Surviving the early stages of a startup to reach growth is a significant milestone for any founder. It is also the beginning of new chapter of challenges and opportunities. There is a science to accelerating growth, and few who know it better than Greg Warnock, managing director and co-founder of Mercato Partners.
Greg is a technologist, innovator, and PhD-equipped entrepreneur who is well versed in every stage of entrepreneurship. On this episode, Greg walks us through his formula for success, the benchmarks he uses to qualify opportunities, the 3 pillars of growth that define the Mercato performance team, and some of the most common pitfalls that challenge and stifle growth. Drawing on a portfolio that includes companies like SkullCandy, Domo, Stance, and Observepoint, this episode is guaranteed to change the way you look at growth.
ON THIS EPISODE YOU'LL LEARN:
- The qualities of top performing entrepreneurs and how to spot them
- Differentiating between Venture and Growth: The origin story of Mercato
- 4 benchmarks Mercato uses to to evaluate their investments
- 3 "red flags" of unsustainable growth
- The 3 biggest growth challenges and how to avoid them
- Why pricing and process are the most costly sales mistakes entrepreneurs are making
- How Skull Candy turned Brand Equity into "Irrational Brand Loyalty"
- An innovative approach to gain sales confidence and process
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