Sales Logic - Selling Strategies That Work

Sales Logic - Selling Strategies That Work

Hosted by sales experts Mark Hunter and Meridith Elliott Powell, Sales Logic answers today's toughest selling questions with logical answers that will help you win more deals and make more money. When you sell with confidence and integrity, uncertainty suddenly becomes your competitive advantage and the sale... becomes logical.

Episodes

January 6, 2026 25 mins

Lightning Round: Top 10 Things to Accelerate First Quarter Sales

Question: Althea from the Philippines asks, "Buyers are taking so much longer to decide and it feels like the list of people involved in the decision is growing. How am I supposed to know  when a deal is truly stalled versus just moving at today's normal pace?"

Book: Selling Through Tough Times By Tom Reilly 

🧠 Read...

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Lightning Round: Top 10 Ways Buyer Expectations Are Changing

Question: Elizabeth from Santa Cruz asks, "I love Sales Logic. I listen every week and share your podcast with my team and clients.  So here's my question: all everyone is talking about is AI and how it is going to change sales. Are there other sales trends I need to be paying attention to?"

Book: Selling Without Selling Out by Andy ...

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December 23, 2025 26 mins

CFOs: The True Decision-Maker in Today's Buying Cycle

Lightning Round: Top 10 Things You Need to Do Now to Start 2026 Strong

Question: From Chris in London asks, "I have been selling pharmaceuticals for years, and I have ridden economic ups and downs, but I have never in all my career made so many sales presentations where the CFO is in the room. I know how to sell to a CRO, I know how to sell...

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Lightning Round:  Top 10 Ways to Know a Deal Is Dead

Question: Felipe from Quebec asks, "I have three deals that made it to proposal stage but all went silent. They said timing was good, budget was approved—now nothing. What's the best way to re-create urgency without sounding desperate?"

Book:  The JOLT Effect by Matthew Dixon & Ted McKenna

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Question: Marcus from Toronto asks, "My company has rolled out several AI tools, but none of them actually save me time. How do I know which parts of my process I should automate and which I should never hand over to AI?"

Book: The AI-First Sales Rep" by Tony Hughes

Lightning Round: Top 10 Things You Are Grateful for in Sales

👀Read the BLOG for this week's episode.

 

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Lightning Round: Top 10 Ways To Build Trust With Your Customers

Question: Panchal from Spotify asks, "I am from a different country. My English accent is a little different than the native. Will that delay building trust with the customer? If yes, what's the solution?"

Book: The Culture Map by Erin Meyer

👀 Read the BLOG for this week's episode 

 

 

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November 25, 2025 19 mins

Lightning Round: Top 10 Things You Need to Do to Drive Sales BEFORE Year End  

Question: Kelly from Austin asks, "Hey Meridith and Mark — I've been missing my numbers all year, it's killing my confidence. Now this government shut down, combined with the holidays—where and how can I get momentum?" 

Book: A Mind For Sales Mark Hunter 

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November 18, 2025 26 mins

Lightning Round: Top 10 Ways to Build Your Personal Brand 

Question: Lisa from Austin, TX asks, "This year I've been trying to make my presentations more engaging. How do I know if my story is connecting — or if I'm just talking too much?"

Book: Stories that Stick by Kindra Hall

👀 Read the BLOG for this week's episode. 

 

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Lightning Round: Top 10 Ways to Increase Your Sales Effectiveness

Question: Peter asks, "As sales continues to shift from a traditional B2B supplier perspective (products focus) toward a more retail customer centric focus, I'm very interested to know if it would be more effective for field sales teams to understand their business partners' buyers or key decision makers' KPIs (excluding monetary incentives)...

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Lightning Round:   Top Ways to Increase Customer Retention

Question: "Hi Meredith and Mark, this is Jenna from Chicago. Our sales team is crushing quotas, but customer churn is rising. How can we balance new business goals without losing the customers we already have?"  

Book: Perspective by Meridith Elliott Powell

 

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Lightning Round: Top 10 Ways to Follow-up Without Being Annoying

Question: Renee from Montreal asks,  "I'm a VP of Sales at a growing SaaS company. Marketing generates a ton of leads, but my team says they're not qualified. What's the best way to get sales and marketing aligned without constant finger-pointing?"  

Book: They Ask, You Answer by Marcus Sheridan

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October 21, 2025 22 mins

Lightning Round: Top 10 Things that Kill a Deal Before the Proposal

 

Question: Darren from Austin, TX asks, "I've been in sales for 15 years and lately everything feels harder. The scripts, the follow-ups, even the buyer conversations that used to work just fall flat. How do I rewrite my sales playbook to connect with today's buyer without feeling fake or pushy?"

 

B...

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Lightning Round: Top 10 Ways to Sell More in 4th Quarter 

Question: Christine in Denver asks, "We're great at signing new clients, but I feel like we lose momentum right after the deal closes. What are the best practices to keep customers engaged and excited during the first month?"

Book: Never Lose A Customer Again by Joey Coleman

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October 7, 2025 24 mins

Topic: The "Danger" of Selling Into One Vertical

Lightning Round: Top 10 Ways to Retain Customers 

Question: Jordan from Chicago asks, "I have had a bad year. I sell into Manufacturing and I have five major clients. I have taken such perfect care of them, my competition could not get in. But this year, out of nowhere, my largest got new leadership and changed vendors without even telling me? T...

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September 30, 2025 24 mins

Lightning Round: Top 10 Favorite Sales Tools

Question: Rowena from the British Virgin Islands asks, "I'm active on LinkedIn but I'm not seeing results. I'm so frustrated. I listen every week so I'd ask experts should I double down on posting more or is there a smarter way to turn my online presence into real sales conversations?"

Book: 'Fanatical Prospecting' by Jeb Blount  and 'The LinkedIn E...

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Lightning Round: Top 10 Mistakes that Are Killing Your Pipeline

Question: Mike from San Diego asks, "Our company is growing fast, both organically and through acquisitions. We're great at landing new business, but I'm worried our customer retention is slipping. How do I get my team to focus on both?"

Book: Never Lose a Customer Again by Joey Coleman

👀 Read the BLOG for this epis...

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September 16, 2025 26 mins

Lightning Round: Top 10 Follow-Up Moves 

Question: Lucia in Seattle asks, "Love the show–I am a new listener. Here's my question: I'm killing myself and cannot get one of my deals across the finish line. I get to proposal stage and then they go cold or I lose to my competition. I really need help."

Book: Gap Selling by Keenan

👀 Read the BLOG for this episode.

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Lightning Round: Top 10 Discipline & Mindset Hacks for Salespeople

 

Question: John Leota asked on Spotify, "Hello Meredith and Mark, amazing show. I feel that I'm falling short as a sales rep because my sales discipline is lacking. I always convince myself that I'm going to start prospecting, and when it's time to do so I find a reason to not get out there and do it. I think it's due to my la...

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September 2, 2025 24 mins

Lightning Round: Top 10 Sales Mistakes You're Making

Question: Quaron from Toronto asks, "I work in sales for a large HVAC company and it has been a year—between tariffs, economy, competition and private equity dominating our market, I am struggling with my sales. What's working this year—what are others doing that I am missing?"

Book:  Go for No and When T...

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Lightning Round: 10 Ways to Update Your Sales Process

Question: Shawn from Madison Wisconsin asks, "So heard your podcast last week—congratulations on 250 shows. I heard you all talking about the sales process and how both are making adjustments and doing things differently. What is changing and why—I am curious."

Book: The Sales Rhythm Playbook by Steve Powell  

 

Mark as Played

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