In this episode of the Salesforce Commerce Innovations podcast, Joreal Whitfield interviews Vyara Ndejuru, VP of Marketing at Ascendis, to explore the intersection of strategy, design, and technology in driving innovation and growth. Vyara shares her journey from consumer marketing to B2B AI and highlights Ascendis' evolution from a strategy-focused consultancy to a multidisciplinary firm delivering transformative customer and employee experiences.
The conversation delves into how AI and composable commerce redefine workflows, the importance of aligning employee and customer experiences, and how partnerships like that with Salesforce enable Ascendis to address complex challenges for clients such as luxury wellness brand Rennaï. Key themes include fostering trust, reducing time-to-value, and leveraging cutting-edge technologies to unlock business growth.
Show Highlights:
- Ascendis’ evolution from a strategy consultancy to a strategy, design, and technology powerhouse.
- The importance of client-centric design and user research in driving business growth.
- The impact of AI and Progressive Web Apps on modern commerce and digital experiences.
- The strategic partnership between Ascendis and Salesforce.
- The role of technology in improving employee experiences to ensure superior customer service.
- Future commerce innovations, including the adoption of composable technologies and the significance of building advisor networks for entrepreneurs.
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