Throughout this season of SalesFounders we have covered a number of themes that seem to exemplify winning startups: Leveraging domain expertise, validated learning, mentorship, and strategic sales growth. Josh Ellars, founder of Patri, exemplifies all of them. In fact, his startup story is a case-study in how each of these components blend together to create a powerful growth trajectory. Josh believes that a founder needs critical feedback and an openness to adaptation. On this episode Josh explains how he has leveraged 10 years of public sector sales expertise, 10,000 linkedIn connections, a powerhouse advisory board and a lean methodology to bootstrap a solution that is will forever change the way companies sell to the public sector.
ON THIS EPISODE WE DISCUSS:
- Challenges selling in the public sector
- Positioning your career around a niche
- Applying the lean startup methodology for feedback driven innovation
- Why LinkedIn is an ideal source for validation and leads
- Building an advisory board - How to surround yourself with the right team
- The pro's and con's of an automated sales process
- The challenges of running a consulting service and says company simultaneously
- Surrounding yourself with critical feedback and why you should never be married to your idea's
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