Cancun asks, “I am a small business owner—I manage luxury homes—and Sales Logic has given me some great tips to help me grow my business. As I look at 2025, what other ideas do you have for sales training for someone with a limited budget and limited time.”
Book: Spin Selling by Neil Rackman
Lightning Round: Top 10 Ways to Make Your RFPs More Successful
Question: Marina from Brownsville Texas asks, “Love the show— listen every week —wondering what you two gurus are seeing for 2025. What do we as sales people need to be looking for, learning about and listening to?”
Book: The Show Must Go On by Carson Heady
Lightning Round: 10 Ways to Connect with Prospects
Question: Charles from Southern California asks, “Today on my first outbound sales call a manager picked up the phone. After our conversation he said he’d speak with his purchasing manager. My question is, would you continue to call into this company to find a person of interest or wait to hear what my contact has found out from his purchasi...
Lightning Round: Top 10 Strategies to Stay Motivated and Selling Through the Holidays
Question: Vincent from Nigeria asks, “ I am new to sales, and your platform has really helped me. 'Can you discuss which sales strategies are effective to target B2B or corporate clients in the investment industry. E.g, mutual funds?”
Book: Blue Ocean Strategy by W. Chan Kim an...
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