Sasha Souza's Podcast for Creatives

Sasha Souza's Podcast for Creatives

Podcast by international event designer & wedding planner Sasha Souza discusses everything business about the event industry through the telling of stories.


January 22, 2021 30 mins

I’m going to dive into a story of what happens when you pick up a wedding from one of your competitors…

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Did I ever tell you about the time I threw a cold chicken breast, plate and all, at the caterer?  Would you like to hear it? 

In this episode, we are diving into a story of how I got a reputation.
And this isn't a reputation that is when you're like, wow, I really look up to that. It's actually a real scar to me on my reputation in the industry, and something that I think that we can definitely learn from.

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January 4, 2021 8 mins

As we start out a new year, I read this quote that has stuck with me and that I feel is so appropriate right now:  “One day you will tell your story of how you overcame what you went through and it will be someone else’s survival guide."  Brené Brown.


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December 29, 2020 6 mins

This quote became a mantra for everything that I do both personally and professionally and I just love it so much. "Don't Stop Until You're Proud."

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December 22, 2020 17 mins

The story of Hayley Paige and her gown company is a cautionary tale to the event industry.  Here's how you can learn from her.

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December 21, 2020 6 mins

You may need a little boost, a little coaching, and maybe a good laugh, so I will bring you a weekly bonus thought that might be helpful to you as you navigate your week. Let’s Go!

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December 18, 2020 28 mins

As an industry, we need to learn to honor each other's creativity and our pricing.  We'll talk about a team approach and why you don't want to ask your floral designer to take 50 cents off a boutonnière. 

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October 19, 2020 29 mins

Sasha tells a story about what it was like to develop a TV show for a major cable network and why she walked away from it all.

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October 13, 2020 30 mins

Everybody complains about "newbies" because they undercut everybody in their market segment, or are you doing the same thing?  We will explore what it means to drive the dollar down with some tips on how to avoid being "that person". 

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October 6, 2020 27 mins

I went for a nice dinner with some peers that I admired and found out what somebody really thought about me.


This episode is rated mature due to language, please use discretion when listening. 

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September 9, 2020 27 mins

One of Sasha's greatest lessons was taught to her by her best friend after one of the most important events of her career.  

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Sasha describes the 6 tips to look more professional in your business and how you can implement those to go from looking like a hobbyist to projecting a more professional image.

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August 18, 2020 28 mins

"You can't look at the competition and say you're going to do it better, you have to look at the competition and say you're going to do it differently." - Steve Jobs

Sasha will tell you about being copied, what she did about it, and how she championed trends in the creative event industry.

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August 3, 2020 25 mins

In this episode, Sasha tells us a story about how she lost $75k in event revenue by having a bad contract.

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July 22, 2020 29 mins

In this episode, Sasha tells us a story about how she changed her business name and why.

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March 5, 2020 24 mins

In the first episode, Sasha Souza welcomes everyone to her brand-new podcast. Sasha has been in the event planning business for 25 years, and she describes her career as incredible regardless of the constant changes in the industry. She shares with us how she started, how her theater background helped her, and then introduces us to Melissa, her assistant. We learn that this podcast will revolve around planning events, stories about...

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